[Link].

com
[Link]
 [Link]
[Link]

Before you As you comb through this example style guide,

you’ll probably realize that it does not follow the
made for this guide were done in conjunction
with the client. Josh and Crysten have been my

dig in...
template to the letter. The layout, writing, and favorite clients to work with—I consider them
organizational system is different. friends now—and we still ran into bumps in the
road. When you work with clients, things can
In providing this, I’m hoping to shine a light on always get messy. Just keep that in mind.
how flexible we need to become when crafting
style guides. Many things stay the same between We all owe an immense thank you to Josh and
guides, but everything gets shaken up a little bit. Crysten Hamilton for allowing us the opportunity
to learn from their rebrand. Without their spirit
This format of style guide, for Blind, would be of generosity, kindness, and welcoming, I can’t
representative of a project on the low to middle imagine things going the way they did.
range of our engagement level. In order to save
time and money, we shaved the scope of the style Remember: by opening up the process and results
guide down to fit the project. to the world, both the Hamiltons and our internal
design team have opened the door to the world to
Use this guide as an example of how you can immense criticism. The Hamilton family and many
cut a full-blown style guide in half and still of the designers who worked on the project watch
communicate all of the basic ingredients it takes the comment section of the videos carefully.
to execute brand visuals.
Please keep them in mind as I’m sure you’ll want to
I hate having to put disclaimers and reminders in go through and rewatch the videos. Drop them a
front of things, but this is the world that we live in. nice comment - they will truly appreciate it.
A quick note from Ben
that throws the page It’s important to recognize that this is the result of OK! On to the good stuff...
numbers all outta wack. an actual client engagement. All of the decisions
 [Link]
[Link]

LOVE PEOPLE LOVE BEER

[Link]
[Link]
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CO N T E N T S

BRAND GUIDELINES 1.0 ABOUT THE BRAND 5 3.0 VISUAL ELEMENTS 23

About Us 6 Brand Colors 24
Brand Personality 7 Typography 25
Last Updated: May 17, 2020
Created by: Blind, Inc. Photography 26
Illustrations 27
2 .0 THE BRAND LOGO 8 Lines & Containers 28
Primary Logo 9 Shapes 29
Logo Elements 10 Textures & Patterns 30
Clean Logo 11
Logos In Color 12
Scalable System 13 4.0 PACKAGING 31
Badge Lockup 14 Year-Round Can 32
Hamilton Icon 15 Seasonal Can 34

HAMILTON FAMILY BREWERY

Background Control 16 Ticket Label 35
Placement 17 Batch Label 36
Badge Placement 18
Clear Space 19
Badge Clear Space 20 5.0 CLOSING 37
Common Errors 21 Approvals 38
Logo Color Errors 22 From Our Founder 39
Contacts 40

BRAND GUIDELINES
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HAM I LTO N FAM I LY BREWERY

1.0 ABOUT THE BRAND

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ABO U T T H E B RAN D

1.1 ABOUT US

HAM I LTON FAMILY BR EWERY

LOVE PEOPLE LOVE BEER

Hamilton Family Brewery is the only brewery that puts people There is something to be said for working with your hands. For
first. We serve out-of-this-world craft beer to down-to-earth caring about each and every ingredient. And we think it shows
customers in a welcoming and generous atmosphere. in our beer.

We are family owned, operated, and Rancho Cucamonga’s first It’s not home made if it’s not made in house.
craft brewery. We offer 6 year round beers of various styles
for every taste. We also have up to 8 different specialty and Come springtime, you’ll find the Hamilton Family elbow-deep
seasonal beers on tap in the tasting room. in watermelon, scooping out the tender, sweet meat for our

HAMILTON FAMILY BREWERY

Watermelon Blonde Ale.
Anyone can make beer. We create it.
We don’t just scoop watermelon. You’ll find us mashing
Our brewers are borderline obsessed. We experiment with new grapefruit, mixing root beer, and grinding grains, right there in
flavors, often finding inspiration from moments like sipping the brewery. Stop by and see for yourself: our brewery walls are
lemonade on a hot summer day, or the smell of fresh-ground made of glass just for that reason.
coffee on a crisp morning.
Oh, and those beautiful family-style tables you love in our
We don’t just make beer. What we make is craft beer, with a tasting room? Yep. We made those too.
deep emphasis on craft. We invite you to join us. Taste a flight
of our beer. See what we mean when we say craft beer.

BRAND GUIDELINES
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ABO U T T H E B RAN D

1.2 OUR PERSONALITY

FRIENDLY Above all else, we put people first. Whether we’re speaking to
our customers or our staff, we place the utmost importance on

WELCOMING treating them with kindness and respect.

HONEST We strive to create a friendly and welcoming experience to all

who visit our tasting room. Too many breweries in the craft

PASSIONATE industry seem pretentious and out of touch with reality: let them
be exclusive. We welcome everyone.

PLAYFUL Whenever we speak to our customers, we do so honestly and

EARNEST
earnestly. We’ll never blow smoke. We push back on fake in favor
of real, authentic experiences and relationships. But we do so
with a smile: we’re also playful, witty, and fun.

HAMILTON FAMILY BREWERY

Our earnestness and welcoming do not, however, come at the
cost of quality. We are immensely passionate about our beer, and
proud of what we create. We use this passion to educate anyone
who is interested in learning about our brewing process, tasting
notes, and beer in general.

BRAND GUIDELINES
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HAM I LTO N FAM I LY BREWERY

2.0 BRAND LOGO

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T H E LO G O

2.1 PRIMARY LOGO

T E XT U R E D VE RSI O N

The primary logo represents the overall Hamilton

Family Brewery brand. As the most visible and
recognizable symbol of the brand, it allows us
to present our identity consistently across all
communications and media.

As shown, the primary logo is available with an

embedded texture. The texture, though difficult
to reproduce in some formats, gives the lockup
a hand-crafted feel. Whenever possible, use this
preferred Primary Logo lock-up configuration.

The word mark is a carefully crafted piece of

HAMILTON FAMILY BREWERY

design and should be applied as specified in the
guidelines and not altered in any way.

BRAND GUIDELINES
MINIMUM SIZING
The minimum size of the logo for print
applications is 1.5 inches wide.

1.5 inch

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T H E LO G O

2.2 LOGO ELEMENTS

The logo lockup has unique, hand-crafted

typographic treatment and structures. We like to
call our logo perfectly imperfect.

The Hamilton icon and signature elements are

B RAN D NAM E
carefully crafted pieces of artwork that must be
protected through careful and consistent usage.

Each element within the logotype has meaning,

described here. SYM B O L I C I C O N

E S TAB L I S H E D I N R C , CA

HAMILTON FAMILY BREWERY

C O R N E R S TO N E

B RAN D M OT TO

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T H E LO G O

2.3 CLEAN VERSION

TEXTURE-FREE

These alternate versions are intended for

use when legibility restrictions prevent the
preferred version (Primary Logo) from being
properly applied on the given media.

HAMILTON FAMILY BREWERY

BRAND GUIDELINES
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T H E LO G O

2.4 LOGOS IN COLOR

Each brand logo lockup has several color

variations for use on different background
types, tones, and colors.
When in doubt, use the most legible version and
color of the logo for the available background.

For printed executions, special care should be

given to ensure logo legibility on the final media
or material used.

Hamilton Blue is our primary color and should

be used on light or complementary color
backgrounds. The logo in Hamilton Teal is
intended to provide maximum contrast and

HAMILTON FAMILY BREWERY

legibility against dark backgrounds.

If color is not an option for technical reasons,

or if the brand colors do not provide enough
contrast with other visual elements, use the
black and white logo options. Do not use any
color that is not specifically detailed in this
guide.

Color breakdowns are found in section three of

BRAND GUIDELINES
this document.

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T H E LO G O

2.5 IDENTITY SYSTEM

Trying to fit the same mark on our brewery wall

and on a beer cap is a challenge. Our primary
lockup is too complex and textured to fit in small
spaces.

We have provided different logo lockups that

should cover every space imaginable. Instead of
trying to fit a logo into a space that is too small
or crowded, simply use a different version for
maximum visual impact and clarity.

Our identity system is designed for flexibility,

consistency, and brand recognition. Use the
following guidelines to select the best version.

HAMILTON FAMILY BREWERY

BRAND GUIDELINES
P R I MARY LO C KU P BAD G E LO C KU P I CO N LO C KU P

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T H E LO G O

2.6 BADGE LOCKUP

The badge lockup is designed for square or

circular areas where symmetry is required by the
surrounding elements.

This can be used in conjunction with the primary

brand simultaneously. On packaging, for example,
the primary lockup can be used for the primary
identifying logo, and this lockup can be used as a
closure seal/sticker.

This lockup can also be used as a graphic element by

simply replacing the text within the circle.

This is only available in single colors: do not use

HAMILTON FAMILY BREWERY

multiple colors within this lockup.

BRAND GUIDELINES
MINIMUM SIZING AS G RAP H I C E L E M E N T S

The minimum size of this lockup for

print applications is 0.5 inch.
0.5 inch

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T H E LO G O

2.7 HAMILTON ICON

When space is at an ultimate premium, the

Hamilton Icon can be used in place of a full brand
logo lockup. This mark is available in both textured
and non-textured versions. H OU S E

When this mark is used, ensure that our brand name

is visible near or in relationship with the icon. For +
example, an espresso cup bearing the icon design
on the inside of the cup should have a hang tag or
box which displays our brand name legibly. This will
help reinforce brand recognition.

The icon consists of three shapes that represent

Hamilton’s brand:

HAMILTON FAMILY BREWERY

H OPS
The house shape signifies the home that the
Hamilton family sold in order to fund the brewery’s
beginnings. +
The hops stand tall for great, hoppy beer.

And together, they form the shape of a tree, a

simplified version of the first Hamilton logo.

BRAND GUIDELINES
When viewed together, the tree, great beer, and our
FAMILY TR EE
incredible Hamilton family blossoms out of where
we began: home. MINIMUM SIZING
The minimum size of the icon for print
0.25 inch
applications is 0.25 inch wide.

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T H E LO G O

2.8 BACKGROUNDS

Contrast is the name of the game when considering

placing the logo on any background.

Our logo should not only be legible; it should also

make a clear, strong statement when used. If there
is not enough contrast between the logo and the
background, the presence of the logo is weakened.

The logo may be placed on photographs, textures,

and patterns as long as there is enough contrast for
the logo to be visible.

HAMILTON FAMILY BREWERY

BRAND GUIDELINES
U SAG E O N T E X T U R E S U SAG E O N P H OTO G RAP HY

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T H E LO G O

2.9 LOGO PLACEMENT

When placing the primary and icon versions of

the Hamilton Logo on any surface, we recommend
centering the logo within the available space.

The symmetrical design of the logo complements

centered placement, as seen in the following
examples.

HAMILTON FAMILY BREWERY

BRAND GUIDELINES
P L AC E M E N T E XAM P L E S

Centering our logo within the available space

typically leads to the best results in both large and
small formats.

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T H E LO G O

2.10 BADGE PLACEMENT

The badge lockup lends itself very well to the look AP P L I CAT I O N & P L AC E M E N T OVER L AY ON T YPOGRAPHY

and feel of a rubber stamp, and as such, many The badge lockup can positioned according to
the surrounding elements. Rotating the lockup
placement options are available that would not be
depending on the surrounding elements can provide
possible with the other logo versions. greater visibility.

To ensure its visibility, it should only be placed

against backgrounds, graphic elements or
photography where there is enough contrast
between the background and the lockup.

When using the badge as an overlay, ensure that

the brand name establishes a strong presence.
Many times, this can be accomplished by simply
rotating the lockup so that the word “Hamilton” is

HAMILTON FAMILY BREWERY

in a relatively clear area. OVER L AY ON OVER L AY O N
SHAPES PH OTO G RAP HY

For a hand-made, ink-print appearance, apply our

provided textures as an overlay on the lockup.

BRAND GUIDELINES
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T H E LO G O

2.11 CLEAR SPACE

Clear space, or negative space, is the area that

surrounds the logo that is completely clear of
any other graphical element. Clear space helps
the logo stand out from the rest of the elements
on the page and ensures legibility, even at small
sizes.

As a general rule, the more clear space around

the logo, the better.

At a minimum, there should be clear space equal

to the height of the Hamilton icon on all four
sides of the logo. This applies to all versions of
the Hamilton logo.

HAMILTON FAMILY BREWERY

1X

BRAND GUIDELINES
U N I T O F M E ASUR E M E N T

As the logo scales in size, this unit of

measurement will scale with it.

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T H E LO G O

2.12 BADGE CLEAR SPACE

Since the badge lockup is designed specifically for

small spaces, it requires a smaller amount of clear
space around the lockup.

Use the related width of the Hamilton icon as a

unit of measure to determine the amount of clear
space surrounding the logo.

This is a minimum. When possible, we

recommend allowing even more clear space
around the lockup.

HAMILTON FAMILY BREWERY

1X

BRAND GUIDELINES
U N I T O F M E ASUR E M E N T

As the logo scales in size, this unit of

measurement will scale with it.

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T H E LO G O

2.13 LOGO MISUSE

This page illustrates how not to use the

Hamilton logo. These examples represent
some of the most common errors, but do
not necessarily constitute an exhaustive
list. To maintain consistent appearance and Do not change the logo color outside Do not apply a gradient or pattern Do not outline the logo.
of the approved palette. fill to the logo.
presentation of the Hamilton logo, follow the
guidelines outlined in this document.

Never attempt to alter, redesign, or add to the

M IL T
Hamilton logo lockup.

O
HA

HAMILTON FAMILY BREWERY

Do not stretch, distort, or warp the Do not crop or cut off the logo. Do not change the typeface or recreate
logo in any way. the Word mark.

BRAND GUIDELINES
Do not rotate the primary or icon Do not add a drop shadow or any other Do not position the logo over off-brand
versions logo. effect to the logo. colors, patterns, or busy backgrounds.

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T H E LO G O

2.14 LOGO COLOR MISUSE

This page illustrates more specific examples of

how not to use the Hamilton logo in reference
to color combinations.

When in doubt, always use the approved color

combinations listed in this document.

Do not use more than two Do not use off-brand colors.

primary palette colors in any Ensure that the color combination
logo lockup simultaneously. does not cause visual tension.

HAMILTON FAMILY BREWERY

BRAND GUIDELINES
Do not use colors of same value Do not modify the color palette
together. There will not be enough or approach by incorporating a
contrast for legibility. secondary color with tints.

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HAM I LTO N FAM I LY BREWERY

3.0 VISUAL ELEMENTS

 [Link]
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VI S UAL E L E M E N T S WHITE HEX #FFFFFF
HAMILTON RED HEX #FF422F
RG B 255 255 255
RG B 255 66 47
C MYK 0 0 0 0
C MYK 0 87 85 0

HAMILTON BLUE
3.1 BRAND COLORS
HEX #FFFFFF LIGHT GREY HEX #EFEEED
RGB 255 255 RG B 239 238 237
The Hamilton brand should be primarily 255 CMYK 0 0 0 0 C MYK 5 4 40

represented by the color palette shown on the right.

This color chart includes CMYK, RGB, Hex values,
and Pantone swatch codes for the Hamilton color
HAMILTON BLUE HEX #163567 DARK GREY HEX #2A2828
palette. RG B 22 53 103 RG B 42 40 40
C MYK 100 87 32 20 C MYK 69 65 63 68

Take care to ensure accurate color reproduction is

applied to every reproduction.
BLACK HEX #010101
For print applications, use CMYK or Pantone RG B 1 1 1
C MYK 74 67 67 90
values. For web/screen applications, use RGB or
Hex values.

Our brand logo should not be represented by any

HAMILTON FAMILY BREWERY

HAMILTON ORANGE HEX #F7961F
color that is not specified here. RG B 247 150 31
C MYK 0 48 98 0

Our packaging system dictates the use of a broader

palette. Instead of attempting to outline every
possible approved hue, we recommend you use your
best judgment when adding secondary colors.

HAMILTON TEAL HEX #CBE8D4 HAMILTON YELLOW HEX #FCE830

BRAND GUIDELINES
RG B 204 231 RG B 253 232 48
212 C MYK 20 0 19 0 C MYK 3 2 91 0

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3.2 TYPOGRAPHY Cormorant Garamond Regular

BO DY T E X T

Few things communicate the look and feel of the aåbcçd∂eéfƒghiîjklmµnñoøpqœrstuüvwxyz

Hamilton brand more clearly than typography: the AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
way letters, numbers, and symbols are put together.
0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº
For headlines, subheadings, and meta-related texts,
we use a sans-serif, highway-style typeface called
Overpass. Typically, these are set in the heavier
Cormorant Garamond Italic
ACC E N T S
weights and in all caps, with wide spacing between
the letters (tracking).
aåbcçd∂eéfƒghiîjklmµnñoøpqœrstuüvwxyz
For body copy, we use a pleasant serif typeface AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
named Cormorant Garamond. We also use the italic
version for typographic accents. 0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº

HAMILTON FAMILY BREWERY

The weights listed here are what we typically use
most, but feel free to use any appropriate font Overpass SemiBold
weight. Do not use Overpass in italic form. H E AD L I N E S

Any typeface not referenced in this section aåbcçd∂eéfƒghiîjklmµnñoøpqœrstuüvwxyz

will be considered unauthorized for use. In rare
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
circumstances, however, we recognize it is not
realistic to use custom fonts. In which case, system 0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº
default serif fonts should be used, such as Times
New Roman.

BRAND GUIDELINES
Overpass Black
H E AD L I N E S

AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº

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3.3 PHOTOGRAPHY

The overall tone for Hamilton brand

photography should be dynamic, exciting,
colorful, full of life, and down-to-earth.

When capturing customers, live events, and

scenes inside our brewery, we pursue vibrant,
saturated imagery that communicates the overall
excitement of our space. We tend to darken the
shadows and brighten the highlights to increase
contrast. Colors are kept true-to-subject, unless
we’re reminiscing about times past, in which
case a desaturated image with some nice film
grain is a nice touch.

HAMILTON FAMILY BREWERY

When taking photos of people, posing them for
portraits is perfectly acceptable as long as their
expression is natural and the overall photograph
does not feel stiff.

For their website pictures, team members should

be isolated on a plain but brightly colored
background.

Use the examples on this page as inspiration. All

BRAND GUIDELINES
of these photos and more can be found in the
visual assets folder that accompanied this guide.

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3.4 ILLUSTRATIONS I L L U S T RAT I O N I N U S E

We prefer to keep the use of illustration

subtle, as see here in the background
Illustrations are frequently used on our website of our Double Mango IPA label. But
and in our packaging. sometimes, illustrations are used in the
forefront of a graphic element, like the
Our illustrations mostly fall within a pencil-and- hop woodcut seen below.

paper style and are very similar to those seen

MAN G O LEMON
directly from an artist’s sketchbook.

On most of our packaging, we use illustrations of

primary ingredient as label backgrounds. A good
example of this is our Double Mango IPA label.

While we prefer working with a professional

illustrator, many of these can be found on
websites like [Link].

HAMILTON FAMILY BREWERY

All of these illustrations and more can be found
in the Visual Assets folder that accompanied this
G UAVA PAS S I O N F R U I T
style guide.

BRAND GUIDELINES
WAT E R M E LO N P I N E AP P L E

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3.5 LINES & CONTAINERS

The use of lines and containers can group

important information together, separate things,
or indicate usable and functional areas.

As demonstrated throughout this guide, we use

outlined containers and single rules frequently.
On this page, you will find several examples of
these elements in use.

We prefer solid, single-color lines in Hamilton

Red or black. If required, use dotted lines over
dashed. The line weight can vary, but generally
we tend to lean towards the thicker weight for a

HAMILTON FAMILY BREWERY

more industrial feel.

When using containers, stick to a simple outline

or a solid background color. Containers and
other objects can overlap to achieve a layering
effect, try to avoid using drop shadows.

Finding the right balance between too many lines

and containers and just enough is challenging.

BRAND GUIDELINES
Use past layouts for inspiration and guidance.

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3.6 SHAPES

For the most part, we like to keep things simple

when it comes to shapes. A good ol’ rectangle or
some text in a circle typically does the trick.

One shape we’ve used frequently is the ticket

edge. Inspired by a tear-away ticket, this
perforated edge pattern can be found on our
packaging, our website, and our signage.

When using the ticket shape as a container, the

background must be a solid color. Do not use this
shape as a photographic frame.

A vector version of the ticket edge shapes can be

HAMILTON FAMILY BREWERY

found in the visual assets folder.

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3.7 PATTERNS & TEXTURES

For most of our layouts, using a solid color

background is typically the right call. But in some
cases, using a pattern or texture can add depth to a
layout.

Textured backgrounds can be tiring to see

frequently. Use them sparingly. If paired with
typography, ensure that the type is legible using
good color contrast and appropriate letter sizing. GRUNGE TEXTURE B U R L AP T E X T U R E

Great alternative to a solid color Adds a sense of craft, warmth, and depth.
background. Multiple colors and texture Do not overlay typography directly on
Patterns may be used as backgrounds, but can
variations available. this texture.
also be featured on certain packaging elements
like custom tissue paper, interior box prints, and
patterned packaging tape for a more holistic brand

HAMILTON FAMILY BREWERY

experience. Take great care to avoid a cluttered
layout when using patterns.

All of these textures and patterns can be found in

the visual assets folder that accompanied this guide.

WO O D G RAI N T E X T U R E H O P PAT T E R N

BRAND GUIDELINES
Inspired by the wood tasting room Typically used as a background element
elements. Works well when paired with a on the can wrap. Very subtle without
solid color element. being too busy.

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4.0 PACKAGING
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PAC K AG I N G

4.1 YEAR-ROUND CAN

This can colorway and layout is reserved for beers

that are available on tap or in cans year round.
The Hamilton Blue can helps customers easily
identify their favorite beer.

With its glossy print, label, and surface, this

year-round package looks and feels premium and
stands out on the shelf.

The tagline is printed on the can with 50%

transparency and combined with various finishes
to create dimensionality.

The ticket label color, illustration, and content

HAMILTON FAMILY BREWERY

changes depending on the beer style and flavor.
On this version, the labels are printed directly
onto the wrap.

This packaging template has been created for

both a 16oz and a 12oz can. See the template files
for details, measurements, and guides.

BRAND GUIDELINES
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PAC K AG I N G

4.2 SEASONAL CAN

This can colorway and layout is reserved for

seasonal beers that are available only for a short
time.

The layered grey print on the wrap allows the

natural silver from the aluminum to shine
through. The tagline is printed on the can
with additional transparency for a striking
shimmering effect.

Again, the ticket label color, illustration, and

content changes depending on the beer style and
flavor. On this version, the labels may be printed
directly onto the wrap, or may be printed and

HAMILTON FAMILY BREWERY

applied by hand.

The round, golden-metallic decal at the top

displays the batch number or date brewed.

This packaging template has been created for

32oz, 16oz and 12oz cans. See the template files
for details, measurements, and guides.

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4.3 TICKET LABEL L AB E L L AYO U T CO LO R R ECO M M E N DAT I O N S

Take great care to ensure the layout remains consistent Use your best judgment when selecting secondary colors in
between products, as the products are displayed together in order to present a unified palette across the entire product
The ticket label is a recurring element on every a retail environment. line.
can. It contains the beer name, key ingredients,
flavor notes, and measurements like ABV, SRM,
and IBU.

Vivid background colors differentiate beer styles

and flavors. Neutral-gray illustrations further
clarify what the main ingredients are without HEX #FF422F HEX #FDB515
overwhelming the white type on top and create RG B 255 66 47 RG B 253 181 21
C MYK 0 88 68 0 C MYK 0 32 100 0
depth in the process.

2.65in
In the case of an especially long product name,
it is acceptable to reduce the type size to fit the
grid. Consider the title character limit when

HAMILTON FAMILY BREWERY

naming beer runs.

This label is primarily printed on the can wrap. HEX #EC3A4A HEX #392C27
When printed separately, a matte, natural finish RG B 236 58 74 RG B 57 44 39
C MYK 1 92 70 0 C MYK 59 65 67 65
is desirable, though temperature changes and a
wet environment may exclude the majority of
paper stocks.
2.25in

Sized templates for this label are available in the

Packaging folder.

BRAND GUIDELINES
HEX #6287BE HEX #98261F
RG B 98 135 190 RG B 152 38 31
C MYK 0 88 68 0 C MYK 26 96 100 24

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PAC K AG I N G

4.4 BATCH LABEL

The batch label is a small, flexible printed piece

that adds a handwritten flair to special, seasonal
beer runs.

This should be printed on a metallic, glossy stock,

with space given to write the batch number by
hand. In larger batches, the label may be printed
instead of hand written.

This label should be reserved for premium, rare,

or otherwise special runs. Customers have been BATCH 0.75in
known collect the numbered cans.
/
Sized template files containing specific

HAMILTON FAMILY BREWERY

instructions and further details are available in
the Packaging folder.

0.75in

BRAND GUIDELINES
ALT E R NAT IVE L AYO U T S

37
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HAM I LTO N FAM I LY BREWERY

5.0 CLOSING
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C LO S I N G

5.1 APPROVALS

Hamilton Family Brewery is a young, evolving

brand. New approaches, new trends, and changes
in technology will inevitably impact our brand
visuals.

All Hamilton brand executions must follow the

guidelines listed within this document. Anything
outside of these guidelines must be approved by
an authorized representative.

Approvals may be submitted directly to Josh

Hamilton or your authorized point of contact.

If you are a vendor, we require an electronic

HAMILTON FAMILY BREWERY

or physical proof before any item is printed,
published, or otherwise executed.

Questions prevent mishaps: If you have a question

about the use of our brand materials or a brand
execution, do not hesitate to ask!

BRAND GUIDELINES
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