12

Disciplines and
Ideas in the
Applied Social
Sciences
Quarter 2 – Module 9:
Clientele and Audiences in
Communication
 What I Need to Know

MOST ESSENTIAL LEARNING COMPETENCY

• Describe the clientele and audience of communication. HUMSS_DIASS 12-

IIa-37
• Distinguish the needs of individuals, groups, organizations, and
communities. HUMSS_DIASS 12-IIa-38

At the end of the module, you should be able to:

1. Describe the clientele and audience of communication;
2. Distinguish the needs of individuals, groups, organizations, and communities;
and
3. Value the importance, functions, and needs of the clientele and audiences of
communication

What I Know

A. Multiple Choice. Write only the letter of your choice in your notebook.

_____1. The status that a person enjoys in a communication context.

a. educational level b. age range c. social status d. organization

_____2. Each cultural generation sets its trends and has an impact on
communication.
a. Social Media b. Age Range c. Job Type d. Community

_____3. Communication connotes ____________?

a. communion b. community c. to share d. all of these.

_____4. It requires reading skills and health literacy and the ability to engage in
complex and unfamiliar topics. An audience with limited literacy skills may
find it difficult to communicate effectively.
a. Education Level b. Job type c. Information Sources d. Clientele
_____5. It hinders the ability of the person to effectively sends and receive
information.
a. Job Type b. Primary Language
c. Individuals d. Health Status

_____6. The availability or accessibility of information.

a. Audiences b. Information Sources
c. Social Media d. Age Range

_____7. This uses symbols, words, pictures, facial expressions, hand signs,
graphics, body language, etc.
a. Community b. Communication
c. Individuals d. Organization

_____8. Commonly categorized based on region and skin color.

a. Race and Ethnicity b. Age Range
c. Job Type d. Health Status

_____9. Which does not belong to the group?

a. Individuals b. Group/Organizations
c. Community d. None of the above

_____10. This is the first thing to be considered for the message to be effective.
a. Graphics b. The medium of Communication
c. Primary Language d. Individual

_____11. A client of communication that tends to have communication needs that

are specific to them.
a. Group and organization b. Community
c. Individual d. Clienteles

_____12. This is the client of communication in which message has to be responsive

to the need and must gain access to communication instructions and
technologies.
a. Individuals b. Group and organizations
c. Community d. None of the above

_____13. This is important especially in communication materials that involve

graphics and photos to reflect the demographics of the audience.
a. Design b. Sound c. Infographics d. Advertisements

_____14. If your target audiences are younger, what is the most appropriate medium
to use?
a. Emails b. Memos c. Meetings d. Social Media
_____15. Which of the following is FALSE about communication?
a. Community requires to interact with other people.
b. Communication is simple.
c. Communication can be formal and informal.
d. None of the above

B. Identification: Read each question carefully and identify the correct answer.

_________1. The transfer of information from one place, person, or group to

another.
_________2. It helps instill confidence to your client that their needs and concerns
will be addressed
_________3. The more you provide regular updates to the client and keep them in-
the-know the more client.
_________4. Each generation sets its own trends and has its own cultural impact.
_________5. Describes shared cultures like values, practices, and beliefs.
_________6. An audience with limited ________ skills may find it difficult to
communicate effectively.
_________7. The primary means of making communication easy.
_________8. Paying close attention to your clients and always put yourself in their
shoes is the best way to practice empathy.
_________9. A person or organization using the services of other professional
person or company.
_________10. True or False. Honesty is the best policy to gain the client’s trust and
confidence in your service.

What’s In

The professionals and practitioners in communication are the communicators

and journalists. The core purpose of journalist is to research, document, write, and
present the news in an honest, ethical, and unbiased way. Communicators are
persons who are able to convey or exchange information, news or ideas, especially
one who is eloquent or skilled.
 What’s New

Think of as many clientele and audiences of communication as you can. Using a

concept map, write this clientele and audiences inside the circles. Write your answer
in your notebook.

Clientele and Audiences

 What is It

CHARACTERISTICS OF CLIENTELE AND AUDIENCES OF

COMMUNICATION

Description

It is the status that a person enjoys in a communication

Social Position context. One may be a president or leader, middle
manager, a colleague, or a subordinate in an
organization of the community.
Language is the primary means of making
communication easy. It helps express ideas and
feelings of a person to another and paves the way to
Individual Counselling
make a good relationship.

Being able to communicate effectively and accurately

is important because it does not only convey
Educational Level information but also modifies attitude and stimulates
thinking. An audience with limited literacy skills may
find it difficult to communicate effectively.
is important in the delivery and receiving of information.
The ability of the person to effectively transfer
Health Status information and accurately understand the information
given may change if there is a condition that hinders
the person to communicate. For example, disability in
hearing.
Age is very important to consider. When a group of
individuals grows up at the same time, they most likely
Age Range share many of the same experiences, common values,
beliefs, and attitudes. This is called cultural
generations. Each cultural generation sets its trends
and has its impact on communication.
The race is commonly categorized based on region
(e.g., Chinese or American) or skin color (e.g., black or
Race and Ethnicity white), and religion. Ethnicity, on the other hand,
describes shared cultures like values, practices, and
beliefs.
An audience with no access to computers may not be
Job Type
effective in disseminating materials through internet
sites.
Information Sources The availability or accessibility of information.
The Importance of Great Communication in Client Relationships

1. Transparency - A client wants to work with accurate and honest people. Being
transparent can create a stronger and more profitable client relationship. The
more you provide regular updates to the client and keep them in-the-know the
more client relationship is stable.

2. Trustworthiness - It is good to remain accessible to your client and have

regular contact with them. It will help them build trust and respect for you. It will
also instill confidence in your client that their needs and concerns will be
addressed as soon as possible.

3. Understanding/Empathizing - You have to make sure that you can convey

messages and information effectively. Having regular conversations with your
clients allow you to have a good understanding of their expectations and
requirements. When issues arise, it is best to resolve and restore it through
healthy verbal communication with the client. Paying close attention to your
clients and always putting yourself in their shoes is the best way to practice
empathy.

CLIENTELES OF COMMUNICATION AND ITS NEEDS

Need: good communication skills to be able to

establish good relationship.
Individuals
It is important that an individual understand what
the other person is saying. It also means a
person transmitting the information can clearly
express their ownneeds and concerns.

Involves trust and cooperation.

Needs:
- Can exchange ideas and gain more knowledge
Groups &organizations and understanding.
- Can together arrive at a decision or course of
action.
 A group of people living and interacting with one
Communities another in a particular environment.
Needs:
- Must gain access to communication
infrastructure and technologies.

What’s More

Answer the following questions below in your notebook.

1. Who are the clienteles and audiences of communication?

2. Why is client communication important?
3. Among the characteristics mentioned above, which do you think is the best
characteristics of good communication with clients?
 What I Have Learned

Make a personal reflection of what you have learned about the lesson by
completing the phrases below.
 What I Can Do
Look at the pictures carefully and say something about the picture.
Please
write at least two (2) sentences. Write your answer in your notebook.
1.

https://www.123rf.com/photo_71969185_stock-vector-two-cartoon-men-talking.html

_________________________________________________________________________
_________________________________________________________________________

2.

https://www.nrc.no/expert-deployment/what-we-do/communication-with-communities/

_________________________________________________________________________
_________________________________________________________________________

3.
 https://study.com/academy/lesson/physiological-noise-in-communication-definition-lesson-quiz.html

_________________________________________________________________________
_________________________________________________________________________

4.

https://www.incorp.asia/blog/hr/importance-of-good-communication-at-workplace/

________________________________________________________________
_________________________________________________________________________

5.

http://blogs.biomedcentral.com/bmcblog/2014/08/11/the-power-of-pictures-how-we-can-use-images-to-promote-and-communicate-science/

_________________________________________________________________________
_________________________________________________________________________
 Assessment

A. Multiple Choice. Write only the letter of your choice in your

notebook.

_____1. The status that a person enjoys in a communication context.

a. educational level b. age range c. social status d. organization

_____2. Each cultural generation sets its trends and has an impact on
communication.
a. Social Media b. Age Range c. Job Type d. Community

_____3. Communication connotes ____________?

a. communion b. community c. to share d. all of these.

_____4. It requires reading skills and health literacy and the ability to engage in
complex and unfamiliar topics. An audience with limited literacy skills may
find it difficult to communicate effectively.
a. Education Level b. Job type c. Information Sources d. Clientele

_____5. It hinders the ability of the person to effectively sends and receive
information.
a. Job Type b. Primary Language
c. Individuals d. Health Status

_____6. The availability or accessibility of information.

a. Audiences b. Information Sources
c. Social Media d. Age Range

_____7. This uses symbols, words, pictures, facial expressions, hand signs,
graphics, body language, etc.
a. Community b. Communication
c. Individuals d. Organization

_____8. Commonly categorized based on region and skin color.

a. Race and Ethnicity b. Age Range
c. Job Type d. Health Status

_____9. Which does not belong to the group?

a. Individuals b. Group/Organizations
c. Community d. None of the above
_____10. This is the first thing to be considered for the message to be effective.
a. Graphics b. The medium of Communication
c. Primary Language d. Individual
_____11. A client of communication that tends to have communication needs that
are specific to them.
a. Group and organization b. Community
c. Individual d. Clienteles
_____12. This is the client of communication in which message has to be responsive
to the need and must gain access to communication instructions and
technologies.
a. Individuals b. Group and organizations
c. Community d. None of the above

_____13. This is important especially in communication materials that involve

graphics and photos to reflect the demographics of the audience.
a. Design b. Sound c. Infographics d. Advertisements

_____14. If your target audiences are younger, what is the most appropriate medium
to use?
a. Emails b. Memos c. Meetings d. Social Media

_____15. Which of the following is FALSE about communication?

a. Community requires to interact with other people.
b. Communication is simple.
c. Communication can be formal and informal.
d. None of the above

B. Identification: Read each question carefully and identify the correct answer.

_________1. The transfer of information from one place, person, or group to

another.
_________2. It helps instill confidence to your client that their needs and concerns
will be addressed
_________3. The more you provide regular updates to the client and keep them in-
the-know the more client.
_________4. Each generation sets its own trends and has its own cultural impact.
_________5. Describes shared cultures like values, practices, and beliefs.
_________6. An audience with limited ________ skills may find it difficult to
communicate effectively.
_________7. The primary means of making communication easy.
_________8. Paying close attention to your clients and always put yourself in their
shoes is the best way to practice empathy.
_________9. A person or organization using the services of other professional
person or company.
_________10.True or False. Honesty is the best policy to gain the client’s trust and
confidence in your service.
 Additional Activities
Give a communicator or journalist you know and cite their good
characteristics in one paragraph. Write your answer in your notebook.

References

https://www.scribd.com/presentation/432462176/Clientele-and-Audiences-in-Communication

https://helveticamediuma.com/learn/audience/

https://www.scribd.com/presentation/362675225/Clienteles-of-Communication
https://www.cliffsnotes.com/study-guides/principles-of-management/communication-
andinterpersonal-skills/methods-of-communication

https://identitygroup.co.uk/the-importance-of-great-communication-in-client-relationships/