What are the 7 C’s of business communication?
We’ve discussed the importance of active listening, clarity, and audience awareness. Now, let’s
explore the 7 C’s of communication, a powerful framework to refine your business
communication skills further
1. Clarity: Ensure your message is clear, well-organized, and easy to understand. Avoid jargon
and complex sentence structures.
2. Conciseness: Get straight to the point. Strive for clear, concise, and focused messages that
avoid unnecessary details or rambling.
3. Concreteness: Support your message with specific examples, data, and facts. This adds
credibility and strengthens your arguments.
4. Correctness: Use proper grammar, spelling, and punctuation. This demonstrates
professionalism and ensures your message is interpreted accurately.
5. Coherence: Organize your thoughts logically, ensuring a smooth flow of information in your
communication.
6. Completeness: Include all the necessary information to avoid confusion or the need for
further clarification.
7. Courtesy: Maintain a respectful and professional tone throughout your written and verbal
communication.
By integrating these 7 C’s into your communication practices, you can ensure your message is
clear, concise, impactful, and leaves a positive impression on the recipient.
Business Communication Vs Organisational Communication
Feature Business Communication Organisational Communication
Focus Information exchange for specific business Internal communication dynamics that
goals (sales, marketing, customer service) influence company culture and employee
engagement.
Audience Primarily external stakeholders (clients, Primarily internal stakeholders (employees at
vendors, investors) and internal teams. all levels).
Purpose Facilitate business transactions, decision- Foster a positive organizational culture,
making, and building external relationships. employee engagement, and knowledge
sharing.
Feedback Typically involves a more immediate Encourages long-term feedback for
Loop feedback mechanism focused on efficiency employee development, improved
(e.g., sales reports, customer feedback). communication channels, and organizational
learning.
Tone and Generally formal and goal-oriented, may Can range from formal to informal,
Style vary depending on audience (e.g., sales depending on the message and audience
pitch vs. client update). within the organization.
Examples Generally formal and goal-oriented, may Sales presentations, email marketing
vary depending on the audience (e.g., sales campaigns, customer service interactions,
pitch vs. client update). project reports, and press releases.
Outcome Directly impacts business performance Influences internal culture, employee
Impact (sales, revenue, customer satisfaction) and morale, productivity, and overall
client relations. organizational effectiveness.
Nature of Communication
Communication is Pervasive function
Pervasive means the thing which is applied or used everywhere. Communication is essential in
all organizations and at all levels of authority. It is all-pervading.
Communication flows everywhere
Communication flows in all the direction in every organization. It may flow horizontally
between persons occupying similar grade in different departments.
It may flow up from the subordinates to a superior. Thus, communication flows in all directions
in an organisation and it is multidimensional.
Involves two or more persons
Communication is a two-way process. It cannot be done single in any organization.
Communication requires at least two persons, a sender, and a recipient. It is an exchange of
ideas, views information, information, etc. between two or more persons.
Mutual understanding
The basic aim of communication is to create mutual understanding. Managers communicate to
influence human behaviour and to get the desired response from the workers, labourers, etc.
communication is a means and not an end in itself.
Many channels
Communication in the organizations can be formal or informal. The formal communication may
be vertical or horizontal where as vertical communication may flow downwards or upwards.
Communication is a two-way process
During communication, minimum two people are involved in the process. It involves both
understanding and information.
Communication is complete only when the receiver has understood the message, and receiver’s
reaction or response is known to the sender.
Influencing human behaviour
The primary purpose of communication is to influence human behaviour. It is a means of
creating interpersonal relations.
A manager creates motivation and loyalty among his subordinates by sharing information,
opinions, and feelings with them.
