Presentation HRM
Hello, my name is Hhan
I am going to talk about strategic applications. The main content in
this is define, strategy implementation steps and example.
First, what is strategic interventions? Strategic interventions are
organization-wide OD programs aimed at achieving a fit among a
company’s strategy, structure, culture and external environment.
It's also the way to change various characteristics of organization
settings such as employees, technologies, products.
From the above definition, there are different types of strategies
Integrated Strategic Change
Organization Design
Culture Change
At Integrated Strategic Change
Describes how planned change can make a value-added
contribution to strategic management. It must be changed together
in response to external and internal disruptions. It helps to shape
the desired future strategy. And here are the steps to do it
(Strategic Analysis, Strategic Choice, Designing the plan,
Implementing the plan).
Second is Organizational design
Organizational design is the process of selecting and implementing
an organizational structure that is consistent with the strategy and
environmental conditions of the organization. Have 2 types of
organizational design is Traditional designs and Contemporary
designs.
And third is Culture Change
This intervention helps organizations develop cultures
(behaviours, values, beliefs, and norms) appropriate to their
strategies and environments. It focuses on developing a strong
organisational culture to keep organization members pulling in the
same direction.
Next is Strategy implementation steps
Its have 4 steps Strategic positioning, Identify priority goals,
Develop and implement a plan, Monitor and evaluate the strategy.
Strategic positioning is determine the position of the business in
the market, and to do that, the business will have to go through the
analysis based on the SWOT, PESTEL model.
Identify priority goals is when businesses need to define small
goals to achieve big goals by answering the following questions as
you see on slide.
There is a small note here: the small goals set need to be
consistent with the mission and vision of the business, as well as
be measurable for easy tracking.
Develop and implement a plan
It is the safety pin that keeps the business on track with its
priorities and goals. Kaplan and Norton is based on four
dimensions of a for-profit organization: finance, customers, internal
processes, people learning and growth. During the implementation
of the strategy, spending KPIs will be used throughout as a way of
communicating responsibilities from upper to lower levels.
After making the above steps will come to the important step
Monitor and evaluate the strategy
This is a long-term process that helps enterprises clearly define
their goals and orientations, as well as ensure the conformity
between the strategy and the requirements and environmental
changes on the basis of inspection and assessment activities
periodically with strategies to identify discrepancies and provide
timely corrective actions and solutions.
Finally, the example section.
Transformational change
Nintendo is famous for video games. However, the company was
founded in 1889 to create card games. Due to changes in
consumer interests, Nintendo shifted to electronic toys, and later
video games, from the 1970s.
Continuous change
Organizations improve gradually, by making small changes. A
common example is organizational learning. This approach values
learning from mistakes and failures rather than punishing them.
Trans-organizational change
This includes mergers, allying, acquisitions, and strategic
networking. A common type of transorganizational change is when
a company buys, or merges with, a competitor.
Conclusion
Strategy acts as a guideline for all activities of an organization.
From there, the whole enterprise will work together in a common
direction to bring benefits to all individuals for the organization and
stakeholders.
