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Article in Sociolinguistica - International Yearbook of European Sociolinguistics / Internationales Jahrbuch für europäische Soziolinguistik · February 2024
DOI: 10.1515/soci-2023-0016
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Jérémie Bouchard
Sociolinguistics and Universalism
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1 Introduction
The discourse on linguistic diversity, relativity and pluralism, or what O’Regan
(2021) labels the superdiverse translingual discourse, is currently dominant in
sociolinguistics. Blommaert and Rampton (2012) argue that, especially in the past
thirty years, intensifying globalization processes have reshaped social, cultural
and linguistic diversity around the world, leading to the emergence of super-diver-
sity, or sharped increases in migration patterns and itineraries as well as types of
migrants, phenomena which are said to redefine language and its socially situated
uses. Against this backdrop, arguments for universalism are currently unfashion-
Acknowledgment: I would like to thank my mother, Myriam Morissette, for her love and support,
her tireless work in feminism and secularism in the province of Québec for over forty years, and for
reminding me of the centrality of a universalist perspective in critical social research.
Ph.D. Jérémie Bouchard, Professor, Faculty of Humanities, Hokkai Gakuen University, 4-1-40,
Asahimachi, Toyohira-ku, Sapporo, Japan, 062-8605, bouchardjeremie@[Link],
[Link]
2 Jérémie Bouchard
increasing economic inequality on the back of a raft of: (1) high-impact economic measures,
including the reduction of the welfare state, the privatization of state assets and operations
and the deregulation of the financial markets locally and globally; and (2) deep-reaching social
policies, including the prioritization of competition over cooperation, the propagation of the
notion that human nature is greedy and individualistic and the imposition of the market met-
aphor as an organizing principle in a range of contexts in which it was previously unknown.
their field is inherently critical, none would justifiably reject the idea that explain-
ing the relationship between language and social realities necessitates sociological
insight. Arguably, this insight can best be understood as the product of attempts by
scholars not only to understand social phenomena but also create a better society.
As such, sociolinguists cannot effectively avoid social critique in their work. The
relationship between sociolinguistic inquiry and social critique becomes even more
evident when looking at common sociolinguistic variables: linguistic and cultural
norms, expectations about successful communication, rules of politeness, context,
gender, ethnicity, religion, socio–economic status, educational level, age, to name
but a few. Evident from this list is that no sociolinguistic variable is natural, unbi-
ased, or devoid of ideological content: all variables (much like values, beliefs, ideas,
and theories, for that matter) remain social constructions emerging from social
contexts marked not by social equality but inequality (Phillips 2002). By extension,
talks of norms, values, and other social phenomena which exclude social critique
overlook an inherent aspect of society and people as sentient, evaluative beings
(Collier 2003; Sayer 2011).
Critical engagement by sociolinguists has thankfully amplified in the past few
decades, largely due to the pioneering works of Labov, Lass, Fishman, Hymes, Sil-
verstein, and Shiffman decades ago, and more recently through important con-
tributions by scholars including Block, Canagarajah, Kramsch, Kubota, Norton,
O’Regan, Pennycook, Phillipson, Skutnabb-Kangas, Tollefson, Zotzmann, and so
many others. However, Williams (1992) argued notably that the most prominent
sociolinguistic analyses have been heavily focused on issues of reflexivity and
interpretation rather than on the material, structural, and ideological origins of
linguistic inequalities. More recently, Block (2014, 2015, 2022), O’Regan (2014, 2021),
and Zotzmann (2017) have echoed and refined Williams’s critique. From a broader
social scientific viewpoint, Sayer (2011: 218–219, emphases mine) notes a similar
problem in the following way: “It’s now common to see it as the job of [critical
social scientists] merely to ‘unsettle’ existing academic ideas rather than provide
critiques of social practices. As a result critique has sometimes become reduced
to little more than skepticism coupled with a concern to be reflexive.” Later on,
the author adds that “unsettling ideas […] is not necessarily progressive; Holocaust
denial is unsettling” (Sayer 2011: 222).
This problematic approach to social critique in sociolinguistics persists largely
because of interpretivism’s (particularly poststructuralism’s) aversion to said grand
narratives and the overblown fear of essentialization (discussed further below), two
postmodernist stances which complicate conceptualizations and analyses of anteced-
ent and enduring structures and discourses of oppression. As Piketty (2022) demon-
strates in his history of (in)equality, (a) different forms of inequality have endured
over centuries, (b) individuals and communities usually experience not single but
Sociolinguistics and Universalism 5
rather different combinations of inequality, (c) individuals are often left with limited
necessary resources to combat inequality, in part, due to historical amnesia, intel-
lectual nationalism, and the increasing compartmentalization of knowledge, and (d)
collective mobilization is therefore a necessary condition for social change. Over-
coming these challenges, according to the author, requires not only conceptualiza-
tions of antecedent and enduring structures and their effects on people, but also the
implementation of universalist objectives for global social emancipation, a position
clearly contradicting both interpretivism and communitarianism.
That being said, not all of the sociolinguists listed above are associated with
interpretivism or communitarianism, and even if most of them can safely be iden-
tified as interpretivist scholars, they have nevertheless provided rich insight into
the material, structural, and ideological origins of social and linguistic phenomena,
including linguistic inequalities. In their own ways (although not always success-
fully), they have also constructed their analyses with consideration for the complex
relationship between structure, culture, and agency. As such, the critique of inter-
pretivist sociolinguistics in this paper is also cognizant of the possibility that adher-
ence to a particular social theory or paradigm might not determine argumentation
and/or analysis. Nevertheless, it stresses that (a) theory, methodology, and analysis
must be aligned in the production of good sociolinguistic work, and (b) more active
engagement by sociolinguists with social theory is consequently necessary to over-
come enduring empiricist tendencies in the field.
ing the existence of a body, a thinking brain, and a material and economic context
with which this body can interact, fulfil basic physiological needs, and from which
processes including cognition and emotionality emerge. O’Regan (2021: 182–183)
adopts a Marxist standpoint to argue that what therefore needs to be addressed
more explicitly in sociolinguistic research are the antecedent and enduring ele-
ments in the data, or “how [and why] in the midst of evident superdiverse translin-
gual practices and hybridized postcolonial varieties the dominant global hegem-
ony of English in its standard form persists.” Similarly, Block (2014) and Fraser
(2003) argue for the need to understand identities as linked to the material basis
of human existence. In sum, people can, to some extent, choose and shape their
various identities, although this ‘freedom’ is considerably constrained by the
nature of their bodies, the material world they are part of, and the social facts
which are most often beyond their ability to change, influence, avoid, or even
understand.
The theoretical, methodological, and analytical implications for sociolinguists
are considerable. Martinez Dy et al. (2020: 149) point out that “although explor-
ing identity can provide insight into how people perceive, make sense of and cope
with particular circumstances, it cannot speak decisively about how structural
components of those circumstances may be determined by the wider social field.”
Clegg (2020: 164) notes similar implications for social research in the following way:
“Notions of identity are insufficient to the analytical task of providing accounts
of the contextual conditions and structural components that engender (or inhibit)
them.” In light of this, identity-based sociolinguistic research, which occupies a
considerable portion of current interpretivist sociolinguistics (Block 2022), should
arguably be less focused on issues including self-identification, interpretation of
lived experiences, and expressions of beliefs by research participants, and be more
invested in understanding what Block (2022: 124) identifies as “deep-level social
factors, along with the institutions that they engender.” In other words, identi-
ty-based sociolinguistic research should be more invested in unpacking identity
work as one of the multiple outcomes of the contingent and necessary relationship
between agency, structure, and culture in the ongoing production of social life. This
critical realist alternative to interpretivism in sociolinguistics also redefines iden-
tity not as an exclusively subjective and discursive process but rather as enabled
and constrained by the distinct and emergent powers of social networks, notably
through the imposition and acceptance of norms (Williams 1992) as emergent phe-
nomena distinct from situated human interaction.
8 Jérémie Bouchard
Two problems can be noted in this statement. Firstly, although the said concern
for “the concrete struggles of local social actors situated in specific sociohistori-
cal contexts” in critical postmodernist sociolinguistics suggests that both agentive
and structural phenomena are indeed important foci of inquiry, what is missing
from such claim is a clear conceptual account of the structure-culture-agency rela-
tionship grounded in a robust social theory. This necessary conceptual account is
undermined by the common aversion among postmodernists (particularly post-
structuralists) toward the very notion of social structure as consequential ontolog-
ical entity on the one hand, and by a fondness for decentring human agency at
the profit of all-powerful (and oddly authorless) discourses on the other (Sealey
and Carter 2004). Secondly, it is difficult to understand how any social critique is
possible without the development of ought to statements (i. e., the target of critique
in the grand narrative argument), themselves rooted in universal potentials (e. g.,
human emancipation, flourishing) which have yet to materialize. Understanding
the common overemphasis on parole at the detriment of langue in sociolinguistics
is, in short, helpful to the critique in this paper about the general neglect of uni-
versalism in the field, because these two problems are arguably the products of
empiricism, itself a driving philosophical force behind interpretivism.
That being said, universalism is not entirely external to sociolinguistic schol-
arship. Despite his clear penchant towards particularities and his weakness for a
Kuhnian scientific viewpoint, Hymes (1974) advocated the need for liberté, égalité,
10 Jérémie Bouchard
ferent layers, and how distinct and emergent objects and phenomena within each
layer, interact causally to produce the observable.
The argument about universalism in sociolinguistics in this paper specifically
relies on the distinction between three layers of reality: the empirical, the actual, and
the real. Roy Bhaskar (1994, 2008), a central figure in critical realism, explains that
the empirical includes whatever human beings can perceive through the sense and/
or through data gathering instruments. For sociolinguists, empirical evidence can be
apprehended through surveys, interviews, and field notes, for example. The actual
refers to all the facts which exist, as opposed to the facts which could have existed
but did not, due to the contingent and radically open nature of the social world. For
sociolinguists, this can mean all currently existing varieties of English around the
world, whether or not any individual sociolinguist is able to hear them or study
them empirically. Finally, the real contains everything: the empirical, the actual, and
more importantly, underlying generative mechanisms (UGMs), or powerful social
influences (both active and dormant) people might not be able to perceive through
the senses, but are nevertheless aware of because of their potential causal effects
on empirical phenomena. At the macro-social level, UGMs might include capitalism,
social class struggle, credentialism, education’s reproductive and transformative
potentials, social norms, neoliberalism, racism, sexism, linguicism, etc. At the local
level, UGMs might include people’s motivations, reasons, beliefs, hopes, fears, etc.
Conceptualizing UGMs requires initial recognition that their causal role must be
necessary for the emergence of empirical phenomena to be possible. However, due
to the radically open nature of the social realm, UGMs are not understood as mech-
anistic causal forces determining empirical phenomena, but rather as either man-
ifested or dormant tendencies, depending on their interaction with human agency
and other UGMs in context and over time. Furthermore, the distinction between the
empirical, the actual, and the real is not scalar but rather ontological, in that these
different layers and the phenomena within them possess distinct and emergent
properties and powers, making them irreducible to each other.
As a core emancipatory value rather than a tool to describe empirical reality,
universalism conjures the possibility of a reality which has yet to materialize. It
can therefore only be conceptualized and studied through a necessary process of
abstraction. As a value and potentially powerful source of social influence, univer-
salism must consequently be conceptualized as a UGMs situated at the level of the
real, with distinct and emergent properties and powers. The core argument in this
paper is therefore centred on the crucial underlying conceptual aspects of a crit-
ical approach to the study of language in its social context, and helps clarify why
debates between the universalists and the interpretivists often unfold at cross-pur-
poses: while the universalists argue with reference to the real, the interpretivists
remain focused on the empirical.
12 Jérémie Bouchard
5 W
hat are values, and why should
sociolinguists be concerned?
Universalism has so far been identified in this paper as a core emancipatory value
rather than as a descriptive tool. This label raises broader questions regarding the
role of values in social research, thus reviving the long-standing debate regarding
the fact-value dichotomy in the social and natural sciences. This section makes the
anti-relativist argument that the long-standing fact-value dichotomy is problem-
atic, a position which draws from Ash’s (2022: 29) point that “the postulation of an
unbridgeable divide between facts and values, which supports the assertion that
moral arguments are illegitimate, leads to moral relativism and moral scepticism
and so rejects universality.”
In his volume Why things matter to people, Andrew Sayer (2011) asserts the
centrality of evaluation, thus of values to social research, arguing that, because the
world is radically open, and because people are sentient beings both capable of
numerous actions and vulnerable to various social, cultural, and material forces,
their relation to the world is one of concern, making them inherently evaluative
beings. As the author argues, “there is nothing necessarily ‘idealist’ about ethics;
it’s about how people live together, and how they might achieve well-being” (Sayer
2011: 249). Values and ethics, however, remain conceptual entities, and so it becomes
useful from an explanatory standpoint to conceptualize them as potential UGMs at
the level of the real, with potential causal effects on human discourse and action
(Ash 2022). Therefore, understanding people’s discourses/actions requires a move-
ment away from instrumental rationality, which largely denies the importance of
values as causes, towards recognition of the role of values as important UGMs.
Sayer (2011: 25–26) defines values not as subjective or private phenomena exclu-
sively, but rather as “sedimented valuations that have become attitudes or disposi-
tions, which we come to regard as justified. They merge into emotional dispositions
and inform the evaluations we make of particular things, as part of our conceptual
and affective apparatus.” Values, in this sense, are very much like theories or other
conceptualizations of objective reality which can be subjected to critical scrutiny.
On the issue of human well-being, Sayer (2011: 134) argues that “subjective feelings
seem to be about things which are objective in the sense of independent of them.
It is precisely because of this independence that we can sometimes realize that
our evaluations of our situation have been mistaken […] If well-being were merely
subjective, then our views of it would be infallible.” The author further notes that
people very often contest the legitimacy and rationality behind values, precisely
because they are social beings who must co-exist with others, and because living
by values not broadly supported by the community is considerably difficult. Values
14 Jérémie Bouchard
have, in this sense, a dialectical relationship with objective reality, which not only
makes them consequential variables in social research, but also makes it possible
for people to unpack and critique them on rational grounds. Contra relativism, this
critical realist principle allows people to judge, for example, emancipatory values
as superior to neo-fascist values, based on how each set of values fares in rela-
tion to the larger project of human survival, well-being, and flourishing as states of
being which can exist regardless of whether they are noticed and/or understood by
people (Sayer 2011).
This critical realist understanding of values as oriented towards objective
reality further suggests that people’s ability to evaluate things is part of their
broader arsenal of practical reasoning skills, that evaluation and reasoning are
crucial features of people’s ongoing and fallible attempts to understand the world.
Furthermore, values are not neatly distinguishable from institutional, structural,
and material facts of social life, because the latter can serve as repositories for
values, solidifying them and institutionalizing them. This lends further support
for the critical realist arguments that (a) values can (and often do) emerge from
social contexts marked by inequality, and that consequently (b) values should be
subjected to critical scrutiny.
Sociolinguists, in other words, should not shy away from dealing with values
(such as universalism) and their relationship to sociolinguistic research out of
fear to impose their own value-judgment (see Crotty [1998] for an example of
such rationale, and Mayer [1995] for a discussion on the limits of such rationale).
As UGMs with the potential to legitimize power structures, and as essential to the
relationship between humans and the world, values cannot be entirely reduced to
subjective experiences, or to mere pawns in the larger game of power and domi-
nation. Although the holding of values is universal, and judgmental activities are
observable across contexts, the study of values in context involves accounting for
the relationship between values as cultural resources, situated agentive discourses/
actions, and material and/or structural constraints and enablements over time.
Here, a distinction between contingent and necessary judgment is called for. A
judgment is contingent when it depends on something else to be true, such as the
context in which the judgment is made, or the cultural and socioeconomic back-
ground of the person who makes the judgment. A necessary judgment, however,
does not depend on these factors to be true, and so can be deemed as having a uni-
versal quality. Tolerance provides a good example, as one cannot be tolerant of an
intolerant culture (e. g., neo-Nazi culture). Tolerance, in this sense, is not a relativist
but rather a universalist value because the claim for tolerance can only be justified
as a value which motivates people to protect and respect everyone’s well-being and
rights to flourish. Judgments can also be subjective in the sense that they can reflect
the leanings or tastes of the person who voices these judgments, whereas objective
Sociolinguistics and Universalism 15
does not support relativism, for it does not imply that the validity of which we cannot be abso-
lutely certain is confined to just one or a few cultures. To put this another way, universalism
is about the scope of a moral principle’s validity; it is not about the certainty that attends (or
does not attend) moral principles. Thus, to show that certainty is impossible is not to refute
universalism. (Tilley 2000: 527)
With the above summary of (a) interpretivist sociolinguistics and its neglect of uni-
versalism, (b) critical realism’s sociologically layered viewpoint, and (c) values as
important elements in social research, this paper ends by exploring the necessary
relationship between universalism as a core emancipatory value and sociolinguis-
tics as a critical form of social inquiry.
The ethnocentric person uncritically accepts the prevailing views of his culture and sees
cultures with contrary views as ignorant or backward. The universalist, on the other hand,
thinks merely that some moral standards apply to all cultures. He is not bound to the idea that
these universal standards, whatever they are, dovetail with the accepted views of his culture.
Perhaps he is sceptical of those views (Tilley 2000: 529, emphasis original).
18 Jérémie Bouchard
is culture shock, and what are its different stages? What is prejudice, and what are
its different stages? What prejudices do I have towards the language I am learning?
Does the language I am learning constitute a threat to my first language and culture?
How are intercultural communication and critical thinking related? Why is a focus
on cultural differences important? Why is a focus on cultural similarities important?
How are sexism, racism, and linguicism related, and how are they different? What is
freedom of expression, and how can we protect it? What is the relationship between
citizens and nation, and what is the role of democracy? What are citizens’ rights and
responsibilities? What are examples of universally shared values? What is the rela-
tionship between linguistic rights, democracy, and universalism?
Universalism can also facilitate the task of protecting linguistic minority
rights, for example, by introducing broader philosophical and practical questions
related to the rights and responsibilities of citizens in relation to nation-states,
beyond surface appreciation for and documentation of linguistic diversity. Impor-
tant questions might include What are inclusive values in relation to language,
language use, and multilingualism? How do linguistic minorities perceive and inter-
act with the dominant language in a country, and how do they understand their
own linguistic rights as citizens of nations? How can a minority language gain
greater social, cultural, economic, and political importance within and beyond the
nation? How is linguistic inequality related to other forms of inequalities, and how
do members of linguistic minority groups experience multiple forms of oppression?
How can efforts towards protecting minority language and linguistic rights over-
come the paralyzing effects of neoliberalist ideology and counter outdated nation-
state ideologies?
All these questions considerably broaden the scope of sociolinguistic inquiry,
beyond the empiricist perspectives offered by interpretivism and communitarian-
ism. They can be successfully dealt with through an understanding of universal-
ism as an emancipatory value opposed to all forms of social oppression. For this
epistemological shift to be possible within sociolinguistics, scholars should adopt a
layered sociological perspective, such as that offered by critical realism, to concep-
tualize the variables and conceptual elements in their studies as complex outcomes
of the structure-culture-agency relationship in a contingent social world.
8 Conclusion
The argument in this paper has been in part a response to Hymes’s (1984: 41) sugges-
tion that “sociolinguists should address the question of whether or not there is any-
thing more to their field than a common interest in diversity of language and in its
Sociolinguistics and Universalism 21
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