Project Proposal Report
(Submitted for the Semester-I Tutorial Examination for Entrepreneurship
Development, SEC Paper for the Academic Session 2024-2025)
Little Stars Daycare Centre
Submitted by
Name of the Candidate: Najma Khatun
Registration No.: 058 1211 0260 24
College Roll No.: 20240680
Name of the College: Vijaygarh Jyotish Ray College
Date of Submission: 27th January 2025
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Examiner’s Signature
Student’s Declaration
I hereby declare that the Project Proposal with the Name Najma Khatun
submitted by me for the [Link] (Honours) Semester-I (Under CCF, 2022)
Tutorial Examination, of the Skill Enhancement Course (SEC) Paper,
Entrepreneurship Development under Vijaygarh Jyotish Ray College is my
original work and has not been submitted earlier to any other Institution for
the fulfillment of the requirement for any course of study. I also declare that
no chapter of this proposal in whole or in part has been incorporated in this
proposal from any earlier work done by others or by me.
NAME OF THE STUDENT: Najma Khatun
Name of the College: Vijaygarh Jyotish Ray College
CONTENTS
Page - No
1. Introduction ------------------------------------------------------------------- 1-2
(Proposed Objectives of the Business Idea)
2. Service Profile In Targeted Market --------------------------- -----------3-5
(Service Description, Targeted Market Scenario, Resource Mobilization of the
Service and Sustainability of the Service)
3. Analysis of Financial Plan, Channels of Distribution,
Promotional Strategy -----------------------------------------------------------6-7
(Presentation of Financial Plan, Channels of Distribution, Promotional Strategy and
Potential Parents Satisfaction)
4. Conclusion, SWOC Analysis and Business Development
Strategy ----------------------------------------------------------------------- 8-10
(Conclusion, SWOC Analysis And Business Development Strategy)
INTRODUCTION
The proposed profitable Childcare center aims to provide high-
quality, affordable childcare services to under-resourced
communities. Our mission is to support the holistic development
of children while offering peace of mind to working parents. By
focusing on early childhood education and development, we aim
to create a nurturing environment that fosters growth, learning,
and community support.
Vision Statement
Our vision is to be a cornerstone in the community, providing
accessible, high-quality childcare that empowers children to
thrive and supports families in achieving their professional and
personal goals.
Mission Statement
Our mission is to offer a safe, stimulating, and inclusive
environment where children can develop cognitively, emotionally,
and socially. We are committed to providing affordable childcare
services to all families, with a special focus on under-resourced
communities.
Page No 1
Proposed objectives of the business idea
The proposed objectives of Little Stars Daycare Centre are as follows:
1. Primary Objective:
o To establish a profitable childcare center that provides high-
quality, affordable, and accessible childcare services.
2. Secondary Objectives:
o To create a safe and nurturing environment for children.
o To offer educational and developmental programs that support
children's growth.
o To provide convenience and peace of mind to parents through
reliable and professional services.
Page No 2
Service Description
Daycare Services: Full-day and half-day care for children aged 6
months to 5 years.
Educational Programs: Structured learning activities including
early literacy, numeracy, arts, and social skills development.
Extracurricular Activities: Music, dance, arts and crafts, and
physical education.
Nutritional Meals: Healthy and balanced meals and snacks
provided throughout the day.
Parental Involvement: Regular updates and meetings with
parents to discuss their child's progress.
Targeted Market Scenario
Demographics: Working parents, single parents, and families
with dual incomes.
Geographics: Urban and suburban areas with high population
density and working-class families.
Psychographics: Parents who value education, safety, and
convenience.
Behavioral: Parents seeking reliable and high-quality childcare
services.
Page No 3
Resource Mobilization of the
Service
Initial Investment: Secure funding for facility setup, equipment,
staff salaries, and initial marketing.
Facility: Lease or purchase a suitable building with adequate
space, safety features, and amenities.
Staffing: Hire qualified and experienced childcare professionals,
including teachers, assistants, and administrative staff.
Equipment: Purchase necessary furniture, educational materials,
toys, and safety equipment.
Licensing: Obtain necessary licenses and certifications from local
authorities.
Page No 4
Sustainability of the Service
Quality Assurance: Regular training and development programs
for staff to maintain high standards.
Community Engagement: Build strong relationships with local
communities and schools.
Feedback Mechanism: Implement a system for collecting and
acting on feedback from parents.
Financial Management: Maintain a balanced budget, manage
cash flow, and seek additional funding sources as needed.
Page No 5
Presentation for Financial
Plan
Startup Costs:
o Facility setup: Rs 100,000
Equipment and supplies: Rs 50,000
o Initial marketing: Rs 10,000
o Staff salaries (3 months): Rs 60,000
o Miscellaneous: Rs 10,000
o Total: Rs 230,000
Operating Costs:
o Monthly rent: Rs 5,000
o Utilities: Rs 1,000
o Staff salaries: Rs 20,000
o Supplies and materials: Rs 2,000
o Marketing and promotions: Rs 1,000
o Miscellaneous: Rs 1,000
o Total: Rs 29,000 per month
Revenue Projections:
o Average monthly fee per child: Rs 800
o Number of children enrolled: 50
o Monthly Revenue: Rs 40,000
o Monthly Profit: Rs 11,000
Page No 6
Channels of Distribution
Direct Enrollment: Parents can enroll their children directly at
the center.
Online Enrollment: Provide an online platform for easy
registration and payment.
Partnerships: Collaborate with local businesses, schools, and
community organizations for referrals and partnerships.
Promotional Strategy
Online Marketing: Utilize social media, Google Ads, and a
dedicated website to reach potential clients.
Local Advertising: Place ads in local newspapers, magazines,
and community bulletin boards.
Referral Program: Offer incentives for current parents to refer
new families.
Open Houses: Host events for parents to tour the facility, meet
staff, and learn about the programs.
Community Events: Participate in local fairs, festivals, and
school events to promote the center.
Potential Parents Satisfaction
Quality Care: Ensure high standards of care and education.
Communication: Maintain open and regular communication with
parents.
Feedback: Actively seek and respond to parent feedback.
Safety: Implement strict safety and security measures.
Flexibility: Offer flexible scheduling and payment options.
Page No 7
SWOC Analysis
Strengths:
o High demand for childcare services.
o Strong community support.
o Experienced and qualified staff.
Weaknesses:
o High initial investment and operating costs.
o Dependence on staff availability and retention.
Opportunities:
o Expansion to multiple locations.
o Offering additional services such as after-school programs and
summer camps.
o Partnering with local businesses for employee discounts.
Challenges:
o Competition from existing childcare centers.
o Regulatory and licensing requirements.
o Economic fluctuations affecting family budgets.
Page No 9
Conclusion
In conclusion, the establishment of our childcare center
represents a vital investment in the future of our community. By
providing accessible, high-quality childcare services, we aim to
empower families, support the holistic development of children,
and foster a strong sense of community. Our comprehensive
approach, which includes educational programs, nutritional
support, and parental resources, ensures that we meet the
diverse needs of the families we serve.
With a dedicated team, a sustainable financial plan, and a robust
marketing strategy, we are confident in our ability to make a
lasting and positive impact. We invite community members, local
organizations, and potential funders to join us in this endeavor, as
together, we can create a nurturing environment where every
child has the opportunity to thrive.
By focusing on the well-being and development of our youngest
community members, we are not only investing in their futures
but also in the strength and resilience of our entire community.
We look forward to the positive changes our childcare center will
bring and the support of all who share our vision.
Page No 8
Business Development
Strategies
Market Research: Continuously assess the market to identify
trends and opportunities.
Customer Retention: Implement loyalty programs and maintain
high-quality services to retain clients.
Innovation: Introduce new programs and services based on
parent feedback and market needs.
Networking: Build relationships with local businesses, schools,
and community organizations for referrals and partnerships.
Financial Planning: Regularly review financial performance and
adjust strategies to ensure profitability and sustainability.
By following this comprehensive business proposal, the childcare
center can establish itself as a trusted and profitable business,
providing essential services to families in the community.
Page No 10
