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Question Bank

The document is a question bank for the Essential of Digital Marketing course at SAL Institute of Diploma Studies for the academic year 2024-2025. It includes various questions categorized into five units covering topics such as digital marketing, SEO, website analytics, social media marketing, and digital promotions. Each question is assigned a mark value and corresponds to specific course outcomes.

Uploaded by

shubhamvj41
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Topics covered

  • P.O.E.M. Framework,
  • Email Marketing Benefits,
  • PPC vs SEO,
  • LinkedIn Campaign Manager,
  • Unique Visitors,
  • Email Marketing Role,
  • Skills for Digital Marketing,
  • Google Ads Campaigns,
  • Types of YouTube Ads,
  • SEO Ranking Factors
73 views3 pages

Question Bank

The document is a question bank for the Essential of Digital Marketing course at SAL Institute of Diploma Studies for the academic year 2024-2025. It includes various questions categorized into five units covering topics such as digital marketing, SEO, website analytics, social media marketing, and digital promotions. Each question is assigned a mark value and corresponds to specific course outcomes.

Uploaded by

shubhamvj41
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Topics covered

  • P.O.E.M. Framework,
  • Email Marketing Benefits,
  • PPC vs SEO,
  • LinkedIn Campaign Manager,
  • Unique Visitors,
  • Email Marketing Role,
  • Skills for Digital Marketing,
  • Google Ads Campaigns,
  • Types of YouTube Ads,
  • SEO Ranking Factors

SAL Institute of Diploma Studies

Department of Information Technology

Essential Of Digital Marketing(4341601)

Question Bank
Year: 2024-2025

Prepared By:
Sr. No. Questions Marks CO
Unit 1 INTRODUCTION TO DIGITAL MARKETING
1. What is Digital Marketing? Write the evaluation of digital 4 COa
marketing.(SIDS)
2. Explain P.O.E.M. Framework.(w-2023) 7 COa
3. Which are the skills required for digital marketing?(SIDS) 4 COa
4. Why Data Ethics and Privacy in Digital Marketing Are 3 COa
Important?(SIDS)
5. Differentiate between traditional marketing and digital 3 COa
marketing.(w-2023)

Unit 2 INTRODUCTION TO SEARCH ENGINE


OPTIMIZATION (SEO)
1. What is SEO? Write the need of SEO.(w-2023) 4 COb
2. Which are the two methods of SEO? Explain in detail.(SIDS) 7 COb
3. Define the optimization.(SIDS) 3 COb
4. Explain the Important Factors for SEO ranking.(w-2023) 3 COb
5. Write the Different ways to improve SEO rankings.(SIDS) 4 COb
6. Differentiate between ON-Page-Optimization and OFF-Page- 4 COb
Optimization.(w-2023)

Unit 3 WEBSITE ANALYTICS


1. Define the following terms: 4 COc
Web Log, Page tagging, Unique Visitor, Pages/visit,
Pageviews, Average Visit Duration, Bounce rate, New
Visits.(w-2023)
2. List the Types of web analytics Tools.(SIDS) 3 COc
3. Explain Single-touch attribution models in detail.(SIDS) 7 COc
4. Explain Multi-touch attribution models in detail.(SIDS) 7 COc

5. Define the terms: Long tracking code, Obfuscated tracking 3 COc


code, UTM codes.(SIDS)
6. Explain A/B testing in web analytics.(w-2023) 4 COc
Unit 4 SOCIAL MEDIA MARKETING
1. Write the Importance and benefits of Social Media 7 COd
Marketing.(SIDS)
2. List the types of Social Media Marketing.(SIDS) 4 COd
3. Explain different types of YouTube ads.(w-2023) 4 COd
4. Explain different types of LinkedIn ads.(w-2023) 4 COd
5. How hashtags can be used in Twitter marketing?(w-2023) 7 COd
6. What is a LinkedIn Campaign Manager?(SIDS) 7 COd

Unit 5 DIGITAL PROMOTIONS


1. Write the Types of Email marketing.(SIDS) 3 COe
2. What is role of email analytics?(SIDS) 4 COe
3. Differentiate between PPC and SEO.(w-2023) 3 COe
4. Explain the different types of google Ads Campaigns.(w- 7 COe
2023)
5. Describe the benefits of email marketing in digital 7 COe
marketing.(w-2023)

Lecturer Head of Dept.


SIDS, SAL Education SIDS, SAL Education

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