Restaurant
Analytics
Enabling informed decisions across
your restaurant business
© Manthan 2019
Genesis and Evolution of Manthan
15 Years of Pioneering and Disruptive Analytics
AI-powered Prescriptive Solutions I Footprint across 28 countries I
2018 En-route to achieving significant market share
“Perfect Storm” of Technology, Domain and Math
Expertise
2017 Maya (AI Platform) launch I Decision Recommendations I QSR Analytics
2016 Artificial Intelligence | Engage247, Customer Engagement Management
Unique cloud enabled product suite providing data Customers in 21 countries | Switch-On Analytics | Recommendation Engine
driven insights and automating critical business 2015 | Temasek Holdings
decisions of consumer businesses
SaaS | Campaign Execution | Mobile Engagement | CPG Practice | Norwest
2014 Venture Partners
Customers in 16 countries | eCommerce | Customer360 | Demand Signal
2013 Management
Demonstrated success with leading Retail and
Consumer brands across the globe Offices in US, Mexico, Europe, APAC | Store Ops | Guided Analysis,
2012 Simulation and Write-Back
2011 Customers in 10 countries | Vendor Link | Eight Road Ventures1
Institutional Investors: IDG Ventures + DFJ (2007) | Retail Analytics (2005)
Strong people culture of delivering success
2004 The Perfect Storm of Retail, Technology and Statistical Sciences
1 Eight Roads is the proprietary investment arm of Fidelity International Limited
© Manthan 2019
A Wide Base of Reputable Customers
Across Consumer-focused Industries
© Manthan 2019
Agenda
Adoption of Technology
What can Intelligent
+ What benefits can you
Restaurant Analytics do for
Key Drivers of Restaurant expect?
you?
Business
© Manthan 2019 4
Restaurants are tapping into technology quickly
Close to 60% identify themselves as leaders or early adopters in use of data and tech innovation
© Manthan 2019 Source: Hospitality Technology 5
“ I think
technology, which used to be
considered to support the business,
is now to grow the business.
“
Kevin Ozan
CFO, McDonalds
© Manthan 2019
Key drivers of your restaurant business
SALES & MARKETING CUSTOMER
§ Sales & profitability § Behavior and preferences
§ Channel strategy/ performance § Loyalty & value
§ Drive revenue through store clustering § Rewards and redemption
technique § Service and satisfaction
§ Marketing & promotion effectiveness
OPERATIONS MENU & PRICING
§ Order performance § Aligned to customer
§ Staff/ labor optimization preferences
§ Safety, audit and compliance § Efficient day part planning
§ Identify product affinity
INVENTORY
§ Design profitable up-sell &
§ Monitor stock movement cross-sell strategies
§ Optimized inventory levels
§ On-time replenishment
© Manthan 2019 § Efficient demand planning
How do restaurant businesses approach decision-making today?
MOST FEW RARE
Use spreadsheets such as MS Excel, Deploy visualization tools such as Guided decision making supported
Tools for both regular and one-off Power BI or Qlikview – reporting by data, Connects structured and
reporting centric unstructured data
Total sales, sales/ store, order Trend analysis, LFLG, online vs. Real-time cross-functional metrics
Metrics and views growth, store wise daily sales offline sales linked to business goals with
granular customization
Complete reliance on IT for creating BI reporting and dashboards On-the-go insights, conversational
Consumption and distributing reports AI driven interface on multiple
devices
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Five must-haves in a modern analytics platform
Advanced analytics and Interactive dashboards and content Visual and cross-functional data
ML for citizen data – heatmaps, geo maps exploration
scientists
Allows root cause Conversational analytics
analysis
Recommendations like Inventory Rationalization, OTB
Readjustments, RTV, P.O. Amendment, Markdown
© Manthan 2019
How do top restaurants use intelligent analytics for decision making?
10
© Manthan 2019
Sales
Get the big picture along with granular performance
Analyze sales trends, identify top performing stores and candidates for intervention/ pruning
§ Same store sales growth, weekly spends and trends
§ Current sales and growth trend for each store
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Sales
Create channel expansion strategy
Gauge if online is driving growth of top 5 stores? Know the next 20 stores where online ordering should be introduced?
§ Sales contribution of dine-in, take away, delivery
§ Trend and growth of different order channels
§ Correlation of high performing stores with online ordering
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Sales forecasting
Forecast a given store’s sales and compare with budget and actual
Plan long term staffing, and strategize to drive steady sales in spite of slumps due to changes in weather and external factors
Performance of
the product
Forecast as per
changes in
Humidity, Temp,
Wind and Rain
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Sales
Know when forecast differs from planned
Take corrective actions to bridge the shortfall, plan in advance to meet excess demand
§ Forecasted demand for each product/
category by store
§ Comparison with plan and actuals
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Store clustering
How to drive sales with store clustering techniques?
Plan menu based on preferences of customers in the vicinity – using both behavioral and demographic variables
§ Sales of each menu category in the given store
§ Stores that belong to a cluster
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Menu engineering
How to design profitable upsell and cross sell strategies
Know the likelihood of a new menu combos to generate sales, deploy promotion strategy for low performing items
§ Affinity between 2 menu items
§ Potential sales lift through combo creation
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Menu engineering
Get multi-dimensional view of sales – based on day parts
Know your peak and lean hours - plan staffing, and schedule meal prepare for menu items popular during a day part
§ Sales by day part
§ Total sales on different days of the week
§ Category’s & menu item’s contribution to total sales
© Manthan 2019 17
Operations
Optimize operations while meeting customer expectations
Track end-to-end ordering process from order receipt to door/ table delivery, identify potential areas of improvement
§ Make-time, wait-time, in-store time, drive
time, delivery time
§ Trends compared to last year/ quarter
© Manthan 2019 18
Inventory
Reduce Cash-burn with optimized inventory at ingredient levels
Free up locked capital with optimal inventory, Base inventory decisions on forecasted demand
§ Stock on hand, including each ingredient
§ Expiry analysis
§ Stock months to last, to plan replenishment
cycles
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Inventory
Avoid loss of sales and wastage
Rectify inventory variances, Identify areas of short/ excess cover for better order management and avoid loss of sales due to stock
outs
§ Stock variance at warehouse & restaurant
§ Out of stock analysis
© Manthan 2019 20
Promotions
What types of deals and discounts contribute most to profitable sales?
Identify high performing promotions and craft new ones that maintain margins
§ Performance of various deals, discounts
§ Pre and post promotion sales
§ Transaction lift analysis
© Manthan 2019 21
Customer
Know customer satisfaction trends
Achieve high customer satisfaction by assessing common reasons for displeasure
§ CSAT survey, bottom 2 box
§ Net Promoters Score
§ CSAT trends over past periods
© Manthan 2019 22
Why Manthan
©© Manthan
Manthan 2019
2019 23
Manthan enabled analytics maturity..
Consolidate and unify data from
Data Consolidation multiple siloed sources
Surface deep insights through interactive
Deep analytical insights dashboards, reports and KPIs
Empower business to access any analytical insights
Self Service in real-time through an intuitive tool
… serving the needs of multiple stakeholders
Business leaders Analysts Executives on the go
Who want to monitor performance in Who interact with geo teams to identify Who are often travelling
real-time improvement opportunities
© Manthan 2019 24
Empowers team with real-time information to get proactive
Single view of business to Enabling store managers
empower business stakeholders make informed actions with insights
Real-time insights to manage
peak hour performance Gamify store performance to
incentivize store managers
© Manthan 2019 25
AI Based Use Cases and Smart Alerts
Key Metrics Performance & Employee Schedule & Prep Plan Insights based Smart alerts
insights Defrost: 40 Chicken Wings, 20 Chicken Txns up by 15% between
YTD Sales Growth – 3.2% Strips, 60 Classic Crispy Chicken for 3 PM to 5 PM
WTD Sales Growth - 1.2% tomorrow
Prediction based alerts Sensor based alerts Sensor based insights
Txns may go up by 10% [25 orders] Fryer Heat Temp: 140 Degrees Avg DT Customer Wait Time between
between 3 PM to 5 PM) [Standard: 145 Degrees] 3PM to 5PM: 2.3 Minutes
© Manthan 2019 26
How are some of our clients using these insights?
Is delayed delivery a
reason for
dissatisfaction?
Are there further Are outlets with deals on
employee training all days overperforming?
needs? How do we retain
dissatisfied
customers?
Are deliveries in outlets
with 100% training Is serve time delay the
compliance always on- biggest reason for poor
time? feedback?
How likely is
a
Are low growth stores
dissatisfied
crippled with inventory
customer to
problems?
order again?
© Manthan 2019 27
Superiority acknowledged by experts
AI enhanced Business Intelligence platforms – Sample
vendor
AI-enhanced BI tools use AI to customize the interface, surface
insights, and deliver alerts based on learned user preferences. These
solutions differ from traditional BI in two ways: natural language
interfaces and automatic insight generation.
“Making insights from advanced analytics accessible to
business users in retail is a differentiator for Manthan.
According to its customer references, customers choose
Manthan because of its functionality, ease of use and for its
specialized vertical expertise.”
200+ customers in 23 countries
Embedded vertical expertise Unmatched time to value Real-time execution Best-in-class technology 28
© Manthan 2019
Case Study 1
Global pizza chain creates single source of truth for their UK business
© Manthan 2019 29
Prestigious pizza chain empowers 9 business functions with Mobile BI
Manual data collation § Team of 20 dedicated to data cleansing and reporting
Time consuming report
creation
§ High wait time for decision makers to get updates: Sales report took 6+ hours daily
Poor handle on critical
metrics
§ Metrics such as Sales, Audit, C-SAT, Kitchen efficiency were hard to track
No ready insights § Excel reports that did not provide actionable insights
BURNING PROBLEM
Reports with inconsistent numbers – depending on who prepared the report, or when the data extract was taken!
700 stores in UK 16K employees 3M+ customers 60+ years in operation
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Manthan’s Solution
Data Sources
Data Lake Reports and Dashboards
Structured & Unstructured
Source Systems 9 Dashboards across
MyMicros (POS) Finance & Operations LMS
Audit
Cognos (EDW)
Ops Exceptions Digital Engagement
Guest Experience Survey (Feedback) Operations Sales
Learning Management System Promotions Mobile Insights
ACE/ FSCC Menu & Promotions
Weekly Snapshot
Pricing
Order Types
Call HR 30+ Reports across
Takeaway Delivery Centre
Cost of Sales Regional Sales
Dine-in Food aggregators
Cost of Labour Balance Score Card
Marketing Complaints
Inventory LMS
Business Models
Audit HR
Franchise Equity Google
Analytics Complaints Digital Engagement
Calls
Decommissioning 2 legacy systems…
© Manthan 2019 31
Best-in-class businesses outdo traditional ones significantly
MOST BEST-IN-CLASS GAINS
Effort in man hours Effort in man hours
500 hours/ month for manual reporting Down to 20 hours/ month
~95% higher efficiency
Time to market Time to market Zero wait-time for business
6 hours/ report Anytime insights
Real-time view
Use of data Data driven culture High adoption of data by every
Poor visibility, excel based reports Significant use of data for decisioning business owner
Customer satisfaction
CSAT, NPS computed monthly as Customer satisfaction
Tracked continuously, with long term Understanding most important
stand alone metrics
CSAT impact on sales levers for sales growth
© Manthan 2019 32
Case Study 2
Top restaurant chain derives cross-functional insights with analytics
© Manthan 2019 33
Top fast food restaurant chain tracks store performance by bringing together
siloed data
Global restaurant chain responsible for world- Provides real-time information in the hands of
wide franchise business operating in 120+
countries with 13K stores.
busiest team members
Responsibilities include: § Single view of business to empower business stakeholders
§ Monitoring the health of world-wide business § Real-time insights to manage peak hour performance
§ Ensuring franchise adheres to brand, food
safety and health standards
§ Enabling store managers make informed actions with
§ Reviewing guest satisfaction and experience insights
§ Tracking impact of compliance on store
performance § Gamify store performance to incentivize store managers
Restaurant Operations, Food
Safety Standards
Impact on Repeat
Impact on CSAT Store Performance
Visits and Sales
Employee Training and
Tenure
© Manthan 2019 34
Thank You
©© Manthan
Manthan 2019
2019 35
© Manthan 2019
