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Market Plan for MB Tech Solutions Ltd

MB Tech Solutions Ltd aims to expand its market presence in Kenya and East Africa by providing high-quality customer electronics, focusing on mobile phones and smart gadgets. The company targets individuals aged 16-40 and corporate clients, differentiating itself through personalized solutions and competitive pricing. The marketing strategy includes digital marketing, partnerships, and an online store, with a financial plan anticipating break-even within 12-18 months.

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32 views3 pages

Market Plan for MB Tech Solutions Ltd

MB Tech Solutions Ltd aims to expand its market presence in Kenya and East Africa by providing high-quality customer electronics, focusing on mobile phones and smart gadgets. The company targets individuals aged 16-40 and corporate clients, differentiating itself through personalized solutions and competitive pricing. The marketing strategy includes digital marketing, partnerships, and an online store, with a financial plan anticipating break-even within 12-18 months.

Uploaded by

nicholasochieng035
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Market Plan for MB Tech Solutions Ltd

1. Executive Summary

MB Tech Solutions Ltd is a leading provider of high-quality customer electronics, focusing


on mobile phones, smart gadgets, and related accessories. The company aims to expand its
market reach in Kenya and East Africa by leveraging innovative technology, competitive
pricing, and exceptional customer service.

2. Market Analysis

Industry Overview

The mobile technology industry in Kenya is growing rapidly, driven by increasing


smartphone penetration, demand for digital devices, and a tech-savvy population seeking
affordable yet high-quality products.

Target Market

• Primary Segment: Individuals aged 16-40, including students, young professionals, and
small business owners looking for affordable and high-quality devices.

• Secondary Segment: Corporate clients, educational institutions, and entrepreneurs requiring


bulk device purchases and customized solutions.

Competitive Landscape

• Competitors include major electronics retailers and online marketplaces.

• MB Tech Solutions differentiates itself through personalized solutions, reliable after-sales


service, and flexible financing options.

3. Marketing Strategy
Product Strategy

• Offer a range of products, including new and refurbished smartphones, mobile accessories,
and smart gadgets.

• Provide value-added services such as phone repair, trade-in programs, software updates, and
data recovery.

Pricing Strategy

• Competitive pricing with installment payment options to improve accessibility.

• Discounts for bulk purchases and loyal customers.

Promotion Strategy

• Digital Marketing: Utilize social media, Google Ads, and influencer marketing to increase
brand awareness.

• Partnerships: Collaborate with telecom companies and universities for bundled offers.

• Referral Programs: Incentivize customer referrals with discounts and bonuses.

• CSR Initiatives: Promote sustainability through e-waste recycling campaigns.

Place (Distribution) Strategy

• Expand to major cities like Mombasa and Kisumu.

• Launch an online store for nationwide accessibility.

• Establish physical service centers for customer support.

4. Implementation Plan

Strategy Action Steps Timeline


Social Media Campaign Create engaging content & run ads Monthly
Online Store Launch Develop & test e-commerce platform 3-6 months
Expansion to Major Cities Open new retail outlets 6-12 months
Strategy Action Steps Timeline
Trade-in Program Promote and incentivize exchanges Ongoing

5. Financial Plan

• Initial investment in digital marketing and new store setups.

• Revenue generation through product sales, service fees, and financing plans.

• Break-even expected within 12-18 months.

6. Monitoring & Evaluation

• Track website and social media engagement.

• Measure sales performance by location.

• Collect customer feedback to refine strategies.

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