Experiment

Report
Index
03 Goals of the Experiment

05 Ad Campaigns

07 Seller Questionnaire

10 Appendix
Our Mission
The goal of last week's experiments was to evaluate the following hypothesis, aiming to gather data that would help
validate or refine our understanding.

Hypothesis #1
Online sellers of custom-made goods and services requiring deposits, who do not have a website, and face transaction
challenges like order cancellations and ghosting, are motivated to adopt our service to increase conversion rates and
enhance customer trust through transparent transactions.

Hypothesis #2
Online sellers and freelancers on platforms like instagram and facebook are more concerned with a solution
to help them scale but they see it more attractive when its free and can try it first before cutting from
their margins.
Our Validation Plan
Mainly our validation plan was focused on facebook paid ads and trying to test customer interest by different ad
creatives and different captions capturing our value proposition from various angles.

We aimed to analyze engagement metrics such as click-through rates, conversion rates to determine which
messaging was most effective.

Additionally, we planned to A/B test different visuals and calls-to-action to optimize our campaign performance, by
leading them to our landing page or a instant lead form.

We aim to leave the ads running for a few more days to gather more data and give time for the ads to adopt and
understand our target audience.
Testing different captions
1 2 3
Ad Campaign #1
Statistics

72971 1105 2.44% 27

Reach Link Click Sign Ups CR

Our first was a “traffic” ad that achieved the highest reach but had the
lowest conversion rate for sign-ups, as users visited the website but didn’t
leave their emails. We then iterated with new strategy.

Ad traffic with a link to our landing page Ad Duration : 36 hours

Ad Campaign #2
Statistics

5600 67 1.2%
Reach Leads CR

We shifted to instant lead forms to keep users on the same platform, but
these forms attracted less qualified leads since facebook categorized us
as financial service (credit), so some leads were asking for a loan. So, we
stopped running this ad and started a new one.

Reel with instant lead form on facebook Ad Duration : 18 hours

Ad Campaign #3
Statistics

3561 17 0.42%
Reach Leads CR
Finally, we refined the form by adding a question about the user’s role—
online seller, freelancer, or other—and focused solely on Instagram with
English Ad Set. This resulted in our most reliable lead campaign as the leads
were more qualified,but yet the campaign was the least performing since it
had the least running time.

Instagram story with lead form Ad Duration : 8 hours

Ad Campaign Insights
Clear value messaging is essential On-platform actions outperform
to avoid lead drop-offs. external redirects for conversions.

New and smaller sellers are more Trust is a key motivator for both
eager to adopt trust-building tools buyers and sellers in social
like Mawsouq commerce.

Finally we have found that tweaking our business model to a free version for
sellers as our early stage will be beneficial for sellers to adapt our solution.
Questionnaire
3 6
Responses Key Insights

We created an online questionnaire to test if freelancers and online

sellers are interested in our services. This helped us identify their
needs and challenges.

Online questionnaire using Google Forms spread organically duration: 1.5 days
Questionnaire Insights
Users may find the platform unappealing if it is Low customer adoption could deter usage of
not user-friendly. Mawsouq .

Technical challenges could prevent users from Customers may react positively to paying
utilizing the platform effectively. through Mawsouq if it protects their rights.

Trust in Mawsouq could be enhanced by

Some users may be unaware of Mawsouq or
testimonials from satisfied users or
skeptical about its reliability
endorsements from influencers.
Appendix
Instagram branding
Facebook branding
Appendix - ad campaign #1

above: link clicks, below : demographics change of caption

Appendix - ad campaign #2 Click on reel
to watch

above: leads, below : demographics reel

Appendix - ad campaign #3

above: leads, below : demographics English Campaign

Appendix: Seller landing page

Ps. Total page view is avg. 1300 but landing page stopped increasing the number
Appendix: Seller landing page

bit.ly/3NKKaaT
Google Drive Link:

Click Here
Thank you for
your time
MAWSOUQ