CHAPTER-I

INTRODUCTION TO PRACTICAL TRAINING

1.1 INTRODUCTION TO PRACTICAL TRAINING

The summer training is the act of increasing the knowledge and skill. The summer
training is on-the-job training for many professional jobs, more often taken by college
students to supplement their formal education and expose them to world of work. The main
aim is to provide opportunities for the students to apply theoretical knowledge to practical
experience. The students are expected to develop their personality and adapt to the
challenging situation in the real business world. Through the Summer Training Program,
students can able to acquire some skill such as communication skill, interpersonal skill, team
work skill, management skill and problem-solving skill.

In the heart of agricultural enterprises, where the pulse of sustenance beats, the
dhall mill stands as a linchpin in the processing of pulses, providing a staple in diets
worldwide. As we navigate the contemporary landscape of agriculture and food production,
the need to optimize and modernize traditional practices becomes increasingly evident. This
project, "Modernizing Dhall Mill Operations for Enhanced Efficiency," aims to address this
necessity by introducing innovative technologies and methodologies to revitalize the dhall
milling industry.

The successful implementation of this project promises a revitalized dhall milling

industry, contributing to global food security while establishing sustainable and efficient
practices. By modernizing dhall mill operations, we aspire to create a model that balances
tradition with innovation, ensuring the longevity and relevance of this crucial component in
the food production chain.

As we embark on this journey, collaboration with industry experts, technologists,

and agricultural specialists will be pivotal in realizing our vision of a future where dhall mills
stand as beacons of efficiency, quality, and sustainability.

1
 The report is prepared on the basis of one-month practical experience in
"SRI KUMARAN DHALL MILL", Kovilpatti. It helps to learn more about the practical
situation in the area of digital marketing and production, sales etc.

Dhall mills play a vital role in the food processing industry, primarily involved in
the production of dhall (split lentils), which is a staple food item in many countries. This
project report explores the dynamics of dhall mills, including their significance, objectives,
and organizational structure.

In SRI KUMARAN DHALL MILL, its a pleasure to get an opportunity to view the
overall working of the company, In the following pages an attempt has been made to present
report covering different aspects of my training in the company.

1.2 IMPORTANCE OF THE STUDY

The summer training programmed helped me to gain knowledge about the dhall
manufacturing industry, especially the process involved in dhall production. The general
objective of this program was to gain practical knowledge on the overall functioning of
various department especially in digital marketing department involved Sri Kumaran Dhall
Mill,Kovilpatti.
This study helped me to gain more information about the present condition and
structure of the [Link], spinning the training in the major area such as production,
HR, marketing (digital marketing), Management and Administration, It is an opportunity for
me know about the entire function of the organization.

1.3 OBJECTIVES OF THE STUDY

• To know about the marketing in the company.

• To understand the various process carried out by the company.

• To study the reach about the goods to the customer

• To study about the different products of the company.

• To understand the Dhall Milling Process

2
1.4 SCOPE OF THE STUDY

This study is directing towards dhall industry with an insight into the success well
as the employees and the management response are consciousness towards the process and
procedure in the company. This is also to observe the employee work in various departments.
Also, the training includes the manufacturing activities and assembles the process of
manufacture. The manufacturing and production unit engaged in activities to transform a
product mechanically or chemically from the raw input into finished goods which can have
used by the end user.

Predominantly, in the industrial training is about handling and monitoring the flow
of Materials, providing quality outcome without any wastage of material or reducing the
material Wastages, flawless packaging, how to handling machineries with proper safety
methods because There are some overheat causing dangerous machines in an industry. So it
was considered as one

• Internship can be carried out mainly with an object of gaining practical Experience
in organization. These allowed to me an opportunity to interact and to visit the production
unit in SKDM.
• Thus, it helped to gain an industrial insight in the field of production and the
Problems, which are faced by the textile industry as a whole.
• It provides a chance to see the practical constraints faced by the managers while
Putting theory into practice. It helped to gain knowledge about the real life Situation faced by
the managers in each stage of the work.
• It helped to know how they tactically solve any problem encountered by them.
This study enable to gather more information about the historical aspects involved in dhall
industry and also to know about the present scenario which leads to declining closing up of
many dhall industries in India especially Tamil Nadu.

1.5 PERIOD OF THE STUDY

The period of the study (practical training) starts from 23 June 2023 to 23 July 2023.
In this training the necessary details were collected with the help of industrial guide.

3
1.6 CHAPTERIZATION SCHEME

CHAPTER -I

Introduction to practical training

1.1. Introduction of the study

1.2. Importance of the study
1.3. Objective of the study
1.4. Scope of the study
1.5. Period of the study
1.6 Chapterization scheme

CHAPTER -II

Profiling of industry and company

2.1. Industry profile

2.2. Company profile
2.3. Product profile
2.4. Organization structure
2.5 Corporate social responsibility

CHAPTER -III

Activities of various departments

3.1. Functioning of various departments

CHAPTER-IV

4.1. SWOT analysis

CHAPTER -V

5.1. Learning from summer Training

CHAPTER-VI

6.1. Conclusion

4
 CHAPTER II

PROFILING OF INDUSTRY AND COMPANY

2.1 INDUSTRY PROFILE

The dhall milling industry is a vital sector within the broader food processing
industry, specializing in the production of dhall, also known as split lentils. Dhall is a staple
food product consumed by millions of people worldwide, making this industry a significant
contributor to food security and the global economy.

Dhall milling has a rich historical heritage dating back centuries. The processing of
pulses, including lentils, has been a fundamental part of human diets in various cultures. Over
time, traditional methods of hand-processing have evolved into sophisticated, mechanized
operations, making dhall production more efficient and accessible.

The dhall milling industry is prominent in several countries, with India, Canada,
Turkey, Myanmar, and Australia being significant players. India, in particular, is the largest
producer and exporter of dhall, contributing significantly to the global market.

The dhall milling industry is a crucial segment within the broader food processing
sector, primarily focused on the production of dhall, also known as split lentils or pulses.
Dhall is a dietary staple for millions of people across the globe, especially in South Asia,
Africa, and the Middle East. This industry plays a vital role in ensuring a consistent supply of
this essential food product to meet the nutritional needs of diverse populations.

Here are some key aspects of the dhall milling industry:

1. Processing and Production: Dhall milling involves the cleaning, dehusking,

splitting, grading, and packaging of lentils to produce various types of dhall. These processed
dhall products are then made available to consumers, both domestically and internationally.

2. Importance and Consumption: Dhall is a significant source of protein, fiber,

vitamins, and minerals, making it a vital component of vegetarian diets in many countries. It
serves as a primary protein source, particularly in regions with a large vegetarian population.
The industry plays a crucial role in ensuring a steady supply of this nutritious food product.

5
 3. Global Market: The demand for dhall products has been steadily increasing
due to factors such as population growth, changing dietary preferences, and the growing
recognition of the health benefits of lentils. India is the world's largest producer and exporter
of dhall, followed by countries like Canada, Turkey, and Myanmar.

4. Processing Techniques: Dhall milling has evolved over the years with the
adoption of modern technologies and machinery. Automation and quality control measures
have improved efficiency and product quality.

5. Challenges: The industry faces challenges related to price volatility of raw

materials (lentils), maintaining product quality and safety standards, competition, and the
need to adopt sustainable and environmentally friendly practices.

6. Regulations: Dhall milling is subject to stringent regulations related to food

safety, hygiene, and quality control. Regulatory bodies in various countries set standards to
ensure the safety and quality of dhall products for consumers.

7. Economic Impact: The dhall milling industry has a significant economic

impact. It provides employment opportunities, particularly in rural areas where dhall
production is concentrated. It also supports farmers by creating a market for their lentil crops,
contributing to their income.

8. Sustainability: Increasingly, the industry is adopting sustainability practices

such as efficient water usage, waste management, and promoting environmentally friendly
cultivation methods to reduce its environmental footprint.

9. Export and Global Trade: Dhall milling industries play a crucial role in
international trade, with dhall products being exported to various countries, especially where
there is a demand for lentils.

In summary, the dhall milling industry plays a vital role in ensuring a stable supply of
nutritious food products to meet the dietary needs of millions of people worldwide. It faces
challenges related to quality control and sustainability but continues to evolve through
technological advancements and responsible practices. The industry has significant economic
and social implications, supporting both employment and agriculture in many regions.

6
2.1.1 Process Flow Chart of Dhall Milling Industry

Chart Number 2.1

7
2.2. COMPANY PROFILE

Figure Number 2.1

Sri Kumaran Dhall Mill, are a manufacturer, supplier, trader, wholesaler, and
exporter of pulses. Enriched with over 45 years of experience in edible pulse processing,
Sri Kumaran Dhall Mill have achieved the most superior standards of [Link] in
the year 1975, we have engaged in processing high quality pulses. Over the past 4 decades,
Sri Kumaran Dhall Mill have developed a strong foothold in the market as a renowned
manufacturer and supplier of pulses. Sri Kumaran Dhall Mill are offering a wide spectrum of
Moong Dal, Green Gram, Toor Dal, and more. We have developed wide presence in
Wholesale Dal market under the brand names of GST

Sri Kumaran Dhall Mill are committed to provide reliable and quality range of
Moong Dal, Green Dal, Toor Dal, Ragi, etc. We have concentrated all our endeavours to
meet all the customer, regulatory as well as statutory requirements. Range of pulses is of
Indian origin and is unparall in taste, nutritional content, hygiene level and aroma. To ensure
supreme quality of wide assortment, Sri Kumaran Dhall Mill lay strong emphasis on
maintaining clean and tidy environment in the production facility. Sri Kumaran Dhall Mill
ensure retention of all natural properties during all the stages of processing, without
employing artificial means of colouring or washing. Moreover, Sri Kumaran Dhall Mill
strictly adhere to superior quality food standards throughout the process. Thus,range is rich in
proteins, vitamins, minerals, iron, calcium, complex carbohydrates, and fibres.

8
2.2.1 Statutory Information

Name of the company Sri Kumaran Dhall Mill

Year of estabilishment 1975

Business type Dhall Manufacturing

Founder name MR. GURUSAMY MURUGESAN

Address 12, Industrial Estate, Thittan Kulam,

Kovilpatti,

City Kovilpatti

State Tamilnadu

Country India

Ownership Type Private company

Pincode 628501

Phone 9443710577

Table Number:2.1

9
2.2.2 Mission And Vision Statement

Company Mission

The mission of a dhall milling company outlines its core purpose and long-term
objectives. It provides a clear and inspiring statement of what the company aims to achieve.
While the specific mission can vary from one company to another, a typical mission
statement for a dhall milling company might be as follows:

"To be a leading provider of high-quality dhall products, committed to customer

satisfaction, sustainability, and excellence in food processing."

This mission statement can be broken down into key components:

1. Leading Provider: The company aspires to be at the forefront of the dhall

milling industry, indicating its commitment to excellence and leadership in the field.

2. High-Quality Dhall Products: Ensuring that the dhall products meet or

exceed quality standards is a central part of the mission, emphasizing the importance of
delivering safe and nutritious food to consumers.

3. Customer Satisfaction: Customer satisfaction is a priority, signifying the

company's dedication to meeting and exceeding customer expectations in terms of product
quality, service, and responsiveness.

4. Sustainability: The mission statement includes a commitment to sustainability,

suggesting that the company is dedicated to adopting environmentally responsible practices
in its operations.

5. Excellence in Food Processing: The company aims for excellence in food

processing, emphasizing its commitment to continually improving its processing methods and
technologies.

Overall, this mission statement reflects a company's dedication to producing

high-quality dhall products, maintaining customer satisfaction, and embracing sustainability
and innovation as core values. It serves as a guiding statement for the company's actions and
decisions, helping align the organization towards its long-term objectives.

10
Company Vision

The vision of a dhall milling company articulates its long-term aspirations and the
ultimate goal it seeks to achieve. A typical vision statement for a dhall milling company
might look like this:

"To become a globally recognized leader in the dhall milling industry, known for our
commitment to quality, sustainability, and customer satisfaction."

Let's break down the key components of this vision statement:

[Link] Recognized Leader: The company envisions achieving a prominent

and respected position not only in its local or regional market but on a global scale, signifying
its ambition for expansion and influence.

[Link] Milling Industry : The vision statement specifies the industry in which
the company aims to excel, emphasizing its focus on dhall production and processing.

[Link] to Quality: The company aims to be known for its unwavering

commitment to producing high-quality dhall products, highlighting its dedication to meeting
or exceeding industry standards.

[Link]: The inclusion of sustainability indicates that the company

aspires to adopt environmentally responsible practices, showcasing its dedication to
minimizing its environmental impact.

[Link] Satisfaction: The vision statement underscores the importance of

customer satisfaction, suggesting that the company's success will be measured by the degree
to which it meets and exceeds customer expectations.

Overall, this vision statement outlines the company's ambitious goals,

emphasizing its desire for global recognition, quality, sustainability, and customer-centricity.
It serves as a guiding beacon for the company's strategic direction and long-term aspirations,
providing a clear sense of purpose and direction for its employees and stakeholders.

11
2.2.3 Objectives of the Company

[Link] Assurance: Ensure that all dhall products meet or exceed stringent
quality and safety standards to provide consumers with safe, nutritious, and high-quality food
items.

[Link] Expansion: Expand the company's market presence by reaching new

domestic and international markets, increasing market share, and diversifying product
offerings to cater to a broader customer base.

[Link] Efficiency: Optimize production processes and reduce

operational costs to enhance profitability while maintaining product quality and safety.

[Link] Initiatives: Implement sustainable practices, such as efficient

water usage, waste management, and responsible sourcing of raw materials, to reduce the
company's environmental footprint and contribute to long-term environmental sustainability.

[Link] Development: Foster a culture of learning and growth among

employees by providing training, career development opportunities, and a safe and supportive
working environment, leading to increased job satisfaction and productivity.

2.2.4 Goals of the Company

 To produce at cheaper cost

 Avoiding wastage
 Attaining maximum benefit.

2.2.5 Principles of the SKDM

The principles of SKDM have kept them to themselves and to their commitment
to treat others in ways that are consistent with those values. Having stood the test of time,
these principles will continue, keeping them free to move quickly and plan for the future.

 Quality
 Responsibility
 Efficiency
 Freedom

12
2.3 Product Profile

 Urad dal
 Moong dal
 Ragi
 Masoor dal

2.3.1 Urad Dal

Urad dal, also known as black gram or black lentil, is a type of lentil widely
used in Indian cooking and various other South Asian cuisines. It is known for its rich, earthy
flavor and creamy texture when cooked

2.3.2 Moong Dal

Moong dal, also known as mung bean or green gram, is a type of lentil
commonly used in South Asian and other Asian cuisines. It is known for its small, green,
oval-shaped appearance and is highly valued for its nutritional benefits and versatility in
cooking.

2.3.3 Ragi

Ragi, also known as finger millet or Eleusine coracana, is a highly nutritious

cereal grain that is primarily grown in Africa and Asia, particularly in India and parts of East
Africa. It is renowned for its exceptional nutritional value and versatility in culinary
applications.

2.3.4 Masoor Dal

Masoor dal, also known as red lentils, is a popular and versatile pulse that is
widely consumed in various cuisines around the world. It is known for its distinctive reddish-
orange color and mild, nutty flavor.

13
Figure Number:2.2

Figure Number:2.3

14
Figure Number:2.4

Figure Number: 2.5

15
Figure Number:2.6

Figure Number:2.7

16
2.4 ORGANIZATION STRUCTURE

Organization structure is a hierarchy of people and its functions. It identifies

each lob and its function and where it reports to within the organizations. This structure is
developed to establish how an organization operates and assist an organization in obtaining
its goals to allow for future growth.

Organizational structure is the established pattern of relationship among various

part of the enterprise. Sri Kumaran Dhall Mill, Kovilpatti has a functional organizational
structure.

This structure is means of putting the specialist into various positions throughout
the organizations person to hold the functional positions have only a limited power of
command. The functional authority remains to functional guidance of different departments.

Sri Kumaran Dhall Mill the whole of the management and direction of
subordinates are divided according to the type of work involved. At the higher levels, the
structure's by grouping all the work into major departments. All related and similar works are
done in the department under one executive Sri Kumaran Dhall Mill have a well-defined
functional structure. An organization is mainly concerned with the allocation of duties and
responsibilities and delegation of authority like all other organization in Sri Kumaran Dhall
Mill, for proper functioning in the most competitive environment, the function of
management is dividing into 6 main sections departments.

They can be named as production department, Finance department, HR

department, Marketing department, Quality department, Maintenance department, each
department is headed by a manager who takes all the important decisions concerning to that
department. Manager's report to the General Manager. General Manager took decision under
control of chairman and board of directors. The organization setup is clearly depicted in the
organization chart.

17
2.4.1 Organization chart structure

Chart Number:2.2

18
2.5 CORPORATE AND SOCIAL RESPONSIBILITY

Corporate Social Responsibility is the gateway to achievement and the path to

growth. We have turned promises into reality by focusing our energies and concentrating our
efforts on the world we live in - and the people we live with.

We believe "If quality is not achieved in matters concerning social

responsibility it cannot be achieved in our business operations." That is why we try to stay
focused on corporate giving.

We have raised the bar on empowering communities. Reinforced the value of

community engagements. Inspired employees at all levels to become involved ambassadors.
Our aim is to wear the badge of a Good Corporate Citizen.

19
 CHAPTER III

FUNCTION OF VARIOUS DEPARTMENT

3. VARIOUS DEPARTMENT

 Production department
 Maintenance department
 Finance department
 Sales & marketing department
 Purchase & store department
 Human Resources department
 Quality control department
 Information technology department

3.1 Production department

In modern business world, there are two types of organization with respect to
production unit. They are: -

 Service sector
 Product sector.

The organization, which is concerned with service sector, delivers the final
products which are intangible in nature, while the other organization is concerned with the
production of tangible Goods which are got its own physical existence.

In Sri Kumaran Dhall Mill, Dhall is produced from the Seeds of which are
purchased from various parts of our nation. Mainly the production Manager controls
functions of this department.

3.1.1 Functions involved in Sri Kumaran Dhall Mill

 Fixation of standard upon which dhall must be produced which is usually

represented as Hank.
 Operation of purchase and storage of materials.
 Planning and controlling the operations.
 Repairs and Mainteance of Machinery
 Inventory and Quality control

20
3.1.2 Structure of Production Department

The production of dhall in the dhall milling industry involves several stages,
from the procurement of raw pulses to the packaging and distribution of the final product.
Here's an overview of the typical processes involved in the production of dhall:

 Procurement of Raw Pulses

 Cleaning and Sorting
 Dehusking and Splitting
 Polishing
 Grading
 Colour Sorting
 Roasting (Optional)
 Packaging
 Quality Control
 Storage
 Distribution
 Consumer Preparation

Each unit consists of a wide variety of machines which are placed in this mill
based upon the sequence in which the process progress in producing dhall from various
varieties of pulses. In this mill layout being followed for production process is process layout.
Process layout means the alignment of similar machines and equipment which performs
similar functions is placed in plant locations which are linked to other machines for
completing the cycle of production.

21
Step : 1 Procurement of Raw Pulses

The first step in dhall production is the procurement of raw pulses, such as
lentils, chickpeas, or peas. These pulses are the primary raw materials used to produce dhall.

Figure Number 3.1

Step : 2 Cleaning and Sorting

The raw pulses are cleaned to remove any impurities like stones, dust, and
debris. Sorting is also performed to separate damaged or discolored pulses from good-quality
ones.

Figure Number 3.2

22
Step : 3 Dehusking and Splitting

Depending on the type of pulse being processed, dehusking and splitting may
be required. For example, in the case of pigeon peas, the outer husk is removed to obtain split
pigeon peas (toor dhall). In the case of chickpeas, they may be split to create chana dhall.

Figure Number 3.3

Step : 4 Polishing

Some varieties of dhall, like masoor dhall (red lentils), are polished to remove
the outer skin. Polishing gives the dhall a smoother appearance and improves its cooking
characteristics.

Figure Number 3.4

23
Step : 5 Grading

Grading involves sorting the dhall into different sizes or grades based on
factors such as size and quality. This ensures uniformity in the final product.

Figure Number 3.5

Step : 6 Color Sorting

In some cases, an additional step of color sorting may be employed to

remove any discolored or defective dhall grains. This is often done using specialized
machines equipped with optical sensors.

Figure Number 3.6

24
Step : 7 Roasting

In some regional cuisines, dhall is roasted before use to enhance its flavor.
This is typically done in a dry pan without oil.

Figure Number 3.7

Step :8 Packaging

The processed dhall is then packaged into various sizes, such as bags,
pouches, or bulk containers. Proper packaging is essential to protect the dhall from moisture,
pests, and contamination.

Figure Number 3.8

25
Step : 9 Quality Control

Quality control measures are applied throughout the production process to

ensure that the dhall meets safety and quality standards. This includes checks for moisture
content, foreign material, and microbial contamination.

Figure Number 3.9

Step :10 Storage

The packaged dhall is stored in a clean and dry environment to prevent

spoilage and maintain its quality.

Figure Number 3.10

26
Step : 11 Distribution

The final product is distributed to wholesalers, retailers, and markets for sale
to consumers. Some dhall milling industries also export their products to international
markets.

Figure Number 3.11

Step : 12 Consumer Preparation

Consumers purchase dhall for cooking. Before use, dhall is typically washed
and, in some cases, soaked to reduce cooking time. It is then used in various culinary
preparations, such as soups, stews, curries, and side dishes.

27
 Figure Number 3.12

3.1.3 Production process in work

Chart Numbe: 3.1

28
3.2 MAINTENANCE DEPARTMENT

Maintenance
Manager

Supervisor

Mechanical
Filter

Maintenance
Gang

Chart Number 3.2

3.2.1 Routine Maintenance and Lubrication

They are to be performed on a periodical manner at scheduled intervals

(frequencies). Use of computer will be helpful to retrieve the following information related to
the maintenance and lubrication done in this organization. They are as follows:

• Schedule of activities

• Daily/weekly work order based on schedules.

• Weekly backlog reports

• Record on breakdowns.

• Weekly/ monthly consumption of stores and lubricants and thecost of

material.

29
 By retrieving weekly backlog reports, in Sri Kumaran Dhall Mills necessary
changes for the subsequent weeks could be made easily. Records on breakdown should
contain elements of cost involved in maintenance. Data flow on consumption of stores and
lubricants will enable to estimate the cost involved. These details helped more in estimating
the management to compare it with the yearly/ half yearly budgets estimates.

3.2.2 Equipment History

In Sri Kumaran Dhall Mills the computer is mainly used for maintaining the
equipments or machine history. It is maintained in the form of machine files. This
information includes:

• Manufacturer of the machines.

• Model of the machines

• Serial number of each machine

• Cost of machine

• Date of purchase and commissioning.

• Site of the machine.

• A brief description about the functioning of the machine.

• Special attachments which are attached in the machines.

• Major breakdown which took placed in the machines.

• Major replacement which are made.

3.2.3 Machinery Audit

Computers are used to maintain information on :

• Maintenance records

• Production records

• Completed checklist of preventive maintenance

• Follow up report

30
3.2.4 Work Instruction

Computers are used to give work instructions to each employee in the mill.
Work instructions are prepared by the person in charge of maintenance. These work
instructions are issued after obtaining the approval from the management and they are
communicated to the responsible worker like technical in charge. These are approved work
instructions which are stored in the computer for further rectification and providing this
material for training purpose

3.3 FINANCE DEPARTMENT

Finance department is headed by finance manager and assisted by senior

officer, cashier and assistant manager. Finance department in Sri Kumaran Dhall Mills is
fully computerized and all payments are made through computer computations. All the
purchasing quotation works are handled online. In Sri Kumaran Dhall Mills the marketing of
dhall is done through direct marketing.

Accounts Manager

Senior Officer

Chart Number 3.3

3.3.1 Role Within Finance Department

 Financial control
 Business planning
 Risk management
 Statutory management
 Tax management
 Treasury management
 Investment management
 Benefits management

31
3.3.2 The Important Duties Of The Finance Department Are As Follows

• Preparations of Balance Sheet, Trading and Profit and Loss Accounts.

• Verification of Vouchers, Bills.

• Giving Salary and Wages.

• Preparation of various books and accounts.

• Verification of cash balance.

3.3.3 Information Provided by The Finance Department

• P&L accounts

• Balance sheet

• Statement of sales, production, capacity and utilization

• Cash flow statement

• Analysis of variance

• Statements regarding raw materials and process chemical variances.

3.4 SALES AND MARKETING DEPARTMENT

WTO which came into existence from 1st january1995, regulates the world
trade by a number of agreements signed by the member countries.

Disorganized industry particularly weaving, chemical processing, inadequate

technology up gradation, insufficient market intelligence, large inter unit difference in
productivity etc. are some of the issues which Sri Kumaran Dhall Mill has to address in the
coming era marketing is a social process by which individuals and groups obtain what they
need and want through creating, offering and freely exchanging product and services of value
with others. Marketing has often been described as the art of selling products, but most
important part of marketing is not selling, the aim of marketing is to know and understand the
customers so well that the product or service fit him and sells itself. Ideally, marketing should
result in a customer who is ready to buy. All that should be needed then is to make the
product or services available.

32
 Manager(Sales)

Senior Officer

Sales Asst

Chart Number 3.4

3.4.1 Types of sales & marketing

 Domestic marketing
 Corporate marketing
 Export marketing
 Merchant export marketing

3.4.2 Pricing Strategy

Pricing dhall effectively involves a combination of factors, including

understanding customer preferences, assessing production costs, staying informed about
market dynamics, and considering the competitive landscape. The chosen pricing strategy
should align with the business's objectives and the value proposition it offers to customers.
Having known the changes that can happen in the market well in advance the firm is able to
stock raw materials to be used in favourable condition and thus maintains its profit.

3.4.3 Promotional Activities

SITRA is the body which is engaged in promoting the product made by the
firms under it. Some of their promotional activities include:

33
  Advertising in Government publications.
 Awareness program throughout South India about the importance of
Dhall(high quality) produced under it.

3.4.4 Marketing Information System

Agents placed outside our states are the main source of marketing information
for Sri Kumaran Dhall Mill. Since no MRP can be fixed on the fiber dhall produced in Sri
Kumaran Dhall Mill, the changes in the market price and the condition are known through the
agents.

Since dhall cannot have demand every time, the seasonal changes are made
known in advance to the firm by the agents. Other than this marketing research done by
SITRA personnel also provides marketing opportunities of the products produced in Sri
Kumaran Dhall Mill

3.5 PURCHASE AND STORE DEPARTMENT

Purchasing is the first phase of Materials Management. Purchasing means

procurement of goods and services from some external agencies. The object of purchase
department is to arrange the supply of materials, spare parts and services or semi-finished
goods,required by the organization to produce the desired product, from some agency or
source outside the organization.

Thus, purchasing is an operation of market exploration to procure goods and

services of desired quality, quantity at lowest price and at the desired time. Supplier who can
provide standard items at the competitive price are selected.

Purchasing in an enterprise has now become a specialized function. It was

experienced that by giving the purchase responsibility to a specialist, the firm can obtain
greater economies in purchasing. Moreover purchasing involves more than 50% of capital
expenditure budgeted by the firm.

3.5.1 Importance of Purchase

 Purchasing function provides materials to the factory without which wheels of

machines Cannot move.
 A one percent saving in materials cost is equivalent to a 10 percent increase in
turnover. Efficient buying can achieve this.

34
  Purchasing manager is the custodian of his firm's is purse as he spends more
than 50 per Cent of his company's earnings on purchases

3.5.2 Objectives of Purchase

 To pay reasonably low prices for the best values obtainable, negotiating and
Executing all company commitments.
 To develop good procedures, together with adequate controls and Purchasing
policy.
 To implement such programmes as value analysis, cost analysis, and make-Or-
buy to reduce cost of purchases.
 To keep inventories as low as is consistent with maintaining production.
 To develop satisfactory sources of supply and maintain good relations with
Them.

3.5.3 Functions of Purchase Department

 Receiving indents
 Assessment of demand or description of need
 Selection of sources of supply
 Receiving of quotation, Placing order
 Making delivery at the proper time by following up the orders.
 Verification of invoices, Inspection of incoming materials
 Meeting transport requirements of incoming and outgoing materials
 Maintaining purchasing records and files, Reporting to top management
 Developing coordination among other departments

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3.5.6 Purchase Function Flow Chart

Purchase Requistion

Quotation

Quotation Comparision
Statement

Purchase order

GRN

Matieral requestion cum

Issued Note

Chart Number 3.5

3.5.7 Purchase Requisition

Every department in Sri Kumaran Dhall Mill, which requires the material and
spares with inform it to the store department for purchasing the material. The goods needed
are noted in the requisition slip by mentioning the name of the department and it is signed by
the in department in charge and at last the general manager of the mill endures fit.

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3.5.8 Purchase Orders

Chart Number 3.6

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3.6 HUMAN RESOURCE DEPARTMENT

Human resource management is the planning, organizing, directing and

controlling of procurement development, compensation, integration and separation of the
human resources to the end that individual organization and social objectives are
accomplished. It is a management function that helps managers to recruit, select, straining
and developments of members for an organization. The hr department of Sri Kumaran Dhall
Mill is very dynamic. Employees are the biggest strength of any organization and the hr
department realizes this very well. This is very evident from the way the hr department
handles all its employees. They take utmost care to select, train, motivate and retain all the
employees. They have continuous developmental programmes for all the employees.

3.6.1 Structure of HR Department

HR Manager

HR Officer

Clerks

3.6.2 Function of HUMAN RESOURCE MANAGEMENT

 Performance appraisal
 Interviewing personnel
 Salary administration
 Turnover management
 Record keeping
 Compensation
 Staff support

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3.7 QUALITY CONTROL DEPARTMENT

Quality assurance (QA) is a way of preventing mistakes and defects in

manufactured Products and avoiding problems when delivering products or services to
customers; which ISO 9000 defines as "part of quality management focused on providing
confidence that quality Requirements will be fulfilled". This defect prevention in quality
assurance differs subtly from Defect detection and rejection in quality control and has been
referred to as a shift left since it focuses on quality earlier in the process (i.e., to the left of a
linear process diagram reading left to Right).

The terms "quality assurance" and "quality control" are often used
interchangeably to refer To ways of ensuring the quality of a service or product. For instance,
the term "assurance" is often Used as follows: Implementation of inspection and structured
testing as a measure of quality Assurance in a television set software project at Philips
Semiconductors is described. The term "control", however, is used to describe the fifth phase
of the Define, Measure, Analyse, Improve, Control model. DMAIC is a data-driven quality
strategy used to improve processes.

Quality assurance comprises administrative and procedural activities

implemented in A quality system so that requirements and goals for a product, service or
activity will be fulfilled. It Is the systematic measurement, comparison with a standard,
monitoring of processes and an Associated feedback loop that confers error prevention. This
can be contrasted with quality control, Which is focused on process output.

Figure Number 3.13

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3.8 INFORMATION TECHNOLOGY DEPARTMENT

Information technology (IT) plays a vital role in the field of textile industry.
Any manufacturing unit employs four "M" that is, men, material, machine and of course
money. To get organizational success, managers need to focus on synchronizing all these
factors and developing synergies with in and outside organizational operations. With the
increased competition, companies are taking support of it to enhance its supply chain
management (scm) and using it as a competitive edge. In short, many textile companies are
leveraging the technological power to adding value to their business.

Supply chain management includes: sourcing, procuring, converting, and all the
logistic activities. It seeks to increase the transaction speed by exchanging data in real-time,
reduce inventory, and increased sales volume by fulfilling customer requirements more
efficiently and effectively.

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 CHAPTER IV
SWOT ANALYSIS

4.1 SWOT ANALYSIS

A SWOT analysis is a structured planning method used to evaluate The

strength, weaknesses, opportunities, and threats involved in a project or in a Business
venture. A SWOT analysis can be carried out for a product, place, industry or Person. It
involves specifying the objective of the business venture or project and Identifying the
internal and external factors that are favourable and unfavourable to Achieve that objective.
Some authors credit SWOT to Albert Humphrey, who led a Convention at the Stanford
research institute (now SRI International) in the 1960s and 1970s using data from fortune 500
companies.

However, Humphrey himself does not Claim the creation of SWOT, and the
origins remain obscure. The degree to which the Internal environment of the firm matches
with the external environment is expressed by the concept of strategic fit. Strength:
characteristics of the business or project that give it an advantage over Others. Weaknesses:
characteristics that place the business or project at a disadvantage Relative to others.
Opportunities: elements that the project could exploit to its advantage. Threat, elements in the
environment that could cause trouble for the business or Project.

Strength: characteristics of the business or project that give it an advantage over others.

Weaknesses: characteristics that place the business or project at a disadvantage relative to

others.

Opportunities: elements that the project could exploit to its advantage.

Threat: elements in the environment that could cause trouble for the business or project.

In SWOT Analysis the strength, weakness, opportunities and threats of Sri

Kumaran Dhall Mill, Kovilpatti is analysed and noticed.

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4.1.1 STRENGTH

 High Demand: Dhall is a staple food in many countries, ensuring a consistent

demand for dhall products.
 Diverse Product Range: The industry offers a variety of dhall types, including
toor dhall, chana dhall, masoor dhall, and others, catering to different culinary
preferences.
 Established Market: Dhall has a long history of consumption, and the industry
benefits from a well-established market.
 Health Benefits: Dhall is a good source of protein, making it popular among
vegetarians and health-conscious consumers.
 Quality Control: Many dhall mills implement quality control measures to
ensure product safety and quality.

4.1.2 WEAKNESS

 Supply Chain Vulnerability: Dependence on the supply of pulses and the

impact of factors like climate change can lead to supply chain vulnerabilities.
 Price Volatility: The prices of pulses, the primary raw material, can be subject
to significant fluctuations, affecting profitability.
 Energy Intensive: Dhall milling requires substantial energy inputs, which can
lead to higher operational costs.
 Competition: The industry can be highly competitive, with many players vying
for market share.

4.1.3 OPPORTUNITIES

 Export Potential: There is a growing export market for dhall, offering

opportunities for increased revenue and market expansion.
 Product Diversification: Exploring new products, such as ready-to-cook dhall
products, can expand the product range and cater to changing consumer
preferences.
 Healthy Eating Trends: As health and wellness trends continue, dhall's
nutritional benefits can be leveraged to attract health-conscious consumers.

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  Technological Advancements: Adoption of advanced milling technologies can
improve efficiency and product quality.

4.1.4 THREATS

 Climate Change: Changing weather patterns and extreme weather events can
impact lentil production and quality.
 Price Fluctuations: Volatile prices can affect the profitability and stability of
businesses in the dhall milling industry.
 Food Safety Regulations: Stringent food safety regulations can increase
compliance costs and pose challenges to smaller businesses in the industry.
 Competitive Substitutes: Other sources of plant-based protein or alternative
food products can compete with lentils and pulses.
 Trade Barriers: Trade disputes, tariffs, and non-tariff barriers can limit access
to international markets.

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 CHAPTER V

LEARNING FROM SUMMER TRAINING

During the summer training program, I have learnt that how they are marketing
their products, using the digitalization, their pricing strategy in market. By studying their
competitor standard, I could understand the standard of this company. And I learn that how
retain their customer using their strategy. And I learned about how they reach their customer
through the digital marketing.

During my summer training program, I had taken notes every day about new
things I learned, feedback I was given by my manager, strengths and weaknesses I noticed,
and things I wanted to research and learn more about. This helped me understand myself
more and identify the areas that I needed to improve in.

From my experience, being constantly willing to learn and figuring out how to
view a problem from all angles has been key in terms of becoming resourceful and achieving
the results my employers desired.

At the starting point of my summer training program meant adapting to a new

team and working environment. I found that by placing an early emphasis on getting to know
my co-workers and understanding their motivations, I had an easier time identifying the ways
I could offer the most support in achieving the greatest impact.

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 CHAPTER VI

CONCLUSION

The main objective of the industrial training is to providing an opportunity to

identify, observe and practice from real industry. That is not only to get experience on
technical practices but also to observe management practices and interact with fellow
workers.

During the period of my training in SRI KUMARAN DHALL MILL, this

training helped to gain lot of knowledge and experience in this industry. I can conclude that
there have been a I've learned lot of functions in various department like production,
accounting, sales department etc., especially in digital marketing. The industrial training has
provided a valuable knowledge on various functions of different departments, the harmonious
and the efficiency of staff and employees were quite normal. This training enables to have a
correct view of the various practical aspects and difficulties of the various theoretical are
immensely benefitted from the training program.

Related to my study I learned more about the digital marketing, production of the
product and the threats they faced. In this industry I learned how they used the digitalization
for their marketing. And also, that this training is very useful to understand the marketing
strategy and price fixing, this training enables to have a correct view of the various practical
aspects and difficulties of the various theoretical are immensely benefitted from the training
program.

The training has helped to know the various delegation s that is found in the
organization and responds ability each delegates have the training has given a deep sense of
understanding how an organization takes efforts in bringing in product as an effective one
and how it can be good in competing with its competitors.

It helped to familiarize with the organization structure and its functions and
activities including documentation. The study helped to understand how the key business
processes are carried out in an organization and how information is used in the organization
for decision making at various levels. The study was successful in understanding the
functional areas and what they are performing.

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