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CHATGPT & BEYOND

Table of Contents
Introduction - The AI Revolution: Embracing ChatGPT and Beyond 1

Chapter 1 - ChatGPT: The AI Assistant Transforming 2

Work and Business

Chapter 2 - From Assistant to Specialist: Customizing 7

ChatGPT for Your Business

Chapter 3 - Beyond ChatGPT: Exploring Large Language 13

Models & Other Emerging Tools

Chapter 4 - Choosing the Right AI Tool: Aligning Business 17

Needs with AI Capabilities

Chapter 5 - AI in Action: Practical Business Use Cases 26

Chapter 6 - Expanding Your AI Toolkit: Additional AI Tools 32

for Business Efficiency

Conclusion - The Future of AI in Business: Agents, Ethics, 50

and the Human Element

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CHATGPT & BEYOND

The AI Revolution:
Embracing ChatGPT and Beyond
Introduction
Written by Dan Monaghan, Cofounder of WSI

On November 30th, 2022, OpenAI launched ChatGPT.

ChatGPT In the five days that
followed, ChatGPT became the fastest-adopted new technology in the history of the
world. Less than two months later, it was being used by over 100 million people and
captured the imagination of young and old alike. But as magical as this new
technology appeared to be, the AI revolution was only just beginning. Since
then, advancements like GPT-4.5
GPT —the latest version of ChatGPT an only
available to paid ChatGPT users—have made AI more accessible, faster, and even
more accurate. The launch of the GPT Store has given businesses and professionals
new opportunities to deploy pre-built or custom-built AI tools tailored to their
specific needs. Innovations like Deep Research, which conducts multi-step research
on the internet for complex tasks, and the launch of SearchGPT
SearchGPT, OpenAI’s AI-
powered search engine, has turned the decade-long domination of Google on its
head. Meanwhile, innovations like OpenAI’s Sora model, which blends text-to-
video capabilities, are unlocking fresh possibilities in content creation,
automation, and how businesses and consumers engage online.
Today,
oday, the influence of LLMs (Large Language Models) extends far beyond
Today
novelty. These tools are no longer just experimental—they are reshaping business
operations, cultural norms, societal behaviors, and consumer interactions at an
unprecedented pace. Businesses are integrating LLMs to streamline workflows,
personalize customer experiences, and drive efficiency.
efficiency Across industries, AI is
being used to automate processes, optimize decision-making, and provide
businesses with a competitive advantage. Customer service teams are deploying AI
chatbots to handle inquiries faster, HR professionals are using AI to analyze resumes
and generate interview questions, and finance departments are leveraging AI-
powered insights for forecasting and reporting. The adoption of AI is no longer
optional—it is becoming an essential part of business forecasting and reporting.
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CHATGPT & BEYOND

The adoption of AI is no longer optional—it is becoming an essential part of

business strategy.
For consumers, LLMs are rewriting the rulebook on convenience and
customization. Whether through AI-driven shopping assistants, smarter search
engines, or virtual tutors, individuals now have a powerful co-pilot in their daily
lives. However, as AI adoption accelerates, new challenges emerge: questions of
governance, privacy, and the responsible use of AI. As with every technological
revolution, those who learn to harness AI effectively will thrive, while those who
hesitate risk being left behind.

While ChatGPT didn’t mark the beginning of the ability to adapt and adjust to the changing
the Generative AI revolution, it did mark the environment that survive and thrive. Just over
beginning of an exciting era characterized by 150 years later, that insight could not be closer
what I refer to as the “Democratization of AI.” to the truth. We are at the dawn of a new age
You can think of this as “AI for Everyone,” where where human capability will be enhanced and
access to this technology will be as close to any accelerated by the capabilities of artificial
human as a Google search box. And while in intelligence. The question left to be answered is
the early stages of this era, most people won’t which companies and individuals will thrive and
be replaced by AI; millions will be replaced which will struggle to survive.
by those who are using AI to enhance their
In this fifth edition, we explore this evolution
capabilities. Businesses that integrate AI into
of AI in greater depth, incorporating the latest
their operations will gain a significant advantage
advancements and practical applications
over those that do not. It’s no wonder many
of LLMs. From rethinking productivity to
thought leaders view the age we’re moving into
redefining creativity, the possibilities are vast.
as far more important and transformational than
This updated edition is your guide to navigating
the internet itself.
and thriving in this new AI frontier.
In Charles Darwin’s book On the Origin of
Species, he highlights that it’s not the smartest
or strongest species that survives; it’s those with

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 1
CHAPTER

ChatGPT:
The AI Assistant
Transforming Work
and Business
CHATGPT & BEYOND

Since its launch, ChatGPT has transformed the way businesses work, offering AI-
driven assistance that streamlines operations, enhances customer engagement,
and boosts productivity. With each new version, OpenAI has expanded ChatGPT’s
capabilities, making it more intuitive, efficient, and powerful for professional use.

This chapter will provide businesses with a comprehensive understanding of

ChatGPT, exploring its key features, capabilites and practical applications. Whether
you’re looking to enhance efficiency, automate tasks, or improve decision-making, this
section will help you determine how much you want to integrate and invest in ChatGPT
for your business.

What Can ChatGPT Be Used For?

The advancements in ChatGPT unlock a nuances and cultural context, ChatGPT
wide range of business applications, helping produces more accurate and natural
companies tackle complex challenges, translations. It supports multilingual
streamline operations, and enhance communication, bridging gaps in global
creativity. Some of its key applications collaboration and engagement.
include: 3. Sophisticated Chatbots and Virtual
1. Advanced Writing Assistance: ChatGPT Assistants: ChatGPT powers the
generates exceptionally high-quality and development of highly intelligent chatbots
contextually relevant text across diverse and virtual assistants capable of human-
use cases. From crafting detailed reports like interactions. These tools can provide
and persuasive sales copy to creating personalized customer support, automate
customer support content and product workflows, and enhance user experiences
descriptions, its capabilities have set a across industries.
new standard for content generation. 4. Deep Data Analysis and Insights:
2. Enhanced Language Translation: With Equipped with advanced reasoning and
a deeper understanding of linguistic analysis capabilities, ChatGPT processes

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CHATGPT & BEYOND

large volumes of text data to deliver business could use AI to analyze product
actionable insights. It excels in sentiment images and descriptions for better catalog
analysis, trend forecasting, and market management.
research, making it indispensable for data- 6. Creative Exploration: ChatGPT enhances
driven decision-making. brainstorming and ideation across all
5. Multimodal Applications: ChatGPT’s business functions. From developing new
ability to process text, images and limited product ideas to generating variations
video inputs means businesses can of customer messaging, AI can speed up
extract insights faster and automate more creative processes that would otherwise
complex workflows. For example, a retail take hours.

Canvas: Enhancing How You Can Work with ChatGPT

One of the most groundbreaking additions to the ChatGPT ecosystem is Canvas, a dynamic
workspace designed to streamline collaboration and productivity. Canvas enhances how users
interact with AI-generated content, making it more intuitive and efficient.

With Canvas, users can highlight specific sections for ChatGPT to focus on, receive inline
suggestions, and get real-time feedback tailored to the entire project. You can ask ChatGPT
to suggest edits, change the reading level of content (from kindergarten to graduate level),
add final polish to your writing, and more. Ultimately, Canvas is not just a visual update—it’s a
powerful step toward making ChatGPT an even more intelligent business assistant and tool.

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CHATGPT & BEYOND

Understanding ChatGPT: Free vs. Paid Versions

OpenAI provides multiple ChatGPT plans tailored to different needs. For most businesses,
the Free or Plus plan will offer sufficient functionality, while the Pro plan is designed for
power users who require enhanced speed, higher limits, and premium access to new
features. Understanding the differences between these plans can help businesses choose
the option that best fits their needs.

Model
Version Cost Key Features Best For
Available

Limited usage, real-time

$0/ GPT-4o Casual users and individuals
Free search, access to basic AI
month mini testing AI for basic tasks
tools, and custom GPTs

Extended messaging limits,

GPT-4o faster responses, better
Businesses and professionals
$20/ GPT-4.5 accuracy, more access to
Plus using AI for productivity and
month (research data analysis, imag
automation
preview) generation, voice mode,
and search

Enterprise-level speed,
GPT-4.5 + AI power users, and
$200/ API usage for automation,
Pro API developers requiring large-
month heavy AI workloads, early
Access scale AI applications
access to new features

For most businesses, ChatGPT Plus ($20/month) is the best option, as it unlocks improved
speed, accuracy, and multimodal capabilities. We discuss the case for paying for ChatGPT
Plus in the section below.

Should You Upgrade to ChatGPT Plus?

If your business is already using ChatGPT for tasks like content creation, automation, or
customer support, you may have wondered whether upgrading to ChatGPT Plus ($20/month)
is worth it. The answer depends on how frequently and intensively you use AI in your
day-to-day operations.

The Free plan offers access to GPT-4o Mini, making it a solid option for occasional AI use—
quick brainstorming, basic writing assistance, and answering questions. However, it does come

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with usage limits and slower response times, especially during peak hours. If you rely on AI as a
core productivity tool, these constraints could become frustrating.

Here’s where ChatGPT Plus stands out:

• Faster and More Reliable Performance: Unlike Free users, Plus subscribers get priority
access during peak times, ensuring consistent response speed and availability when you
need it most. If your business relies on AI for real-time interactions—like customer service
or internal automation—this reliability is key.

• Stronger Accuracy and Context Awareness: ChatGPT Plus offers better contextual
awareness and response quality, making it more effective for nuanced tasks such as
business communication, data analysis, and decision-making support. This means clearer,
more relevant responses—especially for tasks that require multi-step logic.

• Expanded Multimodal Capabilities: While Free users can generate text-based responses,
Plus users can also process and interpret images and limited video inputs making it a great
tool for visual-based industries like media, eCommerce, and education.

• Better AI Reasoning for Complex Tasks: Need to analyze market trends, summarize
lengthy reports, or draft detailed business proposals? Plus users get access to more
advanced reasoning capabilities, making ChatGPT a smarter assistant for high-level
business decision-making.

Is It Worth It?
If AI is just an occasional tool in your business, the Free plan may be enough. But if you’re
regularly hitting usage limits, experiencing slow response times, or needing deeper AI-driven
insights, upgrading to ChatGPT Plus can help you work more efficiently, scale automation, and
get more out of AI.

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 2
CHAPTER

From Assistant
to Specialist:
Customizing ChatGPT
for Your Business
CHATGPT & BEYOND

ChatGPT has evolved far beyond a static AI assistant. With its ability to create custom
GPTs (Generative Pre-Trained Transformers), businesses can now tailor ChatGPT to meet
their unique needs. This marks a major shift in how AI can be used—not just as a general-
purpose chatbot but as a specialized business tool designed to streamline workflows,
improve customer interactions, and enhance efficiency.

There are multiple ways to customize ChatGPT, ranging from simple setting adjustments to
fully customized AI assistants (aka GPTs).

Basic ChatGPT Personalization Instead of relying on standard ChatGPT

The easiest way to personalize ChatGPT is interactions, businesses can configure their own
through the ‘Customize ChatGPT’ feature AI models that “remember” key details, follow
in settings. This allows users to adjust their structured instructions, and serve specific
tone, personality, and response style to business functions.
better align with business communication The GPT Store marks a significant shift in
needs. It also includes memory functionality, how businesses and individuals access GPT
meaning ChatGPT can retain information technologies. Designed as a marketplace for
across conversations and provide more GPT-powered tools and applications, the
context-aware responses. For example, if GPT Store offers businesses access to pre-
a business frequently asks ChatGPT for configured GPTs that can be leveraged
specific report formats, it can “remember” across various functions, from customer
those preferences and generate responses support to data analysis. This allows
accordingly. companies to harness the enhanced power
While this level of customization makes of ChatGPT without needing to build a
ChatGPT more useful, it still operates as a custom GPT from scratch, making advanced
general AI assistant. AI more accessible and immediately usable.

With over 3 million GPTs available, the GPT

Custom GPTs: Turning ChatGPT Store offers ready-to-use AI solutions for
into a Business Specialist productivity, creativity, and data analysis
For businesses that require an even greater across diverse categories like education,
level of customization, custom GPTs offer business, and entertainment. For those
the ability to create specialized AI assistants. seeking deeper customization, creating

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custom GPTs has become more user-friendly, requiring no programming skills, with options
for API integration and customizable publishing. Expanding accessibility even further, OpenAI
launched a Windows app, bringing GPT-powered tools directly to desktop environments.
These updates solidify the GPT Store as a vital platform for businesses looking to leverage AI
for real-world applications and innovation.

What Types of GPTs Exist?

The GPT store has a variety of different types 5. Language Translation & Multilingual
of products to help with everyday personal and Services: Tools focused on breaking language
business use. Just a few of the different GPTs barriers by providing real-time translation
include: services and supporting content creation in
multiple languages.
1. Content Creation & Writing Assistance:
Tools designed to aid in various forms of 6. Business & Marketing Solutions: Tools
writing, including creative stories, blogs, designed for the business world, including
marketing copy, and technical documents. market analysis, customer service bots, email
These applications can generate content, automation, and content marketing strategy
suggest improvements, and provide stylistic development.
recommendations. 7. Entertainment & Gaming: Interactive
2. Code Generation & Development Tools: games, storytelling applications, and other
Tools that assist in software development entertainment-focused tools powered by
by generating code snippets, debugging, and GPT’s generative capabilities.
offering coding suggestions based on natural 8. Productivity Enhancements: Applications
language prompts. aimed at improving personal and professional
3. Data Analysis & Visualization: Applications productivity, such as calendar management,
leveraging GPT’s capabilities to analyze meeting summarization, and task automation.
complex datasets, generate reports, and 9. Health & Wellness: Tools offering mental
create visualizations, making data insights health support, fitness advice, and wellness
more accessible. tips, personalized through AI-driven insights.
4. Educational Resources & Tutoring: This 10. Research & Scholarly Tools: Resources
category includes tools for learning and for researchers and academics, including
education, offering personalized tutoring, literature review aids, paper summarization,
homework assistance, and interactive and query-based exploration of scientific
learning modules across various subjects. databases.
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CHATGPT & BEYOND

What GPTs Are People Talking

About Right Now?
Grimoire
Grimoire revolutionizes the way developers and engineers approach coding tasks by
leveraging GPT’s advanced language understanding capabilities. This tool simplifies
software development by generating code snippets, debugging errors, and optimizing
performance based on natural language prompts. Developers can describe their needs
in plain language, and Grimoire responds with precise, functional solutions tailored to
their requirements. Grimoire opens up new opportunities for coders, enabling faster
development cycles and reducing errors with its real-time contextual suggestions.
Whether writing new functions, refactoring existing code, or learning advanced
algorithms, Grimoire empowers both experienced developers and beginners to work
smarter. Its continual updates ensure compatibility with the latest programming languages
and frameworks, making it a versatile asset for the modern software development
process.

Video Summarizer
Video Summarizer transforms the way we consume video content, using AI to distill hours
of footage into concise, actionable summaries. By analyzing audio, visual, and textual
elements, this tool delivers clear, time-stamped insights that help users understand key
themes and moments without watching an entire video. Video Summarizer is perfect for
business professionals, educators, and content creators who need to quickly extract value
from webinars, presentations, or training materials. Its ability to provide precise, context-
aware summaries streamlines workflows and enhances productivity. With continual
advancements in audio transcription and topic tagging, Video Summarizer has become an
essential tool for managing and analyzing multimedia content efficiently.

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Data Analysis
Data Analysis tools powered by GPT elevate the interpretation of complex datasets,
providing clear, actionable insights with unmatched speed and accuracy. These tools
understand user queries in natural language, delivering summaries, trend analyses, and
visualizations tailored to specific business needs. By automating the analysis of vast data
sources, Data Analysis tools enable professionals to identify patterns, uncover anomalies,
and generate predictive models. This capability is transformative for industries such
as finance, marketing, and operations, where data-driven decisions are critical. Regular
updates to these tools ensure enhanced usability and alignment with evolving data analysis
methodologies, solidifying their role as indispensable assets in the modern business
landscape.

DALL-E
DALL-E revolutionizes the way we interact with AI in the realm of creativity and visual
content generation. This model leverages GPT’s deep learning capabilities to produce
images from textual descriptions, offering a blend of imagination and precision previously
unseen. Users can input descriptive phrases or sentences, and DALL-E responds with
corresponding visual artwork or images that match the descriptions. This innovation opens
up new avenues for artists, designers, and content creators, providing a powerful tool for
visual exploration and concept development. DALL-E’s continual updates have further
refined its output quality, making it an indispensable asset for creative industries seeking
to merge the boundaries of art and AI.

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CHATGPT & BEYOND

The Negotiator
The Negotiator introduces an innovative application of GPT technology in the domain of
negotiation and communication. By understanding and analyzing the nuances of language
and negotiation strategies, this AI model assists users in crafting persuasive arguments,
responses, and offers. The Negotiator works by evaluating input scenarios and suggesting
optimal communication tactics based on psychological principles and negotiation best
practices. Its application spans various fields, including business negotiations, conflict
resolution, and customer service, providing users with an AI-powered advantage in
achieving favorable outcomes. Continuous enhancements have equipped The Negotiator
with greater insights into human behavior, improving its efficacy in real-world negotiation
settings.
 3
CHAPTER

Beyond ChatGPT:
Exploring Large
Language Models &
Other Emerging Tools
CHATGPT & BEYOND

What is an LLM?
(And Why It Matters to Businesses)
A Large Language Model (LLM) is an advanced AI system trained on vast amounts of text data
to understand and generate human-like language. LLMs power AI assistants like ChatGPT,
Claude, and Gemini, enabling them to answer questions, summarize documents, and assist with
complex business tasks.

While all LLMs share a similar foundation, each model has unique strengths, training
methodologies, and specializations. Choosing which LLM to use when depends on your
business needs—whether it’s customer service automation, data analysis, or content
generation.

Below, we break down today’s leading LLMs and explore AI-powered tools that use LLMs to
enhance business operations.

Key LLMs:
Leading AI Models for Business Applications

GPT (by OpenAI)

Overview:
While we’ve already covered ChatGPT in detail, we’d be remiss not to include GPT in this
listing, as it remains one of the most widely used AI models today. OpenAI’s latest update
—GPT-4.5—brings improvements in speed, accuracy, and reasoning, though it’s currently
limited to paid users. This incremental update also signals OpenAI’s ongoing
advancements, with GPT-5 expected to launch later this year.

Capabilities:
GPT models excel in human-like text generation, chat automation, content creation,
and data analysis, making them valuable tools across industries. Businesses use them
for customer support, marketing, workflow automation, and even coding assistance.
With multimodal processing, GPT can analyze text, images, and structured data, helping
businesses work smarter and more efficiently.

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CHATGPT & BEYOND

Claude (by Anthropic)

Overview:
Claude models are designed for businesses prioritizing AI safety, ethical interactions,
and compliance. Users can currently select between Claude 3.5 and Claude 3.7, each
offering distinct strengths. Claude 3.5 remains the more human-like model, excelling in
conversational and creative tasks, while Claude 3.7 is more logic-driven, making it well-
suited for analytical applications, though some users report it struggles with following
instructions.
Capabilities:
Initially built with a strong alignment to human intentions, Claude models are designed to
generate safe, controlled responses while handling complex reasoning. However, the latest
Claude 3.7 update (released on February 24th, 2025) has shifted toward logic over human-
like interaction, affecting its ability to follow nuanced instructions. While 3.7 leads in code
generation, some users prefer the more intuitive responses of 3.5. As this model was
recently released, refinements are expected in future updates.

Gemini (by Google DeepMind)

Overview:
Gemini, developed by Google DeepMind, leverages real-time internet access to provide
up-to-date answers. It’s designed to integrate with Google Search, Workspace, and cloud
applications, making it a strong choice for businesses that rely on Google’s ecosystem.
Capabilities:
Excels at retrieving fresh, high-quality information by accessing the internet, offering
explanations, and generating content based on current events, making it particularly useful
for research, knowledge work, and dynamic industries.

Each of these LLMs brings unique capabilities and focuses to the AI landscape, from enhancing
safety and ethical considerations to integrating with search engines for real-time information.
Their development reflects ongoing efforts to create more useful, responsible, and accessible
AI technologies.
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Notable Mentions:
Other Emerging LLMs
While OpenAI’s GPT models and Google’s Gemini dominate the conversation, other LLMs are
gaining traction by offering unique advantages, such as open-source accessibility, real-time
information retrieval, and enhanced customization. Businesses looking to integrate AI into their
workflows now have more choices than ever, allowing them to select models that align with
their security, scalability, and performance requirements.

Here are some of the most notable ones to keep on your radar:

Mistral Large
Mistral Large marks a significant AI breakthrough with its advanced natural language
processing abilities. With Le Chat, it’s comprehensive and multilingual conversational
assistant, this LLM is accessible to many, fosters innovation across sectors, and enhances
automation, insights, and decision-making for business owners, broadening the reach of
sophisticated language interaction.

Grok (by xAI)

Grok is a witty AI inspired by “The Hitchhiker’s Guide to the Galaxy” designed to
answer and suggest questions with real-time knowledge. Unlike standalone LLMs,
Grok is integrated exclusively within X (formerly Twitter), making it a unique AI tool
tailored for social media interactions and real-time discussions. Its recent Reasoning and
Deep Research offerings (with the launch of Grok3) make it a significant model, but its
comparatively lower level of safety training also makes some of the content generated by
its output modes inappropriate for in-office use.

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DeepSeek
DeepSeek is a rising contender in the LLM space, offering advanced reasoning and text
generation capabilities. Designed for high-performance AI applications, DeepSeek focuses
on logic-driven problem-solving, coding assistance, and knowledge synthesis. While its
adoption is still in its early stages, DeepSeek’s architecture is optimized for in-depth
analysis, making it particularly valuable for research institutions, technical industries, and
enterprise AI applications that require rigorous, accurate responses. One important thing
to note is that Deep Seek is hosted in China, so any organizations with concerns around
data privacy will need to be aware of potential risks. However, as the model matures, its
potential use cases and accessibility are expected to expand.

These models each represent significant advancements in the field of AI and natural language
processing, reflecting the diverse approaches and goals within the community. They illustrate
the ongoing evolution of LLMs as developers aim to improve understanding, generate more
natural language, and apply AI in innovative and ethically responsible ways. This space
continues to be ever-evolving, and there is anticipation for more new and improved LLMs to
emerge.

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CHATGPT & BEYOND

Notable LLM-Powered Tools:

AI Assistants for Business
While LLMs power AI applications, many business-friendly AI tools leverage LLMs to
enhance productivity. These tools don’t require deep technical knowledge but
provide AI-driven solutions for common business tasks.

Perplexity
Perplexity is an AI-powered research assistant designed to provide fact-checked,
sourced answers in real time. Unlike traditional search engines, Perplexity pulls from
multiple models, including its own fine-tuned open-source model, as well as third-party
options like DeepSeek R1 and OpenAI’s GPT models, ensuring businesses receive reliable
and well-cited information.
Businesses use Perplexity for market research, competitive analysis, and report
generation, as it can summarize key insights, create visualizations, and even generate
content similar to ChatGPT. With its Deep Research mode, users can conduct more in-
depth investigations into complex topics. Additionally, Perplexity offers AI-generated
images using tools like DALL·E 3 and Playground v3, making it a versatile tool for
professionals who need credible, data-backed insights quickly.

Copilot (by Microsoft)

Microsoft Copilot integrates GPT-4o and OpenAI o1 reasoning model into productivity
tools like Word, Excel, and Teams, enabling businesses to automate document creation,
data analysis, and customer communication. Unlike standalone AI assistants, Copilot
works within existing Microsoft 365 workflows, making AI adoption seamless. With
AI-driven recommendations, document drafting, and real-time data insights, Copilot helps
businesses streamline operations without requiring separate AI integrations.

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NotebookLM (by Google)

NotebookLM is Google’s AI-powered note-taking and research assistant, designed to help
users synthesize information from their own documents, website links, and transcripts.
Integrated with Google Docs and other Workspace tools, NotebookLM acts as a
personalized intern, summarizing lengthy content, generating insights, and answering
questions based on uploaded materials. Unlike traditional LLMs that rely on public web
data, NotebookLM focuses exclusively on user-provided content, ensuring privacy and
data security while offering tailored recommendations. This makes it particularly useful for
researchers, consultants, and business professionals managing complex information.

In summary, Chapter 3 has taken us on a journey through the expansive landscape of large
language models and AI interfaces beyond ChatGPT. We’ve examined how diverse models—
from OpenAI’s ChatGPT and Anthropic’s Claude to Google’s Gemini—each bring unique
strengths to the table, addressing various business needs. These models not only drive
innovation in content creation, data analysis, and customer engagement but also pave the way
for a more integrated and dynamic AI ecosystem.

As AI technology continues to evolve, understanding these tools and their respective

capabilities is critical for businesses seeking a competitive edge. The insights from this chapter
set the stage for making informed decisions about which AI tools best align with your strategic
objectives, a theme we will further explore in the following chapters.
 4
CHAPTER

Choosing the Right AI

Model for Your
Business Needs
CHATGPT & BEYOND

With so many AI-powered tools available, selecting the right one can feel overwhelming.
Not all AI models serve the same purpose—some excel at generating content, while others
are better suited for real-time data retrieval, image creation, or advanced document
analysis. Instead of starting with a tool and figuring out how to use it, business owners
should start by identifying their needs first.

The following table helps break down common business use cases and maps them to the
most relevant AI models and notable tools. By identifying what you need AI to do, you can
select the best tool without getting lost in technical specifications.

(Please note that these recommendations are based on WSI’s usage and experience and are meant to
help you get started on your AI journey. As you begin using these AI tools for yourself, you will discover
your own favorites based on personal preferences and results.)

Business Need Best AI Models & Tools

Do you need to generate content? ChatGPT, Claude, Gemini, Copilot

ChatGPT (DALL-E), Gemini (Imagen 3), Copilot
Do you need to create images?
(within Microsoft tools), Grok (for images)

Do you need to find real-time data and sources? Gemini, Perplexity, Grok, ChatGPT Search

Gemini, Claude, ChatGPT, Copilot (within MS

Do you need to analyze large amounts of data?
Excel), Perplexity
Claude, ChatGPT, NotebookLM (note: any
Do you need to summarize transcripts from
model will do this - your choice will come down
meetings, videos, or presentations?
to preference)
Do you need to query various sources of
NotebookLM, Claude, Gemini, ChatGPT
documents?
ChatGPT (Projects), Claude (Projects), Gemini
Do you want to organize prompts into projects?
(Gems), Perplexity (Spaces)
ChatGPT (Voice Mode), Gemini, Copilot,
Do you want to prompt using voice?
Perplexity (Voice Mode)
Do you need to access an AI tool from your ChatGPT, Gemini, Claude, Perplexity,
phone? Copilot
Do you need to customize AI for your brand
ChatGPT (Custom GPTs), Claude, Gemini
voice and tone?

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ChatGPT (GPT-4o API, o3 mini), Mistral, Gemini

Do you need to build your own AI tool?
(Flash)
Copilot (Microsoft 365), NotebookLM (Google
Do you need AI integrated into business tools?
Docs)
Do you need AI with strong safety & compliance? Claude, ChatGPT, Gemini
Do you need an AI-powered search engine? Perplexity, Gemini, ChatGPT Search
Do you need access to a free version with an ChatGPT, Claude, Perplexity, NotebookLM,
easy-to-use interface? Gemini, Grok

The key to successful AI implementation isn’t just choosing the most powerful model—it’s
selecting the right tool for the right task. Whether you need a general-purpose assistant
like ChatGPT, a real-time search tool like Perplexity, or a document analysis model like
NotebookLM, aligning AI capabilities with business objectives ensures that AI becomes a
valuable asset rather than just another piece of technology.
By understanding what each AI tool excels at, business leaders can make informed decisions
that drive efficiency, improve customer experiences, and enhance innovation. As AI technology
continues to evolve, staying adaptable and exploring new capabilities will be crucial for long-
term success.
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CHAPTER

AI in Action:
Practical Business
Use Cases

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Now that you are more aware of how ChatGPT and other large language models (LLMs) like
Claude and Copilot work, you hopefully understand that the key to unlocking the full potential of
AI isn’t just about understanding the technology—it’s about identifying where AI can streamline
tasks, save time, and add value to your business processes.

While creating effective prompts is a vital skill, a more impactful approach is to start with a use
case. This means analyzing a business process, breaking it into tasks, and identifying where AI
can drive efficiency and innovation.

This chapter explores practical AI applications in business, with real-world use cases and
examples of prompts you can use to harness its power.
Once you identify a specific use case, creating targeted prompts becomes simple and effective.
We’ll showcase examples of how AI can transform key business functions, from recruiting to
sales, and provide actionable prompts that you can adapt to your needs to help put these ideas
into action.

Please note that in all of our examples, it is critical to keep the “Human in the Loop.” That means
that any output generated still needs to be reviewed by an informed individual who can judge
the quality of the response generated. While AI’s advancement has been truly extraordinary, it
is still capable of errors, and having a knowledgeable person to judge the quality of the output is
still very important.

And FYI:

While this guide highlights a few practical examples, you

can explore more in our 50 AI Prompts for Business
Success eBook—a comprehensive resource to take your AI
capabilities further.

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Large Language Models (LLMs) like GPT (developed by OpenAI), Claude (by
Start with a Use Case:
Anthropic), Gemini (by Google), Perplexity AI, and Copilot (by Microsoft) are at
the forefront of AI research and development. These models have been designed
The Framework
to understand and generate human-like text based on the input they receive.
They differ in their underlying architecture, capabilities, training data, and
intended applications. Here’s an overview of each model and how they stand out
from one another:
The first step in applying AI effectively is to start by identifying everyday tasks where AI can
help. Whether it’s drafting emails, summarizing reports, or automating routine processes, AI
can be integrated into your workflow in ways that save time and improve efficiency.

Here’s a simple framework to help you get started:

1. Look at Your Daily Tasks: Identify repetitive or time-

consuming tasks that take up valuable resources.

2. Break Them into Steps: Divide the task into smaller,

manageable steps that can potentially be handled by AI.

3. See Where AI Can Help: Identify tasks where AI can save

time, improve accuracy, or reduce costs. Ask yourself the
question: Could AI handle this faster, with better accuracy, or
free up time for higher-value work?

4. Test and Iterate: Use targeted prompts to explore AI’s

potential in those areas, refining as you go. Evaluate the results
before scaling.

By following this framework, businesses can ensure that AI adoption aligns with their goals
instead of just using AI for the sake of it.

Now, let’s explore key AI use cases in different business functions.

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AI in HR: Streamlining Employee Experience & Operations

AI enhances HR operations by automating administrative tasks, improving employee
engagement, and assisting in workforce planning.

Key AI Use Cases for HR

• Onboarding & Training: Automate onboarding workflows and create personalized

learning paths for employees.

• Employee Engagement Analysis: Analyze employee feedback to identify trends and

improve workplace satisfaction.

• Tailoring Interview Questions: Generate role-specific, competency-based questions

for interviews to ensure alignment with your hiring goals.
• Personality Assessments: Analyze candidate assessments to identify traits that align
with your company’s culture and role requirements.

Prompt Examples for Recruiting

Onboarding & Training

Prompt:
“Create an onboarding checklist for new hires that includes key milestones for
their first 90 days.”

Employee Engagement Analysis

Prompt:
“Analyze employee survey responses and summarize the key concerns and
trends in workplace satisfaction.”

Policy & Compliance Management

Prompt:
“Draft a remote work policy that includes security best practices and
employee expectations.”

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AI in Recruiting: Transforming Hiring & Talent Acquisition

Recruiting is a labor-intensive process that involves multiple stages, from drafting job
descriptions to conducting interviews. AI can streamline this process by automating routine
tasks and enhancing decision-making.

Key AI Use Cases for Recruiting

• Creating Job Descriptions: Craft detailed, accurate, and engaging job descriptions
tailored to your ideal candidate profile.

• Resume Screening: Review and analyze large volumes of resumes to identify the best
matches based on predefined criteria.

• Tailoring Interview Questions: Generate role-specific, competency-based questions

for interviews to ensure alignment with your hiring goals.
• Personality Assessments: Analyze candidate assessments to identify traits that align
with your company’s culture and role requirements.

Prompt Examples for Recruiting

Here are a few practical prompts you can adapt to your recruiting process:

Job Description Creation

Prompt:
“Write a job description for a Software Engineer role requiring expertise in
Python, Java, and cloud computing. Emphasize remote work flexibility and
growth opportunities.”

Resume Analysis
Prompt:
“Review this resume and provide a summary of the candidate’s key skills
and experiences. Highlight areas that align with the job description for a
Operations Manager.”

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Interview Question Generation

Prompt:
“Generate five behavioral interview questions to assess problem-solving skills
for a Data Analyst role.”

Personality Assessment Analysis

Prompt:
“Analyze this personality assessment report and suggest whether the
candidate is a good cultural fit for a fast-paced startup environment.”

AI in Finance: Streamlining Financial Analysis & Reporting

Finance departments handle data-heavy processes that are often time-consuming and
repetitive. AI can assist by automating tasks, improving accuracy, and generating actionable
insights.

Key AI Use Cases for Finance

• Budgeting and Forecasting: Generate projections based on historical data and

current market conditions.

• Expense Categorization: Automate the classification of expenses for reporting and

analysis.
• Financial Report Drafting: Create clear, professional summaries of financial data for
stakeholders.
• Risk Assessment: Analyze potential financial risks and provide recommendations for
mitigation.

Prompt Examples for Finance:

Budgeting and Forecasting
Prompt:
“Analyze the following quarterly revenue data and generate a forecast for the
next quarter, considering a 5% projected market growth.”

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Expense Categorization
Prompt:
“Categorize the following list of expenses into predefined categories:
marketing, operations, travel, and miscellaneous. Provide a summary for each
category.”

Financial Report Drafting

Prompt:
“Draft an executive summary for the attached financial report, highlighting
key performance metrics and trends.”

Risk Assessment
Prompt:
“Assess the potential risks of expanding into a new international market and
suggest financial strategies to mitigate those risks.”

AI in Sales: Enhancing Lead Management & Conversions

Sales teams thrive on efficiency and data-driven insights. AI can support by automating lead
generation, streamlining follow-ups, and optimizing sales pitches.
Key AI Use Cases in Sales:

• Lead Scoring: Prioritize leads based on their likelihood to convert.

• Sales Email Drafting: Craft personalized outreach emails tailored to individual

prospects.

• Proposal Generation: Create comprehensive sales proposals quickly and accurately.

• Competitor Analysis: Analyze competitor offerings to refine sales strategies.

Prompt Examples for Sales:

Lead Scoring
Prompt:
“Evaluate this list of potential clients and assign a lead score based on their
industry, company size, and previous engagement history.”

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Sales Email Drafting

Prompt:
“Write a follow-up email for a prospect who expressed interest in our data
security services but hasn’t responded for a week. Keep the tone professional
and persuasive.”

Proposal Generation
Prompt:
“Generate a detailed sales proposal for a client interested in our product
photography services. Include pricing, timelines, and deliverables.”

Competitor Analysis
Prompt:
“Compare our product’s features with those of [Competitor X]. Highlight areas
where we offer unique value or better pricing.”

AI in Operations: Streamlining Business Processes

Operational efficiency is key to business success. AI can reduce inefficiencies, optimize
resource allocation, and automate workflow-heavy processes.

Key AI Use Cases in Operations

• Process Automation: Streamline repetitive tasks such as scheduling, data entry,

and reporting.
• Supply Chain Optimization: Forecast demand and manage inventory efficiently.
• Project Management: Automate task assignments and track project progress.
• Quality Control: Identify inconsistencies in production or service delivery through
AI-driven analysis.

Prompt Examples for Operations

Process Automation
Prompt:
“Create an automated workflow for processing customer orders from online
submissions to final delivery.”

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Supply Chain Optimization

Prompt:
“Analyze these inventory records and suggest reorder points for essential
products based on seasonal demand trends.”

Project Management
Prompt:
“Generate a project timeline for launching a new e-commerce website,
including key milestones and deadlines.”

Quality Control
Prompt:
“Review this customer feedback and identify recurring quality issues that
need attention.”

AI in Customer Support: Smarter Service & Engagement

AI-powered customer service solutions enhance response times and improve customer
satisfaction.

Key AI Use Cases in Customer Support

• AI Chatbots: Automate responses to common customer inquiries.

• Sentiment Analysis: Analyze customer feedback to gauge satisfaction and identify
areas for improvement.
• Support Ticket Triage: Categorize and prioritize support tickets based on urgency
and complexity.
• Knowledge Base Management: Summarize FAQs and update help center articles
efficiently.

Prompt Examples for Customer Support

Chatbots and Virtual Assistants
Prompt:
“Develop a chatbot script that can handle basic customer inquiries about
shipping, returns, and product availability.”

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Sentiment Analysis
Prompt:
“Analyze these customer reviews and summarize overall sentiment trends for
the past six months.”

Support Ticket Triage

Prompt:
“Sort these customer support tickets into high, medium, and low priority
based on urgency and keywords.”

Knowledge Base Management

Prompt:
“Summarize this 10-page product manual into a concise FAQ for customer
self-service support.”

AI in Communications: Enhancing Internal

& External Messaging
AI enhances business communications by automating emails, summarizing information, and
assisting with corporate messaging.

Key AI Use Cases for Communications:

• Email Assistance: Draft professional and effective business emails.

• Meeting Summarization: Generate concise summaries and action items from
meeting transcripts.
• Internal Documentation: Streamline the creation of company-wide reports and
knowledge bases.

Prompt Examples for Customer Support

Email Assistance
Prompt:
“Draft a response to a business partner requesting sensitive information,
maintaining a professional and respective tone.”

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Meeting Summarization
Prompt:
“Summarize the key takeaways from this meeting transcript and highlight the
next steps.”

Internal Documentation
Prompt:
“Create a company-wide policy document outlining best practices for remote
work and virtual meetings.”

AI in Procurement & Vendor Management:

Smarter Supplier Selection & Cost Optimization
AI transforms procurement and vendor management by automating contract analysis,
predicting cost-saving opportunities, and enhancing supplier relationships. Businesses can
leverage AI to optimize purchasing decisions and improve efficiency in managing supply chains.

Key AI Use Cases for Procurement & Vendor Management

• Supplier Selection & Evaluation: Assess vendors based on pricing, delivery timelines,
and reliability.
• Contract Analysis & Risk Assessment: Review supplier contracts to highlight
potential risks and compliance issues.
• Cost Optimization & Forecasting: Predict procurement costs and recommend bulk
purchasing or alternative suppliers.

Prompt Examples for Procurement & Vendor Management

Supplier Selection & Evaluation

Prompt:
“Compare these three suppliers based on pricing, delivery speed, and
customer reviews, and recommend the best option.”

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Contract Analysis & Risk Assessment

Prompt:
“Analyze this vendor contract and highlight any clauses that may pose
financial or legal risks.”

Cost Optimization & Forecasting

Prompt:
“Based on historical purchasing data, forecast procurement costs for the next
quarter and suggest cost-saving strategies.”

AI in Research & Insights: Data-Driven Decision Making

AI enhances market research, competitive analysis, and trend forecasting by processing vast
amounts of data and generating actionable insights. Businesses can make informed decisions
faster and more efficiently with AI-powered research tools.

Key AI Use Cases for Procurement & Vendor Management

• Market Trend Analysis: Identify emerging industry trends and predict consumer
behavior.
• Competitive Intelligence: Analyze competitors’ strategies, pricing, and customer
sentiment.
• Report Summarization & Insights Generation: Extract key takeaways from industry
reports and research papers.

Prompt Examples for Research & Insights

Market Trend Analysis

Prompt:
“Analyze recent consumer behavior trends in the e-commerce industry and
provide key takeaways for business strategy.”

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Competitive Intelligence
Prompt:
“Compare our product pricing and feature set against [Competitor X] and
identify areas where we can gain a competitive advantage.”

Report Summarization & Insights Generation

Prompt:
“Summarize this 50-page industry report into a one-page executive summary
with key trends and insights.”

AI in Legal & Compliance: Smarter Risk Management

& Policy Creation
AI assists legal and compliance teams by analyzing contracts, monitoring regulatory changes,
and generating policy documents.
Key AI Use Cases for Legal & Compliance

• Contract Review & Summarization: Analyze legal documents and highlight key
terms, risks, and obligations.
• Regulatory Monitoring: Track updates in compliance laws and summarize key
changes.
• Policy Drafting: Generate clear, comprehensive policies for data protection,
workplace ethics, and more.

Prompt Examples for Legal & Compliance

Prompt:
Contract Review & Summarization

“Review this contract and provide an summary of the key terms.”

Prompt:
Regulatory Monitoring

“Analyze recent GDPR updates and highlight changes relevant to small

businesses.”

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Policy Drafting
Prompt:
“Create an employee data privacy policy that aligns with GDPR and HIPAA
regulations.”

AI in IT & Security: Smarter Cybersecurity & Automation

AI plays a critical role in detecting security threats, automating IT support, and optimizing
system performance.

Key AI Use Cases for IT & Security

• Cybersecurity Risk Analysis: Detect anomalies in system logs to identify potential

security threats.
• Automated IT Support: Provide instant solutions for common IT issues through AI-
powered virtual assistants.
• System Monitoring & Optimization: Track system performance, predict failures, and
recommend optimizations.

Prompt Examples for IT & Security

Prompt:
Cybersecurity Risk Analysis

“Analyze the past 30 days of network logs and identify any unusual activity
that could indicate a cybersecurity threat.”

Prompt:
Automated IT Support

“Create an AI-powered chatbot script to assist employees with password

resets, software troubleshooting, and IT service requests.”

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Prompt:
System Monitoring & Optimization

“Generate a weekly performance report based on these server logs,

highlighting any trends or areas for system optimization.”

Whether tackling recruiting, financial processes, procurement strategies, or optimizing

sales efforts, AI provides businesses with a competitive advantage by automating routine
tasks, generating actionable insights, and enhancing efficiency across operations. From legal
compliance to customer communications, AI-powered tools like ChatGPT, Claude, and Gemini
help businesses save time, reduce errors, and focus on more strategic decision-making.

For more ideas and inspiration, explore our “50 AI Prompts for Business Success” eBook,
where you’ll find additional prompts and examples to optimize your workflows and elevate
your business strategies.

Chapter 1: Business and Strategy | 38

CHATGPT & BEYOND

CHAPTER

Expanding
Your AI Toolkit:
Additional
AI Tools for Business
Efficiency

Chapter 1: Business and Strategy | 39

CHATGPT & BEYOND

So far, we’ve explored various AI models like ChatGPT, Claude, and Gemini, as well
as notable emerging tools like Perplexity, NotebookLM, and Grok. While these are
powerful solutions for AI-driven communication, research, and automation, they
represent just a fraction of the AI tools available to businesses today.
Many of the tools out there integrate AI into platforms you may already use—whether
it’s automating note-taking during meetings, generating creative assets, or optimizing
financial forecasting. AI isn’t just about chatbots or text generation; it’s embedded in
everything from data analysis to creating presentations..
We have compiled a list of common AI tools, ranging from basic to advanced, that are
already making AI an integral part of your professional and personal routines. Take a
look!

Prezi is a cloud-based presentation tool Grammarly is an AI-powered writing

that allows users to create engaging and assistant that helps users improve their
interactive presentations. It uses AI to writing. It checks for grammar and spelling
recommend slide layouts and automatically errors, offers suggestions for sentence
adjusts the presentation’s visual design structure, and provides recommendations
based on the content. for improving readability.

Leadfeeder is a tool for lead generation Synthesia is an AI-powered platform that

that uses AI to identify potential customers allows businesses to create high-quality video
content without requiring filming or video
who visit your website. It tracks website
production skills. Using artificial intelligence,
activity and provides insights on potential Synthesia can create realistic, customizable
purchasers of your products or services. videos that can be used for marketing,
training, and other business purposes.

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Fireflies.ai is an AI-powered productivity Lumen5 is a video creation tool that uses AI

tool that helps people automate note-taking to create engaging and professional videos
and task management during meetings. It from text-based content. It can recommend
uses voice recognition and natural language and customize video templates based on the
processing to transcribe conversations and text provided and can also automatically
generate action items, making it easier for adjust the video’s visual design based on the
content.
teams to collaborate and stay organized.

Beautiful.ai is a web-based presentation tool

that uses artificial intelligence and machine
Pictory uses machine learning to learning algorithms to help people create
automatically create eye-catching videos professional-looking and visually appealing
for marketing campaigns, with easy-to-use presentations. It provides users with a
tools and templates. It automates content variety of customizable templates and
creation, optimizing posts for engagement, graphics that can be easily edited and
and creates professional images, videos, and arranged to create effective and engaging
animations for social media. presentations.

Leexi, an AI notetaker, transforms how we Powered by Microsoft’s partnership with

capture information. It accurately tran- OpenAI, Bing Search and Microsoft Co-Pilot
scribes conversations and meetings, high- allows you to experience the power of GPT-
4 right from your search box (without having
lighting key points and summaries. Inte-
to pay for a ChatGPT Plus account). You
grated across devices, Leexi makes notes
can use Bing Search to create images and
accessible anywhere, boosting productivity
content, develop translations—basically, do
by allowing users to focus more on the
everything you can do with a paid ChatGPT
discussion and less on note-taking.
account for free!

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AI

Notion AI enhances the Notion productiv- Airgram is an AI-powered platform that

ity app by integrating GPT-4’s advanced enhances meeting efficiency by automatical-
capabilities. It aids in tasks like note-taking, ly recording, transcribing, and summarizing
project management, and data organization, content, integrating effortlessly with pop-
aiming to optimize workflows for individuals ular video conferencing tools. It helps with
and teams. Seamlessly blending with Notion, effective communication management.
it offers features like smart suggestions,
task prioritization, and advanced search. By
learning from user behavior, Notion AI en-
sures a tailored experience. It also bolsters
collaboration with real-time communication,
document sharing, and team coordination
tools. Craiyon is an AI model that uses natural
language processing to create images based
on text prompts. It can “understand” written
descriptions and generate corresponding
images, which can be useful for a variety of
applications, such as visualizing concepts or
creating artwork.
This innovative tool uses AI to convert text
descriptions into stunning images, facil-
itating creative expression through image re-
mixing, text refining, and iterative design. It’s
perfect for artists, social media enthusiasts,
and content creators.
While tools like HeyGen and Synthesia focus
on leveraging AI to generate video content
from text, Wisecut.video stands out as an
AI-enhanced video editor. It can help refine
existing video content and streamline the
post-production process with features like
Wondershare is a versatile video editing automatic silence cutting, facial recognition
software offering various creative effects, for smoother transitions, and auto-gener-
ated subtitles with translation capabilities.
filters, and tools. It enables users to easily
Wisecut accelerates video editing, allowing
produce extraordinary video content, businesses to publish compelling content
catering to professionals and hobbyists alike. faster and more efficiently.

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This tool is a precise plagiarism detector that Breeze Copilot, in seamless integration with
identifies AI-generated text, ensuring the HubSpot, transforms customer engagement
originality of content. It’s a crucial resource through its AI-powered chat system. This
for educators, students, and professionals synergy allows businesses to automate
committed to maintaining the integrity of responses, efficiently manage inquiries, and
their work. collect valuable customer insights directly
through HubSpot. By enhancing real-time
communication and providing detailed
performance analytics, Breeze Copilot has
become an invaluable tool for businesses
that are using HubSpot to improve customer
interactions and streamline operations.
Heyday is an AI-powered memory assistant
designed to help users recall and organize
content they’ve encountered online. As
users browse the web, Heyday automatical-
ly saves pages visited and later resurfaces
them alongside search results, ensuring that
valuable information is never lost. Beyond An AI-driven productivity tool, Clockwise in-
just articles and webpages, it also brings telligently optimizes schedules for individu-
back documents, messages, files, newslet- als and teams, aiming to maximize efficiency
ters, notes, and more. The platform partic- throughout the workday. It integrates with
ularly benefits researchers, marketers, and existing calendars to manage time more ef-
professionals who consume vast amounts of fectively, freeing up hours for focused work
online content daily.
and reducing scheduling headaches.

Loudly is an AI-powered music platform Gong serves as a revenue intelligence

that allows users to create, customize, and platform, utilizing AI to analyze customer
discover music. It offers a vast library of interactions and provide insights for
royalty-free tracks and AI-generated music data-driven decisions. It’s essential for
suitable for digital projects, content creation, enhancing B2B sales performance, customer
and personal enjoyment. satisfaction, and revenue growth.

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Promptbase is an AI tool that provides Levity automates the classification and sort-
access to a vast library of high-quality ing of data, such as customer feedback or
prompts, enhancing AI models’ outputs. product reviews. A marketer could use this
It features a marketplace for popular AI tool to automatically categorize and analyze
prompts, allowing users to sell their cre- customer feedback, making it easier to iden-
ations, thereby fostering a community of AI tify areas for improvement. Levity stream-
enthusiasts. lines data management, enabling businesses
to focus on actionable insights for continu-
ous improvement.

Reclaim is an AI-powered scheduling app

that optimizes Google Calendar usage, Spinach.io is an AI tool that attends
efficiently managing tasks and meetings. meetings to note and track tasks, syncing
It’s designed to enhance productivity, with current tools to accelerate project
potentially saving users up to 40% of their completion. It delivers quick summaries,
workweek making time management more proposes board tickets, and streamlines
effective project documentation updates.

Opus Clip is an AI-driven tool designed to

Pi is a personal AI companion providing transform lengthy videos into engaging,
emotional support, advice, and answers. high-quality short clips suitable for plat-
This tool inspires users, strengthens their forms like TikTok, YouTube Shorts, and
ideas, and offers assistance in challenging Reels. It’s aimed at enhancing social media
situations, acting as a digital friend or presence and is acclaimed by over a million
mentor. creators for significantly boosting views, fan
base, and revenue.

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Tammy.ai is an AI-based tool that generates Songr is an AI-based platform that trans-
concise summaries of YouTube videos, en- forms text into songs, complete with custom
hancing user experience by saving time and lyrics, vocals, and accompaniments. It’s
facilitating easy storage and recall of favorite perfect for creating royalty-free background
content. music for videos, podcasts, and games, of-
fering a unique creative experience.

Video Insights enhances video analysis by

extracting valuable information, transcripts, BuildBetter AI revolutionizes internal com-
metadata, and summaries from various vid- munication within organizations. This AI
eo platforms. It’s essential for researchers, plugin meticulously analyzes calls and offers
content creators, and educators who rely on a searchable conversational interface, lead-
video content for information. ing to more informed product decisions and
enhanced team collaboration, bridging gaps
in understanding and strategy formulation.

Krisp is an AI-driven noise-cancellation tool

enhancing audio quality in voice calls amidst
noise. Using machine learning and deep neu-
This AI-driven presentation tool simplifies
ral networks, Krisp eliminates background
the creation of impressive slides by suggest-
noise in real-time for clear communication.
ing suitable visual elements and automating
Its intuitive interface works across devices
slide notes. It’s perfect for professionals
like Windows, macOS, iOS, and Android.
needing quick presentation solutions with-
Easily integrated, Krisp is compatible with
out compromising quality, catering to vari-
applications like Zoom, Skype, Microsoft
ous contexts and audiences.
Teams, and Google Meet.

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Descript is a comprehensive platform for Fathom employs AI to record, transcribe,

content creators, offering AI-powered and summarize virtual meetings, allowing
features for creating, editing, and sharing participants to focus on discussions rather
video and podcast content. Its intuitive than note-taking. It’s an invaluable tool for
interface and powerful editing capabilities professionals who want to ensure no critical
save time and enhance the creative process, point is missed and prefer concise post-
making it a favorite among YouTubers. meeting summaries.

Adobe Firefly, part of Adobe Sensei’s Feedly is a versatile news aggregator that
generative AI suite, revolutionizes content uses AI to allow users to customize their
creation by transforming simple text news feed, track insights, and stay aware of
prompts into stunning visuals. Ideal for emerging trends. Available on various plat-
designers, marketers, and creatives, it forms, it’s perfect for professionals needing
automates the generation of photorealistic to stay updated on specific topics.
images, enhancing productivity and allowing
for the seamless execution of ideas into
compelling visual narratives.

Soundraw harnesses the power of artifi-

cial intelligence to create unique musical
compositions based on user preferences. It
Gamma is an AI-powered presentation is ideal for businesses because it provides
and document creation tool designed to unique background music for campaigns
streamline the process of organizing and and social media, enhancing emotional
presenting information. By combining engagement. Whether a content creator,
generative AI with intuitive design features, musician, or an AI-music enthusiast, Soun-
Gamma helps users create visually appealing draw offers a platform for crafting distinct
presentations, documents, and web pages melodies, guaranteeing originality in every
with minimal effort. piece.

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Phosus is an AI-powered platform that Midjourney is an intriguing AI art gener-

offers creative tools and API solutions for ator that translates textual descriptions
photos and images. The platform provides a into vivid, imaginative images. Designed for
range of one-click AI tools, including inpaint- creatives and those seeking to expand their
ing, background removal, auto-fixing, and imaginative horizons, it offers a portal to
more. The platform helps to enhance prod- visual exploration, turning abstract concepts
uct images, catering to various needs such as into tangible art. Its accessibility through a
e-commerce, beauty apps, website builders, simple beta sign-up makes it an inviting tool
and graphic design. for artistic experimentation.

Napkin.ai is an AI-powered idea organiza- Available at no extra cost with paid Zoom
tion tool designed to help users capture, services, AI Companion enhances meetings
connect, and refine their thoughts seam- by providing recaps, generating meeting
lessly. It offers a visual, intuitive interface summaries, and identifying action items, all
where ideas can be linked and expanded, in real time. It extends its functionality to
chat responses, helping users compose
making it ideal for creative professionals,
messages with appropriate tone and length.
writers, and thinkers looking to transform The tool also offers smart recording features,
scattered notes into structured insights. dividing recordings into chapters for easy
Napkin.ai enhances productivity by foster- review, highlighting crucial information, and
ing clarity and enabling the exploration of suggesting next steps.
ideas in a dynamic, interactive way.

Mem is an advanced knowledge assistant, streamlining the integration of information from

various sources into one platform. It simplifies note-taking, idea generation, and content creation,
leveraging AI to connect and organize thoughts. Its context-aware AI helps users capture,
remember, and use their knowledge efficiently.

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HeyGen is an AI-driven video creation Namelix is an AI-powered business name

platform that harnesses generative AI for generator designed to simplify the naming
streamlined video production. It empowers process for brands and products. It gener-
teams, from startups to established enter- ates catchy, memorable names that resonate
prises, to produce videos without requiring with target audiences. A marketer could
cameras, crews, or complex editing tools. use Namelix to brainstorm a list of potential
Users can select from over 100 AI avatars names for a new product line, saving time
or even create their own and have access to and effort. The tool streamlines the nam-
300+ voices in 40+ languages. The platform ing process, allowing businesses to identify
is adept at crafting product videos, outreach brand-aligned names that capture attention
content, and training materials. quickly.

In today’s fast-paced digital world, AI tools are becoming essential for businesses
aiming to be at the top of their game. These tools, covering a wide range of areas and
uses, open up incredible possibilities for businesses to improve their operations, better
serve their customers, and innovate in new ways. In addition to the highlighted tools,
many everyday applications have AI tools built right into them (i.e., Office, Google,
FreshBooks, Quicken). By embracing these AI technologies, companies can tap into
the immense potential of artificial intelligence, making smarter decisions and gaining
an edge in the market. It’s clear that embracing AI is the way forward for modern
businesses, and the tools we’ve discussed are a great starting point for any company
looking to expand their use of AI across all functions of their business.

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Conclusion:
The Future of AI in Business: Agents, Ethics,
and the Human Element
AI is not a silver bullet that can solve all problems or accelerate productivity in every domain.
As with any technology, it has limitations and is not always perfect. However, businesses that
strategically integrate AI into their workflows can unlock new efficiencies, enhance decision-
making, and drive innovation.
The future of AI is rapidly evolving, with AI agents set to play a transformative role in business
operations. These autonomous systems will be capable of executing multi-step processes,
making decisions, and even collaborating with human teams in more advanced ways. As we
move toward this agentic future, businesses must consider not just how AI fits into their
operations today but how it will shape their industry in the years to come.
This evolution brings critical discussions around AI privacy, security, and governance. As AI
becomes more embedded in business processes, organizations need clear policies on data
usage, compliance with regulations, and transparency in AI-generated content. AI literacy
is also becoming essential—not just for technical teams but across the entire organization.
Leaders and employees alike must understand how AI works, its benefits, and its risks to
ensure responsible adoption.
More than ever, businesses must actively engage in conversations about AI, encouraging
discussions across departments to identify opportunities, address concerns, and build
confidence in its use. A well-defined AI strategy and adoption plan will be key to maximizing its
potential while mitigating risks.
Most importantly, as AI continues to advance, the role of human oversight remains
irreplaceable. Keeping humans in the loop—whether reviewing AI-generated insights, validating
decisions, or applying ethical considerations—ensures that AI remains a tool that enhances
human capabilities rather than replacing them.
By becoming more proficient with AI tools like ChatGPT and others showcased in this book,
businesses can begin leveraging AI effectively today while preparing for the future. AI is not
just a trend—it’s a shift in how work is done, and those who adopt it thoughtfully will be best
positioned for long-term success.

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About WSI
For 30 years, WSI has been helping businesses grow by leveraging the power of digital
marketing and emerging technologies. As AI continues to reshape industries, we’re
committed to helping businesses not only market smarter but also work more efficiently
and productively with AI-powered solutions.
Whether you’re just beginning your AI journey or looking to optimize your existing
strategies, WSI’s global network of Digital Marketing and AI Consultants can guide you.
From improving customer engagement with AI-driven personalization to streamlining
operations with automation, we meet you where you are and help you take the next step.
If you’re ready to embrace the future of digital marketing and AI, speak with a WSI
Consultant today. Let’s unlock new possibilities for your business together.
© 2025 WSI. All rights reserved.