Name: Raunak Gupta
Contact Number: 8050740742
Email id: raunak92raunak@[Link]
LinkedIn Link: [Link]
Github Link: [Link]
Professional Overview:
An Analytics professional Holding 5 years 6 months of Experience with statistical modelling in Descriptive
Statistics,
Forecasting/Predictive Analytics, Regression Based Models, Hypothesis Testing, Time series,
Visualization. Rich experience of building user friendly reports to give better visibility of business and aid
Strategy & Planning. Passionate and motivated towards Data-Driven Management. A positive can-do
attitude towards the job. Experience in statistical tools and a keen communicator with strong problem
solving, planning, presentation, and people management skills.
Education:
2015 [Link] Bharati Vidyapeeth 65%
(Electronics) College of Engineering
2010 2nd PUC D.A.V Public School 74%
2008 10 th Saint Teresa’s School 82%
Core Competencies:
• Strategic Thinking: Able to influence the strategic direction of the company by identifying
opportunities in large, rich data sets and creating and implementing data driven strategies that fuel
growth including revenue and profits.
• Modelling: Design and implement statistical / predictive models and utilizing diverse sources of
data to predict demand, risk and price elasticity.
• Analytics: Utilize analytical tools to identify trends and relationships between different pieces of
data, draw appropriate conclusions and translate analytical findings into risk management and
marketing strategies that drive value.
Technical Skills:
• R and Python
• MySQL
• Tableau
• Web Analytics (Omniture and Amplitude)
• Clever Tap
• Excel
• Linux
PROFESSIONAL EXPERIENCE
Amazon, Bangalore, India 2016 July to 2019 0ct
Tech Ops Analyst
Job Profile:
• Prepared reports and dashboard in Excel as well as in Tableau on weekly basis for stakeholders.
• Crawled the competitor’s website and extracted data for our catalogue enrichment which involves
the crawl and scrape process which involves focus on web data mining and extraction of data points
which further leads to ingestion into the production database. The data is then analyzed by the stake
holders for business optimization.
Tek Systems Pvt. Ltd., Bangalore, India (Client: Flipkart Internet Services) 2019 Oct to 2020 Nov
Data Analyst
Projects Undertaken:
Social E-commerce:
Building the framework for Social Commerce for 2Gud marketplace which includes discussing the metrics
required to measure the transactional, non-transactional and engagement metrics with stakeholders,
implementation, and flow of those metrics in data platform or through Adobe Analytics in live environment.
Building facts and dimensions along with the dashboard at different time level for tracking it.
AB experiments to measure the effect of changes on the ad-hoc basis to help business take the right action
of implementation.
Customer cohort analysis, long tail discovery to increase the conversion and visibility of less selling items.
Reporting, Dashboarding and Automations:
Event Tracker for Sales and BBD including live trackers and dashboards.
Ad-hoc projects and RCA
Flipkart Internet Services, Bangalore, India 2020 Dec to 2021 Jul
Business Analyst
Projects Undertaken:
Net Promoter Score:
To understand the root cause of NPS by building driver model and identifying the feature importance.
EDA to identify the variables at L0 level and predicting the changes in NPS in case of the variable changes
at a short term and long-term basis.
Building the reporting framework and automations to keep track of the NPS parameters
RTO and PQ:
Increased the RTO (returns) goodness by 7% which resulted in increase in Net GMV.
Different charters in PQ - Product Quality to increase the customer and Seller experience on platform.
Whitehat Jr, Mumbai, India 2021 Jul to Present
Business Analyst
Projects Undertaken:
CRM Cost as percentage of Revenue Optimization:
Reduction of Cost as %age of Revenue from 700% to 150% by optimization of revenue and reduction of cost
of campaigns.
Analyzing the past campaigns to understand how 6% of the leads are generating 75% of the revenue and
losing on 25% of revenue, we can save 95% of the cost involved with better cost as %age of revenue.
Implementing the power cohort characteristic features to increase the intended leads and reducing the Target
group.
IN P&L (Mid Funnel):
Created detailed tracking mechanism at channel & campaign levels for performance marketing and built RCA
framework for the funnel to optimize the CPL and ROI. It also included Week-on-week analysis to determine
the impact analysis.
Automations and Visualizations in Tableau: Built the Central automation dashboard for all countries tracking for the
CRM team at campaign level which included different views at Management level, Engagement level, WOW, MOM,
and visualizations to understand the growth metrics.
Lead Score Model: Building a classification model taking lead (class completion) as Y variable to identify the feature
importance of all the business controllable factors and forecasting the ARPU based on it.
