INTERNSHIP REPORT ON

‘A Report on sales, accounts and bills at AMMA’N’ GOLD & DIAMONDS LLP”

Submitted for the partial fulfilment of the Requirement Degree of Bachelor of Commerce

BY

AMRUTH VIJAY ACHARYA

U03LZ22C0082

Under the Guidance of

Prof. Ms HARMEET MATHARU

Assistant Professor ,Department of Commerce

St. Claret College

St. Claret College

Affiliated to Bangalore University

Jalahalli , Bangalore

April 2025

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 DECLARATION BY THE STUDENT

I Hereby declare that ‘A Study on Sales, Accounts and Bills at AMMA’N’ GOLD &
DIAMONDS LLP is the results of the project work carried out for me under the Guidance of
Ms Harmeet Matharu in partial fulfilment for the award of Bachelor of Degree in Commerce
by St. Claret College, Bangalore.

I also declare that this project is the outcome of my own efforts and that it has not been
submitted to any other university or institute for the award of any other degree of
certificate.

Date: 15-04-2025 Name: Amruth Vijay Acharya

Place: Bangalore University Register

Number: U03LZ22C0082

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GUIDE CERTIFICATE

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 ACKNOWLEDGEMENT

I am very thankful to my supervisor Mrs Greeshma Prakash for providing me with this
opportunity. This internship has helped me enhance my professional skills, practice skill and
knowledge.

I started this internship as a complete beginner and at time the supervisor and members really
helped me a lot. I am thankful to Greeshma Prakash for your kind support and fo always
guiding me through the internship journey.

I also want to thank my college – St. Claret College for giving me this amazing opportunity to
take this internship. Special thanks to the Asst. Professor Ms Harmeet Matharu , who had
supported and encouraged me to work on this internship. Now I am ready with academics and
practical learning to shape my career for the future.

Thank You

INDEX

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[Link] TOPICS PAGE NO.
1. Executive Summary
2. Chapter 1:
3. Chapter 2:
4. Chapter 3:
7. Annexures

EXECUTIVE SUMMARY

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▪ [Link] is an undergraduate programme under NEP scheme. Through this course connect the
class room learning to real world environment, an individual can learn practical, professional
and the technical skills associated with many of the procedures of financial analysis and
accounting standards.

▪ In the Bangalore university [Link] programme, we are having a subject internship in which
we have to work hands om training under a company for a period of 4-6 weeks.

▪ As a part of academic, I did my internship at AMMA’N’ GOLD & DIAMONDS LLP for 24
days (90 hours). In this period, I have learnt how to manage Sales , Accounts and Bills.

▪ This projects is about my internship and detail information about the task which had been
undertaken by me during this internship period.

CHAPTER - 1

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 INTRODUCTION & COMPANY PROFILE

Meaning

An internship is a period of work experience offered by an organization for a limited period of

time. Internships are typically undertaken by students or recent graduates who wish to gain
relevant skills and experience in a particular field. They serve as a bridge between academic
learning and the professional world, offering interns the opportunity to apply theoretical
knowledge in real-world settings.

Definition

According to the Oxford Dictionary, an internship is “a period of time during which a student or
new graduate gets practical experience in a job, for example during the summer holiday.”

The Cambridge Dictionary defines it as “a period of time spent doing a job as part of becoming
qualified to do it.”

Focus of an Internship

The focus of an internship can vary depending on the field of work and the organization. However,
general areas of focus include:

1. Skill Development: Providing hands-on experience and helping interns develop practical
and technical skills.
2. Industry Exposure: Introducing interns to industry standards, tools, and workplace
culture.
3. Professional Networking: Giving interns opportunities to build connections and gain
mentors.

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 4. Career Exploration: Helping interns understand their career interests and options through
real work experiences.
5. Academic Application: Allowing students to apply theoretical knowledge gained from
academic courses to real-life situations.

Objectives of an Internship

The primary objectives of an internship include:

1. Enhancing Employability- Internships provide practical experience that enhances a

candidate’s employability. Employers often prefer candidates who have prior work experience,
even if unpaid.

2. Skill Acquisition- Interns gain new technical, interpersonal, and organizational skills,
improving their overall competence in their chosen field.
3. Professional Development- Internships teach time management, accountability, and
communication skills, which are essential in any workplace.

4. Career Clarification- Interns can confirm their interest in a particular career path or discover
areas where they may not wish to continue.

5. Academic Integration- Internships allow students to link their academic studies with
professional practice, often contributing to better academic performance.

[Link] and Ethical Understanding- Internships expose students to workplace diversity,

ethics, and organizational behavior, helping them understand real-world dynamics.

Scope of an Internship

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Internships are applicable across various industries and educational backgrounds. Their scope
includes:

1. Industry Versatility

• Available in fields such as business, engineering, healthcare, media, arts, information

technology, education, and more.
• Some industries require internships as a mandatory part of licensure (e.g., medicine, law,
teaching).

2. Duration and Structure

• Can range from a few weeks to several months.

• May be full-time or part-time, paid or unpaid, depending on the employer and legal
guidelines.
3. Global Reach

• Many students undertake international internships to gain cross-cultural and global

experience.

4. Academic Credit

• Universities often integrate internships into curriculum as credit-bearing components,

including project work, presentations, and reports.

5. Modes of Internship

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 • In-office Internships: Traditional, in-person internships.
• Remote Internships: Online internships that offer flexibility and global opportunities.
• Virtual Simulations: Platforms offering simulated internship tasks for skill-building.

Limitations of Internships

Despite their many benefits, internships also have certain limitations:

1. Unpaid Nature- Many internships, especially in competitive fields, are unpaid. This may
discourage economically disadvantaged students from participating.

2. Quality and Structure Variability- Some internships lack clear objectives or mentorship,
reducing the learning experience to menial tasks.

3. Exploitation Risk- There is a risk that some employers may misuse interns as cheap labor
without offering real learning experiences.

4. Limited Role Responsibility- Interns may not be given substantial responsibilities,

limiting their ability to fully experience professional challenges.

5. Short-Term Duration- The short period may not allow interns to be fully involved in
projects or to see the long-term impact of their work.
6. Mismatch with Academic Goals- Sometimes, the internship role may not align with the
intern’s academic background or future career goals.

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OVERVIEW ON SALES, ACCOUNTS & BILLS

Sales, Accounts, and Billing are three of the most crucial pillars in any business organization. They
ensure a continuous cycle of revenue generation, financial recording, and cash flow management.
During my internship, I had the opportunity to observe and participate in the operations of these
interconnected departments. This section provides an overview of each function and how they
collectively contribute to the smooth running of a business.

1. Sales

Meaning:
Sales refer to the process of selling goods or services in exchange for money. It involves
identifying customer needs, offering suitable products or services, and finalizing transactions that
generate revenue for the business.

Definition: Sales can be defined as:

“The exchange of a product or service for payment, usually as part of a business

transaction.”

Role and Importance

The Sales Department is responsible for driving the revenue of a company. It focuses on
promoting products or services to customers, understanding market needs, negotiating deals, and
closing sales. This department serves as the frontline of the business, directly interacting with
clients to convert potential interest into business transactions.

Key Activities • Lead Generation: Identifying prospective customers through

various channels.

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 • Client Communication: Contacting clients, responding to inquiries, and providing
information.
• Quotations and Proposals: Preparing price quotations, product details, and service
offerings.
• Negotiation and Closing: Engaging in discussions on pricing, delivery terms, and finalizing
deals.
• Sales Reporting: Tracking daily, weekly, and monthly sales data for performance
evaluation.

2. Accounts Meaning:

Accounts in a business context refer to the systematic process of recording, classifying,

summarizing, and analyzing financial transactions. It ensures accurate financial reporting and
compliance with legal standards.

Definition: Accounts can be defined as: “A record or statement of financial expenditure

and receipts relating to a particular period or purpose.”

Role and Importance

The Accounts Department manages the financial transactions of the organization. It ensures that all
monetary inflows and outflows are recorded accurately and reported in compliance with legal and
regulatory standards. It plays a critical role in budgeting, financial planning, taxation, and
maintaining the overall financial health of the company.

Key Activities

• Transaction Recording: Logging all incoming and outgoing payments.

• Ledger Maintenance: Keeping track of accounts payable and receivable.

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 • Financial Statements: Assisting in the preparation of income statements, balance sheets,
and cash flow reports.
• Reconciliation: Matching invoices with payments, identifying discrepancies, and resolving
them.
• Tax Compliance: Applying applicable taxes (GST, VAT) and ensuring timely tax filings.

3. Billing

Meaning:

A bill is a written statement of charges for goods or services provided. It is issued by a seller to the
buyer as a request for payment and serves as proof of a transaction.

Definition: A bill can be defined as:

“A document that outlines the cost of goods or services provided, detailing the
quantity, price, taxes, and total amount payable.”

Role and Importance

The Billing Department is responsible for creating and issuing invoices to clients based on sales
completed. This is a critical link between the sales and accounts departments, ensuring that
revenue is officially recorded and payments are collected in a timely manner. A well-organized
billing system ensures better cash flow, reduces disputes, and maintains a professional relationship
with clients.

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Key Activities

• Invoice Generation: Creating invoices with product/service details, quantities, rates, taxes,
and total amounts.
• Verification: Checking invoices against purchase orders and delivery notes for accuracy.
• Dispatch and Tracking: Sending invoices to clients and tracking payment status.
• Payment Follow-Up: Coordinating with clients to ensure timely payments and addressing
billing-related queries.
• Record Keeping: Maintaining an archive of all bills for audit and reference purposes.

COMPANY PROFILE

OVERVIEW

The Indian jewelry industry is a vital part of the country’s economy and cultural heritage. It
is among the largest in the world, with gold and gemstones playing an important role in
traditional, religious, and modern lifestyles. In recent years, the industry has evolved to
meet changing consumer preferences, blending traditional craftsmanship with modern
aesthetics, technology, and online marketing.

In particular, there is growing demand for customized jewelry, spiritually significant

gemstones, and services such as astrology and Vastu consultation. Customers today not
only buy jewelry for adornment but also seek items that offer spiritual benefits and align
with their zodiac signs or energy fields. This trend has contributed to the emergence of
integrated businesses like AMMA'N Gold & Diamond LLP, which combine luxury
jewelry with holistic spiritual services.

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The industry is also undergoing rapid digital transformation. Social media, online
marketplaces, and virtual consultations have become key tools in customer engagement and
brand building. This shift has enabled even traditional businesses to expand their reach and
personalize the customer experience.

SERVICES OFFERED BY AMMA'N GOLD & DIAMOND LLP

1. Custom Gold & Silver Jewelry:

• Tailor-made rings, pendants, earrings, and other jewelry crafted in gold and silver based
on customer preference.

2. Gemstone Consultation & Sales:

• Expert guidance on selecting gemstones like emerald, ruby, blue sapphire, etc., based
on astrological charts and personal requirements.
• Certified and high-quality gemstone sales.

3. Astrology Consultation:
• Professional astrologers provide horoscope reading, planetary analysis, and personalized
advice for life improvement.

4. Vastu Consultation:
• Vastu experts offer online and offline consultations for home, office, or commercial
spaces to enhance energy balance and well-being.

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5. Spiritual Products:
• Supply of yantras, rudraksha beads, energised rings, and other items that support
spiritual and mental well-being.

TEAM AND EXPERTISE:

AMMA'N Gold & Diamond LLP is supported by a highly skilled and experienced team that
brings together expertise from multiple domains including jewelry design, gemology,
astrology, and Vastu consultation. The team consists of professional artisans, certified gem
experts, astrologers, digital marketers, and customer service personnel who work together
to deliver quality products and personalized spiritual services.

The artisans specialize in crafting custom gold and silver jewelry, paying attention to both
traditional and modern designs. The gemstone experts help customers choose suitable
stones based on astrological recommendations, ensuring authenticity and effectiveness. In
addition, the in-house astrologers and Vastu consultants are well-trained and experienced in
guiding clients on life improvements through cosmic alignment and space energy
balancing.

The marketing and customer support team plays a crucial role in managing the company’s
online presence and interacting with clients across platforms like Instagram and Facebook.
Their combined effort ensures that each customer receives timely guidance, genuine
products, and a satisfactory buying experience—both online and offline.
Through coordination, professionalism, and commitment to quality, the team at AMMA'N
Gold & Diamond LLP ensures that every service delivered reflects trust, tradition, and
transformation.

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COMMITMENT TO QUALITY:

AMMA'N Gold & Diamond LLP is dedicated to delivering high-quality products and
services. Every piece of jewelry and gemstone is carefully selected and crafted to meet high
standards of authenticity, design, and spiritual value. The firm follows ethical practices and
ensures customer satisfaction through genuine consultation, certified products, and reliable
after-sales support.

PROFILE OF THE FIRM

Name of the firm: AMMA'N Gold & Diamond LLP

Legal status of business: LLP CORPORATION

Owners: Prakash G Achari, Greeshma Prakash

Address: S.V Complex Basement, S.M Main Road,

Ayyappa Nagar, Jallahali West, Near Sree
Ayyappa Temple, Bangalore- 560015

Firm’s GSTIN: 29ABFFA9231M1Z1

Phone number: 08048060343,9744444024, 9744444516

Email: acharyagprakash@[Link]

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 Service offered: 1. Custom Gold & Silver Jewelry
2. Gemstone Consultation & Sales
3. Astrology Consultation
4. Vastu Consultation
5. Spiritual Products (Yantras, Rudraksha
Beads, Energized Rings, etc.)
6. Social Media and Digital Presence
Management

BACKGROUND OF THE FIRM

ABOUT US AMMA'N" GOLD & DIAMOND LLP is a new venture of AMMAN

JEWELLERY a best natural genuine 100% certified gemstone (Birth stone, Lucky Stone,
Rashi stone, Navratna stone, Precious & Semi precious gemstone, Natural Rudrakasham).
We are pioneers in the field of Astrology Consultation & Gemstone Recommendation. We
started our Journey from kayamkulam , Kerala in 1966, The founder of Amman Jewellery
is Shree. Gopinathan Achari , He was one of the expert Vedic Astrologer & Gemologist,
With the blessing of our guru ji Shree Gopinathan Achari , His Five Son's All are famous
well known Vedic Astrologers & Gemologist (GIA) award winner. (Shree Acharya G Vijay,
Shree Acharya, G Prakash, Shree Acharya G Santhosh, Shree Acharya G Manikuttan, Shree
Acharya G Unni kannann). Who have established AMMAN JEWELLLERY Branches
across the world in 1996 Bahrain AMMAN JEWELLERY (Our Head quarters), In 2011 Sri
Lanka AMMAN JEWELLERY, In 2012 East Africa AMMAN GENERAL TRADING , In
2016 Bangalore AMMA'N' GOLD & DIAMOND LLP , In 2017 Kerala ACHARYA
AMMAN GEMS & PEARL. Our all branches are inaugurated by Mrs. Shantamma (wife of
shree Gopinathan Achari) We are famous for Horoscope Analysation , Prediction, &
Remedies, AMMA'N" GOLD & DIAMOND LLP provides 100% natural, high quality,

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certified gemstone with endless variety fine and extra- ordinary astrological power We have
the High Quality Gemstone like 'Natural Bahrain Pearl, Srilankan Blue Sapphire, Srilankan
Yellow Sapphire, Burma Ruby, Columbian Emerald. We have got the license trading &
mining gems in East Africa. We have more than 10,000 above satisfied customer's in India
and Abroad.
Our Vision:- "REACH TO EVERY COMMON MAN, EDUCATE HAPPY LIFE. Our
Mission:- TO BE ONE OF THE WORLD BEST QUALITY & TRUSTED BRAND IN
GEMSTONE TRADERS.

SWOT ANALYSIS

Strengths:

1. Expertise in Custom Jewelry and Spiritual Products: AMMA'N Gold & Diamond
LLP specializes in custom gold and silver jewelry, along with gemstone consultations,
astrology, and Vastu services, offering unique products that blend traditional and
spiritual elements.
2. Established Customer Trust: The firm has built a strong reputation for delivering
highquality, authentic jewelry and personalized services, fostering trust among
customers.
3. Comprehensive Service Portfolio: AMMA'N offers a wide range of services,
including gemstone sales, Vastu consultations, astrology advice, and spiritual products,
which helps to cater to diverse customer needs.
4. Strong Online Presence: Active engagement on social media platforms (Instagram,
Facebook) enhances brand visibility and facilitates customer interaction.

Weaknesses:

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 1. Limited Physical Presence: While the firm has a strong online presence, its physical
presence is restricted to Bangalore, limiting its reach in other geographic areas.
2. Dependency on Local Markets: Being heavily focused on local markets could limit
growth opportunities outside the region, as there is less brand recognition in other
areas.
3. Niche Market: Offering products related to astrology and Vastu could appeal to a
limited audience, reducing potential customer reach compared to more generic jewelry
businesses.

Opportunities:

1. Expanding Online Market: With the increasing popularity of e-commerce, AMMA'N

can expand its reach by enhancing its online sales platform and offering
nationwide delivery, attracting more customers.

2. Collaborations with Spiritual Communities: Partnering with spiritual institutions,

temples, or other organizations could open new channels for marketing and customer
acquisition.
3. Growth in Spiritual Product Demand: As interest in astrology and spiritual well-
being increases, there is an opportunity to expand their product line, focusing on
spiritual and healing products.
4. Targeting International Markets: AMMA'N can explore exporting its products,
especially gemstones and spiritual jewelry, to international markets where there is a
demand for such items.

Threats:

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1. Competition from Larger Jewelers: Bigger, well-established jewelry brands with
larger marketing budgets could pose a challenge to AMMA'N in attracting new
customers.
2. Economic Instability: Economic downturns can affect the discretionary spending of
customers on luxury items like custom jewelry and spiritual products, leading to
potential declines in sales.
3. Changing Consumer Preferences: Shifts in consumer preferences, such as a move
towards fast fashion or cheaper alternatives, could impact demand for high-quality,
handcrafted jewelry and spiritual items.

CHAPTER – 2

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 WORK EXPERIENCE

SALES ASSISTANT – AMMA’N GOLD & DIAMONDS LLP

Duration- 25 days ( 90 hours )

Assisted in daily retail operations, providing excellent customer service in a

highend jewelry store. Supported sales staff by helping customers select
products, maintaining showroom displays, and handling product knowledge
inquiries. Gained hands-on experience with point-of-sale systems, inventory
management, and basic sales techniques. Contributed to achieving monthly sales
targets and ensuring a polished, welcoming store environment.

DAY 1 – 5/03/2025 - (2 hrs)

OBSERVATIONS: The first day of internship started by knowing about the

background of the company, the products and services provided by them and the
company structure.

LEARNINGS: I learned that Amma’n gold and diamonds blends traditional and
modern gold jewellery designs, offering personalized pieces through casting
services and using innovative techniques like light stamping. Understanding their
focus on customer satisfaction and cultural craftsmanship helped me see how
brand identity and product variety attract a loyal customer base. Their history
goes as back as 1997 where they started their 1 st outlet ever in a small town in
kerala

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( kayamkulam ) . After 5 years of experience the owners inaugurated their 1 st
international outlet in Manama, Bahrain.

DAY 2 – 6/03/2025 - (3 hrs)

OBSERVATIONS: Gathering information about the products and services

provided by AMMA’N GOLD & DIAMONDS

LEARNINGS: After speaking with the supervisor & staff AMMA'N' GOLD &
DIAMOND
LLP, located in Bangalore, India, specializes in astrological gemstones and personalized
astrology consultations. Established in August 2016, the company offers a diverse range of
products and services designed to align with individual astrological needs.

Products:

• Certified Gemstones: They provide authentic gemstones, including Ruby, Emerald,

Sapphire, Pearl, Diamond, and more, each believed to offer specific astrological
benefits.

• Astrological Jewellery: Their collection features rings, pendants, and bracelets set with
gemstones like Blue Sapphire, Diamond, Ruby, Red Coral and Yellow Sapphire ,
crafted to harness cosmic energies.

• Silver Pendants: They offer 92.5% sterling silver pendants, including designs of Hindu
deities like Goddess Lakshmi and Lord Ayyappa, catering to spiritual and astrological
preferences.

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Services:

• Astrology Consultations: Under the guidance of Dr. Acharya G. Prakash, a Kerala

Vedic astrologer with over 30 years of experience, the company provides personalized
astrology consultations to assist clients in making informed decisions in areas such as
career, marriage, and finance.

• Gemstone Recommendations: They offer expert advice on selecting gemstones that

align with clients' birth charts and individual needs, aiming to enhance well-being and
prosperity.

DAY 3 – 7/03/2025 - (3 hrs)

OBSERVATIONS: Assistance to staff in writing bills and recording in system. ( Excel ).

During my internship at AMMA’N G&D. I began providing staff member an assist for billing,
which includes both hand written and digital entry. I observed how crucial product details such
as weight, purity, design, and HUID/ID were meticulously recorded in invoices to ensure
accuracy. Additionally, I gained an understanding of how GST calculations, making charges,
and discounts were applied in jewellery billing, which helped me appreciate the financial
aspects of retail operations. I observed how crucial product details such as weight, purity,
design, and HUID/ID were meticulously recorded in invoices to ensure accuracy. Additionally,
I gained an understanding of how GST calculations, making charges, and discounts were
applied in jewellery billing, which helped me appreciate the financial aspects of retail
operations.

LEARNINGS: On day of 7th March, internship at Amma’n Gold and Diamonds, I began
by familiarizing myself with the company’s background, product offerings, and
organizational structure. I learned that the brand masterfully blends traditional and
contemporary jewellery designs, offering personalized pieces through casting services and
innovative techniques like light stamping. Their commitment to customer satisfaction and

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 cultural craftsmanship has built a loyal clientele since their inception in 1997 in
Kayamkulam, Kerala, later expanding internationally to Manama, Bahrain.

As I assisted the staff with billing and system recording, I gained hands-on experience in
writing detailed invoices, ensuring accurate entries of product descriptions, weight, purity
(such as 22KT or 18KT), HUID (Hallmark Unique ID), and applicable taxes like GST. I
observed that while handwritten bills were still used for customer interaction, all transactions
were systematically recorded in Excel for inventory management and sales tracking. I learned
essential Excel functions, such as SUMIF and VLOOKUP, to automate calculations for totals,
discounts, and taxes, reducing manual errors. Additionally, I helped maintain daily sales
reports and customer purchase histories, recognizing the importance of precision in data entry
to avoid discrepancies between physical stock and digital records.

One key takeaway was the significance of compliance in jewellery billing—ensuring HUID
and GST details were correctly documented to meet legal standards. I also noticed
challenges, such as occasional manual entry errors and delays in updating digital records,
which led me to suggest a dual-verification system where one staff member prepares the
bill while another cross-checks the Excel entry. To further streamline the process, I
recommended using standardized drop-down menus in Excel for product names and
exploring billing software like Tally for automated tax calculations, while retaining Excel
for backup and analysis.

DAY 4 – 8/03/2025 - (5 hrs)

OBSERVATIONS: Recording Bills & Handling customer , store keeping. All the bills are
hand written and are later recorded in system, I engaged with certain customers on my day of
internship and explained product features, pricing and discounts. Store keeping is important
for a outlet which consists mostly of jewellry items. This helps in maintain proper decorum
around the shop.

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LEARNINGS: Through hands-on experience, I gained valuable insights across three
crucial aspects of jewellery retail operations. In billing and Excel management, I learned that
absolute accuracy is non-negotiable - even minor errors in entering details like HUID could
lead to legal complications and erode customer trust. I mastered practical Excel skills, using
formulas like SUMIF and VLOOKUP to automate calculations and streamline sales tracking,
while recognizing that implementing barcoding or QR systems could further enhance
efficiency and reduce manual errors.
When it came to customer service, I discovered the power of active listening and clear
communication, particularly when explaining complex concepts like making charges. I
observed fascinating generational differences in customer preferences - while traditional
clients appreciated detailed explanations about craftsmanship, younger buyers valued quick
digital transactions. Most importantly, I learned that handling complaints with patience and
offering fair solutions was key to maintaining long-term customer relationships.

For inventory and store maintenance, I saw how daily Excel updates were essential for
preventing audit discrepancies. The importance of proper tagging and organized storage
became evident as it significantly reduced retrieval time. Based on my observations, I
proposed implementing a checklist system for vault operations to prevent item misplacement,
demonstrating how simple procedural improvements could enhance security and efficiency in
store management.

DAY 5 – 10/03/2025 – (3 hrs)

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OBSERVATIONS: Helped customers and interaction, During my internship at the jewelry
store, I observed that successful customer interactions relied heavily on personalized attention
and product knowledge. Staff members skillfully adapted their approach based on customer
profiles - explaining hallmark certifications and purity details to traditional buyers while
emphasizing contemporary designs and digital payment options to younger clients. I noticed
that the most effective sales associates practiced active listening, patiently addressing concerns
about pricing or craftsmanship, which often converted hesitant shoppers into confident buyers.

LEARNINGS: Through direct customer engagement, I learned that trust is built through
transparency - clearly explaining making charges, return policies, and gold rate fluctuations
prevented post-purchase dissatisfaction. Handling complaints became an opportunity to
strengthen relationships when resolved with prompt exchanges or thoughtful discounts. Most
importantly, I realized that in luxury retail, technical knowledge about jewelry must be
balanced with emotional intelligence to understand unspoken customer preferences, making
each interaction feel exclusive rather than transactional. These experiences highlighted how
customer service excellence directly impacts brand loyalty in the jewelry business. Through
direct customer interactions, I gained valuable insights into relationship-building in jewelry
retail. I learned that product knowledge alone isn't enough - successful engagement requires
reading subtle cues like body language and tone to tailor the sales approach. Elderly customers
often valued detailed explanations about hallmarking traditions, while millennials responded
better to quick comparisons of design versatility and resale value.

DAY 6 – 11/03/2025 – (2 hrs)

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OBSERVATIONS: Managing store, I observed that effective store management relies on
meticulous organization, attentive customer service, and streamlined operational processes.
The showroom maintained a well-structured layout, with jewelry pieces displayed in secure,
well-lit cases categorized by collection (bridal, daily wear, diamonds).

LEARNINGS: I learned that maintaining a jewelry store requires both precision and
adaptability. Implementing a more robust tagging system and conducting real-time inventory
updates could significantly reduce errors. Additionally, I recognized how store ambiance and
product presentation directly impact customer experience. Well-trained staff who could
effortlessly locate items and provide knowledgeable assistance enhanced both sales and
customer satisfaction. The experience taught me that successful store management combines
systematic organization with the flexibility to address day-to-day challenges while maintaining
the highest standards of security and service.

DAY 7 – 12/03/2025 – (3 hrs)

OBSERVATIONS: Inventory checkup is a crucial for all types of store, to keep a maintain
record of all the inventory. items were systematically organized and securely stored, with anti-
theft measures in place. Each piece was carefully inspected for accuracy, condition, and proper
documentation, including serial numbers and valuations. Discrepancies were minimal, and
slow-moving stock was identified for potential promotional strategies. The overall process
ensured inventory integrity and efficient tracking.

LEARNINGS: Inventory checkup is a crucial for all types of store, to keep a maintain
record of all the inventory. items were systematically organized and securely stored, with anti-
theft measures in place. Each piece was carefully inspected for accuracy, condition, and proper
documentation, including serial numbers and valuations. Discrepancies were minimal, and

28
slow-moving stock was identified for potential promotional strategies. The overall process
ensured inventory integrity and efficient tracking.

DAY 8 – 14/03/2025 – (3 hrs )

OBSERVATIONS: Handling customers and greet customers warmly and observe senior
staff to learn sales techniques. Assist by fetching items, maintaining displays, and providing
basic product details under supervision. Practice active listening and polite communication.
Always alert a supervisor for complex inquiries or transactions. Prioritize discretion, security
awareness, and a helpful attitude.

LEARNINGS: Through these observations, I learned several valuable lessons about

jewellery retail customer service. First, product knowledge is crucial—understanding karat
measurements, making charges, and current gold rates builds customer confidence. Second,
emotional intelligence matters greatly when handling special occasions like weddings or
anniversaries; customers appreciate when staff recognize the sentimental value of their
purchase. I also learned that handling objections requires diplomacy—when customers
questioned prices, the most effective staff members would calmly break down costs rather
than becoming defensive. Perhaps most importantly, I realized that trust is the foundation of
jewellery sales, which is built through transparency about product quality, clear
communication of return policies, and consistent after-sales service. These experiences taught
me that successful jewellery retailing depends as much on relationship-building as it does on
the products themselves.

DAY 9 – 15/03/2025 – (3 hrs)

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OBSERVATIONS: Book entry and ensure accurate recording of all transactions, including
sales, purchases, and returns, with detailed descriptions (metal type, gemstone details, weight,
and serial numbers). Double-check entries against physical stock and invoices. Maintain
organized digital/physical logs for audits. Verify pricing, discounts, and taxes to prevent
discrepancies. Update records in real-time.

LEARNINGS: Through this process, I learned the critical importance of accuracy in

bookkeeping, as even minor errors in weight or purity could lead to significant financial
discrepancies. I became proficient in using formulas for automatic calculations and understood
how organized record-keeping facilitates smooth audits and inventory management. The
experience highlighted how maintaining clear, consistent entries not only ensures regulatory
compliance but also builds customer trust when verifying transaction histories or addressing
queries. Implementing double-check protocols and regular reconciliation between physical and
digital records emerged as key strategies to minimize errors and maintain operational
efficiency in the jewellery business.

DAY 10 – 17/03/2025 – (2 hrs)

OBSERVATIONS: assistance to staff / helping staff to reduce work by organizing

inventory, tagging items, and preparing documentation. Assist in customer inquiries under
guidance, handle basic transactions, and maintain tidy displays. Help with stock checks, data
entry, and packaging orders. Proactively offer help to streamline tasks while learning protocols
to enhance efficiency.

LEARNINGS: This internship deepened my understanding of jewelry valuation, inventory

systems, and CRM tools while refining my interpersonal skills. Practical exposure to sales,
stock reconciliation, and loss prevention highlighted the importance of accuracy and

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teamwork. The experience also underscored how patience, product expertise, and proactive
assistance contribute to operational efficiency and customer satisfaction.

DAY 11 – 18/03/2025 – (3 hrs)

OBSERVATIONS: When preparing bills in a jewelry store, it is essential to meticulously

verify item details—including description, weight, and price—against inventory records to
ensure accuracy. Taxes, discounts, and promotions must be applied precisely as authorized,
while payment modes (cash/card/UPI) should be cross-checked before generating receipts.
Maintaining organized documentation with clear invoice numbers facilitates smooth tracking,
and supervisor approval must always be obtained for high-value transactions to maintain
accountability and security.

LEARNINGS: I learned the critical importance of precision in billing, as even minor

mistakes could impact customer trust and legal compliance. I became proficient in using Excel
formulas like SUMIF and VLOOKUP to automate calculations, reducing human error and
improving efficiency. Additionally, I recognized the value of integrating barcode or QR code
systems to streamline billing and minimize manual entries. The process also highlighted the
need for clear communication with customers, particularly when explaining making charges,
taxes, and discounts. Overall, I gained a deeper appreciation for how accurate billing practices
contribute to operational efficiency, customer satisfaction, and regulatory adherence in the

jewelry business.

DAY 12 19/10/2025 (3 hrs)

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OBSERVATIONS: Inventory checkup is a crucial for all types of store, to keep a maintain
record of all the inventory. items were systematically organized and securely stored, with anti-
theft measures in place. Each piece was carefully inspected for accuracy, condition, and proper
documentation, including serial numbers and valuations. Discrepancies were minimal, and
slow-moving stock was identified for potential promotional strategies. The overall process
ensured inventory integrity and efficient tracking.

LEARNINGS: Inventory checkup is a crucial for all types of store, to keep a maintain
record of all the inventory. items were systematically organized and securely stored, with anti-
theft measures in place. Each piece was carefully inspected for accuracy, condition, and proper
documentation, including serial numbers and valuations. Discrepancies were minimal, and
slow-moving stock was identified for potential promotional strategies. The overall process
ensured inventory integrity and efficient tracking.

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 – –

DAY 13 – 21/03/2025 – (3 hrs)

OBSERVATIONS:customer interaction & sales As an intern, focus on

greeting customers warmly and observing their preferences to provide
personalized assistance. Learn to explain product features (like metal purity,
gemstone quality) clearly while maintaining honesty. Shadow senior staff to
understand negotiation techniques and closing sales. Always prioritize building
trust - suggest alternatives politely and follow store policies on
payments/returns. Document customer preferences for future reference to
enhance service.

LEARNINGS: Through hands-on experience, I mastered consultative

selling by actively listening to customer needs and providing personalized
recommendations. I developed strong product expertise, learning to
differentiate between metal purities (like 18K vs. 22K) and gemstone qualities
(clarity, cut), while advising on proper jewelry care. Building trust became
second nature—through transparent pricing, certification explanations, and
emphasizing after-sales support. I observed effective sales techniques, from
subtle upselling (pairing complementary pieces) to graceful deal-closing
strategies. Additionally, I refined my ability to handle objections
professionally, offering budget-friendly or style-alternative solutions without
compromising service quality.

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 – –

DAY 14 – 22/03/2025 – (5 hrs)

OBSERVATIONS: brochure creation assistance As an intern, I contributed

to designing the store’s brochure by compiling accurate product details (metal
types, gemstone grades, and pricing). I collaborated with senior staff to
highlight promotions, after-sales services, and the store’s unique selling points.
My role included proofreading content, suggesting customer-centric phrasing,
and ensuring visual consistency with the brand’s luxury image.

LEARNINGS: Through this experience, I gained valuable insights into the

art of crafting effective marketing materials for a jewelry business. I learned
how to translate technical product specifications into compelling customer-
facing descriptions that highlight quality and craftsmanship while maintaining
brand consistency. The process deepened my understanding of visual
storytelling - from selecting images that showcase jewelry details to using
layout techniques that create a sense of luxury. I developed skills in cross-
department collaboration, working with designers, photographers, and sales
teams to ensure accuracy and appeal. Most importantly, I discovered how
careful attention to every element - from font choices to legal disclaimers -
contributes to building customer trust and driving sales.

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 – –

DAY 15 – 24/03/2025 – (3 hrs)

OBSERVATIONS: deeper understanding on how jewelry works

LEARNINGS:

DAY 16 25/03/2025 (3 hrs)

OBSERVATIONS: assistance to staff

LEARNINGS: Through supporting the jewelry store team, I mastered

essential operational tasks like inventory tagging and display maintenance,
helping streamline daily workflows. I developed customer service skills by
handling initial inquiries and redirecting complex requests appropriately.
Hands-on experience with POS systems deepened my understanding of sales
documentation, while shadowing colleagues improved my teamwork and
communication during busy periods. Most importantly, I learned to
troubleshoot minor issues independently while recognizing when to escalate
matters—balancing initiative with professionalism. These experiences
highlighted how even small contributions can enhance overall store efficiency.

DAY 17 – 26/03/2025 – (3 hrs)

OBSERVATIONS: recording bills – Petty expenses

LEARNINGS:

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 – –

DAY 18 – 27/03/2025 – (3 hrs)

OBSERVATIONS: dealing with customers

LEARNINGS:

DAY 19 – 28/03/2025 – (3 hrs)

OBSERVATIONS: customer interaction

LEARNINGS:

DAY 20 29/03/2025 (6 hrs)

OBSERVATIONS: certification of gemstones

LEARNINGS:

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 – –

DAY 21 – 2/04/2025 – (6 hrs)

OBSERVATIONS: dealings with customers , recording sales

LEARNINGS:

DAY 22 – 3/04/2025 – (6 hrs)

OBSERVATIONS: managing store & inventory check

LEARNINGS:

DAY 23 – 4/04/2025 – (6 hrs)

OBSERVATIONS: customer interaction , assistance, bill entry

LEARNINGS:

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 –

DAY 24 5/04/2025 – ( 6 hrs)

OBSERVATIONS: creating Instagram posts and ads for the jewelry store revealed several
important insights. High-quality, close-up shots with excellent lighting performed best, as they
captured the sparkle of gemstones and intricate metalwork. Carousel posts showing multiple
angles and short videos of jewelry being worn significantly boosted engagement. I noticed
evening posts (6-9 PM) and weekends generated more interactions, aligning with peak user
activity. A strategic mix of niche hashtags like #ArtisanJewelry and broader ones like
#LuxuryFinds helped expand reach while maintaining relevance. Most importantly, targeted
ads with clear calls-to-action—especially for specific collections like engagement rings—
delivered stronger conversion rates compared to generic promotions.

LEARNINGS: Through helping create Instagram content, I learned that great jewelry posts
need both beautiful pictures and interesting stories. High-quality close-ups of pieces worked
best, especially when paired with captions about how they're made. I discovered that posting
in the evenings and using a mix of popular and specific hashtags helped more people see our
content. Videos and carousel posts showing jewelry from different angles got more likes and
shares than single images. For ads, clear calls-to-action like "Shop Now" performed better
than vague promotions. Checking Instagram's analytics regularly taught me what content our
audience liked most, so we could create more of it. Simple interactive features like polls made
followers more engaged. Most importantly, keeping a consistent style in all posts made our
brand look more professional and trustworthy.

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DAY 25 – 7/04/2025 – (2 hrs)

OBSERVATIONS:

LEARNINGS:

CHAPTER – 3

OBSERVATIONS & CONCLUSIONS

During my time assisting at Amma'n Gold & Diamonds LLP, I observed that providing support in
writing bills, recording transactions in the system, and managing book entries significantly
improved operational efficiency. Accurate billing and systematic data entry minimized errors,
ensuring smooth financial tracking. Additionally, assisting in inventory checkups helped maintain
optimal stock levels, reducing discrepancies and ensuring product availability. Customer
interactions were handled with professionalism, focusing on addressing queries, explaining
product details, and ensuring satisfaction, which enhanced the store’s reputation. Managing the
store required multitasking, from organizing displays to coordinating with staff, ensuring a
seamless workflow. Preparing bills and verifying payment details were done meticulously to avoid
discrepancies. Brochure creation assistance involved designing attractive promotional materials to
highlight new collections, aiding in marketing efforts. Dealing with customers involved active
listening, patience, and product knowledge, which built trust and encouraged repeat business.
Sales assistance included guiding customers through purchases, explaining offers, and closing
deals effectively, contributing to revenue growth. In store management, tasks included organizing
displays, coordinating with staff, and maintaining a welcoming retail environment, contributing to
operational efficiency. Brochure creation and promotional material design played a key role in
marketing new collections, attracting customer interest, and boosting sales. Additionally, sales

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assistance involved guiding customers through purchases, explaining discounts, and closing deals
effectively, directly impacting revenue growth.

1. Jewelry Retail Dynamics: Gained deep insights into customer purchasing

behavior in luxury goods, where emotional buying often outweighs logical
decisionmaking. Learned how trust-building, product authenticity, and aesthetic
presentation significantly influence sales.

2. Pricing & Valuation: Understood how gold and diamond pricing fluctuates based
on market rates, craftsmanship, and certification (e.g., GIA, IGI), requiring
constant price updates and customer transparency.

3. Inventory Sensitivity: Recognized that jewelry inventory requires high-security

handling, proper insurance, and meticulous record-keeping due to its high
monetary and sentimental value.

4. Billing & Documentation: Noted that even minor errors in billing (e.g., weight
discrepancies, making charges, GST calculations) could lead to customer disputes
or financial losses, emphasizing the need for double-checking and digital
verification.

5. Customer Service Nuances: Observed that repeat customers prefer personalized

service, such as remembering their preferences or informing them about new
collections, which strengthens loyalty.

6. Sales Techniques: Effective sales strategies included demonstrating jewelry under

proper lighting, explaining 4Cs of diamonds (Cut, Clarity, Color, Carat), and
offering customization options to enhance appeal.

7. Inventory Management: Physical stock checks were tedious; RFID tagging or

automated tracking could improve accuracy and theft prevention.

8. Patience & Composure: Dealing with indecisive or bargaining customers required

emotional intelligence and tactful negotiation.

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 9. Attention to Detail: Spotting hallmarking discrepancies or stone quality issues
prevented future returns or legal complications.

10. Team Coordination: Success depended on seamless collaboration between sales,

accounting, and security teams, especially during peak seasons or festivals.

Major learnings

Working at Amma’n Gold & Diamonds LLP provided invaluable insights into the intricacies of
jewelry retail operations. One of the most significant learnings was the importance of precision
in billing and documentation—even minor errors could lead to financial discrepancies,
reinforcing the need for meticulous attention to detail. Managing inventory efficiently taught me
the value of systematic stock tracking and proactive replenishment to avoid shortages or
overstocking. Interacting with customers enhanced my communication and problem-solving
skills, as understanding their preferences and addressing concerns effectively played a crucial role
in driving sales and fostering loyalty. Additionally, assisting in brochure creation and
promotions highlighted the impact of visual appeal and persuasive marketing in attracting
customers.

Another key takeaway was the significance of multitasking and adaptability in a fast-paced
retail environment—balancing administrative duties with customer service required strong time
management. The experience also deepened my understanding of sales techniques, such as
product knowledge, upselling, and building trust, which directly influenced purchasing decisions.
Most importantly, I learned that a seamless blend of operational efficiency and customer-
centric service is vital for business success. These learnings have not only strengthened my
professional skills but also underscored the importance of continuous improvement, teamwork,
and a proactive approach in the dynamic jewelry retail sector.

Conclusion

The assistance provided across these diverse functions significantly enhanced the store’s
operational workflow, customer satisfaction, and sales performance. By ensuring accuracy in
billing, efficient inventory control, and high-quality customer engagement, the business

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maintained a structured and professional retail environment. The experience underscored the
importance of multitasking, precision, and customer-centric service in the jewelry industry.
Moving forward, further improvements in digital record-keeping, advanced inventory tracking,
and personalized customer service could drive even greater efficiency and profitability for Amma'n
Gold & Diamonds LLP. Overall, this role highlighted the critical balance between administrative
diligence and customer relationship management in sustaining a successful jewelry retail business.

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