A MINOR PROJECT REPORT ON

A study on impact of covid 19 on tourism industry

Submitted in partial fulfilment of requirement of

Bachelors Of Business Administration

Jagannath International Management School

Kalkaji

BBA Semester 2
Batch 2021-2024
Submitted To: Submitted by:
Ms. Rekha Prasad Ashutosh Rai

Enrollment No.
02824501721

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 ACKNOWLEDGEMENT
Any accomplishment requires the effort of many people and this work is no
different. Racing against time and fast approaching deadlines, the fact that I was
able to complete this project on time would not have been possible without the
help and support of many people. I thank all of them whose patience and support
were very instrumental. I also thank them for making me learn the ethics and
culture of corporate world. The kind of value addition that I have done to my
existing knowledge base is exceptional and I will cherish all these moments
throughout my life. It gives me immense pleasure in mentioning the name of my
project guide Ms. REKHA PRASAD who’s helping hand led to the completion
of my project. I would also like to thank my family and friends for providing me
with monetary as well as non-monetary support, as and when required. Their trust
patience is now coming out in form of this. Last but not the least; I would like to
thank all of them who directly or indirectly helped me in completing this project
that will go a long way in my career, the project is really knowledgeable and
worth cherish

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 STUDENT UNDERTAKING
I, ASHUTOSH RAI, a student of commerce from JIMS, Kalkaji hereby declare that
I have completed MINOR PROJECT REPORT on “A Study on Impact of covid 19
on tourism industry” as a part of the course requirement. I further declare that the
information presented in this project is true and original to the best of my knowledge.

ASHUTOSH RAI

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 CERTIFICATE

This is to certify that the study conducted by ASHUTOSH RAI entitled: “A study
on impact of COVID 19 on tourism industry” being submitted in the partial
fulfilment of BBA 2021-2024, GURU GOBIND SINGH INDRAPRASTHA
UNIVERSITY, is faithful record of the Bonafede research work carried out by him
under my supervision and guidance. This minor project report is his original work
and has not been submitted to this or any other university/institution for the award
of any other degree or diploma

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Contents

Acknowledgement 2
Student undertaking 3
Certificate 4
Content 5
List of figures 6
Introduction 7

Literature review
11
Underpin data 12

Research and
Methodology 17-33
Discussion 34
Limitations 36
Conclusion 37

Recommendation 41
Bibliography 44

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LIST OF FIGURES PAGE NUMBER

FIGURE 1 16

FIGURE 2
31

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Introduction
The world tourism industry is facing the effect of the Covid-19
pandemic. Tourists’ travel risk and management perceptions are crucial
matter in their decision to travel destinations during the ongoing
uncertainty of Covid-19 epidemic. Tourists’ travel risk and
management perceptions can influence their psychological behavior for
travel to destinations Tourists can view their travel risk and
management issues differently due to the spread of the existing
pandemic. Tourists will avoid visiting destinations if they consider it
risky. Tourists’ travel risk and management are associated with tourism
destinations, which is multidimensional where the outcomes are
uncertain due to the impact of Covid-19. Therefore, it is difficult to
recognize the common risk and management dimensions for
developing a theoretical foundation based on the tourists’ risk and
management perceptions and incorporating their outcomes. However,
due to having a crucial concept of travel risk during the Covid-19
pandemic, this study has paid attention to explore and evaluate the
tourists travel risk and management perceptions associated with the
tourism attractions.
The Covid-19 pandemic has ruined all the previous narratives on
development. Lockdowns at the largest scale in human history have
imposed by governments around the world to control the spread of the
pandemic. The consequences of this pandemic could change many
aspects of human life and business including tourism management as
almost half of the global population adopted restrictions on movement
at an unprecedented scale. The Covid-19 is an infectious disease caused
by a new strain of coronavirus. Co stands for corona, Vi for a virus, and
D for the disease. This disease refers to as 2019 novel coronavirus or
2019-nCoV. The impact of the novel Covid-19 pandemic is expected
to have antagonistic results on the tourism sector, and the economy
worldwide. The economic estimations are foreseeing diminished
financial development and showing negative attitudes to residents from
countries most intensely affected by the Covid-19 pandemic. The
Covid-19 pandemic started at Wuhan in China in December 2019 and
other countries in February 2020. It has various effects and countries
around the world are looking for a sustainable development approach

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to mitigate its negative impact. The pandemic is calamitous for
recovering the economy of every country, nonexistent the travel
industry, and social angles including long-term health issues in those
affected by the infection and losses the friends and family. The effect
of Covid-19 has mental effects and it appears to be essential to identify
them appropriately and address these issues to directly control the
spread of infection.
Societal wellbeing or safety measures through lockdowns can control
the spreading of infections. However, when such safety measures are
excessively strict, they can have negative impacts on developing the
tourism industry, interruption of economic development, and increase
the unemployment rate. It is reported that the business world today is
directly or indirectly impacted by different external factors such as
financial, sociocultural, global, political, and technological. The
changes in these factors lead to a change in business performance in
industry in the region-specific or worldwide. The world is aware of the
Covid-19 pandemic and its social outcomes remain ambiguous.
Although China, the United States and other developed countries have
produced vaccines and started vaccination, most of the developing
countries are struggling for getting the vaccine for protection against
the outbreak of the Covid-19 epidemic. There is a lack of healthcare
safety and security in many countries regarding handling Covid-19
patients, lack of doctors, a lacuna of vaccine, and testing facility.
Covid-19 is a global phenomenon, and it may appear soon as an
established external factor in curricula on strategic management for
business performance and emerging tourism marketing.

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Other factors are mostly controllable by social frameworks, and
individuals. Pandemics are generally uncontrollable because they
appear suddenly everywhere. The travel and tourism sector are
particularly motivated by changes in external factors and given the idea
of political and financial systems. The travel industry involves various
sectors and contributes to these areas’ advancement and the global
value of tourism management. The effect of the Covid-19 pandemic on
the tourism destination, tourists’ behavior, and their preference is
irrespective of district or nationality. The earlier studies have confined
the connection between pandemic and tourism regarding risk. Few
studies analyzed the tourism restrictions on the spread of the Covid-19
pandemic and explained how destinations decided to react to a
pandemic. Travel and tourism are one of the largest industries all over
the world, however, despite this industry, the hospitality and tourism
industry is currently highly sensitive to significant shocks (e.g., Covid-
19 pandemic). It is crucial to investigate how the tourism industry will
recover from the effect of the Covid-19 pandemic.
The rapid transmission and high mortality rate of the Covid-19
pandemic led to the scientific community monitoring its spread of
infection. The pandemic encourages the continuation of social
quarantine and adverse financial effects. The clinicians and researchers
have expressed their concerns about the negative effects of the Covid-
19 epidemic on the health of people and behaviors. Recently a few
studies discussed Covid-19 from healthcare perspectives. Some studies
focus on the risk management of the Covid-19 pandemic. Some
researchers focus on the travel and tourism crisis while others proposed
the necessary procedures that prevent potential biosecurity threats
because of worldwide pandemic outbreaks. There is a study that
focused on the Covid-19 pandemic and its effect on Chinese residents’
lifestyle and travel, which leads to enlightening long-term patterns of
behavior and tourism destination. A few countries have made explicit
strides in suspending their visa on arrival strategy and initiating strict
travel bans to control the spread of the pandemic. Another research
study reported that the Covid-19 epidemic has carried economic
collapse to Singapore, Bali, Barcelona, Rome, and other counties that
were once tourists’ attractions. The effects of this outbreak on the travel
and tourism industry in the world have been extremely debated by
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industry practitioners, the tourism department of the government, and
the academic community.
Most of the countries all over the world are decided to close their
borders and postpone their airline’s services due to the Covid-19
pandemic. United Nations World Tourism Organization reported that
there is a global crisis in the tourism industry and Covid-19 is
responsible for a decline of international tourist arrivals that estimate
the losses of US$300–450 billion. This is surprisingly more terrible
than the effect of SARS in 2003. The Covid-19 pandemic has affected
many countries and the global tourism industry faces terrible situations
in which business has been closed, lives have been lost, and people are
on high alert for social safety. The earlier studies indicate that the
academic community timely provides research for everyone’s benefit
over the healthcare, sociologies, and hard science. Concerning this
research, the existing study aims to investigate the social impact of the
Covid-19 epidemic on tourism destination and tourists’ behaviors as
well as their preferences during this pandemic. This investigation
likewise explains how global travel and hospitality practices are
probably going to change because of the pandemic. This study depends
on the synthesis of early literature and sources of published news and
reports related to tourism management, marketing, healthcare, and
tourist behavior. Based on these, the study draws a conceptual model
for empirical assessment. For the post-Covid-19 and business recovery,
these insights will assist tourism operators, managers, marketers, and
industry practitioners tailor their tourism products and services.

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Literature review
Underpinning theory
This study uses the concept of pathogen-stress theory to evaluate the
travel risk and management perception due to the Covid-19 uncertainty
and determining human behaviors in societal issues. Some authors have
explored the influence of pathogen thereat in the context of Covid-19
epidemics. The personality traits are predicted by a parasite-stress
theory of human sociality that highlights the infection risks related to
the interaction with conspecifics. The travel risk and management
perception refer to the risk of human-to-human transmission. The
infection risks are connected to the openness of human contact. The
increased contact with many group members implies a higher risk of
human-to-human transmission. According to this theory, when people
develop in a parasite-infested environment, they become less open to
visitors, less curious, less exploratory and reduce their chance of
infection. This theory is not only emphasized cultural differences but
also cultural difference over space such as between different human
populations. Generalizing the concept of pathogen-stress theory, this
study explores the effect of Covid-19 epidemic and its impact on travel
risk and management perceptions.

WHAT IS PATHOGEN STRESS THEORY?

Parasite-stress theory, illustrated by researchers Corey Fincher and
randy thorn bill, is a theory of Human revolution proposing
that parasite and Diseases encountered by a species shape the
development of species' values and qualities. The differences in how
parasites and diseases stress people's development is what leads to
differences in their biological mate value and mate preferences, as
well as differences across culture Parasites causing diseases pose
potential ecological hazards and, subsequently Selection pressures can
alter psychological and social behaviours of humans, as well as have
an influence on their immune system.
Effect of Covid-19 pandemic

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Covid-19 is a new pandemic that first erupted in December 2019 in
China and spreads rapidly across the world through human-to-human
transmission. Most countries all over the world are instituting short-
term travel restrictions to stop the spread of infection which increase
the concern caused by the Covid-19 pandemic on the tourism industry
worldwide. Researchers must think about the previous disaster of the
2003 SARS outbreak and the 2004 tsunami in Sri Lanka for lessons on
how to manage the crisis from the disaster. Tourists prefer an inclusive
tourism package, safety and security when travelling to popular
destinations. They want to avoid risk and crowded tourism destinations,
and they may decide not to visit destinations if their destination
preferences diminished well-being after the outbreak. The covid-19
pandemic is already brought severe concerns to the world tourism
industry and niche market. United Nation reports that the recent
circumstance of the tourism sector is very worse due to the pandemic.
This crisis expanded in the world and Covid-19 pandemic easily
immobilize international tourists’ emotional stability. The impact of
Covid-19 epidemic is greatly affected tourists’ travel risk and
management perception. Researchers suggested the practitioners for
exploring the tourists’ travel behavior towards tourism destinations.
The discussion of existing literature evidence that there is no empirical
examination that focuses on the impact of Covid-19 pandemic on
tourists’ travel risk and management perception.

Tourists’ travel risk and management perception

Travel risk and management perception refer to the evaluation of a
situation concerning the risk to make travel decisions in destinations.
Travelers’ risk and management perception is a key component for
tourism destinations. Risk management refers to the practice of
recognizing potential risks of the travel and tourism industry due to the
current pandemic in analyzing, improvement and taking preventive
steps to reduce the risk. Many countries of the world started to recover
from the crisis of tourism events. Tourists’ travel arrangement should
be organized to minimize the risk and stress of tourists. For example,
tourists should purchase insurance when they booked trips to

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destinations. Researchers stated that the travel and tourism industry is
vulnerable against risk including crises events, epidemics, pandemics,
and other risks that challenges tourists’ safety. The previous studies
indicated that risk restricts travel is negatively affect tourism demand.
Other authors found that perceived risk negatively affects tourists’
destination perceptions.
Travel risk indicates the cancellation of flights due to the tourists’ travel
restrictions, travel risk and management perceptions. The travel
cancellation leads to tourists’ negative emotion, anxiety and
disappointment. In line with this, service delivery or service efficiency
is crucial to tourism initiative performance. Service failure could lead
to a negative impact on travel destinations. The previous studies
indicated that tourists’ travel risk and management perception may
negatively influence tourists’ decision making. Professional service
delivery and timely response could reduce tourists’ travel risk and
management perceptions. Studies identified that some restaurant
refused to provide service delivery to Chinese people. This racial
discrimination may lead to tourists’ having an increase in travel risk
and management perceptions towards destinations. Research study
stated that public health crisis can affect tourists’ dining behavior.
Thus, tourist should avoid eating in restaurants and order delivery to
minimize social interaction and avoid unnecessary contact with people
during the pandemic. Therefore, this study postulated that:
.
The travel behavior of people changes at the individual level due to the
Covid-19 pandemic in the globe. It is difficult to change the
transportation pattern in the public areas and crowded public transits in
the country. Articles reported that bike or ride-sharing services could
be alternative to more crowded transit options in the wake of Covid-19
pandemic. Social distance is important to avoid crowded areas, thus,
the availability of different transportation options within the country
can help tourists to decide to visit their desired tourism places. Another
study stated that the transportation network is vulnerable to disturbance
due to movement restrictions. Research work indicated that the use of
public transport signifies a higher risk of infection of Covid-19 in
Budapest. This study proposed the following hypothesis:
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The distribution channel refers to the traditional travel agencies to
online agents while purchasing tour packages, booking hotels and
buying ticket. Distribution channels are the intermediaries through
which a product and services pass to the end customers. Authors stated
that customer behavior has a significant link with purchase behavior,
destination choice, experience sharing, and information searches.
Information technology can easily reduce an individual’s travel risk
and management in person-to-person communication. For instance,
people can work at home without travelling to the office, involve with
distance learning, order products and services online, and performing
banking transaction virtually. People use technology for travel-related
purposes such as booking holidays, offering instant vendor feedback,
and comparing travel destinations, which lead to reducing travel risk
and management perceptions. Therefore, we proposed that:
.
Covid-19 spreads through human-to-human transmission, thus, it is
crucial to avoid overpopulated destinations. Overpopulated destination
refers to the neologism that indicates the overcrowded people on a
holiday destination. A collaborative work indicated that pathogen
threats make people alert and avoid overpopulated destination. This
tendency will initiate a mind shift in people travel behavior and reduce
the tourists’ travel risk and management perception in the avoidance of
overpopulated destination. It’s reported that social distancing can assist
to prevent infection of Covid-19 epidemics. According to several
studies tourism locations are plagued by overcrowded travelers, thus,
tourism operators can identify how the best way to manage tourist
flows to make sure safety, well-being and risk perception of visitors.
This study proposes that:

The Covid-19 pandemic has made people conscious of hygiene and

safety. People are concerned about their safety and hygienic need in
public transports, hotels and recreational sites. To reduce the symptom
of people of Covid-19 epidemics, face masks use can be helpful for the
hygiene and safety of people. Covid-19 pandemic have greatly affected
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the travel decision of tourists and their health safety and hygiene. It
implies that safety and hygiene can be a significant factor for the travel
risk and management perception of tourists. Because the risk mostly
belongs to safety and hygienic including health-related issues. The
potential tourists are generally like to seek destinations’ safety and
hygiene, cleanliness, established infrastructure, and high-quality
medical facilities during the Covid-19 pandemic. Thus, this study
postulated that:
Based on the existing theoretical and empirical assessment, this study
proposes a conceptual model.

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Covid 19 effect on world tourism industry

The coronavirus (COVID-19) pandemic has triggered an

unprecedented crisis in the tourism economy, given the immediate and
immense shock to the sector. Revised OECD estimates on the COVID-
19 impact point to 60% decline in international tourism in 2020. This
could rise to 80% if recovery is delayed until December. International
tourism within specific geographic-regions (e.g., in the European
Union) is expected to rebound first.
Domestic tourism, which accounts for around 75% of the tourism
economy in OECD countries, is expected to recover more quickly.
It offers the main chance for driving recovery, particularly in countries,
regions and cities where the sector supports many jobs and businesses.
The impact of the crisis is being felt throughout the entire tourism
ecosystem, and reopening and rebuilding destinations will require a
joined-up approach. Tourism businesses and workers are benefiting
from economy-wide stimulus packages, with many governments also
introducing tourism specific measures. Governments and industry are
focusing their efforts on:
 Lifting travel restrictions and working with businesses to access
liquidity supports, apply new health protocols for safe travel, and
help to diversify their markets.

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 Restoring traveler confidence and stimulating demand with new safe
and clean labels for the sector, information apps for visitors and
domestic tourism promotion campaigns.
 Preparing comprehensive tourism recovery plans, to rebuild
destinations, encourage innovation and investment, and rethink the
tourism sector.
These actions are essential, but to reopen the tourism economy
successfully and get businesses up and running, more needs to be done
in a coordinated way as tourism services are very interdependent. The
travel and tourism industry and governments should continue to
reinforce their coordination mechanisms to accompany the businesses,
notably the smallest ones, and the workers. Particular attention should
be given also to the most sensitive/vulnerable destinations in the
recovery phase.
Looking ahead, the measures put in place today will shape tourism of
tomorrow. Governments need to already consider the longer-term
implications of the crisis, while staying ahead of the digital curve,
supporting the low carbon transition, and promoting the structural
transformation needed to build a stronger, more sustainable and
resilient tourism economy. The crisis is an opportunity to rethink
tourism for the future.
Tourism is a significant part of many national economies, and the
immediate and immense shock to the tourism sector resulting from the
coronavirus pandemic is affecting the wider economy. As governments
around the world have introduced unprecedented measures to contain
the virus, restrictions on travel, business operations and people-to-
people interactions have brought the tourism economy to a standstill.
Many countries are now entering a new phase in fighting the virus
while at the same time managing the re-opening of the tourism
economy. This is a complex and challenging task, and quantifying the
impact on the tourism economy is difficult.
Five months into the crisis, the situation continues to evolve and the
outlook remains uncertain. Recovery is now expected to start later and

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be slower than previously foreseen. Travel restrictions and containment
measures are likely to be in place for longer, and are expected to be
lifted only gradually, with the possibility of reversal should new waves
occur. Even when tourism supply chains start to function again, new
health protocols mean businesses will be operating at restricted
capacity. Demand-side recovery will also take some time, given the
interlinked consequences of the economic and health crises, and the
progressive lifting of travel restrictions, while consumer confidence
and travel behavior will be more deeply impacted the longer the
pandemic goes on. This will have knock-on implications for many
national economies.
Revised scenarios indicate that the implied shock could amount to a 60-
80% decline in the international tourism economy in 2020, depending
on the duration of the crisis and the speed with which travel and tourism
rebounds. Maintaining the baseline that tourism flows have remained
severely restricted up to June, these estimates are based on the revision
of two earlier scenarios for international tourism arrivals for the OECD
area, supplemented by a third scenario which would see any
meaningful recovery essentially delayed until 2021:
 Scenario 1 (revised): International tourist arrivals start to recover
in July, and strengthen progressively in the second half of the
year, but at a slower rate than previously foreseen (-60%).
 Scenario 2 (revised): International tourist arrivals start to recover
in September, and then strengthen progressively in the final
quarter of the year, but at a slower rate than previously foreseen
(-75%).
 Scenario 3 (new): International tourist arrivals start to recover in
December, based on limited recovery in international tourism
before the end of the year (-80%).
In the near term, the expectation is that domestic tourism2 offers the
main chance for driving recovery and supporting the tourism
sector. The domestic tourism economy is significant and accounts for
around 75% of the total tourism economy in OECD countries3.

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Domestic tourism flows have also been heavily affected by restrictions
on the movement of people, but are expected to recover more quickly
once containment measures are lifted. Nonetheless, it is unlikely that
domestic tourism could compensate for the decline of international
tourism flows, particularly in destinations heavily dependent on
international markets. This will translate into significant macro-
economic effects in countries, regions and cities where the sector
supports many jobs and businesses.
Beyond the tourism economy, the pandemic has triggered a global
economic crisis, and many economies are falling into recession. Early
OECD macro-economic estimates indicated that for each month strict
containment measures are in place, there would be a loss of output
equivalent to 2 percentage points in annual GDP growth. If the
shutdown continued for three months, with no offsetting factors, annual
GDP growth could be between 4-6 percentage points lower than it
otherwise might have been. However, with the outlook becoming
gloomier, this in turn will have consequences for the tourism recovery.
The coronavirus (COVID-19) pandemic is, first and foremost, a
humanitarian crisis affecting people’s lives, and has triggered a global
economic crisis. This has very tangible impacts for the tourism sector,
which is critical for many people, places and businesses, with the
impact particularly felt in countries, cities and regions where tourism is
an important part of the economy.
Tourism generates foreign exchange, drives regional development,
directly supports numerous types of jobs and businesses and underpins
many local communities. The sector directly contributes, on average,
4.4% of GDP, and 21.5% of service exports in OECD countries5.
These shares are much higher for several OECD countries. For
example, tourism in Spain contributes 11.8% of GDP while travel
represents 52.3% of total service exports, in Mexico these figures are
8.7% and 78.3%, in Iceland 8.6% and 47.7%, in Portugal 8.0% and
51.1%, and in France 7.4% and 22.2%.
Tourism is a labor-intensive sector, directly contributing 6.9% of
employment on average in OECD countries. The sector is a leading
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source of employment and job creation, providing a high volume of
jobs for low skilled workers, together with higher skilled jobs. The
sector employs many seasonal, part-time and temporary workers. With
the impact of the crisis continuing over June-July-August and reduced
capacity for many industry branches, many of these jobs will be directly
affected. In normal circumstances, the sector can help provide diverse
employment opportunities for migrants, women, students and older
workers, not only in major cities but also in remote, rural and coastal
areas, as well as other often economically fragile locations where
alternative opportunities may be limited. For example, the share of
tourism employment represents 15.7% of total employment in Iceland,
13.5% in Spain, 10.3% in Ireland, 10.0% in Greece, and 9.8% in
Portugal.
Tourism is one of the most directly affected sectors in this current crisis
and this calls for immediate and long term responses. With
international aviation at a virtual standstill since March, the closure of
tourism sites and attractions, the cancellation or postponement of major
festivals and events, and restrictions on public gatherings (indoor and
outdoor) in many countries, the impact of COVID-19 on global tourism
has been overwhelming and immediate. Furthermore, despite the
sector’s proven resilience in response to previous crises, the sheer depth
and breadth of COVID-19–related impacts on tourism and the wider
economy means a quick recovery is unlikely. Reflecting the urgency of
the situation, an extraordinary convening of the G20 Tourism Ministers
was held on 23 April, with Ministers issuing a statement welcoming
national efforts to mitigate the economic and social impact of the
pandemic, and committing work together to provide support to support
a sustainable and inclusive recovery of the tourism sector.
The reality is that global tourism will be hard hit throughout 2020 and
beyond, even if the spread of the virus is brought under control in the
coming months. Tourism businesses were among the first to be shut
down following the introduction of measures to contain the virus, as
tourism necessarily involves people-to-people interactions and the
movement of people travelling from their place of usual residence to
destinations within their own country, and to other countries. Tourism
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activities are also likely to be among the last to restart, and on a phased
basis. Even when these businesses do open, it will be under new
operating procedures in the absence of a vaccine. The pandemic is also
likely to have an impact on tourist behavior, impacting the resumption
and recover of domestic and international tourism.
Revised OECD estimates point to 60% decline in international tourism
in 2020, rising to 80% if recovery is delayed until December. The last
time the global tourism economy contracted was immediately
following the financial crisis in 2008 when international arrivals
decreased by 3.9%. This is in line with recent projections from other
organizations, which similarly indicate a significant reversal from
previous growth projections. Latest UNWTO estimates point to 22%
decline on international tourist arrivals in the first three months of the
year, while for 2020 a fall of between 58% and 78% is predicted, which
would imply a loss of between USD 910 billion to USD 1.2 trillion in
export revenues from tourism. The World Travel and Tourism Council
(WTTC), meanwhile, forecast on 24 April that 100.8 million jobs are
at risk globally. An ILO sectoral policy brief has identified tourism as
one of the most vulnerable sectors that is extremely likely to witness a
drastic fall in jobs as a result of the COVID-19 crisis.
National level forecasts similarly reflect the scale of the expected
impact on tourism in 2020, together with the challenges in making
predictions in a fast-moving and uncertain situation. Countries
including Chile, Finland and the United Kingdom have developed
scenario-based approaches based on assumptions and simplifications,
and which point to different possible outcomes. This will ultimately be
determined by the how the economic and sanitary crisis evolves, and
the interaction of a complex range of demand and supply factors.
Attempts to forecast the likely impact of the pandemic on the tourism
economy have quickly been overtaken by the speed the situation has
evolved as the pandemic has spread. However, expectations are
growing that recovery to pre-crisis levels may take two years or more.
The International Air Travel Association (IATA) predicts that airlines
are unlikely to see a return to pre-crisis traffic levels before the start of

21
2021, while hospitality data company STR estimates that return to pre-
crisis levels will not occur before 2022.
With more than 9 out of 10 people in the world living in countries
which have put in place cross-border travel restrictions, the current
pandemic is more global and will cover a much longer period than
previous health-related crises. By comparison, crises such as SARS in
2003, the H1N1 outbreak in 2009, and MERS in 2015 were of a smaller
scale and the impact on tourism was more localized. While the
experience of these crises show how eagerness to travel was recovered
quickly, after health scares where under control and confidence
restored, the widespread nature of the COVID-19 pandemic and the
depth of the economic crisis it has triggered mean that the tourism
recovery will be slower. WTTC estimates that the impact of this crisis
on tourism will be five times that of the global financial crisis, while
STR data also shows the depth of the impact, with revenues per
available room (RevPAR) plunging by 84.9% in April 2020, compared
with a reduction on previous year of 28% following the financial crisis.
UNWTO reports that COVID-19 related travel restrictions are in place
in all countries worldwide, and on 1 June 2020 156 governments have
completely closed their borders to international tourism. Such travel
restrictions are likely to remain in place in the coming weeks, and
possibly longer. In Europe, for example, the European Commission has
called for external borders to remain closed for non-essential travel
until 15 June at the earliest. Countries like New Zealand and Australia,
which moved quickly to restrict inbound travel to prevent the
importation of COVID-19 cases, are exploring the creation of a ‘travel
bubble’ between the two countries. Other countries are also looking to
permit travel with neighboring countries, such as the creation of a
Baltic travel bubble allowing tourism between Estonia, Latvia and
Lithuania, or ‘air bridges’ between countries where the virus is
contained.
It is not yet clear when a more widespread re-opening of borders will
occur, and under what conditions. Where borders are open, some
countries have announced mandatory 14-day quarantine periods for

22
people coming from abroad. However, the situation remains fluid, as
countries look to find solutions to manage the virus while minimizing
the impact of the containment measures, including on tourism. Iceland
is one country that has announced plans to re-open international travel
starting 15 June, offering tourists the option of getting tested for the
virus, or undertaking a quarantine period.
While much attention has focused on international tourism, not least
because of the availability of more data, domestic tourism has also been
severely impacted by the containment measures. Before the crisis,
domestic tourism accounted for 75% of tourism expenditures on
average in OECD countries. However, this figure varies highly among
countries.
Domestic tourism is expected to play an important role in leading the
initial recovery phase, given the uncertain outlook for international
travel. Countries where domestic tourism already represents a
significant share of the tourism economy are thus likely to see recovery
in the sector more quickly than countries that are heavily dependent on
international tourism flows. Many countries, and the tourism sector, are
moving to promote domestic travel and cater to visitors from their own
country.
China has emerged as a global tourism powerhouse over the past
decade, ranking first as a source of outbound tourists in 2018 (10.6%),
fourth in international tourist arrivals (4.5% - behind only France, Spain
and the United States), and eleventh in international tourism receipts
(2.8%). As such, the sudden interruption of outbound travel from China
in January had an immediate demand-side impact on destinations
around the world. This was only the first indication of the potential
threat the virus posed to international tourism, and as it has spread, it
has had knock-on effects on other main markets and destinations
around the world.
Many countries are now moving to ease restrictions, as the pandemic
response moves to the next phase. Starting in China (and spreading
elsewhere, restrictions are progressively being lifted in most countries,
as people return to work and start travelling again on a limited scale.
23
This is expected to be a gradual and non-linear process, as countries
seek to manage a gradual return to daily life while containing the virus,
and it is not yet clear when a full return to tourism activities will be
possible. This is a situation which will be closely monitored, and
governments have been keen to stress the potential need to re-introduce
restrictions should the circulation of the virus rise again. This has been
the experience in Singapore, for example, where having initially eased
restrictions on the movement of people containment measures were
reintroduced amid concerns of a second wave of the virus.
Opening up the sector is going to be more difficult than shutting it
down, and will require a balanced measured approach. While tourism
has been heavily impacted by the pandemic, and the measures put in
place to contain the virus, tourism flows are also a potential vector for
spreading the virus. While the delay in re-opening and continued
uncertainty creates further challenges for the sector, moving too
quickly risks further dampening government and consumer confidence
in getting the sector up and running for the longer term.
Eventual impacts will depend not only on the length of the pandemic,
which will have ramifications for business survival, but also
potential long-term changes in travel behavior as a result of the crisis –
will people be more cautious about travelling overseas in the future?
The crisis is expected to have a permanent impact on consumer
behavior, accelerating the move to online, with a greater emphasis on
hygiene and healthy living, and higher use of cashless and contactless
payment methods.
The impact on travel behavior remains to be seen, but tourism
businesses, such as cruise and aviation, are already preparing to
improve health screening and hygiene measures, and there is strong
recognition that much will need to done to restore traveler’s
confidence. Such measures will need to be fully actionable by small
and micro-businesses, and government has a role to play in working
with peak national industry bodies to support these businesses.
Businesses will also need to take steps to protect workers, who are at
the front line in delivering tourism services.

24
Another issue will be how welcome visitors will be in destinations, as
the negative perception of tourists as risk carriers by host community
may also be a consequence of the pandemic, while local communities
in destinations which before the crisis were experiencing issues
associated with high visitor volumes and overcrowding have reclaimed
their local areas.
The pandemic has been disruptive across branches of the tourism
sector, firms, and destinations, with some parts of the sector more
affected than others, now and in the longer term. This has obvious
connections with SMEs as most firms in the tourism sector are small in
scale. Given their often-limited resources and existing obstacles in
accessing capital, the period over which SMEs can survive a shock will
likely be shorter than for larger firms. As the OECD Interim Outlook
signals, there is a risk that otherwise solvent firms, particularly SMEs,
could go bankrupt while containment measures are in force21. Tourism
businesses that were viable before the pandemic may now be
vulnerable. Costs associated with prevention and changes in work
processes, such as the adoption of digital tools and implementation of
new operating protocols, may also be relatively higher for SMEs.
The OECD Policy Note, highlights that SMEs may have less resilience
and flexibility to cope with the costs that such shocks entail, with a
survey of SMEs indicating there is a serious risk that over 50% of
SMEs will not survive the next few months. A widespread collapse of
SMEs could have a strong impact on national economies and global
growth prospects, and on the tourism economy. Governments have
been quick to acknowledge the specific circumstances of SMEs, and
have put in place policies to support them, with policy responses
frequently followed this sequence of measures: health measures, and
information on how to adhere to them, measures to address liquidity by
deferring payments, measures to supply extra and more easily available
credit to strengthen SME resilience, measures to avoid the
consequences of unorganized lay-offs, and structural policies. These
general SME measures have also been accessible to SMEs in the
tourism sector.

25
In addition to being characterized by a very large group of small and
micro-businesses, the tourism sector is also highly fragmented and
diverse, covering a wide range of industries. The sector faces particular
challenges due to this cross-cutting, multi-level, and fragmented nature.
Tourism services are often interdependent and a crisis in one sub-
sector, such as aviation, can have disastrous follow-on effects on the
tourism value chain. A key challenge as the sector looks to re-open is
how to get all these interlinked parts of the tourism supply chain
working together again, to provide a seamless tourism experience for
visitors. outlines a selection of impacts experienced by selected
tourism industry branches.

The effects of the virus outbreak on tourism are likely to be

asymmetrical and highly localized within countries, with some
destinations more exposed than others. Even under normal
circumstances, some destinations tend to be disproportionately
vulnerable to the effects of such crises due to their high reliance on the
tourism sector. This disparity is likely to be significantly exacerbated
following the pandemic. In addition, previous experiences suggest that
the most affected local economies will not be able to bounce back
quickly, and local labor markets could suffer for years to come,
exacerbating regional disparities in unemployment, economic
inactivity and job quality.
Analysis by the European Commission’s Joint Research Centre
highlights that the economies in tourism hotspots will be more
vulnerable to travel restrictions, taking into account seasonality and the
scale of tourism relative to the size of the local population. Coastal
regions are expected to be the most impacted, and the cumulative
reduction on GDP over the period April to June is estimated be between
EUR 9.7 billion to EUR 24.9 billion.
Tourism destinations often show the highest shares of jobs potentially
at risk. OECD analysis indicates that a high share of jobs is at risk in
European destinations such as the Ionian islands in Greece, Balearic
and Canary Islands in Spain, and the Algarve region in Portugal, given
26
the importance of tourism in the local economy. Similarly, in Korea,
Juju-do is the region with the highest risk, while in North America,
Nevada (which includes Las Vegas) stands out as the most potentially
affected state, followed by Hawaii.
Under strict containment measures, destinations in many countries
have been essentially closed for business. The easing of restrictions is
now taking place on a phased and uneven basis, with differences across
regions and cities, reflecting the local context and sanitary situation.
The interaction of these measures and the extent to which they impact
tourism activities during key tourism periods will also have a bearing.
The pandemic led to the premature curtailment of the ski season in
some destinations, while the summer holiday season in the northern
hemisphere is currently at risk.
The extent of the economic impact at destination level will also depend
on a number of factors, including the nature of the tourism offer, the
impact of travel restrictions on visitor flows, the speed with which the
economy picks up in main source markets, the scale and complexity of
business operations, the size of the domestic tourism market and
exposure to international source markets, and the place of tourism in
the economy.
Destinations most dependent on international markets are likely to be
most affected (particularly long-haul), as are urban destinations. More
remote and rural destinations and natural areas are likely to be more
attractive to visitors, at least in the short term. Tourism Economics
expects domestic city tourism to recover in 2021, but recovery of
international tourism is likely to take two years or more. Tourism to
major cities is expected to recover first, with a more widespread
recovery in international tourism to cities not expected before 2024.
Previously overcrowded destinations might see high reductions in
tourism flows while smaller rural destinations may become more
popular. Veneto Region (Italy) for example as part of its recovery plan
wants to leverage lesser known UNESCO heritage sites, to shift
volumes from Venice to different attractions. Popular destinations may

27
also need to reconfigure their development model to attract people,
while ensuring sufficient social distancing.
A key issue for destination recovery is whether the critical mass of
services will remain operating after the crisis, to cater to visitors when
they do come. A dynamic tourism economy depends on the availability
of a variety of tourism services within destinations, from
accommodation and food services to attractions, activities and events.
In the meantime, destination management organizations (DMO), are
faced with the challenge of providing timely and accurate information
and communication to stakeholders. Moreover, some DMOs are
redeploying their websites to provide information to residents to
discover local businesses and respond to current needs, this is
happening for instance in Raleigh, United States, and in Segnano dans
les Lands, France.
Another issue will be how welcome visitors will be in local areas. There
is a danger that tourism flows will become a vector for spreading the
virus. Should this become the case, this may further dampen
government, business and consumer confidence in getting the sector
back up and running in the longer term. It may also lead to a backlash
from local communities who may resist the arrival of visitors over
concerns they may bring the virus and put pressure on local health
services. There has been some evidence of this happening following
the introduction of containment measures, as people left cities to travel
to spending the confinement period in second homes, and also since the
easing of travel restrictions, with some local authorities and tourism
organizations issuing calls for people not to visit.

The current crisis continues to affect travel and tourism businesses of

all sizes, from the largest international airlines to the smallest
independent hotel owners. The immediate response by these businesses
has understandably focused on proactively designing plans for short-
term survival. As the crisis evolves, the industry is now working with
governments to identify key priorities and to facilitate recovery in the
medium to long-term.
28
A key concern and ongoing area of uncertainty for many tourism
businesses across all parts of the sector are the conditions under which
they will be allowed to reopen and operate, and whether it will be viable
for the business to resume activities under these conditions. In
response, industry actors have been proactive in proposing new
operating standards and protocols, which seek to protect workers,
restore travelers’ confidence, ensure social distancing, and put in place
the necessary cleaning and hygiene standards. WTTC has presented
new global protocols to restart tourism, named “Safe Travels” while on
4 May 2020, the U.S. travel industry provided detailed guidance for
travel-related businesses to help keep their customers and employees
safe as the country emerges from the COVID-19 pandemic.

The industry is involved in setting up dedicated task forces to ensure a

coordinated response to the crisis. One example at the global level is
the WTTC COVID-19 Taskforce, which is coordinating private sector
representatives and international organizations to find common
solutions to ease the pressure on tourism businesses. Annex B provides
a list of some private sector organizations webpages posting regular
updates and analysis on the crisis
The UNWTO-led Global Tourism Crisis Committee is a public-private
initiative to co-ordinate the pandemic response, which on 1 April
published recommendations for government action focusing on three
key areas: I) mitigating the impact on employment and liquidity, ii)
protecting the most vulnerable, and iii) preparing for
recovery. Subsequently, on the 28 May, the Committee agreed a series
of priorities for tourism recovery and endorsed the UNWTO Global
Guidelines to Restart Tourism. At national and international level, the
industry has also played an important role in communicating to
governments the importance of focused initiatives to support the sector.
Businesses are still in survival mode in several countries. In response
to the immediate and widespread effects on the sector, governments are
being requested to immediately develop and introduce policy measures
that will provide financial relief to suffering businesses. Measures
29
to support workers are advocated, as distressed tourism companies
have been forced to make job cuts, freeze hiring, introduce job sharing,
and asking staff to voluntarily draw on annual and sick leave. Another
key area identified by the private sector is the provision of crucial and
timely data and guidance on how to react to rapidly evolving
regulations. Industry associations are also active in providing data.
Although tourism businesses fully recognize that the crisis is first of all
humanitarian in nature, they are calling for governments to ease
financial constraint to businesses and ensure a continuous dialogue
between policy makers and industry. For example, the Ministry of
Tourism in Greece set up an Open Communication Line for tourism
operators, businesses and market representatives to address emerging
issues.
A wide-spread phenomenon is also voluntary co-operation between the
tourism and the health sector to support the containment effort. In
several instances, businesses have made available excess hospitality
capacity to support the medical system, by providing meals to medical
personnel, or older people, or by providing spaces for people needing
quarantine. Vouchers for holidays are also being provided for medical
staff. For example, the Four Seasons Hotel in New York transformed
into a home for medical workers. Accor opened up 40 of its hotels in
France for nursing staff, vulnerable populations and anyone fighting
the spread of coronavirus. Hotels have also been transformed into
medical care spaces to absorb the escalating demand for hospital
treatments. Spain’s Madrid-based hotels offered hospitals 9 000 extra
beds for Coronavirus-infected patients, while Carnival cruise operator
offered a number of its ships as makeshift hospitals.
One area where the pandemic is providing an opportunity for potential
development of the sector, is in the area of digitalization. Initial
indications are that the current crisis is accelerating the digital
transformation of the sector. Digital solutions are being developed to
create ‘live remote’ tourism and/or virtual tourism experiences, as is
the case for several museums who are opening their virtual doors to
tourists worldwide in an effort to support those experiencing extended

30
periods of social distancing. The move to digital is also changing work
trends in the sector.
In the longer-term, social distancing requirements, as well as broader
shifts in business and risk management strategies, and consumer
demand for contactless, self-service, and personalized experiences,
could further the uptake of cloud-based property management systems,
and automatic check-in/out kiosks in hotels, transport terminals and
attractions. The use of autonomous robots to clean or undertake back
of house activities may also become more prevalent.

31
METHODOLOGY
this study is online research the data is taken from the official sites of
ORCD (Organisation for Economic Co-operation and Development),
World Travel and Tourism Council (WTTC), UNWTO (united nation
world tourism organization).

32
Discussion
In this study, I aimed to evaluate the psychometric properties of the
Covid-19 pandemic, a newly developed scale designed to measure the
aspect of international tourists’ travel risk and management perceptions
and its social outcomes. The results of the structural model assessment
revealed the hypothesis relationships, which indicated that the Covid-
19 pandemic has a relationship with travel risk and management
perceptions. It implies that due to the spread of the Covid-19 pandemic
across the globe, the majority of the countries were set up short-term
travel limits to control the mass panic. By conducting a review of the
previous study indicated that there is a relationship between perceived
risk for disease-related factors and Covid-19 pandemic.
The existing study results identified that the effect of the Covid-19
pandemic has greatly affected risk management, service delivery,
travel pattern, distribution channel, avoidance of overpopulated
destinations, and hygiene and safety through the tourists’ travel risk and
management perceptions. The tourists believe that Covid-19 pandemic
has created travel risk and management perception and reduce their
travel plant to destinations. Data analysis of this study specifies that
tourists’ travel risk and management perception is greatly associated
with risk management. In service research the Covid-19 pandemic
context, risk management has been marked as a significant factor
affecting an individual’s belief about controlling threats of a pandemic.
The previous study supported that tourists’ behavior can lead to risk
management for destination infrastructure and medical facilities,
destination image, and trip planning.
33
The result highlight that travels risk perception is associated with
service delivery. This finding is related to which found that there is a
significant relationship between Covid-19 pandemic and service
delivery. Tourists can avoid eating and drinking in restaurants. There
is an alternative solution for people who can order delivery or takeout
food to minimize interpersonal interaction. This study expands the
existing knowledge by examining the effect of travel risk and
management perception on travel pattern. This result is related to who
reported that travel pattern can lead to independent travel or small
group tours, less group dining, promote destinations experiencing
under tourism, and diversity such as novel outdoor activities, smart
tourism, and nature-based travel. The findings indicated there is a
positive association between travel risk and management perception
and distribution channels. It infers that distribution Chanel can
encourage people for nature-based travel and smart tourism to reduce
the travel risk and risk management perception during the Covid-19
pandemic. some researchers have reported that people can use
technology for travel-related purposes to reduce travel risk and risk
management perception.
The empirical results indicated that tourists’ travel risk and
management perception is greatly associated with the avoidance of
overpopulated destinations. The effect of Covid-19 pandemic spreads
through human-to-human transmission, thus, avoidance of
overcrowded destinations can be an alternative solution to reduce
infection. The overpopulated destinations can be minimized by using a
short-term strategy of imposing travel restrictions for certain attractions
destinations. Data analysis point out that the travel risk and
management perception have a positive impact on hygiene and safety,
which corresponds well with a previous study which indicated that
travel risk and management perception has greatly affected tourists’
travel decision and their perceptions of hygiene and safety due to the
spread of Covid-19 epidemic. In the context of service research,
hygiene and safety judgments have been marked as an important
construct affecting people’s safety and security towards the service
firm or customers’ purchase intention of goods and services offered by
the firms or service organizations. Tourists can purchase travel
insurance when booking trips to confirm coverage in case of illness
34
including Covid-19. Usually, the potential tourists are likely to express
their interest in destinations’ hygiene, safety, security, cleanliness,
avoidance population density, and medical facilities when they decide
for travelling to destinations.

Limitation

 The sources from which the secondary data is collected may not
be accurate so there is a scope of inaccuracy.
 The pathogen test used for this research may vary from person to
person so the data may lack accuracy.
 As the research is a secondary data hence the data is taken from
different websites. And every site uses different research methods
so the conclusion may very on different websites.
 Secondary research rarely provides all the answers you need. The
objectives and methodology used to collect the secondary data
may not be appropriate for the problem at hand.

35
Conclusion
Government support in the first phase of the crisis has been focused on
immediate response and mitigation efforts to protect visitors and
workers and ensure business continuity following the imposition of
containment measures. Supports have largely focused on getting
financial aid out to the widest possible net of workers and businesses,
as quickly as possible. As the containment measures start to ease, the
next steps will be to get travelers moving, tourism businesses back up
and running, and people back to work. This is an important, but
complex and challenging task.
While the medium and long-term tourism impacts of COVID-19 will
vary between countries, destinations, and segments of the sector, it is
clear that in order to open up while the virus is still
circulating, governments will need to take balanced, measured and
coordinated policy action at the local, national and international level,
in order to protect people, while minimizing job losses and business
closures in the immediate and long-term. The OECD has created a map
of country-by-country COVID-19 economic measures, available at the
link
36
Countries have taken exceptional steps to respond to the crisis (see
Annex A). While country response measures continue to focus
on public health issues, governments have also moved quickly to
introduce extraordinary initiatives to mitigate the economic impact of
the coronavirus on businesses and workers. These have most often
taken the form of economy-wide stimulus packages, often including
some liquidity injections and fiscal relief (e.g. through loans, tax
holidays or postponements, guarantee schemes). For example, the
European Commission’s EUR 37 billion Coronavirus Response
Investment Initiative came into force on 1 April to provide liquidity to
small businesses and the health care sector. This initiative has been
complemented by the Coronavirus Response Investment Initiative Plus
(CRII+) package, designed to enable all non-utilized support from the
European Structural and Investment Funds to be mobilized to the
fullest.
The tourism sector is greatly benefiting from these general economic
stimulus and support measures, which are relevant and accessible to
workers and tourism businesses of all sizes. In some countries, tourism
is also earmarked as a target sector for support within these
frameworks, in recognition of the extent to which the sector has been
impacted. Given the dramatic pressures the tourism economy is facing,
and as the situation evolves, many OECD countries are also taking
steps to introduce tourism-specific measures to address the immediate
impacts on the sector, and to facilitate its recovery. Governments are
also adjusting the measures put in place to take better address the needs
to tourism businesses, and the sector as a whole.
Most initiatives in the emergency response and mitigation phase are
intended to provide some income continuity for tourism workers, and
ensure that tourism businesses are in a position to restart operations
when containment measures come to an end, as well as assisting
tourism workers. While workers have been protected in many countries
(e.g. some governments are paying the salaries of more than half of the
workforce), in the long-term this is not sustainable – once businesses
are able to re-open, the full scale of job losses will become more

37
 apparent. Likewise, for businesses, the fight to stay open will not end
with the lifting of travel restrictions.
More specifically, financial relief to tourism business is being
supported through exceptional legislation and rule changes, to for
example allow businesses to offer vouchers to consumers in place of
cash refunds, which may then be claimed by consumers if vouchers are
not used after a pre-determined period. Policy makers are taking steps
to protect tourism consumers and provide timely information. Other
measures being implemented include the establishment of COVID-
related cabinet committees or taskforces (e.g. Canada, France, Ireland,
New Zealand) to ensure a whole-of-government leadership and co-
ordination across policy areas, and to serve as a platform for industry
engagement and the development of effective recovery plans.
An overview of country policy responses to the COVID-19 pandemic,
highlights three major response categories and types of responses,
which continue to evolve:
Supporting people, businesses (particularly SMEs) and destinations
through the crisis
Governments have been taking unprecedented steps to respond to the
crisis through general economy stimulus packages, however, much
more needs to be done, and quickly, at a sectoral level with creative
solutions to support tourism businesses and workers, restore travelers
confidence and be ready to stimulate demand once containment
measures are lifted. The crisis is also revealing the crucial need for
tourism policy to adopt an integrated governmental approach so that
response measures are consistent and complementary to general
economic stimulus packages (e.g. support measures for SMEs and for
workers).
 Visitor protection. Tourists outside their normal environment
often suffer from an information deficit and countries are taking
steps to provide assistance and information in multiple languages
and formats.

38
  Worker and business support. The tourism sector benefits from
cross-sectoral measures introduced by governments to provide
flexibility and relief for workers. Some countries have introduced
measures specifically aimed at the self-employed, which is
particularly relevant for many micro and small tourism
businesses. In countries where the impact of the pandemic on
tourism businesses has been particularly significant, many have
focused on providing financial relief to tourism SMEs, such as
postponed VAT payment. Non-financial supports are also
provided, including information provision and advisory services
to comply with new rules.
 Destination support. The impact of the pandemic on destinations
varies depending on a variety of factors, with those most
dependent on international markets likely to be most affected
(urban, rural and natural areas). Other key factors include the
nature of the tourism offer, the impact of travel restrictions on
visitor flows, the scale and complexity of business operations, the
size of the domestic tourism market, and the place of tourism in
the wider economy. Tailored responses will often be required.
Government assistance efforts include communication campaigns to
help prevent the spread of the virus, supports to provide flexibility and
relief for companies and workers in the reduction of working hours,
temporary lay-offs and sick leave, liquidity injections and other
financial instruments (e.g. tax relief, guarantees, grants), to ensure
business survival in the immediate term, measures regarding
procurement and late payments, and actions to help SME adopt new
work processes and find new markets. Examples of specific country
initiatives are outlined in
In most countries, tourism businesses are benefiting also from economy
wide stimulus measures. In the United States, the travel and tourism
sector will benefit from a USD 2 trillion economic stimulus package
open to all businesses, which includes funding pots earmarked for those
hardest hit industries, including airlines, airports, and travel agents. The

39
package will be delivered through a mix of measures including cash
payments, loans, grants and guarantees.
In most countries, tourism businesses are benefiting also from economy
wide stimulus measures. In the United States, the travel and tourism
sector will benefit from a USD 2 trillion economic stimulus package
open to all businesses, which includes funding pots earmarked for those
hardest hit industries, including airlines, airports, and travel agents. The
package will be delivered through a mix of measures including cash
payments, loans, grants and guarantees.

40
Recommendations

The findings of this study indicated that Covid-19 has affected tourists’
travel risk and management perceptions and its impact on risk
management, service delivery, transportation patterns, distribution
channels, avoidance of overpopulated destinations, hygiene and safety.
Tourists believe that Covid-19 pandemic has created tourists’ health
anxiety and reduce their travel plans for destinations. These findings
may help policy-makers and healthcare operators to manage
maladaptive levels of concern due to Covid-19 pandemic, and to know
who is more inclined to react unpleasantly towards the Covid-19
pandemic. Health practitioners can improve educational interventions
while targeting international tourists for travel destinations. Tourists
are worried about the spread of Covid-19 pandemic on their travel
activities and travel-related preferences in the post-pandemic period.
With the significant effect of Covid-19 pandemic, this study
contributes key insights to assist tourism policymakers and
practitioners improve effective strategies to enhance tourists’
confidence after facing health risk crisis and travel risk and
management perception towards travel destinations. The travel
movement has become more selective, therefore independent travel and
health tourism are crucial. Tourists can take fewer trips but spend
longer in their picked destinations. These patterns will reduce the
negative effects of the travel industry and lessen tourists’ travel risk and
management perceptions. Based on the tourists’ travel risk and
management perceptions and travel recuperation systems, travel
attributes can move in the present due to the spread of Covid-19
epidemic.

41
The disaster of Covid-19 pandemic teaches us not to visit
overpopulated destinations and those people suffering from
overcrowded destinations, there is a necessity to evaluate their travel
planning and improvement to ensure sustainability. As tourists prefer
quiet destinations for their tourism activities due to the Covid-19
pandemic, the global travel and tourism industry could benefit by
paying attention to these craving. Due to these predicted changes in
tourist behavior, the world tourism industry entails close academic
attention. The travel and tourism industry are a fundamental part of the
global economy, liable for a large number of occupations and billions
of dollars in profit. Therefore, travel and tourism industry practitioners
and policymakers should reevaluate tourists’ behavior, travel industry
policies, regulations, tourism operators’ market, and tourism product
development to promote continuous sustainability. The existing global
health crisis has an unprecedented impact on the travel and tourism
industry due to the spread of Covid-19 pandemic.
Tourists’ travel risk and management perceptions and their impacts on
the tourism market or society (e.g., risk management perception,
service delivery, transportation patterns, distribution Channels,
avoidance of overpopulated destinations, hygiene and safety), need a
top to bottom investigation to empower the tourism industry experts,
and policymakers to build up a more adjusted industry. Tourists’ travel
risk and management perceptions in the tourism industry will likewise
prompt the development of new tourism markets that academics and
tourism operators can investigate together. The findings of the existing
empirical study are likely to shape theories on tourists’ travel risk and
management perceptions, tourists’ behavior, marketing and
management, both in the travel and tourism industry explicitly and in
more extensive fields in general. The spread of Covid-19 flare-up has
carried critical effects on society and industry. The travel and tourism
policymakers and academicians should consider this pandemic tragedy
and how it will advise tourism industry practices. The potential tourists
concern about how they travel to destinations; thus, tourism
practitioners should consider the strategies that mitigate the spread of a
pandemic, public health crises, and ponder a plan that carries positive
changes to the travel industry following this pandemic. For example,
tourists should be needed to buy travel insurance when booking trips to
42
guarantee coverage if there should be an occurrence of sickness,
including a post-covid pandemic. Both international and domestic
tourism needs to stress safety and health measures, and any tourism
activities that make tourists feel safer to travel destinations and reduce
their travel risk and management perception. The impact of Covid-19
pandemic should be considered within a global community. The spread
of Covid-19 epidemic will have greater psychological, sociological and
financial impacts if it is not eliminated quickly across the world. While
society can recuperate effectively from financial interruption, including
in global travel and tourism activities, following Covid-19 pandemic,
the sociological and mental effects will be more stable. People should
explore the current post-covid pandemic scene cautiously and
sympathetically.

43
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45