Program: Master of Business Administration (MBA)

Course Details
Semester I

Subject: Business Communication

Coverage:
 Overview of Business Communication
 Interpersonal Communication in a Diverse and Global work environment
 Non-verbal communication
 The Importance of Listening in the Workplace
 Developing your communication style – verbal and non-verbal
 English Proficiency Round up
 Written Business Communication
 Context of Communication
 Soft skills – an overview
 Guidelines for Meetings
 External Business Communication
 Reports - Gathering information
 Reports and Proposals
 Developing Business Presentations
 Team dynamics, Course round up and Project Presentations.

Subject: Financial Accounting

Coverage:
 Accounting cycle & Preparation of Financial Statements – I
 Accounting cycle & Preparation of Financial Statements – II
 Financial Reporting in Corporate Context
 Inventory
 Long-Lived Assets
 Analysis of Receivables
 Cash Flow Statement
 Financial Statement Analysis
 Financial & Operating Investments
 Earnings Analysis & Qualitative Information
 Global Accounting Standards and Regulatory Framework

1|Page Program: Master of Business Administration (MBA)

Subject: Micro Economics & Macro Economics
Coverage:
 The Scope and Method of Economics
 The Economic Problem: Scarcity and Choice
 The Nature and Scope of Managerial Economics
 Optimisation Techniques and New Management Tools
 Demand Theory
 Supply and Demand
 Demand Theory-Price Elasticity of Demand
 Market Structures Perfect Competition, Monopoly and Monopolistic Competition
 Demand Estimation
 Demand Forecasting
 Oligopoly and Firm Architecture
 Production Theory and Estimation
 Pricing Practices
 Cost Theory and Estimation
 Market Structures Perfect Competition, Monopoly and Monopolistic Competition
 Overview of Macroeconomics
 Circular flow Models of Economy:
 Measuring a Nation’s Income.
 Measuring GDP/GVA
 GDP Vs. Standard of living and wellbeing
 Determination of NI through AD and AS
 Keynesian Theory of Income Determination
 The influence of Monetary and Fiscal Policy on Aggregate Demand
 Economic Growth and the four wheels of growth
 Unemployment
 Unemployment and Foundations of Aggregate Supply
 Efficiency vs. Equality
 Money and the Financial System
 Inflation
 Monetary Policy
 Fiscal Policy
 Analysis of union Budget
 The External Sector
 Exchange rates
 Economic Reforms- A Brief Review

2|Page Program: Master of Business Administration (MBA)

Subject: Organizational Behavior
Coverage:
 Introduction to Organizational Behaviour
 Diversity in organizations
 Attitudes and Values
 Emotions and Moods
 Personality
 Personality
 Perception and Decision making
 Motivation: Theories and Applications
 Learning Theories
 Learning Theories and styles
 Individual Wellbeing and Managing Stress
 Groups and Teams Effectiveness
 Power and Politics-1
 Leadership
 Organizational Structure and Design-1
 Organizational Culture and climate
 ‘Organizational Change’
 Project Presentation

Subject: Marketing Management

Coverage:
 Introduction to Marketing Management
 Assessing Market Opportunities and Customer Value
 Analyzing Consumer Behaviour
 Analyzing Business Market
 Understanding Competition In Market
 Marketing Research
 Market Segmentation
 Target Market Selection
 Differentiated Positioning
 Building Brands
 Wrap-Up Of Concepts and Frameworks

3|Page Program: Master of Business Administration (MBA)

Subject: Quantitative Methods – I
Coverage:
 Data Visualization (Descriptive Statistics)
 Discrete Probability Distribution
 Normal Distribution
 Sampling Theory
 Interval Estimates of the Mean from Large Samples
 Testing of Hypothesis (One sample tests for Arithmetic Mean (population standard deviation known and
population standard deviation unknown)
 Testing of Hypotheses (two sample tests)
 F-Test for inferences about two variances
 Chi-Square Test
 Analysis of Variances (ANOVA)
 Simple Correlation between Related Variables
 Multiple Regression

4|Page Program: Master of Business Administration (MBA)

Semester II

Subject: Cost & Management Accounting

Coverage:
 Introduction to Cost and Management Accounting
 Cost Ascertainment
 Cost-Volume-Profit Analysis and Break-Even Analysis
 Job costing in a two-stage cost allocation process
 Process Costing
 Cost Allocations
 Decision Making and Relevant Information
 Master Budget, Operating and Financial Budgets
 Flexible Budget and Variances
 Cost Allocation, Customer Profitability and Sales-Variance Analysis
 Introduction to Transfer Pricing Mechanism

Subject: Human Resource Management

Coverage:
 Introduction to HRM
 Human Resource Planning
 Job Analysis
 Recruitment
 Selection
 Training and Development
 Training and Development
 Performance Management
 Career & Succession Planning
 Compensation Strategies and Elements
 Compensation Administration, Benefits and Services
 Employee Relations and Employment Law
 International HRM
 HR in small firms
 Project Presentation

Subject: Strategic Management

Coverage:
 The Origins of Strategy, Strategic Management Framework/Process and Vision/Mission

5|Page Program: Master of Business Administration (MBA)

  Mapping the Business Landscape
 Creating the Competitive Advantage, Mapping the Internal Environment
 Creating the Competitive Advantage
 Anticipating Competitive Dynamics
 Sustaining Superior performance
 Strategies in Action
 Strategy Analysis & Choice
 Choosing Corporate Scope
 Core Competence
 Value Innovation
 Blue Ocean Strategy
 Business Model
 Building an organization capable of good strategy execution with focus on people, capabilities and
structure
 Implementing Strategies
 Dynamic Capabilities and Ambidexterity
 Balanced Scorecard for the Firm
 Implementing Strategies in each of the Functional areas

Subject: Business Analytics

Coverage:
 Introduction To Analytics
 Stages of a typical Analytics Project
 Types of Data & Collection Process
 Data Visualization
 Probability Theory
 Chi-square Distribution
 Basics of Modeling
 Linear Regression
 Multiple Regression
 Logistic Regression
 Introduction to Forecasting
 Introduction to Time-Series
 Decision Theory
 Decision Trees
 Data Mining Introduction

6|Page Program: Master of Business Administration (MBA)

Subject: Legal Aspect of Business
Coverage:
 Overview of the objectives of LAB
 Overview of Legal & Constitutional Remedies & Common Legal terms
 Introduction to the law of contract
 Performance of contracts (S.37-67)
 Special Contracts
 Overview of Industrial Disputes Act, Contract Labor (Regulation and Abolition) Act, 1970 & Factories Act,
1948
 Sexual Harassment of Women at Workplace
 Alternate Dispute Resolution (ADR)
 Laws Relating to Intellectual Property Rights
 Law of Sale of Goods & the Law of Consumer Protection in India
 Companies Act 2013 & Negotiable Instruments Acts
 Competition Act 2002

Subject: Operations Management

Coverage:
 Definition & Concept of Operation Management
 Types of Production
 Operation Management and Productivity
 Product oriented approach to Operation Management
 Process oriented approach to Operation Management
 Supply Chain Management oriented approach to Operation Management
 Operation Management and competitiveness
 Total Quality Management
 Plant Location
 Plant Layout
 Group technology
 Materials and Inventory Management
 Project Management
 Production Planning and Control
 Scheduling
 Work measurement
 Motion study
 Value Analysis

7|Page Program: Master of Business Administration (MBA)

Semester III

Subject: Corporate Finance

Coverage:
 Introduction to Corporate Finance – Decision making in Finance
 Introduction to Valuation: Time Value of Money (TVM)
 NPV and other investment criteria
 Basics of Valuation of Fixed Income
 Basic of Valuation of Equity security
 Calculation of Cost of Capital (CoC)
 Introduction to relevant Cash Flows forecasting
 Risk Analysis in Capital Budgeting
 Alternative Sources of Capital
 Introduction to Financing decision
 Dividend or Buyback decision
 Working Capital Management

Subject: Research Methodology

Coverage:
 Introduction and Role of Business Research
 Survey Design and Observation
 Questionnaire Design and Scale Measurement Concepts
 Multiple Regression Analysis and Logistic Regression
 Factor Analysis
 Cluster Analysis
 Multi-dimensional Scaling
 Report writing

Elective : Finance

Subject : Capital Market and Portfolio Management

Coverage:
 Principles and Concepts of Investments
 Return on Investment
 Risk and Return of Portfolio
 Diversification of Risk
 Modern Portfolio Theory

8|Page Program: Master of Business Administration (MBA)

  Asset Pricing Principles – I
 Asset Pricing Principles – II
 Portfolio Analysis Techniques
 Efficient Market Theory
 Evaluation Of Portfolio Performance

Subject : Business Valuation

Coverage:
 Valuation Overview and Concepts - TVM, DCF, RV
 Financial Statement Analysis
 Estimating Cost of Capital
 Measuring Earnings and identifying Cash flows
 Estimating Growth
 Terminal Value (TV)
 Dividend Discount Models (DDM)
 Free Cash Flow to Firm (FCFF) Model Estimate Equity Value per share from FCFF
 Free Cash Flow to Equity (FCFE) Model
 Valuation using Comparable companies, M&A Valuation
 Valuing Financial Services/Private firms/Start-up firms
 Valuing Firms with Negative or Abnormal Earnings
 Real Options Valuation
 Valuation of Intangibles

Subject : Financial Derivatives

Coverage:
 Introduction to Derivatives
 Mechanics of Futures Markets
 Hedging Strategies using Futures
 Determination of Forward & Futures Prices
 Interest Rates
 Interest Rate Futures
 Swaps
 Mechanics of Option Markets
 Properties of Stock Options:
 Trading Strategies involving Options
 Pricing & Valuing Options
 Real Options
 Greek Letters

9|Page Program: Master of Business Administration (MBA)

  Options on Stock Indices
 Futures Options

Subject : Strategic Cost Management

Coverage:
 Cost-Volume-Profit Analysis
 Strategic costing decisions
 Activity-Based Costing and Target Costing
 Budget and Budgetary Control System
 Responsibility Accounting and Transfer Pricing
 Pricing Decisions and Strategies
 Short term Decision Making
 Balanced Scorecard and Performance Evaluation
 Financial Statement Analysis

Elective: Business Management

Subject : Information Systems for Management

Coverage:
 IS for Competitive Advantage
 Business Processes and Information Systems
 Enhancing Decision Making using Information Systems
 Building Information Systems
 Implementation of Information Systems
 Managing Systems
 Securing Information Systems
 ERP and Beyond ERP
 Project Discussion, Presentation and Learning

Subject : Consumer Behaviour

Coverage:
 Conceptual overview of Consumer Behavior & Consumer Research
 Discussion on Product categories
 Using Behavioural Data for Designing Customer Experience
 Mapping the consumption process for marketing insights , Discuss attribution, dissonance reduction and
disconfirmation theories

10 | P a g e Program: Master of Business Administration (MBA)

  Adoption of Innovation, Discussion on how non , economic factors impact adoption of products and
Services
 Discuss how understanding of individual self and lifestyles help marketing decisions, Discuss VALS for
market Segmentation and targeting
 Analyzing consumer perceptions Perceptual mapping, Discuss impact of contextual stimuli on perception
 Discuss Attitude concepts and frameworks ,Measurement of Consumer Attitude
 Habitual consumption and drivers of loyalty, Sales promotion and change in behavior Loyalty Programs,
ELM Model
 Discussion on the role of reference group in consumer decision making
 Discussion on Concepts and dimension of culture and cultural values
 Social class; Social comparison theory; Marketing to BoP; Luxury Marketing

Subject : Organisational Theory, Structure and Design

Coverage:
 An Introduction to Organisation and Organisation Theory
 Organisational Effectiveness and its Measurement
 Organisational Structure and Design
 External Environment and Analysis
 Internal Environment and
 Organisational Analysis
 Strategic Management in Organisations
 Organisational Diversity
 Power, Politics and Authority in an Organisation
 Managing Organisational Conflict
 Managing Organisational Culture
 Managing Organisational Change

Subject : Supply Chain Management

Coverage:
 Introduction to the concept of Process Management.
 The ‘5Rs’ of Supply Chain Management
 Logistics Management
 Supply Chain Management Cycle and its relevance
 Logic of Supply Chain Management
 Demand Forecasting
 Supply Chain Management within the organization
 MRP_II
 DRP and PDM
 Channel Management Strategy
11 | P a g e Program: Master of Business Administration (MBA)
  Network Design in Supply Chain
 Supply Chain Management Structure
 Agricultural Supply Chain Management
 Lean Supply Chain Management.
 CPFR and VMI
 SCM and Service Sector
 Supply Chain Management in Automobile Industry
 Virtual Supply Chain Management
 GSCM

Elective: Human Resources

Subject : Compensation & Benefits

Coverage:
 Introduction to Compensation and benefits, Total Returns concept
 Internal Alignment, Internal structures
 Job/Work analysis in developing compensation system
 Job Evaluation in developing compensation system
 Designing Pay levels, Mix, and Pay Structures
 Pay for performance, Variable pay, design & implementation
 Pay for performance, Variable pay, design & implementation
 Pay for performance, Variable pay, design & implementation
 Benefits administration – benefit planning, design issues, administration issues.
 Statutory benefits administration – , social security, medical care , Safety
 Profit sharing and ESOP, Equity, fairness - Implications, retention of employees
 Government and legal issues in compensation, statutory benefits
 Government and legal issues in compensation, statutory benefits
 International Pay systems
 Preparation of Pay Slip- salary structure - CTC components and their implications
 Computation of taxable income – TDS – responsibility of employer
 Executive /Managerial Computation – issues – implications
 Flexible compensation and benefits - the future of compensation

Subject : Industrial Relations & Labour Laws

Coverage:
 IR history in brief, System approach to IR and IR model,
 Importance of Workers Participation in Management , Key concepts of IR, Theories of IR, ILO
 Trade Unions & Labour welfare. Trade Unions Act 1926
12 | P a g e Program: Master of Business Administration (MBA)
  Concept of collective bargaining.Payment of wages Act, Minimum Wages Act
 Industrial Disputes Act Workmens compensation Act
 Factories Act
 Maternity Benefit Act Equal Remuneration Act

Subject : Manpower Planning, Recruitment and Selection

Coverage:
 Chapter 1: Introduction to Manpower Planning
 Chapter 2: Manpower Planning Techniques
 Chapter 3: Workflow Analysis & Job Analysis
 Chapter 4: Acquiring Manpower – Recruitment & Selection
 Chapter 5: Training & Development
 Chapter 6: Career & Succession Planning
 Chapter 7: Assessing Performance of Manpower
 Chapter 8: Measures to Improve Manpower Planning
 Chapter 9: Knowledge Management
 Chapter 10: International Human Resource Planning
 Chapter 11: Case Studies

Subject : Organizational Development & Change

Coverage:
 Introduction and Organization Development and Change
 Values, Beliefs and Assumptions under OD, Octapace
 Foundations of OD, Models and theories of planned change, systems theory
 Participation and Empowerment under OD
 Managing OD Process- the action component and Effective change management
 The Action Research
 OD interventions – Team Interventions
 Third party peacemaking interventions
 Comprehensive OD Interventions
 Structural Interventions
 Issues in consultant – client Relationships
 Change Management – The changing Environment
 The Future of OD – Leadership - Mergers, Acquisitions, Alliances, - Rediscovering.
 Project Presentations

13 | P a g e Program: Master of Business Administration (MBA)

Elective: Marketing

Subject : Brand Management

Coverage:
 Overview of Course & Facets of Branding
 Understand Roots of Brand Management and Concepts around Brand
 Positioning
 Managing Brands over Time
 Culture & Iconic Brands
 Myth making & Composing a Culture brief
 Brand Planning Process
 Branding Strategies
 Project Presentations and closing discussions

Subject : Consumer Behaviour

Coverage:
 Conceptual overview of Consumer Behavior & Consumer Research
 Discussion on Product categories
 Using Behavioural Data for Designing Customer Experience
 Mapping the consumption process for marketing insights , Discuss attribution, dissonance reduction and
disconfirmation theories
 Adoption of Innovation, Discussion on how non , economic factors impact adoption of products and
Services
 Discuss how understanding of individual self and lifestyles help marketing decisions, Discuss VALS for
market Segmentation and targeting
 Analyzing consumer perceptions Perceptual mapping, Discuss impact of contextual stimuli on perception
 Discuss Attitude concepts and frameworks ,Measurement of Consumer Attitude
 Habitual consumption and drivers of loyalty, Sales promotion and change in behavior Loyalty Programs,
ELM Model
 Discussion on the role of reference group in consumer decision making
 Discussion on Concepts and dimension of culture and cultural values
 Social class; Social comparison theory; Marketing to BoP; Luxury Marketing

Subject : Integrated Marketing Communications

Coverage:
 Situation Analysis
 Positioning, Branding, IMC
 Agency Functions & State of Advertising in India & Globally
14 | P a g e Program: Master of Business Administration (MBA)
  Objective setting based on AIDA model, Hierarchy of Effects framework and DAGMAR
 Budgeting
 Media Strategy
 Communication Strategy
 Media Mix Functions
 Emerging medias
 Control and Measurement, Ethics, Internal Marketing
 Online Marketing

Subject : Sales Management

Coverage:
 Personal Selling and marketing Strategy
 Sales Management, Personal Selling, and Salesmanship
 Setting Personal-Selling Objectives
 Determining Sales-Related Marketing Policies
 The Effective Sales Executive
 Sales Personnel Management
 Recruitment and Selection
 Motivations, Compensation and Sales Budget

Elective: Operations & Data Sciences

Subject : Quantitative Methods – II

Coverage:
 Introduction to Operations Research
 Linear Programming
 Special cases of LP-I

Subject : Supply Chain Management

Coverage:
 Introduction to the concept of Process Management.
 The ‘5Rs’ of Supply Chain Management
 Logistics Management
 Supply Chain Management Cycle and its relevance
 Logic of Supply Chain Management
 Demand Forecasting

15 | P a g e Program: Master of Business Administration (MBA)

  Supply Chain Management within the organization
 MRP_II
 DRP and PDM
 Channel Management Strategy
 Network Design in Supply Chain
 Supply Chain Management Structure
 Agricultural Supply Chain Management
 Lean Supply Chain Management.
 CPFR and VMI
 SCM and Service Sector
 Supply Chain Management in Automobile Industry
 Virtual Supply Chain Management
 GSCM

Subject : Project Management

Coverage:
 The World of Project Management
 Planning the Project
 Budgeting the Project
 Project Scheduling
 Resource Allocations to the Project
 Monitoring & controlling the Project
 Evaluating & Terminating the Project
 Project Risk Management
 Project: Manager, Organization & Team
 Project Quality Management

Subject : Service Operations

Coverage:
 Role of Services in an Economy & Nature of Services
 Service Strategy
 New Service Development
 The Service Encounter
 Service Quality
 Continuous Improvement
 The Supporting Facility
 Service Facility Location
 Forecasting Demand for Services
 Managing Capacity & Demand
16 | P a g e Program: Master of Business Administration (MBA)
  Managing Waiting Lines
 Service Supply Relationships
 Technology in Services
 Growth & Globalization of Services

17 | P a g e Program: Master of Business Administration (MBA)

Semester IV

Subject: Indian Ethos & Ethics

Coverage:
 History and Relevance of Indian Management
 Indian Ethos and Managing Relationships
 Cultural Diversity and Human Values
 Stress Management
 Contemporary Approaches to Leadership
 Indian System of Learning
 Karma and its importance in Indian Management
 Indian Management Lessons from Ramayana
 Indian Management Lessons from Mahabharata
 Indian Management lessons from Chanakya
 Success Stories of Indian Global Organizations.
 Successful Indian Global leaders and their attributes and values to be successful
 Introduction and objectives of the course, The theory of Values
 Socio- Economic Values
 Managing Ethics
 Decision Making at Workplace
 Organizational Ethics and its impact on work culture
 Corporate Code of Ethics

Subject: Corporate Sustainability

Coverage:
 Introduction to Business Sustainability & Accountability reporting
 History of sustainability reporting
 Business Sustainability & Accountability initiatives, reporting & assurance
 Sustainability, Corporations, Capital Markets & Global Economy
 Economic Vitality for Sustainability
 Corporate Governance Dimension of Sustainability
 Social Dimensions of Corporate Sustainability
 Ethical Dimensions of Sustainability
 Environmental Dimensions of Sustainability
 Business Sustainability in Action: Initiatives & issues
 Future of Business Sustainability

18 | P a g e Program: Master of Business Administration (MBA)

Subject: International Business
Coverage:
 Foundations
 The Environment of IB
 Strategy & Opportunity Assessment
 Entering & Working in International Markets
 Functional Area Excellence

Elective : Finance

Subject: Corporate Tax Planning

Coverage:
 Basic Concepts that one Must Know
 Residential Status and its Tax Incidence
 Income Under the Head ‘Salaries’ and its Computation
 Income Under the Head ‘Income from House Property’ and its Computation
 Income Under the Head ‘Profits and Gains of Business and Profession’ and its Computation
 Income Under the Head ‘Capital Gains’ and its Computation
 Income Under the ‘Income from other Sources’ and its Computation
 Permissible Deductions from Gross Total Income
 Computation of Total Income of Individuals
 Computation of Total Income of Companies
 Advanced Payment of Tax
 Introduction to GST

Subject: Investment Banking

Coverage:
 Introduction to Mergers and Acquisitions
 Mergers and Acquisitions Process
 M&A Valuation
 M&A valuation continued
 Methods of Valuation for M&A (other than DCF)
 Real option valuation for M&A
 Analysis & Valuation of Privately-held firms
 Types of payment methods for M&A
 Takeover defense strategies
 Alternative Business & Restructuring strategies
 Alternative Exit Strategies: Spin-Offs, Carve-Outs etc.

19 | P a g e Program: Master of Business Administration (MBA)

  Overview Investment Banking:
 Regulation of Securities Industry:
 Financing Alternatives:
 International Banking:
 Convertible Securities & Wall Street innovation:

Subject: International Finance

Coverage:
 Introduction to International Finance:
 Balance of Payments
 Foreign Exchange Markets
 Parity Conditions
 Foreign Exchange Rate Determination
 Currency Derivatives
 Interest Rate Risk & Swaps
 Managing Exchange Rate Exposure:
 Financing for Multinational Enterprises
 International Trade Finance
 Evaluation of Foreign Direct Investment

Elective: Business Management

Subject: Digital Marketing

Coverage:
 Overview of Digital Marketing and its importance
 Search Marketing
 Search Marketing Execution
 Display Marketing
 Mobile Advertising
 Mid Term – Google Adwords Fundamental Exam Email & Website Marketing
 Social Media Marketing
 Integrative Case Discussion
 Digital Marketing Strategy
 Project Presentations

20 | P a g e Program: Master of Business Administration (MBA)

Subject: Entrepreneurship and Venture Capital Management
Coverage:
 Entrepreneurship and Art of Innovation
 Ideas into Business Models
 Writing and winning business models
 Setting up Company and Funding the Venture
 Managing Resources – Money, People
 Exiting the Venture
 Social Entrepreneurship and Technology Entrepreneurship
 Family Business, Few Case studies and conclusion

Subject: Project Management

Coverage:
 The World of Project Management
 Planning the Project
 Budgeting the Project
 Project Scheduling
 Resource Allocations to the Project
 Monitoring & controlling the Project
 Evaluating & Terminating the Project
 Project Risk Management
 Project: Manager, Organization & Team
 Project Quality Management

Elective: Human Resources

Subject: Performance Management System

Coverage:
 Performance Management – An Overview
 Linking Performance Management System (PMS) to Business Strategy
 Goal Writing and Goal Planning
 Performance Appraisal (Part A)
 Performance Appraisal (Part – B – concluding part)
 Performance Review
 Performance and Reward / Compensation
 Competency – Based Performance Assessment
 Performance Management through Benchmarking and Balanced Score Card
 Performance Management, Coaching and Mentoring
21 | P a g e Program: Master of Business Administration (MBA)
  Contemporary Issues in Performance Management

Subject: Learning & Development

Coverage:
 Overview of Learning and Development:
 Tr: Opportunities & Challenges
 Principles and Assumptions of Adult learning:
 Assessment of Training needs: Assessing training needs, The TNA model,
 Designing the Training Programme
 Training Methods, Techniques and Implementation
 e-Training Techniques and Implementation
 Assessment Centre
 Development Centres
 Effectiveness of Learning & Development
 Management Development

Subject: Emotional Intelligence

Coverage:
 Part A: Emotional Intelligence – Introduction & Framework
 Theories of EI
 Erikson’s social emotional development
 Part B: Self-Awareness and Self-Assessment
 Accurate self-Assessment and Self confidence
 Part C: Self Regulation
 Instant Gratification – The Marshmallow Experiment
 Mindfulness based stress reduction (MBSR)
 Part D: Motivation – Achievement Orientation
 Part E – Empathy
 Part F – Social Skills
 Non-verbal communication skills –

Elective: Marketing

Subject: International Marketing

Coverage:

22 | P a g e Program: Master of Business Administration (MBA)

  Global Economic Environment
 Global Trade Environment
 Social & Cultural Environment
 Political, Legal and Regulatory Environment
 Global Information Systems and Marketing Insights
 Global Marketing Entry Strategies
 Brand and Product Decisions
 Pricing Decisions
 Channel and Physical Distribution
 Global Marketing Communications – Decision 1 and 2

Subject: Services Marketing

Coverage:
 Introduction to Services Consumer Behavior in Services; Marketing
 Identifying drivers of CS & Loyalty; Measuring Customer Satisfaction in services; Net Promoter score;
customer lifetime value;
 Service quality; Measuring Service Quality; SERVQUAL & DMAIC
 Measuring Service Perceptions; Branding of service products and experiences ;Service brand positioning;
Service Marketing Mix
 Service Design and Service Innovation
 Service Process; Service blueprinting
 Pricing; Revenue Management
 Distribution in a services context
 People in Service; Customer complaints;types of Customer based on complaint Effective service recovery
systems; How customers respond to service failures; Customer recovery expectations;
 Service Recovery & Guarantee, Service Performance

Subject: Digital Marketing

Coverage:
 Overview of Digital Marketing and its importance
 Search Marketing
 Search Marketing Execution
 Display Marketing
 Mobile Advertising
 Mid Term – Google Adwords Fundamental Exam
 Email & Website Marketing
 Social Media Marketing
 Integrative Case Discussion

23 | P a g e Program: Master of Business Administration (MBA)

  Digital Marketing Strategy

Elective: Operations & Data Sciences

Subject: Total Quality Management

Coverage:
 Process Approach of Quality
 Concept of ‘Horizontal Quality Thinking’
 Elaboration on ‘Total Quality Management’
 Eight Characteristics of a world class organization
 The Theory of Holistic Management For World Class Performance Excellence
 TQM Methodology
 PDCA
 Pillars of TQM
 QMS
 Total Quality management implementation-
 Quality Gurus
 Deming’s Triangle
 Quality Awards and certification
 Quality practices in Indian manufacturing firms
 Quality Circles
 Kaizen Gemba
 Juran’sTriology
 Six Sigma and Quality
 Benchmarking
 Business Process Re-engineering.

Subject: Six Sigma

Coverage:
 Variation, Defects & Quality
 Introduction to 6 Sigma
 Lean 6 Sigma & Kaizen
 Introducing DMAIC
 Define
 Case / Activity: Case discussions
 Case / Activity: Role Play
 Measure
 Case / Activity : 5 Whys & Videos on Cp & Cpk etc

24 | P a g e Program: Master of Business Administration (MBA)

  Case / Activity : Ishikawa diagram activity
 Analyze:
 Case / Activity: Analysis using ANOVA
 Case / Activity: ChiSquare etc.
 Improve:
 Case / Activity: FMEA
 Case / Activity: QFD activity
 Control: Videos on control charts
 Project Presentations & review

Subject: Strategic sourcing and E-procurement

Coverage:
 Introduction to Sourcing & Procurement
 Concept of Supply Chain Surplus (SCS) and modes of increasing SCS
 Strategic Outsourcing-The Philips case in the LCD market
 Seven steps of Strategic Sourcing
 Risks in outsourcing – Framework for Make or Buy decisions ,Procurement strategy Matrices
 Challenges of Global Supply Chain integrator
 Supply Contracts
 Structuring of supply contracts
 Introduction to Digital E-procurement Process Theory
 A typical Digitized E-Procurement Model as a Solution
 SRM (Supplier Relationship Management) Software
 Secure Network Approach to E-Procurement
 E- procurement models

25 | P a g e Program: Master of Business Administration (MBA)