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Chapter 8

Chapter 8 discusses SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats. This method helps organizations develop strategies by identifying internal strengths and weaknesses, as well as external opportunities and threats, allowing them to remain competitive and sustainable. The analysis provides a comprehensive view that aids in planning and achieving goals.

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Clara Valentini
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22 views2 pages

Chapter 8

Chapter 8 discusses SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats. This method helps organizations develop strategies by identifying internal strengths and weaknesses, as well as external opportunities and threats, allowing them to remain competitive and sustainable. The analysis provides a comprehensive view that aids in planning and achieving goals.

Uploaded by

Clara Valentini
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CHAPTER 8 : SWOT ANALYSIS

ANTICIPATE

1. Use the picture to deduce what SWOT stands for.

Picture 1 : Good, Positive  Strengths


Picture 2 : Bad, Negative  Weaknesses
Picture 3 : Good Idea, Innovation, Creativity  Opportunities
Picture : Danger, risk  Threats

SWOT : strengths, weaknesses, opportunities, threats

WATCH

1. Taking Notes :

It's really important for both companies and individuals to create a clear strategy.

When we focus on the most important things, it helps get rid of problems and figure out
exactly what we're good at and what we need to work on.

To find our strengths, we look at the good things and what we do best. When it comes to
weaknesses, it's about figuring out what needs improvement and what to avoid.

Looking for opportunities means checking out trends, new technology, government
rules, and such. And when we think about threats, it's about obstacles, competition,
money issues, and more.

By deciding what's most important, we can build a strong base. Strengths and
weaknesses are usually things inside (like skills or problems), while opportunities and
threats are often outside things (like trends or competition).

This whole process, called "internal/external analysis" or SWOT analysis, gives us a


complete view to make a good plan and reach our goals.

2. What SWOT analysis ? How does it help organisations to remain competitive ?

It is a strategy or a method to help an organization grow its business.

- Useful strategy,
- What you do better than other,
- Be aware rt both internal and external elements /factors,
- Be sustainable,
- Be aware of its environment,
- Develops carriers,
- A technological organization,
- Be conscious of the market activities,
- How do people see your compagny,
- Exploit all your opportunities of strengths,
- Overcome obstacles,
- A four-part method,
- Comply with laws,
- Know more about both your consumers,
- What you can do skills,
- What you can’t do,
- What you must improve,
- What you must avoid,
- A better knowledge of your own company,

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