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Royal Enfield Motors: A Historical Overview

Royal Enfield is an Indian motorcycle manufacturer established in 1955 that stems from the British company Royal Enfield. It has its headquarters in Chennai, India. Royal Enfield began importing kits from the UK to assemble 350cc motorcycles in India for the Indian Army. It later started local production of the popular 500cc Bullet motorcycle. The Bullet became renowned for its power, stability, and ruggedness suited for Indian roads. In 1990, Royal Enfield partnered with the Indian automotive company Eicher Group and merged with it in 1994. Today, Royal Enfield manufactures motorcycles using state-of-the-art facilities and research and development to produce reliable vehicles known worldwide.

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Prateek Goel
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2K views2 pages

Royal Enfield Motors: A Historical Overview

Royal Enfield is an Indian motorcycle manufacturer established in 1955 that stems from the British company Royal Enfield. It has its headquarters in Chennai, India. Royal Enfield began importing kits from the UK to assemble 350cc motorcycles in India for the Indian Army. It later started local production of the popular 500cc Bullet motorcycle. The Bullet became renowned for its power, stability, and ruggedness suited for Indian roads. In 1990, Royal Enfield partnered with the Indian automotive company Eicher Group and merged with it in 1994. Today, Royal Enfield manufactures motorcycles using state-of-the-art facilities and research and development to produce reliable vehicles known worldwide.

Uploaded by

Prateek Goel
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

ROYAL ENFIELD MOTORS

EXECUTIVE SUMMARY:Mid 19th century England The firm of George Townsend & Co. opened its doors in the tiny village of Hunt End, near the Worcestershire town of Redditch. The firm was specialized in sewing needles and machine parts. In the first flush of enterprise, flitting from one opportunity to another, they chanced upon the pedal-cycle trade. Little did they know then that it was the beginning of the making of a legend. Soon, George Townsend & Co. was manufacturing its own brand of bicycles. And in 1893 its products began to sport the name Enfield under the entity Enfield Manufacturing Company Limited with the trademark Made Like a Gun. The marquee was born. INDUSTRY SUCCESSOR FOUNDED DEFUNCT HEADQUARTERS KEY PEOPLE PRODUCTS Motorcycles, Lawnmowers Royal Enfield Motors (formerly Enfield of India) 1893, as Enfield Manufacturing Co. Ltd. 1971 Redditch, Worcestershire, England Founders Albert Eadie and Robert Walker Smith Royal Enfield Clipper, Crusader, Bullet, Interceptor.

Royal Enfield is the makers of the famous Bullet brand in India. Established in 1955, Royal Enfield (India) is among the oldest bike companies. It stems from the British manufacturer, Royal Enfield at Redditch. Royal Enfield has its headquarters at Chennai in India. Bullet bikes are famous for their power, stability and rugged looks. It started in India for the Indian Army 350cc bikes were imported in kits from the UK and assembled in Chennai. After a few years, on the insistence of Pandit Jawaharlal Nehru, the company started producing the bikes

in India and added the 500cc Bullet to its line. Within no time, Bullet became popular in India. Bullet became known for sheer power, matchless stability, and rugged looks. It looked tailormade for Indian roads. Motorcyclists in the country dreamt to drive it. It was particularly a favorite of the Army and Police personnel. In 1990, Royal Enfield ventured into collaboration with the Eicher Group, a leading automotive group in India, in 1990, and merged with it in 1994. Apart from bikes, Eicher Group is involved in the production and sales of Tractors, Commercial Vehicles, and Automotive Gears. Royal Enfield made continuously incorporating new technology and systems in its bikes. In 1996, when the Government of India imposed stringent norms for emission, Royal Enfield was the first motorcycle manufacturer to comply. It was among the few companies in India to obtain the WVTA (Whole Vehicle Type Approval) for meeting the European Community norms. Today, Royal Enfield is considered the oldest motorcycle model in the world still in production and Bullet is the longest production run model.

To manufacture quality bikes that are well known worldwide for their reliability and toughness state-of-the-art infrastructure is required, and that is just what Royal Enfield has done at their Chennai manufacturing facility. An active in-house Research & Development wing is constantly at work to meet changing customer preferences and the challenges of Indian and International environment standards. When introducing a new product, this team Undertakes all related planning which includes a rigorous customer contact program, design, concurrent engineering and testing processes. The Motorcycle Design team at Royal Enfield is well equipped with high-end CAD/CAM workstations and the latest modelling software. Top-notch designers work continuously to come up with innovative bikes designs to meet the markets expectations. Continuous rigorous testing of motorcycles and components is carried out in the Product Development testing lab to come up with more improvements in enhancing the customer experience. The report comprise of History & Origins of the retailer & its evolutionary phases over the time of its existence, global rankings, market share of the retailer in its category over the last decade at least, dominant formats of the retailer, no. of outlets, country of origin, dominant format of retailer, brief description of the founder & management.

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