GAMELOFT

Brand Survey
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 TABLE OF CONTENTS

Territory Snapshot: Pages 5 – 10 US: Pages 12 – 20

• Page 5: Unaided Awareness
• Page 12: Executive Summary
• Page 6: Aided Awareness
• Page 13: Awareness
• Page 7: NPS
• Page 14: NPS
• Page 8: Competitive Comparison:
• Page 15: Competitive Comparison
More or Less Likely to Download a
• Page 16: Perceptions
Game Made by…
• Page 18: Perceptions (Promoters)
• Page 9: Competitive Comparison: Who
• Page 19: Perceptions (Neutrals)
Makes Better Games?
• Page 20: Perceptions (Detractors)
• Page 10: Perceptions

France: Pages 22 – 30 China: Pages 32 – 40

• Page 22: Executive Summary • Page 32: Executive Summary
• Page 23: Awareness • Page 33: Awareness
• Page 24: NPS • Page 34: NPS
• Page 25: Competitive Comparison • Page 35: Competitive Comparison
• Page 26: Perceptions • Page 36: Perceptions
• Page 28: Perceptions (Promoters) • Page 38: Perceptions (Promoters)
• Page 29: Perceptions (Neutrals) • Page 39: Perceptions (Neutrals)
• Page 30: Perceptions (Detractors) • Page 40: Perceptions (Detractors)

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 OBJECTIVES

• The objective of this survey was to get an understanding of what people think of Gameloft and their games and to
see what is important to people when choosing a new Gameloft game.

• In order to meet these objectives, we ran a survey in the US, France, and China among 1,518 people who knew of
Gameloft and had played a Gameloft game in the past.
• We set rough demographic quotas on age (30% ages 14-24, 40% ages 25-35, 30% ages 36-60) and gender
(50% Male, 50% Female) so that we would capture an array of different types mobile gamers.

• Please note – on each slide you can find the question text in the bottom left hand corner in white font. The base
sizes can either be found in the same location, or next to individual charts.

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 GAMELOFT
Territory Snapshot
*To be used as a quick way to view territory
data and NOT as a means of comparison

4
 UNAIDED AWARENESS
Q6. Can you name any mobile games that are available?
Q7. Can you name any mobile game companies?
Data NOT to be compared between territories

US FRANCE CHINA

UNAIDED BRAND AWARENESS UNAIDED BRAND AWARENESS UNAIDED BRAND AWARENESS

Zynga Supercell Supercell

EA 8% Supercell EA 5% Gameloft Gameloft 2% King
10% 4% 9% 4% 3% 1%

King Gameloft King Zynga EA Zynga

13% 3% 11% 1% 7% 0%

UNAIDED GAME AWARENESS UNAIDED GAME AWARENESS UNAIDED GAME AWARENESS

Gameloft Gameloft Gameloft
Games Games Games
1% 2% 2%

*The base of “Total Respondents with Terminates” is made up of people who own a mobile device and play a mobile games at least a few times a month.
Base = US: Total Respondents with Terminates (1539), France: Total Respondents with Terminates (1084), China: Total Respondents with Terminates (1899) 5
 AIDED AWARENESS
Q8. Please select ALL of the mobile game companies that you are aware of.
Q9. Which of these games have you played?
Q10. Have you ever played a game created by Gameloft? Data NOT to be compared between territories

Zynga: 59%
EA: 56%
King: 41%
Supercell: 18% AWARE OF GAMELOFT BUT
UNAWARE OF GAMELOFT BUT 12%
17% PLAY OUR GAMES DON’T PLAY OUR GAMES
UNAWARE OF AWARE OF
55% UNAWARE OF GAMELOFT AND 45% AWARE OF GAMELOFT AND
GAMELOFT 38% DON’T PLAY OUR GAMES GAMELOFT 33% PLAY OUR GAMES

Base = Total Respondents with Terminates (1539)

EA: 56%
King: 44%
Zynga: 31%
UNAWARE OF GAMELOFT BUT Supercell: 21% AWARE OF GAMELOFT BUT
10% PLAY OUR GAMES
17% DON’T PLAY OUR GAMES
UNAWARE OF AWARE OF
37% UNAWARE OF GAMELOFT AND 63% AWARE OF GAMELOFT AND
GAMELOFT 27% DON’T PLAY OUR GAMES GAMELOFT 46% PLAY OUR GAMES

Base = Total Respondents with Terminates (1084)

King: 36%
EA: 32%
Supercell: 20%
Zynga: 17% AWARE OF GAMELOFT BUT
3% DON’T PLAY OUR GAMES
UNAWARE OF GAMELOFT BUT
46% PLAY OUR GAMES
UNAWARE OF 70% AWARE OF 30% AWARE OF GAMELOFT AND
27% PLAY OUR GAMES
GAMELOFT UNAWARE OF GAMELOFT AND GAMELOFT
24% DON’T PLAY OUR GAMES

Base = Total Respondents with Terminates (1899)

*The base of “Total Respondents with Terminates” is made up of people who own a mobile device and play a mobile games at least a few times a month. 6
 NET PROMOTOR SCORE
Q17. How likely are you to recommend Gameloft games?, Q18. Have you ever recommended a Gameloft game?
Q19. What can Gameloft do differently to make you more likely to recommend them to others?
Q20. What does Gameloft do well? Data NOT to be compared between territories

Likelihood of Recommending Gameloft to Others Net Promoter Score* Recommended a Gameloft

Game in the Past
15% 21% 22%
4% 12% 10% 12%
1% 1% 1% 2%
3
0 - Not At 1 2 3 4 5- 6 7 8 9 10 -
All Likely Neutral Extremely 56
Likely
%
Detractors Neutrals Promoters

Base = Total Respondents (510) 31% 36% 34%

Likelihood of Recommending Gameloft to Others Net Promoter Score* Recommended a Gameloft

25%
Game in the Past
16% 23%
13% 9% 7%
0% 1% 0% 2% 3%

0 - Not At 1 2 3 4 5- 6 7 8 9 10 -
All Likely Neutral Extremely 49
Likely -19 %
Detractors Neutrals Promoters

Base = Total Respondents (503) 35% 48% 16%

Likelihood of Recommending Gameloft to Others Net Promoter Score* Recommended a Gameloft

Game in the Past
24% 22% 25%
7% 15%
0% 0% 0% 0% 1% 4% 35
0 - Not At 1 2 3 4 5- 6 7 8 9 10 -
All Likely Neutral Extremely
Likely 92
Detractors Neutrals Promoters %
Base = Total Respondents (505) 12% 39% 47%
*NPS is used to gage customer satisfaction/loyalty and is calculated by subtracting detractors (anyone who rated 6-0) from promoters (anyone who rated
10-9). A score above 0 is considered good and a score of 50+ is considered excellent . 7
 COMPETITIVE COMPARISON
Q11. If you were to see a game is made by (insert appropriate company), would
you be you more or less likely to download it?
Data NOT to be compared between territories

MORE OR LESS LIKELY TO DOWNLOAD A GAME MADE BY…

Somewhat/Much less No impact Somewhat more Much more

Top Top Top

Two Box Two Box Two Box
Supercell 4% 20% 29% 47% 76% EA 2% 37% 33% 28% 61% Zynga 2%6% 49% 43% 92%
Base = Play Supercell games (98) Base = Play EA games (341) Base = Play Zynga games (142)

EA 2% 26% 33% 39% 72% Supercell 5% 36% 31% 28% 59% EA 1%8% 43% 48% 91%
Base = Play EA games (324) Base = Play Supercell games (121) Base = Play EA games (280)

Gameloft 2% 36% 34% 28% 62% Gameloft 4% 46% 29% 21% 50% Supercell 11% 45% 44% 89%
Base = Play Gameloft games (510) Base = Play Gameloft games (502) Base = Play Supercell games (186)

King 7% 33% 23% 37% 60% King 6% 46% 33% 15% 48% King 2%10% 49% 39% 88%
Base = Play King games (210) Base = Play King games (233) Base = Play King games (236)

Zynga 2% 39% 29% 30% 59% Zynga 4% 52% 28% 16% 44% Gameloft 2%12% 50% 36% 86%
Base = Play Zynga games (301) Base = Play Zynga games (195) Base = Play Gameloft games (505)

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 COMPETITIVE COMPARISON
Q12. How do Gameloft games compare to (insert appropriate company) games?

Data NOT to be compared between territories

WHO MAKES BETTER GAMES?

Zynga About the same Gameloft Zynga About the same Gameloft Zynga About the same Gameloft

9% 55% 36% 9% 55% 36% 8% 28% 63%

Base = Play Zynga and Gameloft games (195) Base = Play Zynga and Gameloft games (195) Base = Play Zynga and Gameloft games (142)

King About the same Gameloft King About the same Gameloft Supercell About the same Gameloft

15% 54% 31% 15% 54% 31% 11% 33% 55%

Base = Play King and Gameloft games (233) Base = Play King and Gameloft games (233) Base = Play Supercell and Gameloft games (186)

Supercell About the same Gameloft Supercell About the same Gameloft King About the same Gameloft

36% 41% 23% 36% 41% 23% 19% 29% 53%

Base = Play Supercell and Supercell games (121) Base = Play Supercell and Supercell games (121) Base = Play King and Gameloft games (236)

EA About the same Gameloft EA About the same Gameloft EA About the same Gameloft

32% 51% 17% 32% 51% 17% 27% 33% 41%

Base = Play EA and Gameloft games (341) Base = Play EA and Gameloft games (341) Base = Play EA and Gameloft games (280)

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 PERCEPTIONS*
Q15. Overall, how would you rate Gameloft games on their (insert appropriate aspect)?

Data NOT to be compared between territories

Association Association Association

Very Extremely Very Extremely Very Extremely
with Gameloft with Gameloft with Gameloft

Fun 23% 27% 50% High quality graphics 29% 17% 46% High quality graphics 39% 28% 67%

High quality graphics 22% 27% 49% Uninterupted gameplay 28% 13% 41% Addictive gameplay 35% 30% 65%

Addictive gameplay 21% 23% 44% Fun 24% 14% 38% Uninterupted gameplay 36% 29% 65%

Uninterupted gameplay 22% 21% 43% Exciting/imaginative worlds 22% 14% 36% Fun 33% 30% 63%
Exciting/imaginative
characters
23% 20% 43% Innovative/original games 21% 12% 33% Innovative/Original games 33% 30% 63%
Exciting/imaginative
Exciting/imaginative stories 21% 20% 41% 20% 12% 32% Exciting/imaginative worlds 33% 29% 62%
characters
Exciting/imaginative worlds Exciting/imaginative
22% 19% 41% Exciting/imaginative stories 20% 12% 32% 35% 26% 61%
characters
Innovative/original games 21% 19% 40% Take up a lot of storage space 17% 14% 31% Exciting/imaginative stories 31% 29% 60%
Multiplayer games 19% 17% 36% Addictive gameplay 20% 10% 30% Extremely memorable games 32% 25% 57%
Extremely memorable games 19% 16% 35% Multiplayer games 17% 9% 26% Multiplayer games 31% 24% 55%
Complex gameplay 22% 12% 34% Care a lot about customers 16% 9% 25% Care a lot about customers 30% 25% 55%
In-depth play sessions 15% 17% 32% Complex gameplay 19%5% 24% In-depth play sessions 28% 25% 53%
Care a lot about customers 13% 19% Extremely memorable games 13%10% In-app purchases are a good
32% 23% value
26% 25% 51%
In-app purchases are a good Demanding device
13%16% 29% 13%8% 21% Complex gameplay 28% 7% 35%
value requirements
Take up a lot of storage space 13%12% In-depth play sessions 14% 6% Demanding device
25% 20% 24% 10% 34%
requirements
Demanding device In-app purchases are a good
11%12% 23% 11% 8% 19% Take up a lot of storage space 22% 11% 33%
requirements value

*Respondents were asked to rate the level of association aspects have to Gameloft and our games on a 7 point scale – data shown for each aspect is based on respondents saying that aspect is extremely/very (top two box) associated with Gameloft and our games.

Base = US: Total Respondents (510), France: Total Respondents (503), China: Total Respondents (505) 10
GAMELOFT
Brand Survey - US

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 EXECUTIVE SUMARY

• Aided, almost half of all potential respondents have heard of Gameloft - more than King and Supercell but less than Zynga and EA (P7).
• Only one third have heard of us and played our games (P7).
• 17% of all potential respondents play Gameloft games but don’t realize they are Gameloft’s (P7), showing there is room to
improve the connection between our brand and our games – this is something we should put an emphasis on remedying as
people are more likely to download a game if it is under the Gameloft brand (P9).

• From a competitive standpoint, Gameloft tends to outperform Zynga and King but falls to EA and Supercell (P9).

• Overall, people like Gameloft - we received a positive NPS score (3) and over half of all respondents have recommended us in the past
(P8) – that being said, there is room for growth in both of these areas.

• Gameloft is associated with a number of aspects but not to a very high degree – no singular trait stood out as having a very strong
association with Gameloft and most aspects were clustered together.
• Because of this, it may be useful to pick one or two aspects to focus on and make sure everyone knows we are the best at them.
This would allow us to have tangible differentiators that separate us from our competitors.

12
 Q6. Can you name any mobile games that are available?, Q7. Can you name any mobile game companies?
Q8. Please select ALL of the mobile game companies that you are aware of., Q9. Which of these games have you played?
Q10. Have you ever played a game created by Gameloft?
AWARENESS
• Unaided, only 3% of all potential respondents mentioned Gameloft
UNAIDED AWARENESS
– less than King (13%), EA (10%), Zynga (8%), and just under
Supercell (4%).
• Only 1% recalled a Gameloft game. Zynga Gameloft
EA 8%
• Aided, almost half (45%) of all potential respondents had heard of Supercell Games
10% 4% 1%
Gameloft - more than King (41%) and Supercell (18%) but less than
Zynga (59%) and EA (56%). King Gameloft
13%
• Only one-third (33%) actually played Gameloft games. 3%

• 17% of all potential respondents didn’t recognize our brand (aided)

but claimed to have played our games – although this is not an
overwhelming percentage, it still shows that there is some
disconnect between our games and our brand.

Zynga: 59%
AIDED GAMELOFT AWARENESS EA: 56%
King: 41%
Supercell: 18%

UNAWARE OF GAMELOFT BUT AWARE OF GAMELOFT BUT

17% PLAY OUR GAMES
12% DON’T PLAY OUR GAMES
UNAWARE OF AWARE OF
55% 45%
GAMELOFT 38% UNAWARE OF GAMELOFT GAMELOFT 33% AWARE OF GAMELOFT AND
AND DON’T PLAY OUR GAMES PLAY OUR GAMES

Base = Total Respondents with Terminates (1539)

*The base of “Total Respondents with Terminates” is made up of people who own a mobile device and play a mobile games at least a few times a month. 13
 Q17. How likely are you to recommend Gameloft games?, Q18. Have you ever recommended a Gameloft game?
Q19. What can Gameloft do differently to make you more likely to recommend them to others?
Q20. What does Gameloft do well?
NET PROMOTOR SCORE

• Over one-third of respondents were very/extremely likely to recommend Gameloft to others.

• There was almost an even split between detractors, neutrals, and promoters – this lead to an NPS score of 3.
• While 3 may not sound high, it is actually a decent NPS score as anything above 0 is considered good.
• Promoters praised Gameloft for their graphics and imagination while detractors and neutrals mentioned they would like Gameloft to
make games that take up less storage, have cheaper in-app purchases, and are more original.
• Over half of respondents have recommended a Gameloft game in the past.

Likelihood of Recommending Gameloft to Others Net Promoter Score* Recommended a Gameloft

Game in the Past
15% 21% 22%
4% 12% 10% 12%
1% 1% 1% 2%
3
0 - Not At 1 2 3 4 5- 6 7 8 9 10 -
All Likely Neutral Extremely
Likely
Detractors Neutrals Promoters
*NPS is used to gage customer satisfaction/loyalty
34% and is calculated by subtracting detractors
31% 36% (anyone who rated 6-0) from promoters (anyone
who rated 10-9). A score above 0 is considered
good and a score of 50+ is considered excellent . 56%
WHAT WE CAN DO BETTER… Base = Gameloft Detractors/Neutrals (337) WHAT WE DO WELL… Base = Gameloft Promoters (173)

“Have games that are easy to load/require little storage” “Very imaginative and great graphics”
“More original [games] and less about micro transactions” “Replicating the console experience in a mobile device”
“Better graphics and less device storage space” “Variety of games they have on the market”
“Make in - game purchases less necessary, or, when necessary, “Imaginative worlds and stories good multiplayer action and
less expensive” good graphics”

Base = Total Respondents (510) 14

Q11. If you were to see a game is made by (insert appropriate company), would
you be you more or less likely to download it?
Q12. How do Gameloft games compare to (insert appropriate company) games?
COMPETITIVE COMPARISON
• The majority of people were more likely to download a game if • Roughly half of respondents felt that Gameloft and their big competitors
it was made by one of the five big companies in our survey. make games of about the same quality.
• Supercell and EA’s brand names were best at increasing • Gameloft performed best against Zynga with over one-quarter of
download potential (top two box). respondents saying Gameloft games are better compared to 16%
• Gameloft came in third (62% top two box), but compared choosing Zynga.
to other companies, had an underwhelming much more • EA outperformed Gameloft with over one-third of respondents claiming
likely to download percentage (28%). EA makes better games.

More or less likely to download a game made by… Who makes better games?
Zynga About the same Gameloft
Somewhat/Much less No impact Somewhat more Much more Top
Two Box 16% 56% 28%
Supercell 4% 20% 29% 47% 76% Base = Play Zynga and Gameloft games (301)
Base = Play Supercell games (98)
King About the same Gameloft
EA 2% 26% 33% 39% 72%
Base = Play EA games (324) 21% 51% 28%
Base = Play King and Gameloft games (210)

Gameloft 2% 36% 34% 28% 62%

Base = Play Gameloft games (510)
Supercell About the same Gameloft

60% 29% 48% 23%

King 7% 33% 23% 37%
Base = Play Supercell and Supercell games (98)
Base = Play King games (210)

Zynga 2% 39% 29% 30% 59% EA About the same Gameloft

Base = Play Zynga games (301)
35% 50% 15%
Base = Play EA and Gameloft games (324)

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 Q14. When playing a game created by Gameloft, what are some of your expectations for the game? [Open Ended]
Q15. Overall, how would you rate Gameloft games on their (insert appropriate aspect)? PERCEPTIONS
• No singular aspect jumped out as being the Perceptions of Gameloft and Our Games* Association
one trait most associated with Gameloft – Very Extremely
with Gameloft
many were clustered together, only
Fun 23% 27% 50%
separated by a few percentage points.
• That being said, when people were High quality graphics 22% 27% 49%
asked (unaided) what they expect
Addictive gameplay 21% 23% 44%
from a Gameloft game, graphics and
fun overwhelmingly rose to the top. Uninterupted gameplay 22% 21% 43%
Exciting/imaginative characters 23% 20% 43%
Expectations for Gameloft Games Exciting/imaginative stories 21% 20% 41%

Exciting/imaginative worlds 22% 19% 41%

Innovative/original games 21% 19% 40%
Multiplayer games 19% 17% 36%
Extremely memorable games 19% 16% 35%
“Smooth gameplay and good graphics”
Complex gameplay 22% 12% 34%
“I know it will be good quality, but not as
good as some of the others” In-depth play sessions 15% 17% 32%

“Fun but not have depth” Care a lot about customers 13% 19% 32%
“Not to easy. Not to hard. And good graphics” In-app purchases are a good value 13% 16% 29%
“High picture, sound, and animation quality” Take up a lot of storage space 13% 12% 25%
“Console-quality graphics and music, Demanding device requirements 11% 12% 23%
immersive gameplay”
*Respondents were asked to rate the level of association aspects have to Gameloft and our games on a 7 point scale – data shown for each aspect is based on respondents
saying that aspect is extremely/very (top two box) associated with Gameloft and our games.

Base = Total Respondents (510), A Word Cloud was created based off of people's expectations for Gameloft games – the larger the word is in the cloud, the more frequently it was mentioned. 16
GAMELOFT
Appendix - US

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 Q15. Overall, how would you rate Gameloft games on their (insert appropriate aspect)?
PERCEPTIONS: PROMOTERS
Perceptions of Gameloft and Our Games: Promoters*
Association
Very Extremely
with Gameloft
Fun 24% 61% 85%
• Gameloft Promoters are respondents who's
likelihood of recommending Gameloft games High quality graphics 23% 60% 83%
to others was a 10 or 9. Uninterupted gameplay 32% 47% 79%

• In order to calculate this data, respondents Addictive gameplay 28% 49% 77%
were asked to rate the level of association
Exciting/imaginative characters 31% 46% 77%
aspects have to Gameloft and our games on a
7 point scale – data shown for each aspect is Exciting/imaginative worlds 29% 48% 77%
based on respondents saying that aspect is
extremely/very (top two box) associated with Exciting/imaginative stories 29% 47% 76%
Gameloft and our games. Innovative/original games 24% 50% 74%
Extremely memorable games 27% 42% 69%
Multiplayer games 21% 42% 63%

Care a lot about customers 16% 46% 62%

In-depth play sessions 20% 40% 60%

In-app purchases are a good value 17% 43% 60%
Complex gameplay 24% 28% 52%

Take up a lot of storage space 17% 23% 40%

Demanding device requirements 12% 28% 40%
Base = Gameloft Promoters (173)
*Respondents were asked to rate the level of association aspects have to Gameloft and our games on a 7 point scale – data shown for
each aspect is based on respondents saying that aspect is extremely/very (top two box) associated with Gameloft and our games. 18
 Q15. Overall, how would you rate Gameloft games on their (insert appropriate aspect)?
PERCEPTIONS: NEUTRALS
Perceptions of Gameloft and Our Games: Neutrals*
Association
Very Extremely
with Gameloft
Fun 23% 28% 51%
• Gameloft Neutrals are respondents who's
likelihood of recommending Gameloft games High quality graphics 22% 28% 50%
to others was an 8 or 7. Addictive gameplay 21% 23% 44%

• In order to calculate this data, respondents Uninterupted gameplay 22% 21% 43%
were asked to rate the level of association Exciting/imaginative characters 23% 20% 43%
aspects have to Gameloft and our games on a
7 point scale – data shown for each aspect is Exciting/imaginative stories 21% 20% 41%
based on respondents saying that aspect is
Exciting/imaginative worlds 22% 19% 41%
extremely/very (top two box) associated with
Gameloft and our games. Innovative/original games 21% 19% 40%
Multiplayer games 19% 17% 36%
Extremely memorable games 19% 16% 35%

Complex gameplay 22% 12% 34%

In-depth play sessions 15% 17% 32%

Care a lot about customers 13% 19% 32%
In-app purchases are a good value 13% 17% 30%

Take up a lot of storage space 13% 12% 25%

Demanding device requirements 11% 12% 23%
Base = Gameloft Neutral (182)
*Respondents were asked to rate the level of association aspects have to Gameloft and our games on a 7 point scale – data shown for
each aspect is based on respondents saying that aspect is extremely/very (top two box) associated with Gameloft and our games. 19
 Q15. Overall, how would you rate Gameloft games on their (insert appropriate aspect)?
PERCEPTIONS: DETRACTORS
Perceptions of Gameloft and Our Games: Detractors*
Association
Very Extremely
with Gameloft
Take up a lot of storage space 10% 7% 17%
• Gameloft Detractors are respondents who's
likelihood of recommending Gameloft games High quality graphics 12% 4% 16%
to other was a 6, 5, 4, 3, 2, 1, or 0. FLIP In-app purchases are overpriced 8% 8% 16%

• In order to calculate this data, respondents FLIP Unmemorable games 7% 6% 13%

were asked to rate the level of association
Uninterupted gameplay 7% 5% 12%
aspects have to Gameloft and our games on a
7 point scale – data shown for each aspect is Addictive gameplay 7% 4% 11%
based on respondents saying that aspect is
extremely/very (top two box) associated with Multiplayer games 7% 4% 11%
Gameloft and our games. FLIP Minimal device requirements 7% 4% 11%
Fun 8% 3% 11%
Exciting/imaginative characters 8% 3% 11%
FLIP Exciting/imaginative stories 8% 3% 11%
Indicates that for this group, an aspects association with Gameloft has
“flipped” from Total and now the opposite end of the scale is more Complex gameplay 9% 2% 11%
associated with Gameloft (i.e. for Total, “In-app purchases are a good
value” was more associated with Gameloft but here, for Detractors, “In-
app purchases are overpriced” was more associated with Gameloft.) Exciting/imaginative worlds 8% 2% 10%
Innovative/original games 7% 3% 10%
FLIP Do not care about customers 7% 3% 10%
FLIP Bitesize/quick play sessions 5% 3% 8%
Base = Gameloft Detractors (155)
*Respondents were asked to rate the level of association aspects have to Gameloft and our games on a 7 point scale – data shown for
each aspect is based on respondents saying that aspect is extremely/very (top two box) associated with Gameloft and our games. 20
 GAMELOFT
Brand Survey - France

21
 EXECUTIVE SUMARY

• Aided, almost two-thirds of all potential respondents have heard of Gameloft - more than EA, King, Zynga, and Supercell (P20).
• Nearly half have heard of us and played our games (P20).
• Only 10% of all potential respondents play Gameloft games but don’t realize they are Gameloft’s (P20), showing there is a relatively
strong association between us and our games – this is good because half of respondents are more likely to play a game if it is
under our brand (P22).

• From a competitive standpoint, Gameloft tends to outperform Zynga and King but falls to EA and Supercell (P22).

• Nearly half of all respondents claim to have recommended Gameloft to others in the past – however, we still received a negative NPS
score (-19) (P21).
• That being said, roughly half of respondents fell into the neutral category (P21) – focusing on turning them into promoters could
help improve our NPS score.

• Gameloft is associated with a number of aspects but not to a very high degree – no singular trait stood out as having a very strong
association with Gameloft and most aspects were clustered together.
• Because of this, it may be useful to pick one or two aspects to focus on and make sure everyone knows we are the best at them.
This would allow us to have tangible differentiators that separate us from our competitors.

22
 Q6. Can you name any mobile games that are available?, Q7. Can you name any mobile game companies?
Q8. Please select ALL of the mobile game companies that you are aware of., Q9. Which of these games have you played?
Q10. Have you ever played a game created by Gameloft?
AWARENESS

• Unaided, only 4% of all potential respondents recalled Gameloft – less

than King (11%) and EA (9%), slightly under Supercell (5%), but more
UNAIDED AWARENESS
Base = Total Respondents with Terminates (1084)
than Zynga (1%).
• Unaided, only 2% recalled a Gameloft game. Supercell Gameloft
EA 5% Gameloft Games
• Aided, nearly two-thirds (63%) of all potential respondents had heard 9% 4% 2%
of Gameloft – more than EA (56%), King (44%), Zynga (31%), and
King Zynga
Supercell (21%). 11% 1%
• Almost half (46%) actually played our games.
• 10% of all potential respondents didn’t recognize our brand (aided) but
claimed to have played our games – this is a relatively low percentage
and shows a strong association between Gameloft and our games.

EA: 56%
AIDED GAMELOFT AWARENESS King: 44%
Zynga: 31%
Supercell: 21%

UNAWARE OF GAMELOFT BUT AWARE OF GAMELOFT BUT

10% PLAY OUR GAMES
17% DON’T PLAY OUR GAMES
UNAWARE OF AWARE OF
37% UNAWARE OF GAMELOFT
63% AWARE OF GAMELOFT AND
GAMELOFT 27% AND DON’T PLAY OUR GAMES
GAMELOFT 46% PLAY OUR GAMES

Base = Total Respondents with Terminates (1084)

*The base of “Total Respondents with Terminates” is made up of people who own a mobile device and play a mobile games at least a few times a month. 23
 Q17. How likely are you to recommend Gameloft games?, Q18. Have you ever recommended a Gameloft game?
Q19. What can Gameloft do differently to make you more likely to recommend them to others?
Q20. What does Gameloft do well?
NET PROMOTOR SCORE

• Only 16% of respondents were very/extremely likely to recommend Gameloft to others.

• That being said, almost half of respondents had recommended a Gameloft game to someone in the past.
• Almost half of respondents were neutrals and over a third were detractors – this lead to a poor NPS score of -19.
• Promoters praised Gameloft for their graphics and interesting games while detractors and neutrals mentioned they would like Gameloft
to make games that are more original, take up less storage space, and have better graphics.

Likelihood of Recommending Gameloft to Others Net Promoter Score* Recommended a Gameloft

Game in the Past
23% 25%
13% 16% 9%
0% 1% 0% 2% 3% 7%

0 - Not At 1 2 3 4 5- 6 7 8 9 10 -
All Likely Neutral Extremely -19
Likely
Detractors Neutrals Promoters
*NPS is used to gage customer satisfaction/loyalty
35% 48% 16% and is calculated by subtracting detractors
(anyone who rated 6-0) from promoters (anyone
who rated 10-9). A score above 0 is considered
good and a score of 50+ is considered excellent .
49%
WHAT WE CAN DO BETTER… Base = Gameloft Detractors/Neutrals (420) WHAT WE DO WELL… Base = Gameloft Promoters (83)

“Games that eat up less space” “High-quality graphics and story”

“Be original/creative. Don't copy other publishers; set the trends” “Very good original games”
“Original/inventive [games]. Exciting story/engaging characters” “Games have good graphics and the in-game worlds are exciting”
“Graphics improvements and game longevity” “Addictive games with good graphics”
“Less expensive and don't require an Internet connection” “Games that are always interesting, with high-quality graphics”

Base = Total Respondents (503) 24

Q11. If you were to see a game is made by (insert appropriate company), would
you be you more or less likely to download it?
Q12. How do Gameloft games compare to (insert appropriate company) games?
COMPETITIVE COMPARISON
• The brand name of all five major companies in our survey had the • Over half of respondents felt that Gameloft games are equal to Zynga, King,
potential to increase downloads, but some company names had more and EA.
power than others. • 41% felt that Gameloft games are equal to Supercell.
• Supercell and EAs brand names were best at increasing
• Roughly one-third of respondents felt that Gameloft games are better than
download potential (top two box).
Zynga and King Games.
• Gameloft came in third with half of respondents (top two box)
saying they would be more likely to download a game if it was • EA and Supercell outperformed Gameloft with around one-third of
made by Gameloft. respondents claiming EA and Supercell had better games.

More or less likely to download a game made by… Who makes better games?
Zynga About the same Gameloft
Somewhat/Much less No impact Somewhat more Much more Top
Two Box 9% 55% 36%
EA 2% 37% 33% 28% 61% Base = Play Zynga and Gameloft games (195)
Base = Play EA games (341)
King About the same Gameloft
Supercell 5% 36% 31% 28% 59%
Base = Play Supercell games (121) 15% 54% 31%
Base = Play King and Gameloft games (233)
Gameloft 4% 46% 29% 21% 50%
Base = Play Gameloft games (502) Supercell About the same Gameloft

King 48% 36% 41% 23%

6% 46% 33% 15%
Base = Play King games (233) Base = Play Supercell and Supercell games (121)

Zynga 4% 52% 28% 16% 44% EA About the same Gameloft

Base = Play Zynga games (195)
32% 51% 17%
Base = Play EA and Gameloft games (341)

25
 Q14. When playing a game created by Gameloft, what are some of your expectations for the game? [Open Ended]
Q15. Overall, how would you rate Gameloft games on their (insert appropriate aspect)? PERCEPTIONS
• No singular aspect jumped out as being the Perceptions of Gameloft and Our Games* Association
one trait most associated with Gameloft – Very Extremely
with Gameloft
many were clustered together, only
High quality graphics 29% 17% 46%
separated by a few percentage points.
• That being said, when people were Uninterupted gameplay 28% 13% 41%
asked (unaided) what they expect
Fun 24% 14% 38%
from a Gameloft game, graphics
overwhelmingly rose to the top. Exciting/imaginative worlds 22% 14% 36%
Innovative/original games 21% 12% 33%
Expectations for Gameloft Games Exciting/imaginative characters 20% 12% 32%

Exciting/imaginative stories 20% 12% 32%

Take up a lot of storage space 17% 14% 31%
Addictive gameplay 20% 10% 30%
Multiplayer games 17% 9% 26%
“I expect good graphics, and a game that's
smooth and fun” Care a lot about customers 16% 9% 25%
“No bugs. Good graphics. A rousing story. An Complex gameplay 19% 5% 24%
absorbing game”
Extremely memorable games 13% 10% 23%
“I expect a good game with excellent
graphics” Demanding device requirements 13% 8% 21%
“Responsive, no bugs” In-depth play sessions 14% 6% 20%
“No bugs, smoother gameplay, faster, nice In-app purchases are a good value 11% 8% 19%
graphics” *Respondents were asked to rate the level of association aspects have to Gameloft and our games on a 7 point scale – data shown for each aspect is based on respondents
saying that aspect is extremely/very (top two box) associated with Gameloft and our games.

Base = Total Respondents (503), A Word Cloud was created based off of people's expectations for Gameloft games – the larger the word is in the cloud, the more frequently it was mentioned. 26
GAMELOFT
Appendix - France

27
 Q15. Overall, how would you rate Gameloft games on their (insert appropriate aspect)?
PERCEPTIONS: PROMOTERS
Perceptions of Gameloft and Our Games: Promoters*
Association
Very Extremely
with Gameloft
High quality graphics 33% 49% 82%
• Gameloft Promoters are respondents who's
Fun 35% 47% 82%
likelihood of recommending Gameloft games
to others was a 10 or 9. Innovative/original games 42% 39% 81%

• In order to calculate this data, respondents Uninterupted gameplay 42% 35% 77%
were asked to rate the level of association Exciting/imaginative characters 42% 34% 76%
aspects have to Gameloft and our games on a
7 point scale – data shown for each aspect is Exciting/imaginative worlds 34% 40% 74%
based on respondents saying that aspect is
Exciting/imaginative stories 36% 36% 72%
extremely/very (top two box) associated with
Gameloft and our games. Extremely memorable games 39% 27% 66%
Addictive gameplay 37% 28% 65%
Multiplayer games 31% 31% 62%

Care a lot about customers 27% 29% 56%

Complex gameplay 30% 18% 48%

In-app purchases are a good value 19% 28% 47%
Take up a lot of storage space 29% 18% 47%

In-depth play sessions 29% 16% 45%

Demanding device requirements 19% 18% 37%
Base = Gameloft Promoters (83) [CAUTION SMALL BASE]
*Respondents were asked to rate the level of association aspects have to Gameloft and our games on a 7 point scale – data shown for
each aspect is based on respondents saying that aspect is extremely/very (top two box) associated with Gameloft and our games. 28
 Q15. Overall, how would you rate Gameloft games on their (insert appropriate aspect)?
PERCEPTIONS: NEUTRALS
Perceptions of Gameloft and Our Games: Neutrals*
Association
Very Extremely
with Gameloft
High quality graphics 39% 14% 53%
• Gameloft Neutrals are respondents who's Uninterupted gameplay 34% 9% 43%
likelihood of recommending Gameloft games
to others was an 8 or 7. Exciting/imaginative worlds 29% 13% 42%
Fun 29% 9% 38%
• In order to calculate this data, respondents
were asked to rate the level of association Innovative/original games 25% 11% 36%
aspects have to Gameloft and our games on a
Exciting/imaginative characters 23% 11% 34%
7 point scale – data shown for each aspect is
based on respondents saying that aspect is Exciting/imaginative stories 23% 11% 34%
extremely/very (top two box) associated with
Gameloft and our games. Addictive gameplay 25% 9% 34%
Take up a lot of storage space 17% 16% 33%
Multiplayer games 20% 7% 27%

Complex gameplay 23% 2% 25%

Care a lot about customers 18% 7% 25%

Extremely memorable games 13% 9% 22%
Demanding device requirements 16% 5% 21%

In-depth play sessions 14% 5% 19%

In-app purchases are a good value 13% 5% 18%
Base = Gameloft Neutral (244)
*Respondents were asked to rate the level of association aspects have to Gameloft and our games on a 7 point scale – data shown for
each aspect is based on respondents saying that aspect is extremely/very (top two box) associated with Gameloft and our games. 29
 Q15. Overall, how would you rate Gameloft games on their (insert appropriate aspect)?
PERCEPTIONS: DETRACTORS
Perceptions of Gameloft and Our Games: Detractors*
Association
Very Extremely
with Gameloft
FLIP In-app purchases are overpriced 9% 15% 24%
• Gameloft Detractors are respondents who's High quality graphics 14% 6% 20%
likelihood of recommending Gameloft games
to other was a 6, 5, 4, 3, 2, 1, or 0. Uninterupted gameplay 13% 7% 20%
Take up a lot of storage space 11% 9% 20%
• In order to calculate this data, respondents
were asked to rate the level of association Fun 10% 6% 16%
aspects have to Gameloft and our games on a
7 point scale – data shown for each aspect is Demanding device requirements 6% 6% 12%
based on respondents saying that aspect is Exciting/imaginative worlds 7% 4% 11%
extremely/very (top two box) associated with
Gameloft and our games. Exciting/imaginative stories 7% 2% 9%
Complex gameplay 7% 2% 9%

FLIP Exciting/imaginative characters 5% 4% 9%

Indicates that for this group, an aspects association with Gameloft has In-depth play sessions 6% 3% 9%
“flipped” from Total and now the opposite end of the scale is more
associated with Gameloft (i.e. for Total, “In-app purchases are a good
value” was more associated with Gameloft but here, for Detractors, “In- Innovative/original games 6% 2% 8%
app purchases are overpriced” was more associated with Gameloft.)
Multiplayer games 5% 3% 8%
FLIP Unmemorable games 6% 2% 8%

Care a lot about customers 7% 1% 8%

Addictive gameplay 4% 3% 7%
Base = Gameloft Detractors (176)
*Respondents were asked to rate the level of association aspects have to Gameloft and our games on a 7 point scale – data shown for
each aspect is based on respondents saying that aspect is extremely/very (top two box) associated with Gameloft and our games. 30
GAMELOFT
Brand Survey - China

31
 EXECUTIVE SUMARY

• Aided, only 30% of all potential respondents have heard of Gameloft - that being said, none of the five major companies were
easily recalled and awareness for Gameloft was middle of the pack (P33).
• Most of the respondents who were aware of Gameloft also played our games (P33).
• Almost half of all potential respondents play Gameloft games but don’t realize they are Gameloft’s (P33) – this is
concerning and improving the connection between our brand and our games should be a strong focus moving forward
as the majority of people are more likely to download a game if it is under our brand (P35).

• From a competitive standpoint, Gameloft, EA, Supercell, Zynga, and King are all held in high regard but Gameloft is thought to
make the highest quality games (P35).

• Overall, people really like Gameloft - we received a very positive NPS score (35) and almost all (92%) respondents have
recommended us in the past (P34).

• There were a number of aspects that had a solid association with Gameloft, lead by high quality graphics, addictive gameplay,
and uninterrupted gameplay (P36) – although these aspects were at the top, their were numerus other aspects close behind.

32
 Q6. Can you name any mobile games that are available?, Q7. Can you name any mobile game companies?
Q8. Please select ALL of the mobile game companies that you are aware of., Q9. Which of these games have you played?
Q10. Have you ever played a game created by Gameloft?
AWARENESS
• Unaided, only 3% of all potential respondents recalled Gameloft – despite
being a low percentage, it was still better than Supercell (2%), King (1%), and
UNAIDED AWARENESS
Base = Total Respondents with Terminates (1899)
Zynga (0%).
• Unaided, only 2% recalled a Gameloft game. Supercell
Gameloft 2% Gameloft
• Aided, only 30% of all potential respondents had heard of Gameloft – that King
Games
3% 1%
being said, none of the five major companies were easily recalled and 2%
awareness for Gameloft was middle of the pack. EA Zynga
7%
• Most of the respondents who were aware of Gameloft also played our 0%
games (27%).
• Almost half (46%) of all potential respondents didn’t recognize our brand
(aided) but claimed to have played our games – this is a large percentage and
proves that their is a strong disconnect between Gameloft and our games.

King: 36%
AIDED GAMELOFT AWARENESS EA: 32%
Supercell: 20%
Zynga: 17%

AWARE OF GAMELOFT BUT

3% DON’T PLAY OUR GAMES
UNAWARE OF GAMELOFT BUT
46%
UNAWARE OF 70%
PLAY OUR GAMES AWARE OF 30% AWARE OF GAMELOFT AND
27%
GAMELOFT UNAWARE OF GAMELOFT
GAMELOFT PLAY OUR GAMES
24% AND DON’T PLAY OUR GAMES

Base = Total Respondents with Terminates (1899)

*The base of “Total Respondents with Terminates” is made up of people who own a mobile device and play a mobile games at least a few times a month. 33
Q17. How likely are you to recommend Gameloft games?, Q18. Have you ever recommended a Gameloft game?
Q19. What can Gameloft do differently to make you more likely to recommend them to others?
Q20. What does Gameloft do well?
NET PROMOTOR SCORE

• Almost half of all respondents were very/extremely likely to recommend Gameloft to others – in fact, 92% of respondents already had
recommended Gameloft to others.
• This strong percentage of promoters coupled with the lack of detractors (12%) lead to a very strong NPS score of 35.
• Promoters praised Gameloft for their graphics, simple controls, and plots while detractors and neutrals mentioned they would like
Gameloft to make games that are more original and have better graphics.

Likelihood of Recommending Gameloft to Others Net Promoter Score* Recommended a Gameloft

Game in the Past
24% 22% 25%
7% 15% 35
0% 0% 0% 0% 1% 4%

0 - Not At 1 2 3 4 5- 6 7 8 9 10 -
All Likely Neutral Extremely
Likely
Detractors Neutrals Promoters

47%
*NPS is used to gage customer satisfaction/loyalty
and is calculated by subtracting detractors
92%
12% 39%
(anyone who rated 6-0) from promoters (anyone
who rated 10-9). A score above 0 is considered
good and a score of 50+ is considered excellent .
WHAT WE CAN DO BETTER… Base = Gameloft Detractors/Neutrals (265) WHAT WE DO WELL… Base = Gameloft Promoters (240)

“Better image quality” “Graphics of the game are excellent”

“More original game modes, backgrounds, quests and stories” “Imaginative storylines. Simple operations”

“Multiplayer. Buddy collaboration” “It has beautiful pictures, easy controls and attractive plots”

“Easy controls, innovative characters and original environments” “Game pictures, game plots, game characters”

“Smaller size, better graphics; and more interesting gameplay” “Easy to use; graphics are excellent”

Base = Total Respondents (505) 34

Q11. If you were to see a game is made by (insert appropriate company), would
you be you more or less likely to download it?
Q12. How do Gameloft games compare to (insert appropriate company) games?
COMPETITIVE COMPARISON

• Brand name was extremely important as all of the top five companies
• Gameloft overwhelmed all other brands as people felt their games were
in our study had the potential to increase game downloads if they
superior to those from other companies.
attached their name to a game.
• EA was Gameloft’s greatest competition but people still felt
• Although Gameloft fell to the bottom of this list (top two box),
Gameloft games were better.
it’s name still had strong ability to increase downloads.

More or less likely to download a game made by… Who makes better games?
Somewhat/Much less No impact Somewhat more Much more Top Zynga About the same Gameloft
Two Box
8% 28% 63%
Zynga 2% 6% 49% 43% 92% Base = Play Zynga and Gameloft games (142)
Base = Play Zynga games (142)
Supercell About the same Gameloft
EA 1% 8% 43% 48% 91%
Base = Play EA games (280) 11% 33% 55%
Base = Play Supercell and Gameloft games (186)
Supercell 11% 45% 44% 89%
Base = Play Supercell games (186) King About the same Gameloft

King 2% 10% 49% 39% 88% 19% 29% 53%

Base = Play King games (236) Base = Play King and Gameloft games (236)

Gameloft 2% 12% 50% 36% 86% EA About the same Gameloft

Base = Play Gameloft games (505)
27% 33% 41%
Base = Play EA and Gameloft games (280)

35
 Q14. When playing a game created by Gameloft, what are some of your expectations for the game? [Open Ended]
Q15. Overall, how would you rate Gameloft games on their (insert appropriate aspect)? PERCEPTIONS
• There were a number of aspects that had Perceptions of Gameloft and Our Games*
solid associations to Gameloft, the top being Association
Very Extremely
high quality graphics followed by addictive with Gameloft
gameplay and uninterrupted gameplay - High quality graphics 39% 28% 67%
although these were at the top, they were
closely followed by other aspects. Addictive gameplay 35% 30% 65%

• Unaided, when people listed what Uninterupted gameplay 36% 29% 65%
they expect from a Gameloft game,
Fun 33% 30% 63%
graphics rose to the top.
Innovative/Original games 33% 30% 63%
Expectations for Gameloft Games Exciting/imaginative worlds 33% 29% 62%

Exciting/imaginative characters 35% 26% 61%

Exciting/imaginative stories 31% 29% 60%
Extremely memorable games 32% 25% 57%
Multiplayer games 31% 24% 55%
“The picture is realistic and the game
Care a lot about customers 30% 25% 55%
experience is good”
“Attractive stories and life-like graphics” In-depth play sessions 28% 25% 53%

“High quality and fun experience” In-app purchases are a good value 26% 25% 51%
“The plot is fascinating. The gameplay is Complex gameplay 28% 7% 35%
diverse. The characters/scenes are realistic”
Demanding device requirements 24% 10% 34%
“Fun and smooth without any freezes”
Take up a lot of storage space 22% 11% 33%
“Fun, simple and interesting” *Respondents were asked to rate the level of association aspects have to Gameloft and our games on a 7 point scale – data shown for each aspect is based on respondents
saying that aspect is extremely/very (top two box) associated with Gameloft and our games.

Base = Total Respondents (505), A Word Cloud was created based off of people's expectations for Gameloft games – the larger the word is in the cloud, the more frequently it was mentioned. 36
GAMELOFT
Appendix - China

37
 Q15. Overall, how would you rate Gameloft games on their (insert appropriate aspect)?
PERCEPTIONS: PROMOTERS
Perceptions of Gameloft and Our Games: Promoters*
Association
Very Extremely
with Gameloft
Addictive gameplay 38% 54% 92%
• Gameloft Promoters are respondents who's
Exciting/imaginative worlds 37% 52% 89%
likelihood of recommending Gameloft games
to otherS was a 10 or 9. High quality graphics 43% 45% 88%

• In order to calculate this data, respondents Fun 31% 56% 87%

were asked to rate the level of association Uninterupted gameplay 39% 46% 85%
aspects have to Gameloft and our games on a
7 point scale – data shown for each aspect is Extremely memorable games 40% 45% 85%
based on respondents saying that aspect is
Innovative/original games 35% 49% 84%
extremely/very (top two box) associated with
Gameloft and our games. Exciting/imaginative characters 34% 49% 83%
Exciting/imaginative stories 31% 52% 83%
In-depth play sessions 38% 44% 82%

Multiplayer games 35% 45% 80%

Care a lot about customers 33% 45% 78%

In-app purchases are a good value 31% 46% 77%
Complex gameplay 33% 13% 46%

Demanding device requirements 30% 15% 45%

Take up a lot of storage space 22% 15% 37%
Base = Gameloft Promoters (240)
*Respondents were asked to rate the level of association aspects have to Gameloft and our games on a 7 point scale – data shown for
each aspect is based on respondents saying that aspect is extremely/very (top two box) associated with Gameloft and our games. 38
 Q15. Overall, how would you rate Gameloft games on their (insert appropriate aspect)?
PERCEPTIONS: NEUTRALS
Perceptions of Gameloft and Our Games: Neutrals*
Association
Very Extremely
with Gameloft
Uninterupted gameplay 41% 15% 56%
• Gameloft Neutrals are respondents who's
High quality graphics 40% 14% 54%
likelihood of recommending Gameloft games
to others was an 8 or 7. Innovative/original games 37% 17% 54%
Addictive gameplay 41% 10% 51%
• In order to calculate this data, respondents
were asked to rate the level of association Fun 42% 8% 50%
aspects have to Gameloft and our games on a
7 point scale – data shown for each aspect is Exciting/imaginative characters 43% 7% 50%
based on respondents saying that aspect is Exciting/imaginative worlds 38% 8% 46%
extremely/very (top two box) associated with
Gameloft and our games. Exciting/imaginative stories 37% 9% 46%
Care a lot about customers 33% 8% 41%
Multiplayer games 33% 6% 39%

Extremely memorable games 31% 7% 38%

In-app purchases are a good value 28% 7% 35%

In-depth play sessions 25% 9% 34%
Take up a lot of storage space 25% 8% 33%

Complex gameplay 27% 3% 30%

Demanding device requirements 21% 6% 27%
Base = Gameloft Neutral (199)
*Respondents were asked to rate the level of association aspects have to Gameloft and our games on a 7 point scale – data shown for
each aspect is based on respondents saying that aspect is extremely/very (top two box) associated with Gameloft and our games. 39
 Q15. Overall, how would you rate Gameloft games on their (insert appropriate aspect)?
PERCEPTIONS: DETRACTORS
Perceptions of Gameloft and Our Games: Detractors*
Association
Very Extremely
with Gameloft
High quality graphics 20% 9% 29%
• Gameloft Detractors are respondents who's Fun 14% 5% 19%
likelihood of recommending Gameloft games
to other was a 6, 5, 4, 3, 2, 1, or 0. Innovative/original games 14% 3% 17%
Take up a lot of storage space 12% 5% 17%
• In order to calculate this data, respondents
were asked to rate the level of association Uninterupted gameplay 6% 8% 14%
aspects have to Gameloft and our games on a
7 point scale – data shown for each aspect is Exciting/imaginative worlds 6% 8% 14%
based on respondents saying that aspect is Care a lot about customers 9% 5% 14%
extremely/very (top two box) associated with
Gameloft and our games. Multiplayer games 12% 2% 14%
FLIP In-app purchases are overpriced 8% 5% 13%
Exciting/imaginative characters 12% 12%
FLIP
Exciting/imaginative stories 9% 3% 12%
Indicates that for this group, an aspects association with Gameloft has
“flipped” from Total and now the opposite end of the scale is more
associated with Gameloft (i.e. for Total, “In-app purchases are a good Complex gameplay 12% 12%
value” was more associated with Gameloft but here, for Detractors, “In-
app purchases are overpriced” was more associated with Gameloft.)
Extremely memorable games 6% 5% 11%
Demanding device requirements 8% 3% 11%

Addictive gameplay 8% 2% 10%

In-depth play sessions 6% 3% 9%
Base = Gameloft Detractors (66) [CAUTION SMALL BASE]
*Respondents were asked to rate the level of association aspects have to Gameloft and our games on a 7 point scale – data shown for
each aspect is based on respondents saying that aspect is extremely/very (top two box) associated with Gameloft and our games. 40
 Thank You!
Have any Questions?
Contact the Market & Product Intelligence team:
Callum Rowley
([email protected])
-OR-
David Einhorn
([email protected])

41