Emerging Trends in Big

Data

Name: Rajan Thakkar

Student ID: 8881494
Prof. Urvi Palvankar

Topics:
1. Cloud Analytics
2. Natural Language technology
3. Computer Vision
Introduction to Cloud Analytics
The practice of analyzing data in the cloud to derive insights that can be used to improve
business performance is known as cloud analytics. Finding patterns in data to derive new
insights requires the use of powerful analytical tools. Cloud analytics is widely used in
enterprise applications such as scientific research, business intelligence, security, and the
Internet of Things. It is commonly associated with artificial intelligence, machine learning,
and deep learning. Cloud analytics can improve business performance and create new value
in all areas.

Following are some benefits of Cloud Analytics.

· Identify trends in customer behavior.

· Improve product development.

· Reduce costs.

· Increase efficiency.

· Improve security.

Use Cases
Health Care

Tracking patient data: Cloud analytics can be used to manage patient data and track the
data, such as whole medical history, test results, and treatment plans. This will help medical
professionals to identify the various trends of disease and help in decisions about treatments.

Identifying potential risks: Cloud analytics easily identify the early risks to the patient’s
health, such as medication faults, side effects of medicine, and infections. This will prevent
these risks and improve patient safety.

Treatment plans: Using the patient’s past data cloud analytics will suggest the treatment as
well as plans. Hospitals make predication and find needy patients and treat them accordingly.
This will help doctors as well as hospital managers in order to make decisions.

There are a number of companies that actively use Cloud analytics in healthcare.

1. Cerner: Cerner is a healthcare IT organization that gives electronic health records (EHRs)
to hospitals and Cerner uses cloud analytics to track patient treatment outcomes, find patients
who are not responding to treatment, and help in decision-making.

2. Philips: Philips manufacture and provides medical devices, imaging systems, and
software solutions to healthcare organizations. Philips uses cloud analytics to boost patient
care, lower costs, and improve efficiency.
 Smart cities

Improving traffic flow: By collecting data from traffic cameras, sensors, and social media,
cloud analytics can be used to improve traffic flow. This information can be used to identify
bottlenecks, predict traffic patterns, and change traffic lights if necessary.

Lower crime: Cloud analytics can help reduce crime by aggregating crime information from
police reports, surveillance videos, and social media. This information can be used to identify
crime hotspots, predict crime trends, and allocate police resources accordingly.

There are a number of cities that are getting benefits from using Cloud analysis.

1. London: the city of London has tons of issues regarding air quality, water quality, and
noise pollution. In order to overcome They use cloud analytics to monitor air quality data,
identify areas of high pollution, and develop remediation plans. Additionally, the city uses
cloud analytics to monitor water quality data, detect water pollution, and take appropriate
measures to ensure water supply.

2. Singapore: Singapore is also the busiest country, and a lot of travelers visit the place
because of the public transport, and energy consumption throughout the city is increasing. To
overcome this the city-state of Singapore collects data from public transport to identify
hotspots of traffic jams and adjust timetables as needed. The city is also using cloud analytics
to monitor energy usage data and find ways to reduce energy usage and save costs.

Sports

Analysis of player performance: Based on the player’s statistics, such as goals scored,
assists, and tackles made during every match. This will help the players to know about their
downgrade, good fit, and many more.

Improving coaching: By recording information about player performance, match results,

and opponent strategies, cloud analytics can be used to improve coaching techniques. This
information can be used to determine team assets and liabilities, develop strategies, and
improve overall performance.

below Active use the cloud analytics in sports

1. NBA: Cloud analytics is used by the NBA to monitor player performance and identify
patterns. Teams use this information to refine their strategy and improve the fan experience.
For example, the NBA monitors player stats and social media opinions to adjust game
schedules and provide more relevant information to fans.

Recommendation
1. Artificial intelligence and machine learning: using Ai & Ml we can automate a variety
of tasks in cloud analytics. For example, tasks like data preparation, analysis, and reporting.
This will lower the human resources and it can shift their focus on more strategic tasks, such
as developing new products or services which is more crucial and time-consuming.

2. Real-time analytics: In the real world it is very important that we have real-world data
which allows businesses to analyze data as it is being created. Because of this, businesses
would take or make decisions in a faster way. For example, any retailer like Walmart could
use real-time analytics to track the behavior of customer which are buying products in their
stores and adjust their inventory levels accordingly as most catchy products should be in front
aiel. This will help them in reducing stock and maintain customer satisfaction.

3. Security and privacy: As more data is stored in the cloud, security and privacy become
more important. Cloud analytics providers must create solutions that are secure and
compliant with regulatory requirements. This allows businesses to protect data from
unauthorized access and avoid penalties.

Introduction to NLP
Natural language processing (NLP) research in computer science enables machines to
understand, decode, and generate human language. NLP is wildly used in various
applications such as chatbots, machine translation, and text analysis.

Here are some of the core ideas of NLP:

· The process of breaking text down into individual words or phrases is called
tokenization.

· With part-of-speech tagging, each word in a document is assigned a part-of-speech

tag (POS).

· The process of recognizing and classifying identified entities (people, places,

organizations, etc.) in text.

· Understand the meaning of text through semantic analysis.

USE CASES
Machine translation

Using Natural Language Processing text can be used to translate from one language to
another. By using this, we used it for tasks such as translating websites, documents, and other
content. We can translate into another language without affecting the context.

Below are some companies which are actively using Machine translation.

1. Google Translate: Translator from Google is one of the most used and popular machine
translation services available on the website. It easily translates text from more than 100
languages. It can also help in translating the whole website into English or any other popular
language.

2. Bing Translate: Bing Translate is also the same as google translate but This is Microsoft's
machine translation service. The number of translation languages is lower than Google.

3. Yandex Translate: it is a Russian-based machine translation service. It converts text into

almost 90 languages.

This Use Case is used by businesses and individuals around the globe to translate websites,
documents, and other content. They are also used by people who are traveling to other
countries and need to communicate with people who speak other languages.

Speech recognition:
Feature extraction: This method takes an audio signal from a voice recording and extracts
properties from it. These features allow you to view noise in your recordings.

Audio segmentation: This method divides the recorded audio into sections. Each section
displays one word or phrase.

Speech segmentation: This method uses word recognition to find the words present in each
segment. This is achieved by comparing the properties of each segment to a database of
known terms.

Language identification: This method can be used to determine the spoken language in
voice recordings. This is important because it allows speech recognition systems to use the
correct vocabulary and grammatical structures for the language.

Following are companies that are using the NLP in their products:

1. Amazon Alexa: Amazon Alexa uses statistical hidden Markov models (HMMs) for
speech recognition. A large data set of voice recordings of people speaking is used to
train the HMM model.

2. Apple's Siri: Siri uses deep learning to recognize speech. Siri uses neural networks to
understand the connections between sounds and words in large collections of voice
recordings of people speaking.

Recommendation
1. Health care

· Clinical decision support: You can use natural language processing (NLP) to inspect
medical data and detect potential health risks. Physicians can use this information to make
better patient care decisions.

2. Education:

· Assessment: NLP can be used to measure student progress. For this purpose, you can
examine student essays, transcripts, and other text data.

· Behaviour analysis: NLP allows you to analyze the structure and meaning of student
discourse. This helps teachers understand how students think and learn.

3. Finance

· Fraud detection: NLP can be used to detect fraud in financial transactions. finance.
This is accomplished by detecting suspicious behavioral patterns in textual data such as
emails and chat logs.

· Customer Service: we can improve customer service by using NLP to give agents a
better understanding of what customers want. Analyzing consumer reviews and social
media data can help with this.
4. Threat detection in law enforcement:

· Threat detection: Text data from news reports and social media posts can be used in
NLP to identify potential threats. This can contribute to law enforcement crime
prevention and public safety.

· Investigation: NLP helps detectives find criminals by analyzing large text sets such
as chat logs and emails.

Introduction to Computer Vision

Artificial intelligence research in the field of computer vision enables machines to perceive
and understand things in images and movies. This is an interdisciplinary field that uses
artificial intelligence, machine learning, and image processing techniques.

Computer vision has several uses, including:

· Locating and identifying elements in images or videos is called object recognition.

· Understanding the context of an image or video, such as what elements are visible,
connections between elements, and general settings, is called scene understanding.

· The ability to recognize faces in images or videos is called face detection.

Use Cases
Insurance

Vehicle damage assessment: After an accident, computer vision can be used to

automatically assess car damage. This is accomplished by using cameras to capture images of
the car and using computer vision algorithms to detect and quantify damage. This helps
expedite the claim process and reduce costs by eliminating the need for an appraiser to
inspect the vehicle in person.

These are some insurance companies that are actively investing as well as using CV

1. Progressive 2. Allstate 3. State Farm

Manufacturing

Quality control: Manufacturing quality control can be automated using computer vision.
This is accomplished by using cameras to take pictures of what is being manufactured and
using computer vision algorithms to find defects. Errors can be found and corrected early in
the production process, helping improve product quality.

Waste reduction: Reducing waste in manufacturing can also be achieved with computer
vision. This is accomplished by using cameras to detect defective or damaged items, and then
using computer vision algorithms to distinguish these from good items. This will lower the
amount of waste generated during the production process.

1. Siemens 2. Boeing both are major companies that are using CV in manufacturing.
 Medical image analysis

Disease detection: Computer vision can detect disease in medical photographs. This can be
accomplished by using cameras to capture images from his X-rays, CT scans, MRIs, and
other types of medical scans, and using computer vision algorithms to detect abnormalities in
the images. This will allow doctors to diagnose diseases more quickly and accurately.

Plan treatments: Computer vision can also be used to show treatments in medical
photographs. This can be achieved by using cameras to capture images of medical scans and
using computer vision algorithms to determine which treatments are most beneficial to the
patient. In this way, doctors may be able to treat patients more effectively.

These are some organizations that use CV in healthcare 1. IBM Watson Health 2. Google
Health

Recommendations
1. Create standards: Standards need to be established to ensure that computer vision
algorithms can be used across many platforms and applications. This will facilitate the
adoption of computer vision technology by both businesses and people.

2. Cost reduction: As computer vision hardware and software prices drop, more people and
organizations may use this technology. As a result, computer vision will become even more
common in various industries such as manufacturing, healthcare, and retail.

3. Improved accuracy: Advances in computer vision algorithms should make accurate

object detection and classification in photos and videos more common. This improves the
performance of many applications such as self-driving cars, facial recognition, and medical
image analysis.
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do/