Achieving Short-
Term Goals with
SWOT Analysis
SWOT analysis is a powerful tool for identifying opportunities and
threats for success. It can be used to assess a business or project, but
also your own personal goals. The insights gained from SWOT analysis
can be used to create a plan to achieve your goals more efficiently.
by Ankit Raj
What is SWOT Analysis?
Strengths Weaknesses
Internal factors that Internal factors that hinder
contribute to success. success.
Opportunities Threats
External factors that could External factors that could
benefit success. hinder success.
Identifying Strengths
1 Skills & Knowledge 2 Experience &
Talents that can be Resources
leveraged to achieve goals. Past successes and
resources at your disposal.
3 Relationships & 4 Personal Qualities
Networks Positive traits like
People who can provide determination, creativity, or
support or guidance. resilience.
Recognizing Weaknesses
Skills Gaps Lack of Resources Personal Habits
Areas where skills need development. Limited access to essential tools or Negative patterns that hinder
support. progress.
Capitalizing on
Opportunities
Market Trends
1 Emerging trends that can be leveraged.
New Technologies
2 Innovation that can improve efficiency or create new
avenues.
Changing Regulations
3 New laws or policies that create opportunities.
Mitigating Threats
Economic Competitive Technological
Downturn Landscape Disruptions
Plan for financial Differentiate from Adapt to new
uncertainty competitors technologies
Developing an Action Plan
1 Prioritize Goals
Focus on the most important goals first.
2 Identify Key Actions
Break down goals into actionable steps.
3 Set Deadlines
Establish timelines for each action.
4 Assign Responsibilities
Clearly define who is responsible for each task.
Measuring and Adjusting
Track Progress Adapt Strategies
Monitor progress towards goals Make adjustments based on
regularly. performance and feedback.
Gather Feedback Celebrate Success
Seek input from stakeholders to Acknowledge achievements and
identify areas for improvement. maintain momentum.
