Hindusthan College of Engineering and Technology

An Autonomous Institution Affiliated to Anna University | Approved by AICTE, New

Delhi
Accredited with ‘A’ Grade by NAAC | Accredited by NBA (ECE, MECH, EEE, IT & CSE)
Valley Campus, Pollachi Highway, Coimbatore 641 032.| [Link]

SUMMER INTERNSHIP REPORT

Submitted by

PRIYA DHARSHINI S
720722206038

In partial fulfillment for the award of the degree

of
Master of Business Administration

in
Department of Management Sciences

September 2023

Summer internship training at MAHLE ANAND FILTER SYSTEM [Link]

I’m industhan College of Engineering and Technology

An Autonomous Institution Affiliated to Anna University | Approved by AICTE, New Delhi
Accredited with ‘A’ Grade by NAAC | Accredited by NBA (ECE, MECH, EEE, IT & CSE)
Valley Campus, Pollachi Highway, Coimbatore 641 032.| [Link]

DEPARTMENT OF MANAGEMENT SCIENCES

This is to certify that the summer internship training report carried out at

MAHLE ANAND FILTER SYSTEMS [Link]

Is the bonafide record of summer internship training report prepared by

PRIYA DHARSHINI S

720722206038

Of II MBA (Master of Business Administration) during the year 2022-2023

 Faculty Guide Head of the
Department
Dr. [Link] Dr. V. Kaarthiekheyan

Hindusthan College of Engineering and Technology

An Autonomous Institution Affiliated to Anna University | Approved by AICTE, New Delhi
completing the summer internship successfully.

Also, I wish to thank Mr. Chandrashekhar for providing me an opportunity to undertake

summer
Faculty internship
Guide training in their esteemed organization. Head of the Department

Dr. [Link] Dr. V. Kaarthiekheyan

I would like to express my gratitude to all the faculty members of Department of
Certificate
Management issued byHindusthan
Sciences, the institution:
College of Engineering & Technology, Coimbatore
under whose valuable guidance the summer internship work was done.

I express my sincere thanks to all the employees, admin staff and all the department
staffs who has given the guidance for the entire period.

I would like to express my sincere thanks for my parents and friends for their
unbounded support to make this project a reality. I also express my heartfelt thanks to all the
respondents who have provided information required for the study.
DECLARATION

I PRIYA DHARSHINI S (720722206038) do hereby declare that this Summer Internship

report carried out at MAHLE Anand Filter Systems [Link] is the original work done by me
during the academic year 2022-23 in partial fulfillment of the requirement for the award of
Master of Business Administration. I also declare that the Summer Internship Training
report is the result of my own effort and has not been submitted to any other institution for
the award of any other diploma or degree.

PRIYA DHARSHINI S

720722206038
TABLE OF CONTENTS
CHAPTER CONTENTS [Link]
I Industry Overview 1
1.1 Introduction 1
1.2 History of Auto Mobile Industry 3
1.3 Safety 6
1.4 Market Size 7
1.5 Future of Automobile Industry 9
II Company Overview 10
2.1 Company Profile 11
2.2 Plant Information 12
2.3 Product Profile 12
2.4 Directors
2.5 Vision, Mission and Values 13
2.6 Valuable Customers 19
III Functional Areas of the Organization (whichever department 24
is applicable for the company)

3.1 Human Resource Department 25

3.2 Marketing Department 25
3.3 Production Department 26
3.4 Sales Department 26
3.5 Finance Department 26
IV Analysis and Interpretation 27
4.1 PESTLE Analysis 28
4.2 SWOT Analysis 29
4.3 BCG Matrix 30
4.4 Corporate strategy 31
4.5 Functional Strategy 31
4.6 Work Life Balance 31
V Conclusion 32
5.1 Suggestions 33
5.2 Conclusion 33
Bibliography 33
Annexure 34-38
1. Geotagged photographs
 I-Industry overview

1.1 Introduction To Automobile Industry

Automobile industry, the business of producing and selling self-powered vehicles, including
passenger cars, trucks, farm equipment, and other commercial vehicles. By allowing consumers
to commute long distances for work, shopping, and entertainment, the auto industry has
encouraged the development of an extensive road system, made possible the growth of suburbs
and shopping centers around major cities, and played a key role in the growth of ancillary
industries, such as the oil and travel businesses. The auto industry has become one of the largest
purchasers of many key industrial products, such as steel. The large number of people the
industry employs has made it a key determinant of economic growth.

1.2 History of the automobile industry

The automobile industry, s inception began in the early 1890s with thousands of manufacturers
that were the pioneers of the horseless carriage. For many years, the United States of America
were the leaders of the world when it came to automobile production. In the year 1929, just
before the Great Depression, the world had roughly 32,028,400 automobiles in use, and the
United States of America automobile industry produced in the…show more content…

The automobile Industry of India accounts for up-to 21.8 per cent of the country ‘s
manufacturing gross domestic product (GDP).

An ever expanding middle class, a very young population, and an ever increasing interest of the
automobile companies in exploring the rural markets have made the two wheeler segment (with
nearly 80 per cent market share) the leader of the automobile market in India. In India the overall
passenger vehicle segment has 13.8 per cent market share.1

In the 21st century India has also become a substantial auto exporter, with very good export
growth expectations for the coming future. Various initiatives taken by the Government of India
and the major automobile players in the Indian market are expected to make India a leader not
only in the Two Wheeler market but also in the Four Wheeler market in the world by 2020.

1.3 Safety
Safety is a state that implies being protected from any risk, danger, damage, or cause of injury. In
the automotive industry, safety means that users, operators, or manufacturers do not face any risk
or danger coming from the motor vehicle or its spare parts. Safety for the automobiles
themselves implies that there is no risk of damage.

Safety in the automotive industry is particularly important and therefore highly regulated.
Automobiles and other motor vehicles have to comply with a certain number of regulations,
whether local or international, in order to be accepted on the market. The standard ISO 26262, is
considered one of the best practice frameworks for achieving automotive functional safety.

In case of safety issues, danger, product defect, or faulty procedure during the manufacturing of
the motor vehicle, the maker can request to return either a batch or the entire production run.
This procedure is called product recall. Product recalls happen in every industry and can be
production-related or stem from raw materials.

Product and operation tests and inspections at different stages of the value chain are made to
avoid these product recalls by ensuring end-user security and safety and compliance with the
automotive industry requirements. However, the automotive industry is still particularly
concerned about product recalls, which cause considerable financial consequences.

1.4 Market Size

In India Sales of commercial vehicles grew at 5.4 per cent to 52,481 units in the month of
January 2015 from a year ago, according to the Society of Indian Automobile Manufacturers…
show more content…

In the year of March 2014 the multinational corporation consisted of about 338,874 employees
around the world and as of November of 2014, it is considered to be the twelfth-largest company
in the world by revenue. Toyota was the largest automobile manufacturer up-till 2012 in terms of
production ahead of Volkswagen Group and General Motors. In July of the year 2012, the
company posted the production of its 200-millionth vehicle. Toyota is considered as the world’s
first automobile manufacturer to produce more than 10 million vehicles per year. This feat was
achieved in the year 2012 according to OICA, and also in 2013 according to the data of Toyota.
As of the year 2014, Toyota was the largest listed company in Japan in terms of market
capitalization worth more than twice as much as the number 2 ranked company.

The company was founded by Kiichiro Toyoda in the year of 1937 as a spinoff from his father ‘s
company Toyota Industries to create the company Toyota automobiles. Three years earlier, in the
year 1934, while still a part of Toyota Industries, it created its first product namely the Type A
engine, and, in the year 1936, it created its first passenger car which is the Toyota AA

1.5 Future Of The Automotive Industry

The automotive industry is undergoing disruptive change. Customers are more demanding, rules
and regulations are stricter, competition is stronger and faster, and many companies are looking
to move ahead and create autonomous vehicles, with all the multi-faceted benefits they will
bring. To meet these new requirements and to realize this long-term vision, new technologies and
approaches are needed that push against the status quo.

Car makers and suppliers are being forced to examine conventional resources and traditional
fuels as well as tried and true development techniques as a result of individualization,
electrification, and autonomy as well as the constant demand from customers and stakeholders
for increased climate responsibility.

There is a huge need for professionals of all kinds in the automotive industry as we move toward
a future of electric and autonomous driving, with software, electronics, and autonomous vehicles
AI specialists in particular in high demand. Companies such as Cruise, Waymo, and Zoox are
developing increasingly sophisticated autonomous driving systems in the US, while Auto-X,
Baidu, [Link], and Xpeng are doing the same thing in other parts of the world.

Today, therefore, the future of the automotive industry is at a turning point. The most exciting
innovations are occurring in the field of digital technology and automotive software and service
advancements are redefining the way we traditionally think of the car. Leaders in the supply
chain have realized that digitization offers a chance to address these issues and driving this
change is essential for those that want to succeed in the automotive industry’s future.
As electric vehicles start to take over and new players are emerging onto the scene, the altering
automotive landscape is bringing with it rapid changes to the industry’s traditional business
models. Instead of many suppliers and OEMs feeding into incumbents, the new automotive
world is giving rise to vertically integrated organizations. This is because the new companies
developing autonomous vehicles understand the importance of having full control over every
aspect of their products.

Therefore, many use IP designs; to build customized, high-performance, energy-efficient silicon

semiconductors that have the capacity and capability to open up this new world. Using IP also
enables these new players to differentiate themselves in a highly competitive market, without
having to take on the cost and risk of developing the technology themselves.
II Company Overview
2.1 Company Profile

MAHLE is a leading international development partner and supplier to the Automotive industry
as well as a pioneer and technology driver for the mobility of the future.

The MAHLE Group is committed so making transportation more efficient, more

environmentally friendly, and more comfortable. MAHLE is continuously optimizing the
Combustion engine, driving forward the use of alternative fuels, and laying the foundation for
the widespread acceptance and worldwide introduction of e-mobility.

Based on a broad systems competence consisting of Engine Systems and Components, Filtration,
and Thermal Management, the group’s product portfolio addresses all the crucial issues relating
to the powertrain and air conditioning technology. Thanks to its expertise in electric and
electronic components and systems, MAHLE can thus also offer integrated system solutions for
e-mobility

MAHLE products are fitted in at least every second vehicle worldwide. For decades. MAHLE
components and systems have also been used on the world’s racetracks and off the road-in
stationary applications, for mobile machinery, rail transport, as well as marine Applications

MAHLE has developed a solution to increase the efficiency of the combustion engine in
commercial vehicles. This solution opens up further possibilities. More ways to meet statutory
emissions -regulations. More ways to improve transport using existing-Technologies.

MAHLE is the first to succeed in combining all these possibilities in one compact Box: using a
waste heat recovery (WHR) system. Now is the time to tap into the immense potential that lies in
the use of exhaust gas heat from combustion engines. We take a look at a very special
technology that is making a major contribution to climate protection.

MAHLE has developed a solution to increase the efficiency of the combustion engine in
commercial vehicles. This solution opens up further possibilities. More ways to meet statutory
emissions -regulations. More ways to improve transport using existing technologies. MAHLE is
the first to succeed in combining all these possibilities in one compact box: using a waste heat
recovery (WHR) system. Now is the time to tap into the immense potential that lies in the use of
exhaust gas heat from combustion engines. We take a look at a very special technology that is
making a major contribution to climate protection reduction and assembly are done on one level.

“The shortest possible distances save time and space,” explains Production Manager Vincenzo
Sabita Over the last few years, production has been constantly optimized According to the basic
“one-piece flow” principle-just one of many modifications.
After final assembly, the finished giant coolers thus only need to be brought through one single
gate before they stand in the courtyard, ready for shipment. The preparation of such
optimizations is meanwhile done using 3D scanners just one example of how Industry 4.0 has
since been adopted in everyday plant life.

However, competitive advantage is not created by low-cost production alone. “The individual
folded tubes on the cooler have a totally new shape,” Sabita points out a detail. This saves up to
25 percent in weight. This becomes apparent when you look over Dieter Essig’s shoulder. The
experienced machine setter carefully examines a metal strip bent in the shape of a concertina.
“The height must be exact and the gills need to have a clean form,” he says, explaining the
purpose of the inspection. Gills? Sure enough, each metal strip consists of a delicate structure
with fine incisions just like gills. This improves the air permeability and increases the cooling
capacity

2.2 Plant Information

Foundation – 2010

Employees – 270

Sales 2022 in million INR – 225

Production Area – 5500 SQM

2.3 PRODUCT PROFILE

Air intake modules

As the processes in the engine become ever more complex, the demands on the intake system
also increase. Emissions regulations and consumption specifications, shorter model cycles, and
rising expectations for performance in shrinking packages are the cornerstones of modern
development. For example, MAHLE was recently able to take another substantial step forward in
the development for modern combustion engines with the integration of Charge air cooling in the
air intake module

Air filters

Increasingly smaller package constraints require higher filtration performance, Especially with
respect to particle retention efficiency. This trend requires the use of high- performance filters,
more complex flow guidance design, and new filter element concepts.

As a technology leader in the area of plasticized filter elements, MAHLE can react flexibly to
any package constraint with the application of a wide range of design types
Oil mist separator

Oil mist separator systems reliably clean the gases from the crankcase that are contaminated with
oil mist Oil consumption can thereby be further reduced and the influence of combustion
minimized

The oil mist separator integrated in the crankcase ventilation system separates gaseous and liquid
components. The separated on is fed back into the od circuit and the cleaned air is recirculated to
the intake system.

Engine and cylinder head covers

Weight reduction and the functional integration of a thermoplastic cylinder head cover are
essential elements in a modern engine MAHLE maximizes these advantages by optimizing its
use of materials, minimizing material inputs and implementing highly Complex geometries.

Modifications to suit higher loads and temperatures, zero-maintenance requirements Over a

product’s service life, and compliance with acoustic specifications are an integral part Of the
development process

Oil mist separator

Crankcase ventilation systems reliably remove the gases from the crankcase that are
contaminated with oil mist. The oil mist separator integrated into the ventilation separates gaseon
and liquid components The separated oil is recirculated into the oil circuit and the Residual air is
recirculated into the intake system

The oil mist separator must ensure a high level of oil separation for all engine-specific
Requirements that lead to varying volume flow rates and fluctuating amounts of oil Active Oil
mist separation achieves this at a consistently high level, regardless of the engine Operating
conditions. This solution also enables active management of gases and testing of The ventilation
system to ensure its integrity and proper operation.

Air filter modules

Critical package constraint situations present a form challenge to the development of air filters
for commercial vehicles MAHLE air filter modules are individually customized according to
customer requests with regard to package constraint, weight, and interfaces to other systems
Another development focus of MAHLE is on achieving long maintenance intervals. Mechanical
and electrical sensors reliably display the maintenance status of the filter system. In addition to
customer-specific solutions. MAHLE also offers Modular Concepts, a modular system that can
be configured to meet customer requirements.

MAHLE is also a leader in environmental protection. Metal components are therefore eliminated
as early as in the design phase of the air filter modules, in order to simplify the Disposal of used
filter materials.

Cylinder head covers

Thermoplastic cylinder head covers meet the highest requirements for function, functional
integration, and design. These products provide maximum stability at low weights. They meet
high requirements with respect to engine acoustics and leak tightness, as well as the increased
design demands by vehicle and engine manufacturers. The latest generation of MAHLE cylinder
head covers for commercial vehicle has even more to offer. It allows functional integration, such
as an integrated oil mist separator, and is modular in design so that it can be used cost-effectively
in engines with different numbers of cylinders:
2.4 DIRECTORS

14 June, 2018

Director
01 March, 2021

Director
01 March, 2021

DURGESH BABBAR
KMP
17 June, 2021

Director
02 August, 2021

Director
30 August, 2021

Director
15 June, 2022

Director
15 June, 2022

Director
25 May, 2023

Director

2.5 MAFS- VISION, MISSION AND VALUES

Vision

To be the most reputed company providing innovative technology solutions in Filtration &
Engine Peripherals through actively engaged employees

Mission
 ● Innovative Technology Solutions

We provide system solutions with superior performance and robust quality at competitive costs
with best in class service.

● Actively engaged employees

We always strive towards engaging employees by making visible their contribution to the
companies vision, developing capabilities, providing Equitable growth opportunities and
recognizing achievements

● Consistently strive for growth and profit

We add and run business that results in pre-defined profitability

Values

● Safety first

● Integrity

● Intrapreneurship

● Excellence orientation

● Courtesy and self control

2.6 Valuable Customers

Approximately 25,000 sales partners worldwide put their trust in MAHLE spare parts. And MAHLE
Aftermarket is growing faster than the general automotive market—which shows how good our products
and services are. At the moment, around 1,600 employees at 25 locations around the world ensure that
around 150,000 spare parts are at the right place at the right time, and that you are satisfied as our
customer. Rising trend.
Over 140 renowned engine and vehicle manufacturers use MAHLE engine components and filters. From
Alfa Romeo, Audi, and BMW, to Ducati, Ferrari, Fiat, Ford, General Motors, Harley Davidson, to
Suzuki, Toyota, Volkswagen, Volvo, and last, but not least, Yamaha.

● Renault

● Nissan

● Honda

● Volkswagen

● Volvo

● Tata

● Suzuki

● Royal Enfield

● Kia

● Hyundai

● PSA group
 III Functional Areas of the Organization

III Functional Areas of the Organization

3.1 HR DEPARTMENT

The Human Resource (HR) department at Mahle Anand Filter System Pvt. Ltd. Is responsible for
all aspects of employee relations, including:
Recruitment and selection: The HR team identifies, recruits, and selects qualified
candidates for all open positions at the company.

Onboarding and training: The HR team helps new employees get acclimated to their new
roles and the company culture. They also provide training and development opportunities to help
employees grow their skills and knowledge.

Compensation and benefits: The HR team develops and administers the company’s
compensation and benefits programs. They also work to ensure that employees are paid fairly
and that they have access to the benefits they need.

Performance management: The HR team develops and implements the company’s

performance management system. They also work with managers to set goals for employees and
to provide feedback on their performance.

Employee engagement: The HR team develops and implements programs to engage and
motivate employees. They also work to create a positive and supportive work environment.

Compliance: The HR team ensures that the company complies with all applicable
employment laws and regulations. They also work to create a safe and healthy work environment
for employees.

The HR team at Mahle Anand Filter System Pvt. Ltd. Is committed to helping employees
succeed and to creating a company culture where everyone feels valued and respected.

3.2 Marketing Department

The marketing department of Mahle Anand Filter Systems Pvt Ltd is responsible for
developing and executing marketing strategies to promote the company’s products and
services. The team works to increase brand awareness, generate leads, and drive sales.
They do this by developing and implementing marketing campaigns across a variety of
channels, including online, offline, and social media.
 The marketing department also works to develop and maintain relationships with key
stakeholders, such as customers, dealers, and the media. They do this by attending trade
shows and industry events, hosting customer events, and issuing press releases.

The marketing department at Mahle Anand Filter Systems Pvt Ltd is a highly skilled and
experienced team that is dedicated to helping the company achieve its business goals.

Here are some of the specific tasks that the marketing department at Mahle Anand Filter
Systems Pvt Ltd may be responsible for:

● Developing and executing marketing plans and strategies

● Creating and managing marketing materials, such as brochures, website content,

and social media posts

● Conducting market research and analysis

● Developing and managing marketing campaigns

● Managing the company’s brand image and reputation

● Building and maintaining relationships with key stakeholders

● Tracking and measuring the results of marketing campaigns

● The marketing department at Mahle Anand Filter Systems Pvt Ltd plays an

important role in helping the company achieve its business goals. By developing
and executing effective marketing campaigns, the team helps to increase brand
awareness, generate leads, and drive sales.

3.3 Production Department

 ● The Path between raw material to Finished goods , that includes flow material from

supplier to store to quality to planning to the line and later to the dispatch .

● He should know process flow in the production line . 100% Essential .

● He should know the disposal method of rejection materials.

● He should be aware Time and motion study .

● He should be aware systems may ISO ,OSHIAS,TPM,TQM etc etc , which ever is

adopted by the company

3.4 Sales Department

● Be the first point of contact between customers and the dealership

● Demonstrate features and options on all vehicles in inventory

● Answer basic questions about financing and other optional financial products

● Promote the company’s service and finance department with buyers to ensure customer

loyalty

● Perform vehicle delivery for buyers after a purchase has been completed

● Routinely follow up with buyers to ensure continued satisfaction

● Contribute to dealership sales data by filling out standard reports

● Cold call prospective buyers to generate new business when necessary

● Professional appearance and attitude

● Excellent persuasive verbal communication skills

 ● Time management skills and willingness to take the initiative

● Knowledge of automotive industry and technical aspects of vehicles and ownership

● Good knowledge of financing and basic mathematics skills

● 3-5 years of previous sales or customer service experience preferred

● Prior automotive sales experience and specific training with Nissan products a positive

● Must have clean driving and criminal records for employment

3.5 Finance Department

● Negotiating with lenders, financial institutions, and other entities to obtain financing

terms that meet the needs of borrowers while generating profits for the dealership

● Maintaining records related to accounts receivable, accounts payable, and other financial

records as required by federal or state regulations

● Evaluating credit applications from potential customers and determining whether they are

eligible for financing, including arranging for appraisals of used cars or other collateral if
needed

● Preparing contracts for loans or leases and managing the loan process until it is closed,

including collecting monthly payments from borrowers

● Establishing and enforcing dealer policies regarding customer payment plans and

delinquencies

● Managing a team of finance professionals including loan officers, account managers, and

support staff who help process applications and handle customer inquiries
● Reviewing financial statements and other reports to determine whether they need to take

any action to improve their business

● Reviewing loan requests to determine which should be approved and which should be

denied

● Providing advice to customers about financing options based on their financial situation

and specific needs

 IV Analysis and interpretation

4.1 PESTLE Analysis

Political

● Government policies and regulations on environmental protection, air and water quality,
and industrial emissions can significantly impact Mahle Anand Filter Systems' business.
 ● Changes in political leadership and stability can also have an impact on the company's
operations, particularly if they lead to changes in government policies or increased
economic uncertainty.

● Trade agreements and tariffs can also affect the company's ability to import and export
goods.

Economic

● Economic growth is a key driver of demand for Mahle Anand Filter Systems' products
and services.

● Inflation can also impact the company's costs and profitability.

● Interest rates can also affect the company's ability to borrow money and invest in new
growth opportunities.

Social

● Rising environmental awareness and increasing demand for sustainable products are
positive trends for Mahle Anand Filter Systems.

● Changing demographics, such as an aging population and growing urbanization, can also
impact the company's business.

● Consumer spending patterns and preferences can also affect the company's demand.

Technological

● Technological advancements in filtration technologies can create new opportunities for

Mahle Anand Filter Systems.
 ● However, new technologies can also disrupt the market and make the company's existing
products obsolete.

● The company needs to invest in research and development to stay ahead of the curve and
develop new products and services that meet the changing needs of its customers.

Legal

● Environmental regulations and other laws and regulations can impact Mahle Anand Filter
Systems' operations and costs.

● The company needs to ensure that it complies with all applicable laws and regulations to
avoid fines and other penalties.

● Intellectual property protection is also important for the company to protect its
innovations and prevent competitors from copying its products and services.

Environmental

● Climate change and other environmental challenges are creating a growing demand for
sustainable filtration solutions.

● Mahle Anand Filter Systems can position itself as a leader in this market by developing
and offering innovative products and services that help its customers reduce their
environmental impact.

● The company also needs to be mindful of its own environmental impact and take steps to
reduce its carbon footprint and other environmental impacts.

Overall, the PESTLE analysis shows that Mahle Anand Filter Systems operates in a dynamic and
challenging environment. The company needs to be aware of the key trends and developments in
each of the PESTLE factors and develop strategies to mitigate the risks and capitalize on the
opportunities.

4.2 SWOT Analysis

Strengths:

● Strong brand reputation as a subsidiary of the Mahle Group, a global leader in automotive

components and systems.

● Wide range of products and services, including air filters, oil filters, fuel filters, and cabin

filters.

● Strong R&D capabilities, with a focus on developing innovative and efficient filtration

solutions.

● Global presence with manufacturing facilities in over 30 countries.

● Strong customer base, including leading automotive manufacturers and suppliers.

Weaknesses:

● High dependence on the automotive industry, which is cyclical in nature.

● Relatively high prices for some products.

● Competition from other major automotive filtration suppliers.

Opportunities:

● Growing demand for filtration solutions in emerging markets.

● Increasing demand for fuel-efficient and low-emission vehicles, which require more

advanced filtration systems.

 ● Growing demand for electric vehicles, which require specialized filtration solutions.

Threats:

● Economic downturn could lead to reduced demand for automotive filtration products.

● Rising raw material costs could squeeze margins.

● New technologies could disrupt the automotive filtration industry.

Overall, Mahle Anand Filter Systems Private Limited is a strong company with a number of
competitive advantages. However, it faces a number of challenges, including the cyclical nature
of the automotive industry and competition from other major suppliers. The company is well-
positioned to capitalize on opportunities in emerging markets and the growing demand for fuel-
efficient and low-emission vehicles. However, it needs to be mindful of the threats posed by
economic downturns, rising raw material costs, and new technologies.

4.3 BCG MATRIX :

High market share, high growth: Mahle Anand Filter Systems is a leading manufacturer of filters
for the automotive industry. It has a strong market share in India and is growing rapidly. This
puts the company in the star category of the BCG matrix.

High market share, low growth: Mahle Anand Filter Systems also has a strong market share in
the air filtration market. However, this market is growing slowly. This puts the company in the
cash cow category of the BCG matrix.

Low market share, high growth: Mahle Anand Filter Systems is expanding into new markets
such as water filtration and industrial filtration. These markets are growing rapidly, but the
company has a low market share. This puts the company in the question mark category of the
BCG matrix.
Low market share, low growth: Mahle Anand Filter Systems does not have a significant presence
in any low-growth markets.

Overall, Mahle Anand Filter Systems is a well-diversified company with a strong presence in
both high-growth and low-growth markets. This gives it a good balance between risk and reward.

4.4 Corporate Strategy

MAFS’ corporate strategy is focused on the following key areas:

Innovation: MAFS invests heavily in research and development to develop new and innovative
filter products and technologies. The company has a state-of-the-art R&D center in Pune, India,
where its engineers work on developing new filter materials, designs, and manufacturing
processes.
Quality: MAFS is committed to providing its customers with the highest quality filter products.
The company has a stringent quality control system in place at all of its manufacturing plants.
MAFS is also ISO/TS 16949 certified, which is the international standard for quality
management systems in the automotive industry.
Customer satisfaction: MAFS is focused on providing its customers with the best possible
service and support. The company has a network of sales and service offices across India and the
world. MAFS also offers a wide range of value-added services to its customers, such as technical
support, training, and inventory management.
Sustainability: MAFS is committed to sustainable manufacturing practices. The company has
implemented a number of initiatives to reduce its environmental impact, such as using renewable
energy sources, recycling waste, and reducing water consumption.
MAFS’ corporate strategy has been successful in driving the company’s growth and profitability.
The company is now one of the leading filter manufacturers in India and the world.

In addition to the above key areas, MAFS is also focusing on the following strategic initiatives:
 ● Expanding its product portfolio: MAFS is expanding its product portfolio to include new

types of filters, such as filters for electric vehicles and hybrid vehicles.

● Entering new markets: MAFS is entering new markets, such as the Middle East and

Africa.

● Strengthening its R&D capabilities: MAFS is strengthening its R&D capabilities to

develop new and innovative filter products and technologies.

● Investing in new manufacturing plants: MAFS is investing in new manufacturing plants

to increase its production capacity and meet the growing demand for its filter products.
MAFS is confident that its corporate strategy will continue to drive the company’s growth and
success in the years to come.

4.5 Business Strategy

The business strategy of Mahle Anand Filter Systems Private Limited (MAFS) is to be a leading
supplier of high-quality filtration systems and components to the automotive, industrial, and
commercial sectors. The company's strategy is based on the following key pillars:

● Innovation: MAFS is committed to innovation and the development of new filtration

technologies. The company has a strong research and development team that is constantly
working on new ways to improve the performance, efficiency, and durability of its
products.

● Quality: MAFS is committed to providing its customers with the highest quality filtration
products and services. The company has a rigorous quality control process in place to
ensure that all of its products meet its exacting standards.

● Customer focus: MAFS is focused on meeting the needs of its customers. The company
works closely with its customers to understand their specific requirements and develop
solutions that meet those needs.
 ● Global presence: MAFS is a global company with operations in over 30 countries. This
global presence allows the company to serve its customers in all major markets.

MAFS's business strategy has been successful in making the company one of the leading
suppliers of filtration systems and components in the world. The company's products are used by
a wide range of customers, including major automotive manufacturers, industrial companies, and
commercial businesses.

Here are some specific examples of how MAFS is implementing its business strategy:

● Innovation: MAFS is investing heavily in research and development. For example, the
company is developing new filtration technologies for electric vehicles and vehicles that
use alternative fuels. MAFS is also developing new filtration technologies for industrial
and commercial applications.

● Quality: MAFS has a rigorous quality control process in place to ensure that all of its
products meet its exacting standards. The company's products are tested for
performance, efficiency, and durability. MAFS also has a team of quality engineers who
monitor the manufacturing process to ensure that all products meet the company's high
standards.

● Customer focus: MAFS works closely with its customers to understand their specific
requirements and develop solutions that meet those needs. For example, the company
works with automotive manufacturers to develop filtration systems that meet the unique
needs of their vehicles. MAFS also works with industrial and commercial customers to
develop filtration systems that meet the specific needs of their applications.

● Global presence: MAFS has operations in over 30 countries. This global presence allows
the company to serve its customers in all major markets. MAFS is also able to leverage
its global presence to source raw materials and components at the most competitive
prices.
Overall, MAFS's business strategy is focused on innovation, quality, customer focus, and global
presence. These key pillars have enabled the company to become one of the leading suppliers of
filtration systems and components in the world.

4.6 Functional Strategy

Mahle Anand Filter System Pvt Ltd. (MAFS) is a leading manufacturer of filtration products and
services in India. The company’s functional strategy is to:

Provide high-quality filtration products and services to its customers. MAFS is

committed to developing and manufacturing innovative filtration products that meet the needs of
its customers in a variety of industries, including automotive, industrial, and consumer goods.
The company also offers a wide range of filtration services, including installation, maintenance,
and repair.
Be a leader in the filtration industry. MAFS is constantly investing in research and
development to stay ahead of the curve in the filtration industry. The company is also committed
to expanding its global reach and becoming a leading filtration supplier in all major markets.
Develop and manufacture innovative filtration products. MAFS has a strong focus
on innovation and is constantly developing new filtration products that meet the needs of its
customers. The company also has a strong patent portfolio to protect its intellectual property.
Provide excellent customer service. MAFS is committed to providing its customers with
the best possible customer service. The company has a team of experienced and knowledgeable
customer service representatives who are available to help customers with all of their filtration
needs.
Be a responsible corporate citizen. MAFS is committed to being a responsible corporate citizen
and to operating in a sustainable manner. The company has a number of initiatives in place to
reduce its environmental impact and to support the communities in which it operates.
MAFS’s functional strategy is aligned with its overall corporate strategy, which is to be a leading
global supplier of filtration products and services. The company’s focus on innovation, customer
service, and sustainability will help it to achieve its strategic goals.

4.7 Employee Benefit Program

Your benefits will depend on your level of seniority and service, but you can expect these core
benefits, some of which will vary with local operational needs:

● Employees are entitled for Provident Fund, Gratuity and Superannuation benefits as per

Indian laws wherever applicable.

● Medical insurance cover facility for employee and dependents in case of emergency

hospitalization. On-site company physician at plant locations. Regular health check-ups.

● All employee sessions focussing on different health topics like Yoga , Stress

Management, Healthy and Nutritious eating habits. Health & Safety awareness session
while working.

● Suggestion and Innovation award scheme to reward your best ideas.

● A Recruitment incentive if you can recommend talented individuals to join the MAHLE

team.

● Yearly leaves plan including various types of leaves as per regional requirements.

Maternity Benefit leaves for women employees Flexi work timings and transport facility
to plants.

● Cafeteria serving nutritious meals and snacks

 V Conclusion

5.1 Suggestion
The company supports work-life balance of its employees with a variety of offers. The social
commitment of the foundation-owned company shows just how much MAHLE takes
responsibility for its people.

I can very well imagine continuing my career at the company. There are more than enough areas
of interest and future tasks needing solutions. In addition, I am receiving intensive support
through training, attending conventions and seminars as part of my personal and professional
further training.

Conclusion

MAHLE International has an overall rating of 3.8 out of 5, based on over 1,483 reviews left
anonymously by employees. 71% of employees would recommend working at MAHLE
International to a friend and 57% have a positive outlook for the [Link] Powertrain
researches, develops, and manufactures conventional combustion engines as well as hybrid
systems and electric units. The goal is to optimize powertrains, systems, and components so that
they work more efficiently, economically, and produce fewer emissions.
VI Annexure
Geotagged Photographs: