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Part C - 1- Define Visualization Scope and Factors to consider with
Examples
Effective Visualization Scope and Considerations for Informative Decision-
Making
Definition: Visualization Scope
Visualization scope refers to the process of defining and determining the
boundaries and goals of a data visualization project. It involves identifying the
key messages, target audience, and the insights that need to be communicated
effectively.
Factors to Consider in Visualization Scope
When defining the visualization scope, several factors need to be considered:
Purpose and Goals: Clearly define the purpose and goals of the visualization.
What insights do you want to communicate? What actions do you want the
audience to take?
Target Audience: Identify the target audience and their level of familiarity with
the data. What are their needs and expectations?
Data Availability and Quality: Assess the availability and quality of the data.
Are there any gaps or inconsistencies in the data?
Time and Resources: Determine the time and resources available for the
project. Are there any constraints or limitations?
Key Messages: Identify the key messages that need to be communicated. What
are the main insights or findings that need to be highlighted?
Key Considerations for Effective Visualization
When creating visualizations, several key considerations need to be kept in
mind:
Keep it Simple and Focused: Avoid clutter and keep the visualization simple
and focused. Use clear and concise labels and avoid 3D or unnecessary visual
effects.
Use Color Effectively: Use color effectively to draw attention, convey
meaning, and create visual hierarchy. Avoid using too many colors or colors
that are difficult to distinguish.
Choose the Right Visualization Type: Choose the right visualization type
based on the data and the message you want to communicate. For example, use
a bar chart to compare categorical data or a line chart to show trends over time.
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Consider Interactivity and Animation: Consider using interactivity and
animation to enhance the visualization and engage the audience. However, use
them sparingly and only when necessary.
Ensure Accessibility: Ensure that the visualization is accessible to all users,
including those with disabilities. Use clear and consistent labeling, provide
alternative text for images, and ensure that the visualization can be navigated
using a keyboard.
Examples of Effective Visualization
Here are a few examples of effective visualization:
Hans Rosling's Gapminder: Hans Rosling's Gapminder is a classic example of
effective visualization. It uses interactive and animated visualizations to show
how life expectancy and income have changed over time in different countries.
The New York Times' Election Coverage: The New York Times' election
coverage is another example of effective visualization. It uses interactive
visualizations to show the results of the election in real-time, including maps,
charts, and tables.
The World Health Organization's COVID-19 Dashboard: The World Health
Organization's COVID-19 dashboard is an example of effective visualization in
the context of public health. It uses interactive visualizations to show the spread
of the virus over time, including maps, charts, and tables.
Conclusion
In conclusion, defining the visualization scope and considering key factors such
as purpose, audience, data, and resources are crucial for creating effective
visualizations. By keeping it simple, using color effectively, choosing the right
visualization type, considering interactivity and animation, and ensuring
accessibility, you can create visualizations that communicate insights
effectively and engage your audience.
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