TOUR 50
Tourism and Hospitality Management 1
(Macro Perspective)
Credit Units: 3 units 1st Semester 22-23
THE TOURISM AND
HOSPITALITY NETWORK AND
SUPPLY COMPONENTS
1 Network Components
a Direct Providers
b Support Services
TABLE c Developmental Organizations
OF 2 Supply Components
CONTENTS a Natural Resources
b Infrastructure
c Transportation
d Superstructure
e Hospitality Resources
TRAVEL
INDUSTRY
“the composite of organizations,
both private and public, that are
involved in the development,
production and marketing of
products and services to serve
the needs of the traveler”
-Gee, Choy and Makens, 1997
TRAVEL INDUSTRY NETWORK
1 2 3
Direct Support Developmental
Providers Services Organizations
Direct Providers
These businesses provide
services, activities and
products that are consumed
and, or purchased directly
by travelers.
They represent the sectors
of the industry that are
visible to the travelers.
Support Services
These businesses lend
support to direct providers.
visible to the travelers.
Support services provide
goods and services for both
traveler and for
organizations that sell goods
and services directly but not
exclusively to tourists.
Developmental
Organization
These organizations deal with
tourism development which
tends to be more complex and
broader in scope than the
production of daily travel
services.
The decisions and results of
tourism development are more
long-term in nature than the first
two-categories which deal more
operations.
Direct Providers provides services directly to
Travelers
provides services directly to
Direct Providers
Support Services
provides services indirectly to
Travelers
Direct Providers
Developmental affects directly
and indirectly
Support Services
Orgazanizations
Travelers
TOURSIM AND HOSPITALITY
SUPPLY COMPONENTS
1 2 3
NATURAL RESOURCES INFRASTUCTURE SUPRASTRUCTURE
4 5
TRANSPORATION HOSPITALITY
RESOURCES
NATURAL
RESOURCES
Include elements in an area for the
use and enjoyment of visitors such
as climate, landforms, terrain, flora,
fauna, bodies of water, beaches,
natural beauty and water supply for
drinking, sanitation, and similar uses
INFRASTRUCTURE
consists of all underground and
surface developmental construction
such as:
water systems
communication networks
health care facilities
transportation terminal
power source
sewage/drainage area
streets/highways
security systems.
How to make highways more interesting to tourists?
1 Provide close-up range views of local scenes
2 Change the elevation
3 Develop viewpoints and overlooks
4 Independently align dual-lane highways to fit into the land
contour
5 Selectively thin trees to reveal views
Problems in Transportation Terminals and Facilities
GENERAL AIR RAIL BUS
lack of coordination required long walks inconvenient and dirty and crowded
lack of consistency inadequate parking due to use by
in standards and use of facilities by unauthorized people
procedures . local transients inadequate cleaning
Directional and inadequate cleaning procedures
informational signs procedures lead to boarding gates lack
are not uniform crowded, insanitary a system of orderly
throughout the waiting rooms and procedures resulting
system restrooms in crowding
inadequate
protection is
TRANSPORTATION
Include items such as ships, airplanes,
trains, buses, limousines, taxis,
automobiles, cog railways, aerial
tramway, and similar passenger
transportation facilities
MODES: Land, Sea, Air
SUPERSTRUCTURE
also called tourism services or tourism
facilities, consists of public or private
enterprises, installations, and facilities
that deliver an experience or service to
the tourist.
consistsof the above ground facility
services such as:
airport buildings
hotels
restaurants
museums
casinos
are places where tourist can find food and
Accommodations shelter provided in a fit position to pay for it
Pearce (1981) classified accommodations in three major components:
1 2 1
Commercial Private Hybrid
Sector Sector Classification
short term / temporary residential buildings used to typical hotel elements are
accommodation in a host family members and merged with those of
commercial establishment friends. (holiday) apartments.
and must be a
genuine arms-length
commercial transaction.
HOSPITALITY
RESOURCES
Refer to the general feeling of
welcome that the visitors receive
while visiting a destination area
It is the way the tourists’ services are
delivered.
SERVICE is the mission and most
important product of the
hospitality industry.
HOSPITALITY
TRAINING
Hospitality training aims to
motivate service providers to
be hospitable in dealing
tourists.
more hospitable = more
satisfied tourist
THREE ASPECTS OF ATTITUDE
1 2 3
Attitude Attitude Attitude
Toward Self Toward Others Toward T&H
individual’s perception
Industry
positive feelings of others
of self industry value
Do you believe you and the Are you capable of Do you recognize how
work that you do are putting oneself in the important tourism is to the
important and valuable? visitor's place? country and community?
GOAL: to build acceptance of tourism and to build
an understanding of the tourist
Community
Awareness An understanding of who the tourist is can
bring about a greater acceptance of the visitor.
Program Knowing why people visit the area might
result in a stronger civic pride
Although the tourists is most directly affected by the degree of
hospitality shown by service providers, the overall feeling of welcome
within a community will also enhance or detract from the vacation
experience.
What is the indispensable
ingredient of tourism supply where
all the other components of supply
depend on?
Answer: ATTRACTIONS
Attractions may be classified by ownership:
1 nonprofit organizations
2 private businesses
3 government agencies
The tourism components and
supply have an important role in
determining the success of the
tourism industry.
This is proven by the relation they
made together in building the
tourism industry from the
beginning of the tourism era long
time ago.
The tourism components cannot
work alone without the supply of
tourism in the tourism industry.
This is because both of them need
each other to run the tourism
industry
Any questions?
ASSIGNMENT #4
Written Report
Each group will be given a supply component of tourism and hospitality
industry through draw lots.
The groups will research regarding the topic assigned showing examples
of each supply component.
RUBRICS
CRITERIA DESCRIPTION POINTS
Paper is able to meet the objectives. It is well-structured, informative, relevant, and
Content accurate.
40
Paper is presented in an orderly manner with correct format (Times New Roman,
Organization and 12-point font, double-spacing, 1 in margin on each side, PDF file).
Oral report is clear, concise, and compelling., and did not exceed the allotted 10-
25
Presentation
minute presentation period.
Paper is well-written using standard English grammar, contains minor (if any)
Convention spelling errors, and correct capitalization and punctuation.
5
Paper uses relevant and reliable sources that are all properly attributed and cited
References using the APA format.
10
Timeliness Paper is submitted on or before the deadline. 10
Peer Evaluation - Assessment of groupmates - 10
Total: 100
ASSIGNMENT #5
Business List
Give at least 2 examples of each type of tourist accommodation.
Format: TNR, 12, Double spacing, 1 in margin on each side. Save as pdf file.
Can be in bullet form.
References
Lansangan-Cruz, Z., (2018). Macro Perspective of Tourism and Hospitality. Rex Book Store Inc.
Couto, M., Da Costa, R. L., Dias, A. L., & Da Silva, R. V. (2021). Food and beverage industry in pandemic
context. International Journal of Services Economics and Management 1(1), 1-38.
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