`TRIBHUVAN UNIVERSITY
LUMBINI BANIJYA CAMPUS
(A TU Affiliate)
Department of Business Studies
Credit Hours: 3 Full Marks: 100
Time: 3 Hrs Pass Marks: 50
Model Questions
Set A
Candidates are required to answer all the questions in their own words as far as practicable.
Figures in brackets indicate full marks.
Group “A”
Brief Answer Questions
Attempt all the questions. [10×2=20]
1. Define Public Relation.
2. Who are the key publics in PRM?
3. What is cause-related marketing?
4. What is the SEMDR model of communication?
5. What is propaganda?
6. What do you mean by government advertising?
7. What is public opinion?
8. Who are opinion leaders?
9. Define ethics in PR.
10. What is RACE in public relations?
Group “B”
Descriptive Answer Questions
Attempt any six questions. [6×10=60]
11. Write short notes on any two:
a) Financial P.R. b) Meetings c) Press Release
12. What types of sponsorships are becoming more popular and why?
13. What is PR research? Explain the role of research in PR programs.
14. What are the core values of public relations practice?
15. Define communication and explains its importance in P.R.
16. What are the risks of posting information on social media?
17. What is corporate PR? Impression management is the effective tool in PR, discuss.
Group “C”
Case Analysis, Situation Analysis
18. Read the following case and answer all the questions asked below. [4×5=20]
Public Relations Challenge for Everest Green Beverages (EGB)
Everest Green Beverages (EGB) is a leading Nepali beverage company known for its popular
Everest Mineral Water. Recently, a social media campaign targeting teenagers backfired. The
campaign featured a popular youth influencer who promoted a new line of sugary fruit drinks
with the tagline "Everest: The Cool Way to Refresh!" However, critics slammed the campaign
for targeting unhealthy drinks at young people and failing to promote healthy hydration with
water. The Ministry of Health has also expressed concern. EGB's stock price has fallen, and
negative online comments are flooding social media.
You are the Public Relations Manager for EGB and are assigned to develop a comprehensive PR
strategy to address this crisis.
Analysis Questions:
1. Who are the key stakeholders impacted by this situation? (e.g., consumers, government,
investors, media)
2. What are the key issues and challenges facing EGB? What are the potential consequences
if not addressed?
3. Who are your primary target audiences for your communication efforts?
4. Craft key messages that convey transparency, responsibility, and a commitment to public
health.
*************************************
TRIBHUVAN UNIVERSITY
LUMBINI BANIJYA CAMPUS
(A TU Affiliate)
Department of Business Studies
Credit Hours: 3 Full Marks: 100
Time: 3 Hrs Pass Marks: 50
Model Questions
Set B
Candidates are required to answer all the questions in their own words as far as practicable.
Figures in brackets indicate full marks.
Group “A”
Brief Answer Questions
Attempt all the questions. [10×2=20]
1. What is the objective of PR?
2. What are the three levels of ethical responsibility?
3. What is the ROPE model in public relations?
4. What are PR campaigns?
5. Write an example of a PR plan?
6. What does a financial PR do?
7. Mention the roots of public attitude.
8. Write down the PR-code of ethics.
9. Write the difference between sales promotion and PR.
10. What is word-of-mouth PR?
Group “B”
Descriptive Answer Questions
Attempt any six questions. [6×10=60]
11. Define PR. Explain the role of PR in contemporary times with suitable example.
12. Write short notes on:
a) PR v/s Sales Promotion
b) Opinion leaders in PR communication
13. Discuss the origin and development of PR.
14. Public Relations is a management function. Discuss this statement
15. What is the role of PR manager? Explain the publics for PR.
16. Write a press release about special activities your college or university is doing to help the
environment or community.
17. Distinguish Corporate Sponsorship and Cause-related marketing.
Group “C”
Case Analysis, Situation Analysis
18. Read the following case and answer all the questions asked below. [4×5=20]
Public Relations Nightmare for Himalayan Yak Dairy (HYD)
Himalayan Yak Dairy (HYD), a popular producer of yak milk cheese in Nepal, has faced a public
relations nightmare. A recent investigation by a local newspaper revealed unsanitary conditions
at one of their production facilities. Disturbing photos exposed poor hygiene practices and
potential animal welfare concerns. Public outcry on social media is intense, with calls for
boycotts and accusations of cruelty. Sales figures have plummeted, and major retailers are
threatening to pull HYD products from shelves.
You are the newly appointed Public Relations Manager for HYD. The company leadership is
desperate to regain public trust.
Analysis Questions:
1. What is the primary threat to HYD's reputation and business?
2. Who are the key stakeholders impacted by this situation, and what are their concerns?
3. Outline a series of immediate actions to address the situation and prevent further damage.
4. How can HYD demonstrate transparency and accountability to regain public trust?
OR
5. Recommend a social media campaign for HYD that showcases their commitment to
improved hygiene standards and ethical animal treatment.
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