Theories of Communication
Course Code: JOU-114
GCR Code: 2fvbdso
Semester: Spring 2024
Designed by: Dr. Farasat Rasool
Email: [Link]@[Link]
COURSE OVERVIEW
This course is designed to provide students with an understanding of communication
phenomenon using scientific perspective, enabling students to appreciate the relevance of
scientific approach and theory to comprehend human communication, action and
interaction, socialization, social experiences, acculturation and to sensitize them to
contemporary issues and problems in the filed of Communication Sciences.
LEARNING OUTCOMES
The course aims to provide students with a comprehensive grounding in the theories,
approaches and schools of thoughts necessary for studying and analyzing communication
and information structures and processes. Scientific inquiry and perspective to study and
decode the communication phenomenon pertaining to the discipline of Communication
and everyday life.
GRADING CRITERIA
Final 40%
Mid 30%
Assignments & Quizzes 20%
Class Participation + Attendance 10%
Total: 100%
COURSE OUTLINE
WEEKS TOPICS
01 Overview and Introduction of the Course;
Communication Theory, Philosophy & Design
02 SMCR Model of Communication
03 Human Communication Model
04 Social Learning Theory
05 Social Cognitive Theory
06 Reception Theory
07 Attitude Change Theory
08 Cognitive Diossonance Theory
09 Mid Term
10 Semiotic Theory
11 Technological Determinism
13 Toronto School of Thought | Media Determinism
14 Knowledge Gap Theory & Digital Divide
15 New York School of Thought | Media Ecology
16 Spiral of Silence
17 Final Term
Recommended Books
1. A First Look at Communication Theory | 9th Edition
Written by Em Griffin
Published by McGraw-Hill, 2014
2. McQuail's Mass Communication Theory | 6th Edition
Written By Denis McQuail
Published by SAGE Publications, 2010
3. Mass Communication Theories: Explaining Origins, Processes, and Effects
Written by Melvin L. DeFleur & Margaret H. DeFleur
Published by Routledge, 2009
4. Communication Theories: Perspectives, Processes, and Contexts
Written by Katherine Miller
Published by McGraw-Hill, 2001
