AI - text-to-text /

text-to-image /
text-to-speech /
text-to-video / SEO
Ivan so
Ivan so

● 18 years of SEO and WordPress experience

● Built 50 site to test SEO
● Handled over 400 WordPress design and
development
● Lead organiser of WordCamp, co-organiser
of HK WP meetup and HK elementor
meetup
My bio
● 5 times amazon ebook best sellers
● Printed book in HK
● Mailchimp HK partner
● Mailerlite HK partner
● Shopify Partner
Client for consulting / training service.
What tool do you use?
Src: the verge
Src: the verge
What is AI?
Tesla - data collection (computer vision)
Tesla - data collection (bad data)
ChatGPT is a word prediction model
It’s in our language after study

How are _______________

ChatGPT is a word prediction process
ChatGPT is a word prediction process
NLP

NLP (Natural Language Processing) is a subfield of AI

that deals with the interaction between computers
and humans using natural language. The goal of NLP is
to enable computers to understand, interpret, and
generate human language.

Before the advent of NLP, computers could only

process structured data such as numbers and symbols.
However, with NLP, computers can now process
unstructured data such as text, speech, and images.
This has enabled a range of applications such as
chatbots, language translation, sentiment analysis,
and text summarization.
Some examples of NLP
applications:
Sentiment Analysis

NLP is used to analyze the sentiment of text data,

such as social media posts, customer reviews, and
news articles. Sentiment analysis is used to
understand the opinion or emotions expressed in
the text, which can be useful for businesses to
improve their products and services.

For example, a company may use sentiment

analysis to understand customer feedback on
social media and improve their product
accordingly. demo
example
Chatbots

NLP is used to build chatbots that can interact

with humans using natural language. Chatbots
are used in customer service, sales, and support,
and can handle simple queries and tasks.

For example, a chatbot for a bank can help

customers with their account balances,
transaction history, and transfer funds.
What is it?

An AI chatbot is a computer program that

uses artificial intelligence techniques, such
as machine learning and natural language
processing, to simulate human
conversation. It is designed to interact with
humans through text or voice-based
interfaces, such as messaging apps,
websites, and voice assistants.
voice-based

caller
cs
voice-based

caller
AI cs
Speech Recognition

NLP is used to recognize and transcribe human

speech into text.

Speech recognition is used in personal

assistants like Siri and Alexa, voice-controlled
devices like smart speakers, and in call centers
to transcribe customer calls.

For example, a user can ask Siri to set an alarm,

play music, or read the news.

Cantonese | English

whisper
Cloned voice + fake email for $35M heist to company director
Named Entity Recognition

NLP is used to identify and extract named

entities, such as names, organizations,
locations, and dates from text.

Named entity recognition is used in

information retrieval, text mining, and
information extraction.

For example, a news aggregator can use

named entity recognition to identify the
names of people, companies, and locations
in news articles. Post (name / company)
Text Summarization

NLP is used to automatically summarize

long documents into shorter summaries.

Text summarization is used in news

articles, research papers, and legal
documents.

For example, a news aggregator can use

text summarization to generate a
summary of news articles for readers.
Post (word / character)
GPT-3 training
Gpt-3. LLM train on these data
book
ChatGPT was trained on a dataset of 300 billion words. The dataset was 570 GB in size and consisted of
crawled web data, books, Wikipedia, etc.
Training languages
Ddepay
A Lawyer’s Tale of Using ChatGPT in a Trial Gone Wrong

● The prosecution in a recent trial in the United

States presented nonexistent legal cases,
including fake citations, due to the use of ChatGPT,
an AI language model created by OpenAI, by the
prosecution's lawyer in their research.
● ChatGPT tends to mix data and make things up
when it doesn't have enough resources to resolve a
question, and this can lead to incorrect
information being generated.
● The presiding judge confirmed that at least six of
the presented legal cases were invented, and
sanctions for the prosecution lawyers are being
studied.
Ai detector (31/1)
Ai detector does not work (8/9)
Openai

● GPT-3 text-to-text
● ChatGPT text-to-text
● Codex text-to-code
● Dalle-2 text-to-image
● Jukebox text-to-music
● Whisper speech-to-text
Text-to-text
Ai writing tool (ChatGPT, POE app,
Bing edge browser, Bard, 文心一言)
ChatGPT
Chatgpt (vpn + overseas number) - https://chat.openai.com/chat
Chatgpt limitation. No internet / data before sep 2021 / moral / memory
https://chat.openai.com/
LSTM - long short-term memory

Long short-term memory (LSTM) is an artificial neural network used in the fields of artificial intelligence and
deep learning. Unlike standard feedforward neural networks, LSTM has feedback connections. Such a recurrent
neural network (RNN) can process not only single data points (such as images), but also entire sequences of data
(such as speech or video).

This characteristic makes LSTM networks ideal for processing and predicting data. For example, LSTM is
applicable to tasks such as unsegmented, connected handwriting recognition, speech recognition, machine
translation, speech activity detection, robot control, video games, and healthcare.
Prompt engineering
5 categories

1. Information-seeking prompts
2. Instruction-based prompts
3. Context-providing prompts
4. Comparative prompts
5. Role-based prompts
1. Information-seeking prompts

These prompts are crafted to gather information by posing "What" and

"How" questions. They are ideal for extracting specific details or facts
from the AI model. Examples include:

● What are the health benefits of a plant-based diet?

● How can I increase my productivity at work?
2. Instruction-based prompts

Instruction-based prompts direct the AI model to perform a specific task.

These prompts resemble how we interact with voice assistants like Siri,
Alexa, or Google Assistant. Examples include:

● Schedule a dentist appointment for next Tuesday at 10 AM.

● Find the fastest route to the airport.
3. Context-providing prompts

These prompts supply contextual information to the AI model, enabling it to

comprehend the user's desired response better. By offering context, you can
obtain more accurate and relevant answers from the AI. Examples include:

● I'm new to gardening. What are some easy-to-grow plants for beginners?
● I want to plan a romantic dinner for my partner. Can you suggest some
recipes and ambience ideas?
4. Comparative prompts

Comparative prompts are utilized to evaluate or compare different options,

assisting users in making informed decisions. They are particularly helpful when

weighing the pros and cons of various alternatives. Examples include:

● What are the benefits and drawbacks of renting versus buying a home?
● Compare the performance of electric cars and traditional gasoline cars.
5. Role-based prompts

These prompts provide responses by framing the user's request within a specific role. It's the most
commonly used category of prompts. By giving the AI a role, it gives responses based on the role given.
A trick that has worked for this particular category is making use of the 5 Ws framework, that is:

● Who - Assigns the role you need the model to play. A role like a teacher, developer, chef, and so on.
● What - Refers to the action you want the model to do.
● When - Your desired timeline to complete a particular task.
● Where - Refers to the location or context of a particular prompt.
● Why - Refers to the reasons, motivations, or goals for a particular prompt.
Temperature prompt. 0 less random. 1 more random
gymaesthetics
6 hrs => 2 hrs. Product category description, edm topics, social feed, blog content
1 2
MC questions
History
5 multiple choice with answer in zh-tw from below content here
Maths
as math teacher, list me 5 question and answer for algebra. think step by step
English
as english teacher, check english grammar on below content and only show the sentence need to be correct:
Glartiy extension
Advanced AI MC system to store information in database
Ask MC system question / link
基於桃園結義的故事，建立三個選擇題，每一個選擇題有一個問題， 四個答案， 只有一個是正確答案 (請註明)，
繁體中文
Teaching with ai
Data control faq
Chatgpt extension -
https://chrome.google.com/webstore/detail/aiprm-for-chatgpt/ojnbohmppadfgpejeebfnmnknjdlckgj
Outrank article. Test - https://www.hdcourse.com/testing-page/
Prompt: outrank the competition with an in-depth, seo-optimized article based on 'I go to
school by bus'. be like our competition, just a little better
PoE
Background - https://quorablog.quora.com/Poe-1
71m in may
https://poe.com/
Exercise You are a science teacher

Make an article about air

pollution
Exercise You are digital marketer of a
cosmetic brand.

Make a digital marketing

strategy for promoting a pico
laser
Exercise You are content writer of a pet
beauty shop, keyword research
and write a seo post for 寵物美
容
Exercise Find out what is GAN

(fast learner mode)

Fast learner mode for research. E.g What is GAN
Explain to a kid
Say thanks?
Is ChatGPT eating Google market share?
openai
google
Traffic breakdown from various industries (past 30d)
current new

Google shopping graph

current new
 Content approach:

(1) AI
(2) vs human + AI
(3) vs human
Ai only: 7 dec - 500 chatgpt gen ai blog post on 20 sites
Ai + human
Google about ai guideline for content -
https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
ChatGPT for keyword research in
SEO?
Chatgpt limitation. No internet / data before sep 2021 / moral / memory
Related keyword for '玩具' in hk market
Google related keyword for '玩具'
Use ChatGPT for keyword cluster
keyword cluster for '玩具' in hk market
base on below content (SERP of 玩具). suggest 5 blog post topic in zh-tw
Generate outline and content per outline
Why is less SEO traffic now?
Reuters calculated that adding ChatGPT-like features to Google Search could cost the company $6 billion in
additional expenses by 2024
https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
Most retailers reduce paid spend and lean more on SEO to drive revenue.
E-commerce teams have to ask themselves in 2023 is how to compensate for organic traffic that goes to
ads and SERP Features.
Zero click
50% => 65%
Zero click (weather)
Zero click (featured snippet). E.g. seo公司
Search SERP layout keep changing slowly. Base on interface language
https://www.advancedwebranking.com/ctrstudy/
Less CTR but endless scroll for SERP (better for lower ranking)
YouTube transcription or
Audio to text
youtube
whisper
whisper
Online notepad
Gpt-4-32k. Blog post
Token calculation
https://platform.openai.com/tokenizer
Text-to-image
What is Midjourney
MidJourney AI-generated artwork wins 1st prize at Colorado State Fair (9/2022)

Digital Arts/Digitally Manipulated Photography category was given to Jason Allen for “Space Opera
Theater”
Photographer admits prize-winning image
was AI-generated (4/2023)

The German artist Boris Eldagsen revealed

on his website that he was not accepting the
prize for the creative open category, which
he won at the Sony world photography
awards.
Which is v4 and v5?
Stockphoto byebye
Prompt I used

juicy Big Mac burger, flying exploded view ,super slow

motion, award winning photography, food
advertisement, prime time ad --v 5
With chatgpt description
With chatgpt description
/describe drawing or upload or from here
Which is better? Theme is about accounting firm character

1 2
Inpaint
&
Outpaint
in-paint
out-paint
 Outpaint

Inpaint
Leonardo ai
Stable diffusion
Stable diffusion +
chillout mix + lora
Controlnet
Ai model - change face
Ai model
Ai model
Ai model
Ai model
Contact

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