Digital Marketing Analysis Report
Web research
for
I-marketing
Report Phase 1
“The present report is based upon the study of website strategy for
deep analysis web access is required.”
[Link]
Digital Marketing Manager Manager
Pramod Kumar Jaydeo
Digital Marketing Analysis Report
1.1 Site/Competitor Review
INTRODUCTION
: [Link]
Buy Premium Sofas shearling Furniture Home store India.
KEY FINDINGS
The site needs immediate strategic Digital marketing improvements, as
site required Brand and Keywords optimization and code label designing.
[Link]
Furniture listing Sofa listing
Using section to define services is the best way to optimized site as
it contains keywords and as per rule product-based category
pages cover business keywords.
Digital Marketing Analysis Report
ASSESSMENT SHEET (STRATEGIC ONLINE MARKETING)
Analysis Performance mark
Marketing online presence
Influencing ability
SEO compatibility
HTML design
Page copy
Title Tags
META Description and Keywords
Tags
PageRank, DR
Site navigation structure
Page load time
Browser compatibility
Page URLs
File extensions
Keywords targeted
Directory structure
Robots Tag No
Robots File No
ALT Tags
Link popularity
Converting browser to buyers &
Online Reservation integration
Buyer centric
Localization and convenience
Customer acquisition
Conversion ability and sales profiling
Online Reservation Integration
Matrix, Analysis and Feedback
Web log, stats analysis and
improvements
Tracking visitors to your domain site? 10-20 per day
Use visitor statistics to better understand
Digital Marketing Analysis Report
your profile customer?
Measuring the conversion rate
(percentage of visitors who buy)?
Current no. of conversions
Measuring response rates to
advertisements / PPC ads?
Determining ROI for specific promotional
initiative eg : advertisements?
Measuring customer acquisition cost?
Web analysis and improvements
Feedback Measurement, customer
profiling and Optimize Results
Search Engine position and visibility
Tracking
ANALYSIS DETAILS AND ANNEXURE
WEB DESIGN, USABILITY AND CONTENT REVIEW
USABILITY & CONTENT
Internal Search
No
Engine for site
Consistency of
Design – how the
consistency of
design is Good
maintained and
how style sheets
are be used.
Site
Average
Characteristics
Visuals And
Good
Layout
Needs improvement.
Navigation Aids
The Links are with title – No Need.
Use of Color Matched with logo, branding initiative.
Digital Marketing Analysis Report
Use of font Good
Use of text Good
Top-of-page Good
Use of graphic
Average
and optimization
Base Links (text
Present
navigation)
Contact Address
Present
Bar
Bottom KW rich
Not present
PunchLine
Acceptable, work is required to furnish
Content; Editorial
completeness.
Page formatting Average
Display
optimization (standard 800x600 pixel)
(screen resolution)
Browser
Yes
friendliness
Div formatting Below Average
Table formatting Below Average
Standard
company E-mail Visible
response
Copyrighting Visible but back year
Not reviewed, its essential as it reflects your
Grammar
writing ability
Site PERFORMANCE
Delivery And Load Time Avg. Load Time: 1.1 Seconds
Navigation And Directory No any directory founds
Structure
JavaScripts & css Below Average
implementation
Digital Marketing Analysis Report
USER AND CRAWLER FRIENDLINESS REVIEW
Crawler friendliness and Flat structure (offers low crawl
Directory structure depth/digging effort)
[Link]
Outline Site Map Not present
Customized 404 Pages:
IN-SITE LINKS Good
Cross links Not optimized (Needs improvement)
domain pages Needs SEO improvements
Link repeats Yes
Page length and Page Optimized
size
MARKETING, PROMOTION & SE OPTIMIZATION
META TAGS ARCHITECTURE AND KEYWORDS
Page Titles No
Description Tag No
Alt Text for images; Need improvement
Keywords No keyword is present in the meta keyword tag.
Use of hidden text: No
METATAGS Needs improvement
Anchoring & No
Keyword themes
Landing Pages Yes
Other Tag required Yes
Digital Marketing Analysis Report
MARKETING PERFORMANCE ASSESSMENT
Incoming Links 9
Primary keyphrase
Secondary
keyphrase As listed above
DMOZ Listing Not Present
Yahoo Directory
Listing
