TABLE OF CONTENTS
I – EXECUTIVE SUMMARY
II – PROJECT BACKGROUND
A. Mission Statement
B. Name of the Business
C. Project Proponents
D. General Description of the Business
E. Positioning Statement
III – PRODUCTS/SERVICES AND INDUSTRY PROFILE
A. Products / Services
B. Industry Profile
IV – MARKETING PLAN
A. Marketing Objectives
B. Market Analysis
1. Customer/Demand Analysis
a. Target Market
2. Supply Analysis
3. Competitive Analysis
4. Demand and Supply Analysis
C. Marketing Program
1. Product Offering
2. Pricing
3. Place
a. Business Location
b. Distribution Strategies
4. Promotion
V – TECHNICAL PLAN
A. Production Process/Flow Chart
B. Production Size and Schedule
1. Production Size
2. Production Schedule
3. Office Hours
C. Plant Site and Layout
D. Machineries. Equipment and Supplies Needed
E. Utilities
F. Waste Disposal
G. Production Cost
VI – MANAGEMENT PLAN
A. Form of Ownership
B. Organizational Chart
C. Job Description
D. Job Qualification
E. Employee’s Schedule of Day-off and Substitute
F. Project Implementation and Timetable
G. Type of Operation
H. Operating Policies
VII – SIGNIFICANT RISKS
VIII – FINANCIAL PLAN
A. Major Assumptions
B. Financiers
C. Total Projected Cost
D. Projected Sales
E. Projected Cost of Goods Sold
F. Schedule of Operating Expenses
G. Projected Financial Statement
1. Income Statement
2. Changes in Equity
3. Cash Flow
4. Balance Sheet
H. Financial Analysis
1. Gross Profit Margin
2. Net Profit Margin
3. Asset Turnover
4. Investment Ratio
5. Average Rate of Return
6. Payback Period
Appendices
A. Questionnaire
B. Tables
C. Resume
D. Exhibits
1. Package Design
2. Promotional Design
a. FB Page
b. Poster
c. Streamer
2. Plant Illustration
a. Plant Location
b. Plant Layout
c. Plant Size
d. Logo
3. Enrollment General Statistics
4. Purchases of Production Wire and Materials
E. Bibliography