Lead Gen Autopilot

with Facebook Ads

HEET
EATS
CH
NOTE FROM THE AUTHOR:
You hustler, you!
CONGRATS on your interest in learning Facebook Ads! This is one of the
most VALUABLE skills you can learn as an entrepreneur.

I’ve packed as MUCH value as I can in the following 3 pages. Use it as a

reference guide to optimize existing campaigns or to begin your first
campaign.

If you want to go FURTHER, FASTER, and SHORTEN LEARNING CURVE, I offer

a program that will help you launch INSANELY profitable client acquisition
systems.

I have several programs at a variety of budget ranges, book a FREE 1-on-1

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Important Concepts
Lead Quality vs Quantity
Cost
You can adjust the quantity and quality KPIs to Track
of the leads by changing the amount of
Friction friction in the lead flow process. A # of leads generated
common way to add friction is to add
more questions in the lead form. The
Cost Per Lead
Quality more friction, the higher the lead cost, Cost per Appointment
and the higher the quality. To get more
leads, you can reduce friction in the lead
Cost per Sale
form, but the intent will decrease as well Conversion rate
Booking rate
Native Vs. Landing Page
Lead Form Return on ad spend
Slower Loading
Faster Load Times Manual typing required
Lifetime Value
Auto-Fill contact info Must build a web page
Optimized for Conversion Branded experience
No development needed Higher quality leads
Adjustable Lead Quality Upsell potential
Ideal for: newbies, services,
coaching, high involvement
Ideal for: ecommerce,
proven offers, advanced
Budget Tips
purchases. users, info products
1. Remove the “budget” concept from
your brain and think ROI. If you have a
positive ROI then your budget should be

Top Tips for N00BS unlimited.

1. ONLY use ads manager to run ads. 2. While testing, start at $20 per day, let it
run for at least 7-10 days before making a
2. ALWAYS use a CRM Software to build your list
decision.
3. Native Lead Form + CRM Automation = $$
4. Don’t assume... TEST! 3. The higher your daily spend, the faster
5. Start generic with targeting and let the FB Algo you learn.

do its work
4. “Client Financed Acquisition” (a la Alex
6. What happens AFTER the lead is generated is Hormozi) Use the proceeds from your sale
equally as important as the lead generation itself to fund your ad-spend

Ad Asset Tips
Ad Copy Tips
Video:
Use Hook, Story, Offer framework
Need 3 versions. square, horizontal,
Call out location in first sentence. vertical.
Use Urgency, scarcity, hyper-relevancy. USE STRONG HOOK!!! first 3 seconds
Write 5th Grade level Reiterate call to offer.
Use Emojis ✅👉🔥 Images:
use images and videos. they both work
Try Longform (500+ Words)
square size prefered
Strong call to offer
 Most people don’t need more leads, they need a better business
Offer - Lead Gen - Sales - Operations.
These 4 parts work together. it’s never just about your ads.

OFFER LEAD SALES OPS

GEN
Types of Offers FLOW: SALES MEETING: DEFINITION:
Free Estimate Step 1. In-Feed Ad (photo or Vid) In person > Zoom > Phone > The systematic process of
Home Service Step 2. Lead Form Messenger (in that order) capturing, nurturing, and
businesses. in-home or Step 3. Booking The more personal the converting leads into paying
over the phone. Step 4. Relentless Follow up format, the more $$$ you customers and maximizing
Lead Magnet ($0) Step 5: Maximize LTV make. lifetime value.
Aka “bribe”. exchange Have someone else set Appts
value to build your list FB Ad Setup: and you do sales. AKA: How to convert leads to $$
Low-Ticket ($27-$47) Campaign
Pay for your ad spend Campaign Objective: Lead BOOKING SALES MEETINGS: NOTE: This is where most
while you build list Gen. 1st Attempt: Link on lead form businesses fail.
Bump Offers (upsells) Ad Set : confirmation page
($47-$97) Targeting: general is best. 2nd Attempt: instant text Principles:
go from break even to not specific! let the algo message and phone call after Speed. Automation.
profit with bump do the work. max of 1 lead submission. (Within 5 Accountability.
offers and upsells interest based targeting. minutes)
High Ticket: $1500+ Conversion Type: lead 3rd+ Attempt: Continuous 1. Speed: Must Respond
Bread and Butter. this forms (must connect to follow up via SMS / Phone IMMEDIATELY to incoming
is your ultimate goal. CRM) If no CRM, use leads via SMS and Phone.
ENHANCE your offer messenger leads (not INCREASING SHOW RATES: conversion drops by 80% if
(Make it SEXY) preferred) Ask prospect to commit to response takes longer than
Name Your Offer (12-week Placement: turn off showing during booking 11 minutes. Must use
Bikini Challenge, 5 Clients audience network, focus process automation software.
in 5 days Blueprint) on in-feed. Reminder SMS / Emails 2. Accountability: Have a way
Urgency (24H Sale!) Budget: minimum $20 per Inform no reschedules for to ensure no leads slip
Scarcity (decrease supply day, if no conversions missed appointment. through the cracks. Treat
to increase demand. Only after 10 days, stop, adjust leads like gold. A “pipeline”
4 Spots Left) and restart! CLOSING DEALS: method software works
Use Fear Ad : Question based sales. Keep great. Don’t rely on a
Speed (quickness to Ad Copy (words): asking questions, keep spreadsheet.
objective) Use Hook, Story, Offer digging. Listen 2x more than 3. Automation Software: You
Guarantees (removes risk) framework you speak must use automation and
Bonuses (perceived value Call out location and Trial Closes: Before you software to ensure speed
and exclusivity) catch attention in first actually ask for the close, use and accountability. Without
sentence. trial closes to discover automation and software you
Example: Use Urgency, scarcity, objections “how does that will be too slow, lose leads,
Fitness coaches selling hyper-relevancy. sound so far? Do you have and diminish ROI.
$50 per session. Write 5th Grade level enough info to make a
VS Use Emojis decision? Do you believe this KPI- Key Performance Indicators
6-Week Transformation Long (500+ Words) would solve your problem?” Track in a spreadsheet daily
Boot Camp. Includes Strong call to offer Assume the close. It’s not “ do or weekly. Set goals and
guaranteed results, meal Video: you want to buy?” it’s “does optimize.
plan, accountability, etc Need 3 versions. this all look good? ok please Suggested KPIs: # of leads
for $2500 up front. “If we square, horizontal, sign here. “ generated, Cost Per Lead,
can guarantee you results, vertical. Either / Or Close: Its never Cost per Appointment, Cost
how much would that be USE STRONG HOOK!!! “yes or no”, its “red or blue?” per Sale, Conversion rate,
worth to you?” first 3 seconds both options should result in Booking rate, return on ad
Reiterate call to offer. a “yes” response. spend, Lifetime Value
Which of these options is Images: Offer Options, not
more likely to achieve use images and videos. Ultimatums. Process and Systems:
desired outcome? they both work Discounts: Any discount must Document all scripts and
Therefore it’s our square size. come with a reason. Provide a processes
responsibility to package reason when providing a This “isolates variables” to
value and charge more! discount . understand what works and
Use Price anchoring doesn’t work
Exercise: if you HAD to Stack Closing; a la Russel This helps you outsource,
charge $10,000 for your Brunson, research and study hire and grow
service what would the offer
look like? Use this to develop
your high ticket offer.
“Lead Magnet” Lead Form THANK YOU Booking Page
or “Bribe” PAGE

Name Wait!
Email 👇Required Action 👇
Phone

Call To Action Submit Now Book Now Submit Now

WITHIN 5 Mins...

Did They Book?

YES! 😀 NOT YET 🤨

1. Confirmation via SMS 1. Call to book ASAP
2. Call to firm up appt 2. Send SMS to Book
3. Send welcome email 3. Send Welcome Email

SALE!

Long Term Nurture

MAXIMIZE LIFETIME VALUE (LTV)