WEEK 1 – Quarter 3
✓ Communication, Media and Information
✓ Introduction to Media and Information Literacy
✓ Responsible use of media and information
Most Essential Learning Competencies
✓ Describe how communication is influenced by media and information
✓ Identify the similarities and differences between and among media literacy, information
✓ Discuss responsible use of media and information
Learning Content
I. Communication, Media and Information
a. What is Communication
b. What is Media
c. What is Information
II. Introduction to Media and Information Literacy
a. Basic Components of media and information literacy
b. Similarities and Differences of Media Literacy, Information Literacy and Digital Literacy
III. Responsible Use of Media
a. Key Principles with Elements of Digital Citizenship
b. 9 Elements of Digital Citizenship
c. Rules of Netiquette
1|P age
Lesson 1: Communication, Media and Information 1
At the end of the lesson, the learners (should be able/are expected to):
• Define communication, media and information;
• Explain how communication is affected by media and information
Teaching and Learning Activities
Communication is a man’s daily activity where we share information using different medium. It could be in a
form of verbal and non – verbal. It also focuses on how people use messages to generate meanings within and
across various contexts.
A. What is Communication
✓ Communication is a process of exchanging meaningful messages through the use of
common symbols.
✓ Also comes from the Latin word which means “working as one”.
B. What is Media
✓ describes any channel of communication
✓ encompass all communications that transmit facts or information to citizens
C. What is Information
✓ abstract concept that refers to that which has the power to inform
✓ knowledge obtained from investigation, study, or instruction
2|P age
Name: ________________________________ Date: ____________
Section: ______________ Group: _________ Score: ____________
Lesson 1: Communication, Media and Information 1
Performance Task
Name of Activity : SEQUENCE Roll
Directions : Describe one instance in your life as a student on how communication is
affected by media and information
.
OUTPUT
RUBRICS: Members:
Timeliness – 5pts
Organization – 10pts
Creativity – 10pts
3|P age
Review Questions
Directions: Read each statement carefully. Choose the letter of the correct answer.
1. Which of the following statement is not true about communication and media?
A. Media can bridge effective communication.
B. Media hinders effective delivery of information.
C. Media acts as a channel of information dissemination.
D. Creative delivery of information is possible through media.
2. Media plays a great role in the democratic country as a watchdog because_______?
A. It advocates corruption and maladministration.
B. It overpowers government and take actions on its own.
C. It promotes transparency in all actions of the government.
D. It influences the masses to act against the government and its leaders.
3. The following are true about the roles of media, except_______?
A. It exposes corrupt politicians.
B. It paves way to various advocacies.
C. It delimits cultural expressions among nations.
D. It facilitates democratic processes and guarantees fair elections.
4. Also comes from the Latin word which means “working as one”.
A. media
B. communication
C. ICT
D. Information
5. It describes any channel of communication
A. media
B. ICT
C. Information
D. communication
4|P age
Lesson 2: Introduction to Media and Information 2
Literacy
At the end of the lesson, the learners (should be able/are expected to):
• Differentiate media, information and technology literacy.
• Develop a creative graphic organizer showing the similarities and differences of media, information and
technology literacy
Teaching and Learning Activities
MEDIA AND INFORMATION LITERACY
Media and Information Literacy are essential skills and competencies that allow individuals to engage with
media and other information providers effectively as well as develop critical thinking and life-long learning skills to
socialize and become active citizens. Media refers to the physical objects to communicate with such as radio,
television, computers, etc. Information on the other hand, refers to the processed data, knowledge from a study,
experience, instruction and symbol. Literacy is the term coined for the ability to identify, understand, interpret,
create, compute and communicate using printed and written materials.
✓ Information Literacy
Refers to the abilities to recognize when information is needed and to locate, evaluate, effectively use, and
communicate information in its various formats.
✓ Literacy
The ability to identify, understand, interpret, create, communicate and compute, using printed and written
materials associated with varying contexts. Literacy involves a continuum of learning, wherein individuals are
able to achieve their goals, develop their knowledge and potential, and participate fully in their community and
wider society.
✓ Media and Information Literacy
MIL stands for media and information literacy, and refers to the essential competencies and skills that allow
citizens to engage with media and other information providers effectively and develop critical thinking and life-
long learning skills to socialize and become active citizens.
✓ Media Literacy
The ability to decode, analyze, evaluate and produce communication in a variety of forms.
✓ Technology (Digital) Literacy
The ability to use digital technology, communication tools or networks to locate, evaluate, use and create
information. It also refers to the ability to understand and use information in multiple formats from a wide range
of sources when it is presented via computers and to a person’s ability to perform tasks effectively in a digital
environment. Digital literacy includes the ability to read and interpret media, to reproduce data and images
through digital manipulation, and to evaluate and apply new knowledge gained from digital environments.
5|P age
Name: ________________________________ Date: ____________
Section: ______________ Group: _________ Score: ____________
Lesson 2: Introduction to Media and Information Literacy 2
Performance Task
Name of Activity : Venn Diagram
Directions : Create a Venn Diagram showing the similarities and differences of media,
information and technology literacy
.
OUTPUT
RUBRICS: Members:
Timeliness – 5pts
Organization – 10pts
Creativity – 10pts
6|P age
Review Questions
Directions: Read each statement carefully. Choose the letter of the correct answer.
1. The ability to understand printed and written materials refers to?
A. information C. media
B. literacy D. technology
2. The ability to access, evaluate and create media is
A. media C. Media literacy
B. Information literacy D. Technology literacy
3. These refer to processed data for specific purposes.
A. information C. media
B. literacy D. technology
4. The skill that allows people to recognize when information is needed and how he will be able to access, locate,
evaluate and use it effectively.
A. media C. Media literacy
B. Information literacy D. Technology literacy
5. Refers to how person is able to look for relevant information from various media.
A. media C. Media literacy
B. Information literacy D. Technology literacy
7|P age
Lesson 3: Responsible Use of Media 3
At the end of the lesson, the learners (should be able/are expected to):
• Discuss responsible use of media and information
• Explains actions to promote ethical use of media and information Define communication, media and
information;
Teaching and Learning Activities
Media and other information providers play a central role in information and communication processes.
Nowadays, media become the common outlet of self expression and creativity. Its huge influence spreads speedily
across the globe. The connection between technological advances and people’s connectivity created a huge
impact to the lives of today’s generation.
RESPONSIBLE USE OF MEDIA AND INFORMATION
Digital Literacy/Technology Literacy is the ability of an individual, either working independently or with others,
to responsibly, appropriately, and effectively use technological tools. This concept has something to do with issues
arising in the digital world today. With the growing trend in the use of technology, cases of unethical use are also
surging up. With this concern, ethical use of media and information should be given great emphasis through
inculcating Digital citizenship starting with Digital access. Digital access refers to the ability to fully participate in
digital society. This includes access to tools and technologies, such as the internet and computers, that allow for
full participation. Having full access to technology requires continuously developing norms of appropriate,
responsible, and empowered technology use which refers to Digital Citizenship. Let’s take a look at the Nine
elements of Digital Citizenship to understand its content.
8|P age
Digital citizenship also includes Digital Etiquette which pertains to electronic standards of conduct or procedures
and has to do with the process of thinking about others when using digital devices. Recognizing Online Proper
conduct is a must and it has something to do with “Netiquette”.
Merriam- Webster dictionary defined Netiquette as set of rules about the proper and polite way to communicate
with other people when using the internet. Common issues in the digital world such as bashing and online bullying
occur due to improper conduct online.
As a responsible online user, the following core rules should be taken into consideration
Rule 1: Remember the Human,
Rule 2: Adhere to the same standards of behavior online that you follow in real life,
Rule 3: Know where you are in cyberspace,
Rule 4: Respect other people's time and bandwidth,
9|P age
Rule 5: Make yourself look good online, Rule 6: Share expert knowledge,
Rule 7: Help keep flame wars under control,
Rule 8: Respect other people's privacy,
Rule 9: Don't abuse your power,
Rule 10: Be forgiving of other people's mistakes.
10 | P a g e
Name: ________________________________ Date: ____________
Section: ______________ Group: _________ Score: ____________
Lesson 3: Responsible Media User 3
Performance Task
Name of Activity : Media Tree
Directions : Referring to the media tree below, come up five of your own netiquette
rules and discuss their positive outcome in two to three sentences.
.
OUTPUT
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
RUBRICS: Members:
Timeliness – 5pts
Organization – 10pts
Creativity – 10pts
11 | P a g e
Review Questions
Directions: Read each statement carefully. Write the word True if the statement is correct, and False if not.
________ 1. Digital citizenship has something to do with your birth race.
________2. Every human being has the full authority to post whatever he/she wants without being reprimanded
by the authority.
________3. Netiquette requires respect towards other online users.
________4. Being a digital literate individual means considering digital citizenship.
________5. Digital divide is an example of digital access.
12 | P a g e
