VIVA TELEVISION CORPORATION (VTV)
Overview of the Company
VIVA Entertainment, Inc., also known as Viva Entertainment Group is a Philippine entertainment company. Its history started in 1981 when Vicente "Vic" del Rosario, Jr. founded Viva Films. Viva TV is a 24-hour-a-day top rated Filipino-language channel broadcast from Manila, Philippines. Viva TV brings you the latest and most popular movies out of the Philippines. The channel offers a variety of other programming such as high-powered concerts, compelling TV series, music videos and sports. Under the tradename VIVA FILMS Spurred by the tremendous success and nationwide appeal of his young music talent (Sharon Cuneta), Mr. Vicente del Rosario, Jr. (Vivas Chairman of the Board and CEO) hit on a brilliant idea - why not translate her albums success into the big screen (movies). So in 1981 Viva Films was born and the rest is history. With the video industrys consistent positive growth rate, the opportunities in the retail side of the business became too attractive and thus, were born Video City. From a strictly Sell Thru chain based solely in SM Malls (the Philippines largest retail/commercial/entertainment chain), Video City expanded aggressively into the high margin yet lower cost off mall rental market. This has transformed Video City into one of the largest video retail chains in the country.
From twelve (12) outlets in early 1997, Video City is now the undisputed Philippine market leader with nearly 200 outlets nationwide. This expansion continues to be fueled by an expanding
population base, non-stop urbanization driving a new lifestyle, and a middle class consumer base with stable purchasing power.
With this years so close to you campaign, Video City undoubtedly remains the countrys leading video rental and retail company, continuing its tradition of providing quality entertainment and customer satisfaction nationwide. It is consistently the only video shop that offers high quality and legitimate VCD and DVD titles. Its legitimacy and quality concept embodies the culture of excellence of VIVA.
VIVA Video City started its operation in Antique on year 1986 and its services provided are purely CDs and DVDs rental. First, it is located at Corner Capadocia St. San Jose, Antique then transferred to T.A Fornier St. San Jose, Antique. It is a corporation owned by Vicente Vic del Rosario (VIVAs Chairman of the Board and CEO) and its effective operation today was supervised by Mrs. Beth. Video City consists of 4 employees, 1 regular who managed the whole operation, cashier and SE. Its estimated capital spend was around Php 200,000.00. What motivates him to invest a branch of Video City in Antique was his idea of exploring the Antiqueos family a sense of pride in Filipino Movies as well as its originality. Video City perceived to have more competitive edge among its competitors because of its strategic location and store lay-out which is very convenient and fully air-conditioned. They offer quality services to customers because of its original CDs and DVDs and registered legal. On the other hand, they perceived that other competitors has an edge over them is the early publication of pirated CDs and DVDS in the market. Through the access of this activity they can launch easily new movies, music albums and etc. to customers. These actions really affect the company since a lot of customers are economically concerned and most of them preferred to buy those pirated CDS and DVDs. Looking beyond the management function of Video City, it really needs improvement, improvement for the acquisition of modern technologies. They have used only 1 computer which is very time consuming
and late processing of data during rush times. Also, the computer itself is old enough and cant go beyond competitive technologies nowadays. Video City always want their customers to perceived them as a quality oriented business, they want their customers to portray an image of being original and provide good customer service. Every month they have different themes depending on the theme established by the main store in Manila. They are effective in communicating this image to their customers because it is easy to deal with since it is a well known to other people, well managed customer complaints and offers membership to every customer. Steps on how to apply membership on Video City. The Rules and Regulations are strictly implemented.
Follow these guidelines:
FREQUENTLY ASKED QUESTIONS: How do I become a member?
Present 2 valid IDs, 1 ID picture, and proof of billing Valid IDs include: SSS, company ID, drivers license, passport, PRC license, school ID with registration form Proof of billing include: electricity, water, credit card (not older than 3 months), bank statement (not older than 3 months)
What if the requirements I have are not complete?
You will not be able to enjoy the full privileges accorded until such time that you complete the requirements.
How much do I need to pay, if any, for membership?
The membership itself is free but the membership card is P10.
What is an extension member?
All principal members of Video City are allotted 1 extension immediate family member that you can share your membership privileges with. Extension members are also required to have their own cards.
Can I use my card in other branches?
Membership is valid only at your original branch. Should you wish to rent in a different branch, standard membership procedures will be followed.
How much is the rental fee?
Each VCD title costs P16, DVD costs P25.
How many VCDs or DVDs can I rent?
New members with complete requirements are allowed 3 rentals that will then be upped to 10 after his/her 5th visit. Members who have no proof of billing are only allowed 3 titles.
How much is the penalty for late returns?
Each day costs P10 per title. To avoid penalties, kindly refer to your rental transaction receipt where the due dates are indicated.
Can I still rent if I have unpaid penalties?
Yes, as long as you make a partial payment.
How long is the duration of the titles?
Video City has 4 rental durations: Overnight, 2 Days, 3 days and 5 days
What are the conditions in which I can have the title I rented exchanged?
Should the title you rented turn out to be defective, you may exchange it for another copy but of the same title. In the event that you have already seen the movie youve rented, you may exchange it for another title provided that you return it on the same day. If there are improvement in the operation to have an increase on their current sales is particularly on Marketing Activities such as promotions. Their promotions offered are 3+1= rent 3 for 1 free of CD rental and 4+2= rent 4 free 2 CD rental. Moreover, they offer rewards to top renters of the month such rewards are accessories, school supplies and etc. These promotions conducted only during peak season such as semestral break, holidays summer and special occasions. They have lack of promotional tools pushing enough time to conduct activities for customers participation which becomes effective if applied. Video City ranked there self 10 because according to them they are the only leading CDs and DVDs rental in Antique and continued to offer the best services to customers up to their best extent. They mean to touch Antiqueos one life through good quality services.
Submitted by:
Lorgie Mae B. Inocencio Jerica Kista Dalida April Rose Jaudines Mary Rose Copias BSMKTG. 4
Submitted to:
Mrs. Marievic Adarga
Instructor
