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Code: 2263097
Week 3 - Business Analytics
Data
Visualization
OVERVIEW - DATA VISUALIZATION
IMPORTANCE
TECHNIQUE
HANDS-ON DESCRIPTIVE ANALYSIS IN EXCEL
01
Importance of
Data
Visualization
What Is Data
Visualization and
Why It Is Important?
“A picture is worth a
thousand words”
Only layer that is visible
to decision-makers.
Allows slice-dice data
for different insights into
business and scenarios.
Get the story right
Data visualization is as much an art as it is science and numbers.
In addition to using the right chart type to tell your story, you can
also play with levers such as color, size, scale, shapes and labels to
direct attention to the key messages of your story.
The most important aspect, however, is getting the “story” right;
ensuring that the right data is appropriately visualized for the
audience that will consume it.
Examples
THE HOLLYWOOD IN$IDER - Scatterplot
Financial Dashboard - Line charts + barchart
Battling Infectious Diseases - Heatmaps
Good visuals vs bad visuals
Good visuals vs bad visuals
The visualization on the right makes it easier to compare sales by category or by region by
representing all amounts visually (not numerically) and grouping them by region in one chart.
Good visuals vs bad visuals
A bar chart allows the reader to more quickly and accurately compare each category,
focusing on comparison over knowing exact amounts.
Good visuals vs bad visuals
The line graph on the right quickly communicates the purpose of the visualization
and makes it simpler to compare sales over time and for each month.
02
Techniques of
Data
Visualization
TECHNIQUES
When choosing a
visualization,
consider what you
would like to present
from data:
- Relationship
- Comparison
- Composition
- Distribution
TECHNIQUES
TECHNIQUES
TECHNIQUES
Univariate visualizations (visualize variation
within a single feature)
Bivariate visualizations (visualize variation
within a two feature)
TECHNIQUES - Example: Univariate visualization
TECHNIQUES - Example: Univariate visualization
TECHNIQUES - Example: Univariate visualization
TECHNIQUES - Example: Univariate visualization
TECHNIQUES - Example: Bivariate visualization
Experimentation case:
Testing new type of fertilizer on 3 classes of roses
TECHNIQUES - Example: Bivariate visualization
Experimentation case:
Testing new type of fertilizer on 3 classes of roses
Let’s take a break!
TECHNIQUES - Bivariate visualization
Scatter Plots and how to interpret them
03
Practise with
Univariate
Analysis
Before jumping into the practise case
Source: How to emphasize a story through data visualizations
Before jumping into the practise case
Dealing with Data Quality
Before jumping into the practise case
Activating Data Analysis in Excel
Let’s take a break!
Univariate descriptive analysis in Excel
Univariate descriptive analysis in Excel
Task 1: Explore the Housing [Link].
Task 2: Cleaning data
Task 3: Apply Descriptive Statistics (from the Data
Analysis control under Data tab) generate the key
univariate descriptive statistics
Task 4: Interpret descriptive statistics produced in
Task 3 using knowledge from week 2
HOMEWORK - Form groups of 4
- First team will have +1 point for the EDA assessment each member
- Second team will have +0.5 point for the EDA assessment each member
- Remember to put your names into the final submission
- Only one submission per team.
- Register team today
Task
- Use the Titanic dataset for the homework (not the Household dataset)
- Setup a story, apply knowledge learned in:
- Week 2
- Week 3
- Present your result in-front of class next week
- Vote for the best group, category
- Visual choice
- Story/Interpretation
Univariate descriptive analysis in Excel
