Jelvin Joy Fair Project Body
Jelvin Joy Fair Project Body
1.1 Introduction
1
PhonePe is accepted as a payment option at over 10 million offline
and online merchant outlets across 400 cities in India covering food,
travel, groceries, medicines, movie tickets, etc. The app crossed 100
million user marks in June 2018 and also crossed 5 billion transactions in
December 2019. It has currently over 200 million users. The company
launched the PhonePe ATM in January 2020.
2
PhonePe requires that a screen lock be set on the phone. It has no card
limit.
Users can add payment cards to the service by taking a photo of the
card, or by entering the card information manually. To pay at points of
sale, users hold their authenticated device to the point of sale system. The
service has smart-authentication, allowing the system to detect when the
device is considered secure (for instance if unlocked in the five minutes)
and challenge if necessary for unlock information.
The global spread and use of internet and mobile contributed to the
development of digital payments and baking. There is a lack of research
which provides comprehensive synthesis and analysis of factors affecting
3
the use and adoption of digital banking and payment methods in GCC
countries. Thus, the aim of this paper is to provide a comprehensive
literature review and perform weight and meta-analysis. By reviewing 46
studies, it was found that best predictors for digital payment and banking
adoption in GCC countries are trust, perceived security and perceived
usefulness. Based on the extensive literature review, the conceptual of
factors affecting adoption digital banking and payment methods in Gulf
countries model was proposed, which will set agenda for future research.
Practitioners will be able to use the findings from this study to improve
adoption and quality of digital banking and payment services
4
1.4 Research methodology
Primary data
Secondary data
5
1.4.3 Sampling technique
The data from respondents was collected with the help of random
sampling technique. The sample was chosen from students in Don Bosco
College. Some of the techniques that are used to collect the data for the
research are mainly qualitative as no previous data on this topic is
available. Observations and self-administered surveys/ questionnaire are
mainly used.
Percentage (%) and rank preferences are used as the important tool for
analysis of responses. The results of the study were presented in the form
of tables and bar diagram.
6
1.5 Limitations of the study
The project report climbed into 6. The first chapter explains the
introduction about the topic, scope, objective, research methodology and
limitations. The second chapter deals with review of literature and the
third chapter includes the industry profile. The fifth chapter deals with
data analysis and its interpretation. The fifth chapter includes the findings
and suggestions and conclusion. It is followed by bibliography.
7
REVIEW OF LITERATURE
Ankit Kaur (2020), Business Head for PhonePe India – said that
the internet experience is hugely multifarious and enriched by the
work of large and small technology companies, on-demand
businesses, individual content creators, news organizations and
many more people who use it to move the world in different ways.
We simply want to leverage our competencies to make the internet
more helpful for users. A mix of multiple variables, coupled with a
fragmented device ecosystem and users who are leapfrog adopters
of technology, provided a unique crucible for a product like
PhonePe to scale.
Lavina Bhattacharjee (2020), Compensation Philosophy at
PhonePe – in January 2020, PhonePe launched its Stock Option
Plan that gives every PhonePe employee the chance to own a part
of the company. The USD 200Mn plan allotted stock options to all
2,200 employees at PhonePe, enabling everyone in the
organization to benefit from its success. The PhonePe Stock Option
Plan is a core component of our compensation philosophy crafted
8
to encourage collaboration, long-term focus and organization-first
thinking. PhonePe is on a mission to use technology as a
transformational force that’s making financial inclusion real for
every Indian. We believe when money and services flow freely,
everyone progresses. A core value that enables this inclusion is
positive disruption the idea that as we unlock value and expand the
market, we expand the opportunity for everyone, creating a
positive flywheel of success. The same core principle drives us
internally.
Priya Patankar (2020), PhonePe Blog – digital payments
adoption in India has been booming over the last few years and we
have led this adoption for customers across age groups, urban and
rural areas, and income levels. This phenomenal growth is driven
by the best-in-class payment success rates, fastest speed of
transactions and an easy-to-use user interface which the PhonePe
app offers.
Nihit Agarwal (2020), Business Head for PhonePe India - said
that the internet experience is hugely multifarious and enriched by
the work of millions of large and small technology companies, on-
demand businesses, individual content creators, news organizations
and many more people who us it to move the world in different
ways. We simply want to leverage our competencies to make the
internet more helpful for users. A mix of multiple variables,
coupled with a fragmented device ecosystem and who are leapfrog
adopters of technology, provided a unique cruicible like PhonePe
to scale.
Pratik Bhakta (2020), Editor Economics Times - PhonePe has
consolidated its lead in the Unified Payments Interface (UPI)
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sweepstake having recorded more than 240 million transactions in
May.
Rahul Chari (2020), CTO and Co-Founder PhonePe - As
PhonePe moves to its next phase of growth, my challenge was to
design an engineering organization that places our ambitious goal
squarely at the centre while giving engineers a roadmap for
professional growth. PhonePe is an ecosystem powering a variety
of products and services that help consumers and business
participate and thrive in the economy.
Rick Broida (2019), Senior Editor C Net - PhonePe is designed
to let you pay for things and tracks purchases via your phone. Quite
often people wrongly blame themselves for not being to complete
the task on the UI in one go. While this problem was so prevalent,
it didn’t get enough attention until now. In the moment of doing a
repetitive task, people just to dive head-on into it. It also happens
to be the point of embankment in a user’s journey. At this point the
intent is strong, and the person wants to quickly jump to the task in
hand and see it in motion. It’s because of this user behaviour and in
the rush of doing things, they start typing in digits in the message
text box itself.
Satya Nadella (2015), Microsoft CEO – intends to become
India’s partner in Digital India program. He said that his company
will set up low cost broadband technology services to 5 lakh
villages across the country.
Gupta and Arora (2015) – studied the impact of digital project on
India’s rural sector. The study found that many schemes have been
launched in digital India to boost agriculture sector and
entrepreneurship development in rural areas. Digital India program
has also set the stage for empowerment of rural Indian women.
10
Farina Yasmin (2015), Department of Business Administration
Northern University Bangladesh – marketers are faced with new
challenges and opportunities within this digital age. Digital
marketing is the utilization of electronic media by the marketers to
promote the products or service into the market. The main
objective of digital marketing is attracting customers and allowing
them to interact with the brand through digital media
Loewenstein and Hafalir (2012) – conducted a study on “The
impact of Credit Cards on Spending”. The study focused on two
types of customers, revolvers and convenience users, and measured
the impact of payment with credit card as compared with cash by
an insurance company employees spending on lunch in a cafeteria.
It was found that there was change in the diner’s payment medium
from cash to credit card when an incentive to pay with a credit card
was given. It was then found out that credit cards do not increase
spending. However, the use of credit has a differential impact on
spending for revolvers and convenience users. Revolvers spend
less when induced to spend with a credit card, whereas
convenience users display the opposite pattern.
Bansi Patel and Urvi Amin (2012) – in their research paper
“Plastic Money: Road may Towards Cash Less Society” discussed
that now-a-days in any transaction and with it life becomes more
easy and development would take better place and along with the
plastic money it becomes possible that control the money laundry
and effective utilization of financial system would become possible
which also helpful for tax legislation.
Stagemann and Sutton-Brandy (2012) – online marketing issues
digital advertising, campaigning, public relations that have a
sophisticated psychological impression in the minds of the
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customers. Various organizational authorities find it fruitful to take
hold of online activities related to marketing to reach maximum
number of potential customers.
Kelley (2010) – companies vary substantially in the extent to
which they implement versions of technology that locate expertise
and control, respectively, in white-collar technicians or shop.
Steindl (2008) – “Credit cards, Economization of money, and
Interest Rates”. Shows the effect of interest rates on use of credit
cards, which are increasingly used to finance consumption. The
corollary is a reduction card usage increases the demand for credit,
which raises the interest rate. Three models employing a credit
market are used to resolve the problem. The principal result is that
each establishes that the interest rates must rise. An additional
implication is the counterintuitive result that credit does not simply
substitute for money in financing expenditure; rather increased
credit card use must result in increased consumption expenditure.
Simon and Victor (2004) – “Customers Risk Perceptions of
Electronic Payment Systems” finds that one reason for the slow
adoption rate of electronic fund transfer at point-of-sale (EFTPoS)
is that consumers perceive that EFTPoS has a higher level of risk
than other traditional payment methods. Study shows that EFTPoS
has the lowest physical risk and highest financial risk, the credit
card has the highest physical risk and lowest performance risk.
Physical risk, financial risk and time loss risk for cash payment are
significantly higher when purchase is large while performance risk
EFTPoS have a significantly higher level of perceived financial
and time loss risk than non-users, while non-users have higher
level of psychological risk.
12
INDUSTRY PROFILE
The world has been moving towards all things digital for some time
now. However, the year 2020 put into perspective the dire need to adapt
to digital technology as soon as possible. This adaption happened almost
instantly with the lockdown coming into effect, especially for digital
payments in India. The Indian government has been promoting and
propagating online payments aggressively, starting with demonetization
back in 2016. ‘Digital India’ had been the guiding force of many
economic and financial decisions that pushed Indians to switch to online
payments. With modernisation of payment methods happening around us,
we are surely in an era which will be remembered for the radical changes
in this industry. It’s a phase where innovation and whirlwind growth of e-
commerce is supporting the online payment industry in such a way that
now it has become an integral part of our lives. No matter how big or
small the payment is; every institution in the ecosystem has shown its
dependency in the various modes of online payments. To top it, the use of
mobile phones, globally, has led to an increase in the user base if e-
payment subscribers. In India alone there are 150+ million smartphone
users today, and the number is expected to rise to 500 million over the
next five years taking the online payment reach to a new level. Also, as
per a recent report, India’s payment market is expected to reach Rs.817.3
crore by 2021.
13
money. Digital payment can take place on the internet as well as on
physical premises.in a country like India, where disparities are sometimes
poles apart, ensuring financial equality becomes an issue of prime
importance. One of the reasons why our government started vocalizing
Cashless Economy and Digital India was to improve access to financial
resources. There are multiple benefits that digital payments bring to the
table. Digital payment refers to electronic consumer transactions, in
which payments for goods and services are, included which are made
over the internet, mobile payments at point-of-sale (PoS) through smart
phone applications and peer-to-peer transfers between private users and
consumers.
14
contributing to 15% of the country’s GDP. An important driver of this
growth is the second largest in the world.
15
both rural and urban regions. Indian digital payments industry is expected
to research $700 billion by 2022 in terms of value of transactions. It is
expected that more than 80% of the urban population in India will adopt
digital payments as a part of their routine by 2022 and 70% of the retail
chains will adopt the same. The reduced transactions charges and the
degree of ease of cash transactions associated with the electronic fund
transfers and mobile banking will further drive the growth of digital
payments systems in India.
16
The digital payment landscape is sprouting in the country at a dizzying
step. After the demonetization, complete turnaround in the payment
landscape has been observed. The technology revolution and government
initiative of cashless economy, followed by demonetization saga has
enabled the evolution of multiple non-banking players in the payment
space. While these e-wallets have made substantial grounds in the Indian
economy system, it becomes eminent to analyse the customers’
perception towards these e-wallets. In this paper authors attempt to
analyse the sentiments of digital wallet users in India over different
payment applications. The authors analyses sentiments by using the IBM
Watson software tools in various social networks by taking different
payment system into consideration. The authors analysed the documents,
forums, tweets and other sources where the users shared their feedback
for the wallets from 8th November 2016 to 7th November 2017. This
study brings various interesting insights about India’s readiness to adopt
change for digital payment options and sentiments of the users for the
same.
17
from the cart, they can use the push button provided in the cart. Then, by
viewing the total price, people can make their payments through online
by scanning the QR code available uniquely for the shop, by using the
open source applications such as PhonePe, Paytm, Google pay etc. Thus,
the payments can be done easily and the time of the customer is also
saved.
The last decade has seen tremendous growth in use of internet and
mobile phone in India. Increasing use of internet, mobile penetration and
government initiative such as Digital India are acting as catalyst which
leads to exponential growth in use of digital payment. Electronics
Consumer transaction made at point of sale for services and products
either through internet banking or mobile banking using smart phone or
card payment are called as digital payment. This study has examined the
effect and importance of digital payment services in their today life. The
samples were collected from Thoothukudi online customers and analysed.
18
COMPANY PROFILE
19
The present study aims to compare and identify which electronic
money transfer is more preferred and frequently used by the customers
with special reference to NEFT services and PhonePe services. Data was
collected from 200 customers using Random sampling technique from
various parts of Chennai City. A new set of Questionnaire was framed in
order to meet the purpose of the study. Students-test, not paired t-test and
One sample t-test were used for analysis of the data. The study revealed
that the PhonePe users were more than the NEFT users, irrespective of
their preferences. Also there was significant difference between
demographic variables of NEFT users and PhonePe users.
20
catalyst which leads to exponential growth in use of digital payment.
Electronics Consumer transaction made at point of sale for services and
products either through internet banking or mobile banking using smart
phone or card payment are called as digital payment
21
The basic devices used in CAFE are so-called electronic wallets,
whose outlook is quite similar to pocket calculators or PDAs (Personal
Digital Assistant). Particular advantages of the electronic wallets are that
PINs can be entered directly, so that fake-terminal attacks are prevented.
Other features are:
22
for this study are Percentage analysis; one way Anova, independent
sample t-test, ranking method etc.
The global spread and use of internet and mobile contributed to the
development of digital payments and baking. There is a lack of research
which provides comprehensive synthesis and analysis of factors affecting
the use and adoption of digital banking and payment methods in GCC
countries. Thus, the aim of this paper is to provide a comprehensive
literature review and perform weight and meta-analysis. By reviewing 46
studies, it was found that best predictors for digital payment and banking
adoption in GCC countries are trust, perceived security and perceived
usefulness. Based on the extensive literature review, the conceptual of
factors affecting adoption digital banking and payment methods in Gulf
countries model was proposed, which will set agenda for future research.
Practitioners will be able to use the findings from this study to improve
adoption and quality of digital banking and payment services
23
In present day cashless payment systems, the banks and (by installing
a Trojan horse) even the manufacturers of the computer equipment used
could easily observe who pays what amount to whom and when. With the
increasing digitization of these systems, e.g. point-of-sale terminals and
home banking, the amount of transaction data and their computerization
drastically increases. Therefore these payment systems become
completely unacceptable, since compiling dossiers on the lifestyle and
whereabouts of all clients will become easy.
24
As part of promoting cashless transactions and converting India into less-
cash society, various modes of digital payments are available. These
modes are banking cards, Unstructured Supplementary Service Data
(USSD), Aadhaar Enabled Payment System (AEPS), Unified Payment
Interface (UPI), mobile wallets point of sales, micro ATM etc. The
current study is focused on urban consumers’ attitude, perception towards
digtal payment systems. For the purpose of study, a convenient sampling
survey was conducted among 100 urban respondents in Malappuram
District of Kerala with the help of an interview schedule. The tools used
for this study are Percentage analysis; one way Anova, independent
sample t-test, ranking method etc.
The global spread and use of internet and mobile contributed to the
development of digital payments and baking. There is a lack of research
which provides comprehensive synthesis and analysis of factors affecting
the use and adoption of digital banking and payment methods in GCC
countries. Thus, the aim of this paper is to provide a comprehensive
literature review and perform weight and meta-analysis. By reviewing 46
studies, it was found that best predictors for digital payment and banking
adoption in GCC countries are trust, perceived security and perceived
usefulness. Based on the extensive literature review, the concepts that
In present day cashless payment systems, the banks and (by installing a
Trojan horse) even the manufacturers of the computer equipment used
could easily observe who pays what amount to whom and when. With the
25
increasing digitization of these systems, e.g. point-of-sale terminals and
home banking, the amount of transaction data and their computerization
drastically increases. Therefore these payment systems become
completely unacceptable, since compiling dossiers on the lifestyle and
whereabouts of all clients will become easy.
26
Cashless transactions are on the verge of increase in the present days.
Most of the people find it very convenient to carry out their transactions
without any kind of risk. Digital payments are very fast & the amount
will be credited to the receivers account instantly. Transaction can be
done anytime, anywhere without any requirements of documents. In the
present day economic state financial transactions are carried out in digital
form without the presence of physical cash. Easiest mode to carry out
digital payment transactions is by using payment apps. It has emerged as
an important tool in advancing financial inclusion because of lower
transaction costs & safety & convenience of making payments
27
DATA ANALYSIS AND INTERPRETATION
28
5.1 Frequency of Usage of Online Payment.
Monthly 10 20
Weekly 15 30
Occasionally 23 46
Don’t Prefer 2 4
Total 50 100
50
45
Chart Title
40
35
30
25
20
15
10
5
0
Monthly Weekly Occasionally Don’t prefer
Interpretation:
29
5.2 Preference in using Google Pay as an online payment method.
Table showing Preference in using PhonePe as an online payment
method:
Agree 23 46
Neutral 10 20
Disagree 17 34
Total 50 100
50
45
40
35
30
25
20
15
10
5
0
Agree Neutral Disagree
Interpretation:
30
5.3 Reason for preferring PhonePe as an online payment.
Secure 21 42
Convenience 18 36
Accessibility 5 10
Don’t Prefer 6 12
Total 50 100
45
40
35
30
25
20
15
10
5
0
Secure Convenience Accessibility Don't Prefer
Interpretation:
31
Table showing Problems faced while using PhonePe:
Frequent server 7 14
maintenance
Others, Specify 29 58
(Server maintenance
issues, speed, etc.)
Total 50 100
70
60
50
40
30
20
10
0
Too many procedures Frequent server maintenance Others
Interpretation:
32
Table showing Acceptance of PhonePe in all stores:
Agree 18 36
Neutral 11 22
Disagree 21 42
Total 50 100
45
40
35
30
25
20
15
10
0
Agree Neutral Disagree
Interpretation:
33
Table showing Difficulty in linking bank account with PhonePe:
Agree 12 24
Neutral 15 30
Disagree 23 46
Total 50 100
50
45
40
35
30
25
20
15
10
5
0
Agree Neutral Disagree
Interpretation:
34
Table showing Offers provided by PhonePe in which people are
interested:
Cash backs 24 48
Scratch cards 14 28
Festive offers 8 16
None 4 8
Total 50 100
60
50
40
30
20
10
0
Cash backs Scratch cards Festive offers None
Interpretation:
35
Table showing Role of demonetization in increasing the use of
PhonePe:
Agree 24 48
Neutral 14 28
Disagree 12 24
Total 50 100
60
50
40
30
20
10
0
Agree Neutral Disagree
Interpretation:
36
Table showing Impact of digital economy on acceptance of PhonePe:
Agree 27 54
Neutral 16 32
Disagree 7 14
Total 50 100
60
50
40
30
20
10
0
Agree Neutral Disagree
Interpretation:
37
Response No. of Percentage (%)
respondents
Agree 29 58
Neutral 15 30
Disagree 6 12
Total 50 100
70
60
50
40
30
20
10
0
Agree Neutral Disagree
Interpretation:
38
Table showing Business organizations able to render more services
with the help of PhonePe:
Agree 27 54
Neutral 16 32
Disagree 7 14
Total 50 100
60
50
40
30
20
10
0
Agree Neutral Disagree
Interpretation:
39
Response No. of Percentage (%)
respondents
Agree 30 60
Neutral 13 26
Disagree 7 14
Total 50 100
70
60
50
40
30
20
10
0
Agree Neutral Disagree
Interpretation:
40
Response No. of Percentage (%)
respondents
Good 23 46
Average 11 22
Poor 16 32
Total 50 100
50
45
40
35
30
25
20
15
10
5
0
Good Average Poor
Interpretation:
41
Response No. of Percentage (%)
respondents
Yes 2 4
No 43 86
Not sure 5 10
Total 50 100
100
90
80
70
60
50
40
30
20
10
0
Yes No Not sure
Interpretation:
42
Response No. of Percentage
respondents (%)
Friends 12 24
Family 17 34
Social Media 14 28
Total 50 100
40
35
30
25
20
15
10
0
Friends Family Social Media Others
Interpretation:
43
Response No. of Percentage (%)
respondents
Decreasing procedures 30 60
Improvement in server 17 34
Total 50 100
70
60
50
40
30
20
10
0
Decreasing Procedures Improvement in Server Others
Interpretation:
44
respondents
Agree 19 38
Neutral 17 34
Disagree 14 28
Total 50 100
40
35
30
25
20
15
10
0
Agree Neutral Disagree
Interpretation:
45
respondents
Agree 10 20
Neutral 15 30
Disagree 25 50
Total 50 100
60
50
40
30
20
10
0
Agree Neutral Disagree
Interpretation:
46
respondents
Brand Status 8 16
Services 14 28
Security 17 34
Others, Specify 11 22
Total 50 100
40
35
30
25
20
15
10
0
Brand Status Services Security Others
Interpretation:
47
respondents
Agree 28 56
Neutral 18 36
Disagree 4 8
Total 50 100
60
50
40
30
20
10
0
Agree Neutral Disagree
Interpretation:
6.1 Findings
48
Most people opt to use PhonePe as an digital payment method over
others.
People are interested in Cash backs and thus, PhonePe should try
focusing on them than scratch cards.
A very few people have lost their money by using PhonePe which
shows that PhonePe is very safe and trustworthy.
49
People don’t feel to give any suggestions in improving services
provided by PhonePe, now this is a good sign as it shows the users
are happy using the application.
6.2 Suggestions
50
The Government also can try to improve the e-governance setup in
the country
51
6.3 Conclusion
52
BOOKS
JOURNALS
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WEBSITES
https://www.androidcentral.com/its-2019-and-phonepe-way-worse-
it-should-be (2021,January 22 )
https://www.cnet.com/how-to/things-you-should-know-about-the-
new-phonepe-app/ (2021,January 28)
http://www.techopedia.com(2021, February 2)
https://www.economictimes.com (2021, February 5)
https://www.economictimes.com (2021, February 9)
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