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‘SUBJECT CODE: s1t121
gyltebus
2015 pene)
i syttebus
INDUSTRIAL AND
TECHNOLOGY MANAGEMENT
Vilds S. Bagad
ME, (E&Te), Microwaves
MMS. information systems)
Faculty Insitute of Telecommunication Managerient
ExcFoculy, Sinhged College of Engineering, Pune
Covers Entre Sylabus
‘Question - Answer Format
Exact Answers 6 Solutions
|_Chapterwise Solved SPPU Questions Aug.-2014 to May-2019 |
Solved SPP
2016 (End Sem) May - 2017 (End Sem) |
Aug. - 2017 (In Sem) + Dec. - 2017 (End Sem) |
May - 2018 (End Sem) “. «Oct. - 2018 (InSem) |
Dec. - 2018 (End Sem) + May - 2019 (End Sém).. i
® ~ *
@ Less than PHOTOCOPY Price
@CONTENTS
Unit = Ts i
Chapter - 1, Introduction to Management arid Economical Demand
“(1 -1) to (1-36)
Unit - 2
Chapter - 2, Technology and industrial Management (2 - 1) to (2 - 10)
Unit - 3 :
Chapter -3 Quality Management (8-1) to (8 - 29)
Unit - 4 aes
Chapter-- 4 ° Marketing and Financial Manageient (4 - 1) to (4- 30)
Unit - 5
Chapter-5 Human Resource Management (5-1) to (5 - 32)
Unit - 6 oy
Chapter-6 Entrepreneurship (6-1) to (6 - 18)
Solved SPPU Question Papers
Aug. - 2017 (In Sem) to May - 2019 (End Sem)
© Copyright with Technico! Publications
(S- 1) to (S- 21)
All publishing rights (printed and ebook version) reserved with Technical Publications. No part of
this book should be reproduced in any form, Electronic, Mechanical, Photocopy or any
Information storage and retrieval system without prior permission in waiting, from Technical
Publications, Pune.
Published by
TECHNICAL S°cirssotest tz.
PUBLICATIONS Eri toscowcicpsietoms
vesbabhcabera es
Printer :
Yoon Pints & Biles, SiN. 10\1A, Ghule Industral Estate, Nanded Villoge Rood,
“EiMivel, Dat Pune 12041
First Edition : 2018
Second Iedition * 2019
Price 1 © 95/-
ISBN 978-93-332-1870-2,
v0
Sra9aaag18703 [2]
SPPU TS
@
|
|
|
PHOTOCOPYING CAN KILL THE BOOK
STUDENTS / BOOK SELLERS
Buying and selling of any photocopied books is illegal, immoral |
and unethical under the copyright act, 1957.
(UNDER SECTION 51(A), 81(B), 510), 63 AND 64)
Loss to the Student in Purchasing Photocopled. Books
Poor quality of paper and printing which is harmful to their eyes,
Due to duplicate ‘books, original books aré riot sold in enough
quantity which causes delay in bringing out hew revised and
updated editions, This deprives the students / other buyers of the
latest Information on the subject and thelr knowledge 1s not
updated,
*- Loss to the Author
~. The authors put in a ot of efforts in preparing the bdoks and are
deprived of their genuine royalty due to sale of photocopied
books.
* Loss to the Publisher
~ ‘ Publishers undertake strenuous efforts and put in a iot of labour
‘and capital in publishing good books. They are deprived of return
‘on thelr investments,
©. Loss to the Government
= Government {s deprived of thelr rightful revenue in the form of
GST / Income Tax and other taxes due to sale / purchase of
photocopied books.
* Loss to the Society
= Selling of photocopied books is nothing but a theft of hard work
put in by Author / Publisher. Purchasing of such material amounts
fo encouraging this immoral act which Is another form of
corruption.
~. So, Iet us all join hands to Stop this immoral aid unethical
practice of selling / buying duplicate books and purchase only
genuine books. Let us respect the law of the land and avoid
Prosecution by resorting to unlawful activities
Please Co-operate in this NOBLE CAUSE.
Buy only ORIGINAL BOOKS.
a :
GECODE) @ Less than PHOTOCOPY Price
aySYLLABUS :
INDUSTRIAL & TECHNOLOGY MANAGEMENT [311121]
Credits : 03 Examination Scheme :
In-Sem_: 30 Marks
‘End-Sem : 70 Marks
Unit 1: Introduction to managertal and economical demand
Managertal Economics + Definition of economics, Demand and Supply concept, Law
offderand and supp. Elaslty of demand end supply. Bemand forecasting Meaning
Sad met
Management : Meaning, scope, function. and importance of management. Difference
between administration and management. Types of business “ownership. Sole
ietorship. Partnership (Act 1934\ LLP. (Limited Liability Partnership). (Actaooe),
Bushhess Organlzations. Line organization, Line and Stal! organisation and’ Functional
Qeganzaion lint Sinck Company. Public Limited and vate Linked, Pubic Sector
Undertaking (SU) (Chapter ~
Unit 2: Technology and Industrial Management
Introduction to Industrial management + Concept, evelopment, application and its
scope.
Introduction of Technology Management ; Definition of technology. Management
and lis relation with society, classification of technology, Management Of technology at
various levels." Is “Importance on National’ Econom, Ethics in technology
usnagement, Critical Factors In technology management. (Chapter = 2)
Unit 3: Quality Management
Definition of Quality Management. Definition of quallty, continuous improvement.
Types of quality. Quality of design, Aststance Tools: iahieawa dlagrare — Pacts
Afiaiysis. pokba Yoke (state Brooling) quality circles, Katzen. TOM. a8 (Case study Of
Toyota. descriptive wreatment), Six signs, Quality Management Standards (Introductory
aspects only) ‘The ISO. 9601'8000 Quality Management System Standard: The 1S
14001-2004. Enclronmental Management System Standard. (Chapter = 3)
Unit 4: Marketing and Financial Management
Marketing Management : Maret. meaning. characteristics and its types: Perfect
Competition, Monopoly. Monopolisic “compietion and Ollgopoly. Marketing end
gelling. marketing planning, Market survey and market research, online Merketing.
Financial Management : Befinition of financial management cost, Types of cose, and
methods of costing. price, capital Debit credit, books of accounts and final eecounts
(Chapter 4)
Unit 5: Human Resource Management
Notation ingodscton fatten, est of wove modeaon Meow techy
SPR ate en green aay etd mourn odes eget
Ses, SOE a Bahctin a git ae ye ete Nae
SRR oEtnd tte ty Loar ele haat ee eed
esl gen acpi tas Seung ance ese (nbSeaaes
mating Giahale
Unt: Eatrepreneursaip
Entrepreneurship- Definition, concept, tells, qualities of entrepreneur. Importance and
limitations of rational decision making. Deciion mating under certalnty, umccrialn
and tisk. Incentives for smalf business “development. ‘Government policies“ and
Incentives. Case study on Sinall scole Industries im Indie. Inwoducton t6 Intellect
Propersy Rights (Pk), Meening of IDR, Different forms of IDB, patents, Celera Tor
securing Patents Daient format end’ structure, Copy and tvademare eserptive
‘featment onig): (Chapter + 8)
ee
oy
‘SUBJECT CODE: sit21
INDUSTRIAL AND
TECHNOLOGY MANAGEMENT
Vilas S. Bagad
ME, (E87), Microwaves
MAM, information systems)
Faculty, nsitute of Telecornmunication Management
Ex-Foculy, Sithgad Collage of Engineesing, Pune
QA Covers Entire Syllabus
$B Question - Answer Format
EW Exact Answers st Solutions
Di _Chapterwise Solved SPPU Quest
Solved SPPU Question Papers’
+ May - 2017 (End Sem) |
+ Dec. - 2017 (End Sem) |
+ Oct. = 2018 (In Sem)
+ May - 2019 (End Sem) j
2016 (End Sem)
2017 (In Sem)
+ 2018.(End Sem)
- 2018 (End Sem)
@ Less than PHOTOCOPY Price
oPHOTOCOPYING CAN KILL THE BOOK
STUDENTS / BOOK SELLERS
CONTENTS
Unit = e933) Pe
__ Chapter-1 Introduction to Management and Economical Demand
DE (1-1) to (1-36)
Buying and selling of any photocopied books is illegal, immoral,
and unethical under the copyright act, 1957.
(UNDER SECTION 51(A), 51(B), 51(D, 63 AND 64)
sptef-2 Technology and Industrial Management (2 - 1) to (2 - 10) © Loss to the Student in Purchasing Photocopied Books
: ; = Poor quality of paper and printing which is hatmful to their eyes.
= Due to duplicate books, original books aré not sold in enough
{3 - 1) to (3 - 29) quantity which causes delay in bringing out new revised and
updated editions, This deprives the students / othet buyers of the
atest Information on the subject and thelr knowledge Is not,
Chapter-4 Marketing and Financial Management (4- 1) to (4- 30) updated.
Unit - 5 : * Loss to the Author
Chapter -5 Human Resource Management (5-1) to (5 - 32) The authors put in a [ot of ‘efforts in preparing the books and are
untt-6 deprived of their genuine royalty due to sale of photocopied
: books
Chapter -6 Entrepreneurship (6-1)to(6-18) | e Loss to the Publisher
Solved SPPU Question Papers (S-1) to (S-21) | ~ Publishers undertake strenuous efforts and put tn-@ lot of labour
and capital in publishing good books. They are deprived of return
Aug. - 2017 (In Sem) to May - 2019 (End Sem) on thelr investments.
All publishing rights (printed and ebcok version) reserved with Technical Publications. No port of
GST / Income Tax and other taxes due to sale, / purchase of
is book should be reproduced in ony ferm, Electronic, Mechanical, Photocopy or ony
eres storage ‘ond retrieval system without prior permission in writing, from Technical | photocopied books,
ubcations, Pane. | * Loss to the Society
Publishec
Published by cso an ume nn pu. namus ma = Seliing of photocopled books 1s nothing but a theft of hard «work
i 2 TECHNICAL (orci io atdscissiar Tolga eas onecetaenss put In by Author / Publisher. Purchasing of such material amounts
See ERNE Tr SSR a tora aaa ieee ee ay penalty eye ar pct ay
a a
or hg dey Ste 1A asd ne, dell ea tony uate eek a edema dibeetiend
ee | genuine books. Let us respect the law of the land and avoid
‘Second Prosecution by resorting to unlawful activities.
Plante Co-operaia in tha NOBLE CAUSE.
357
ISBN 978-93-932-1870-2, ‘
EN |
9789333918708 [a @ ay
Buy ofily ORIGINAL BOOKS.
SPPU 15SYLLABUS
INDUSTRIAL & TECHNOLOGY MANAGEMENT [311121]
Credits : 03 Examination Scheme :
In-Sem : 30 Marks
End-Sem : 70 Marks
Unit 1: Introduction to managerial and.economical demand
snpeuts Evan Sey feos, Dee pe ez ene
ese! ermal lsc, Sar on pone ee
Management : Meaning. scope, function, and importance of management. Difference
between adviinistration, ang" management. Types of, business “ownership. Sole
roprietorship, Partnership. (Act 1930) LUD. Limited Liability Partnershiph Vact2soe),
Bisthess Grasiteatins. Le organization, Line’ and iat orgenieation arty Functonet
nization. Joint Stock Comnpeny. Bublic Limited end rive Limited, Public ‘Sector
Underating CSU (Chapier B
Unit 2: Technology and Industrial Management
Introduction to Industral management
scope
Introduction of Technology’ Management ; Definition of technology, Management
tend its elation with soclety, classification of technology. Management of technology at
various. levels: Its “Importance on National Economy, “Ethles In technology
management, Crtcat Factors in technology management. (Chapter = 2)
Unit 3: Quality Management
Detinition of Quality Management: Definition of_quellty, continuous improvement.
Types of cualty. Quality of design, Assttance: Tools Tahisews “diagram © Pavel
Analysts. Poba Yoke (Msiae rooting) quality circes, Kaizen, TOM, £8 (ease stay oy
Toyota. descriptive treatment). Six Sigma, Quality Management Standards Untroductos
aspects ‘onip) "The TSO "96012000 Quality Maiagemest System Standard The WS
14001-2904, Environmental Management System Standerd. (Chapter = 3)
Unit 4: Marketing and Financlal Management
Marketing Management « Market. meaning. characteristics and Its types: Perfect
Competition, Monepoty. Monopolistic completion and Oligopoly. Marketing and
selling. marketing planning, Market survey and market research, online Marketing
Financial Management : Definition of financial management, cost. Types of cost, and
methods of costing. price, capital. Debit, credit, books of accounts and final accounts,
(Chapter = 4)
Unit 5: Human Resource Management
Motivation: Introduction to Moitvation, theories of work motivation: Maslow Hierarchy
gfrnesds theory. Taser Theory end erberg nwo factor thoor Group
mamics: Types’ and interactions “of groups. stages of group cynemice: Norming,
« Storming. Forning: Berformning and ‘aafourning Ucedetship: Latest ate, importance
gualties'of good Teedership. Human Resource Monagement. Introduction, importance,
scope. HR planning, Recruitment, selection, waining and developmen, Pedormancs
management, (Chapter > 5)
Unit 6: Entrepreneurship
Entrepreneurship- Definition, concept, tralts, qualities of entrepreneur. Importance and
limitations of rational decision maning, Decision making under certainty, uncertainty
and “risk. Incentives for small busifiess development Government pollcies ang
Incentives, Case, study on Small scale industries in India. Introduction to Intellectual
Property Rights (PRY, Meaning of IPR. Different forms of IDR, Patents, Criteria for
securing Patents, Patent format and structure, Copy and trademars - Descriptive
‘eatment only). (Chapter - 6)
Concept, development, application and its
Introduction to Management |
and Economical Demand
1.1 + Managerial Economics
Q.1 Define managerial economics. Explain nature,
characteristics of managerial economics.
Ans.
scope and
Managerial economics :
* Managerial economics involves the application of economic
principles to solve the problems arising in business activity. Since
it is mostly concerned with managerial decision making, it is
known as managerial economics.
* Managerial economics is defined by different economists. Some of
them are expressed here.
1, "Managerial economics is the integration of economic theory
with business practice for the purpose of facilitating decision
making and forward planning by management."
ESP - Spencer aid Siegal
"Managerial economics refers to the application of economic
theory and the tools of analysis of decision science to examine
how an organization can achieve its aims and. objectives more
efficiently.” USP - Salvatore.
3. "Managerial economics is the application of economic theory
and methodology to business administration practice.”
537 - Brigham and Pappas.
* Therefore the concept of managerial economics involves certain
aspects as follows :
oo
a-nEEE ie
Introduction to Management
Industrial and Technology Management 1-2 ‘and Economical Demand
Industrial and Technology Management 277 Eee
1. It deals. with economic theory. Bush
‘allocation of resources available to a firm,
“Mature of managerial economics
‘= Important features of managerial economics are as under :
4. Similar to microeconomics
+ Managerial economics studies about the firm and scarce resources
for maximizing output, finding solutions to the problem of ‘the
firm for maximizing profit.
2. Operates against the backdrop of macroecoriomics
©The limiting conditions of ‘macroeconomics are same for
managerial economics. So managerial économist can decide the
strategy to work considering these conditions such as inflation,
government policy etc.
3. Normative statement
= The statements are usually based on moral attitude and value
judgements. :
4. Perspective actions
+ Managerial economics is goal oriented. The coarse of action is
chosen from available alternatives
5. Applied in.nature
* The model reflects the real business situations hence are more
useful for decision making in diverse fields. Case study methods
are also used to identify and understand the problem.
6: interdisciplinary
‘Managerial economics ‘uses tools and techniques which are
derived from management economics, statistics, a¢countancy,
sociology and psychology.
@ Loss than PHOTOCOPY Pri
“Industrial and Technology Management ~1-3
Introduction to Management
and Economical Demand
‘Scope of Managerlal Economics
© Managerial economics is focused to find an optimal ‘solution for
managerial problem in business activity. The- problems are
concerned with managerial decisions such as production, costing,
capital. management, inventory, profit planning, human resource
ete. s
+ For evaluation and finding optimal solution ‘various tools,
techniques and concepts ‘are suggested. Fig. Q.1.1 shows use of
these concepts, techniques of managerial economics for finding
optimal solution.
Managerial Decisions
once,
‘Fedines and pti
Toate of Sakson of
Managerial brobleme
Eeoncmos
Fig. Q.1.1 Scope: of managerial economics
* The scope of managerial economics is limited to decision making
with an organization. 5
Characteristics of Managerial Economics
1, The approach.of managerial economics is goal oriented.
2. Managerial economics uses concepts, tools and techniques for
optimum solution of problem.
3.. Managerial economics is concerned with the economic behavior
of a firm.
4: Managerial economic is concernéd with managerial decision
making.
. Managerial economics takes help of other ‘sources to make
optimum use of scarce resource.
6. Managerial economics
conceptualize the problem.
@ Lass than PHOTOCOPY Price
involves case study » method ° toIntroduction to Management
industrial and Technology Management 1-4 ‘and Economical Demand
jcro-economics. Explain the concept of supply and
Ply. BQFISPPU + May-16, Dec-16, Marks 5]
business produce and sell their products, More precisely,
see refers to how muuch of a good will be offered for sale
at_a given Price over a given period of time, holding equal other
things such as costs of ‘production, the. prices of related goods,
“the government policies.
The Supply Curve
‘It is most obvious that the sellers wants to sell their products in
more quantity at higher prices. Ofcourse, the willingness to sell is
determined by sellers and demand for their own goods.
‘© The supply schedule or supply curve for a commodity is a relationship
between its market price and the’ amount -of that commodity that
producers are willing to produce and sell, other things held equal.
* The supply curve can be drawn showing above relationship in
Fig. Q.2.1.
+ Supply curve is upward sloping ie. curve rises from left to
right, for individual commodity. This is in contrast to the
demand curve. This curve illustrates that although a rise in price
usually reduces the demand quantity, it usually increases the
supply quantity. This is because a higher ptice means. that
suppliers have a greater incentive to use their resources to supply
the item in question.
Introduction to Matiagement
Industrial and Technology Management 1-5 ‘and Economical Demand
Price
”
Ey fa — such. cores
° so 10080008 Guanaty
Supplied
Fig. Q.2.1 Supply curve
Elasticity of Supply
© Elasticity of supply is responsiveness of producers to changes in
the price of their goods or services. As a general rule, if prices
rise so does the supply.
© Elasticity of supply is measured as the ratio of proportionate
change in the quantity supplied to the proportionate change in
price. High elasticity indicates the supply is sensitive to changes
in prices, low elasticity indicates little sensitivity to price changes,.
and no elasticity means no relationship with price. Also called
price elasticity of supply.
It is calculated as per the following formula :
Ain quantity supplied
Supply elasticity = as
DECODE) @ Less than PHOTOCOPY Price
@ Less than PHOTOCOPY Price° Introduction to Management
Industrial and Technology Management 1-6 ‘and Economical Demand
© The ‘calculation of- elasticity of supply is comparable to the
calculation of elasticity of demand, except that the quantities used’
sefer to quantities supplied instead of quantities demanded.
‘*Factors. that influence the elasticity of supply include the ability
40 switch to production of other goods, the ability.to go out. of
Business, the ability’ to use other resource inputs and the amount’
of time available to respond to a price change.
* Over a short time. period, firms may be able to increase output
only slightly in response to an increase in.prices. Over a longer
period of time, the level of production can be. adjusted greatly as
production processes can be altered, additional workers ,can. be
hired, more plants can be built, etc. Therefore, elasticity of supply
is expected to be greater with longer periods of time.
+ We would expect the supply elasticity of wheat to be very high
as farmers can easily switch land that is used for wheat over to
other crops such a3 corn or soybeans.
* On the other hand, an oil refinery cannot easily switch its
production capacity over to another product, so low oil-refining
margins do not reduce the quantity supplied by very much. Due
to high capital costs, higher refining margins do not necessarily
induce much greater supply. So the supply elasticity for oil
refining is fairly low.
3 Explain the concept of supply. Explain the concept demand
and elasticity of demand. ESETSPPU : Aug-14, Marks 6}
Ans. : Supply. : Refer Q.2.
Concept of Demand :
+ In a market system, everythinghas a price, which is the value of
the goods in terms of money. Prices represent the terms.on which
people and firm voluntarily exchange different’ commodities
(goods). The price is determined by the interaction of the forces
of demand and supply of commodity. The amount of commodity
people buy depends off its price
TS SSIES a RIGA AME
Introduction to Management
and Economical Demand
© Demand: in economics is the desire for something plus
willingness and ability to pay a certain price in order to possess
it, : =
It means being both willing and able to buy something. Just
wanting something is not enough. Needing it desparately is also
not acceptable unless you have the nioney to pay.
Thus, demand is a warit for something supported by the money
to buy it .
First law of demand
‘+ The first law of demand tells us that, cateris paribus (all other
things remaining constant) a greater quantity will be demanded if
the price is lowered. This is the most important-determinant of
demand, the. determinants of demand’ other thai price are
referred to as the conditions of demand.
Industrial and
Normally a person ‘will demand ‘more of a commodity (good)
when its’ price is lower because it represents better value for
money. The lower the price, the more people are able to buy it,
since they have enough rhoney to pay the price. So, generally
speaking, the lower the price, greater the demand quantity; the
higher the price, the lower the demand quantity. This conforms
to our everyday observations, winter sale/monsoon sale, ‘prices
slashed’ or ‘off season discount’ announce the shops when they
wish to clear their stocks of clothing.
Exceptions :
This is not always the case. Sometimes prices seem to have little or
no effect on demand quantity. For instance, salt is 50 cheap and we
use so little of it.that even if the price is doubled, demand for it
will probably change hardly at all. Sometimes higher prices can
even increase demand quantity e.g. a rise in: price might make
people think that prices were going to rise even ‘higher in the
future.. They might then rush to buy, even though’ the price wes
higher than it used to be. But most of the time, lower prices
increase demand quantity and higher prices reduce it.
DECODE) @ Less than PHOTOCOPY Price
@ Less than PHOTOCOPY PriceIndustrial and Technology Mainagevient 1-8 tnd Economical Demand
The Relationship between Demand and Price
+.When the price of a good rises, the quantity demanded will fall.
This relationship is known as the law of demand. There are two
reasons for this law:
4) People will feel poorer. They. will not be able to afford to buy
so much of the good with their money. The purchasing power
of their income has fallen. This is called the income effect of a
price rise,
ii) The goods will now be dearer relative to other goods. People
will thus switch to alternative or ‘substitute’ goods. This is
called the substitution effect of a price rise.
+ Similarly, when the price of a good falls, the quantity demanded
will rise. People can’ afford to buy more, and they will switch
away from consuming alternative goods.
Example : The increase in the price of coffee, we will not be able to
afford to buy as much as before, and we will probably drink more
tea, cocoa, fruit juices or even water instead.
* The amount by which the quantity demanded falls will depend
on the size of the income and substitution effects
*The size of the income effect depends primarily on the
Proportion of income spent on the good. Thus the more coffee
we buy in the first place, the niore likely it is that we will be
forced to cut down on the. amount we buy if the price goes up.
In other words, the bigger the proportion of income spent on the
good, the bigger will be the effect of a price rise on people's, teal
income, and the more they will reduce the quantity they demand.
s The size of the substitution effect depends primarily on “the
number and closeness of substitute goods. Thus if you are quite
happy to drink tea instead of coffee, a rise in the price of coffee
will cause you to cut your consumption of coffee considerably,
and correspondingly to increase your consumption of tea.
Introduction to Management ©
Industrial and Technology Management. 1-9...
Introduction to Manageniznt.
rand Econoiiteal Demand
‘There exists a definite relationship between the market price of « good aid Wie
quantity demanded of that good. This relationship between price and quantity
is called the demand curve or demand schedule.
©The relationship between demand. quantity and price can be
illustrated by demand curve shown in Fig. Q.3-1 prices are shown
along the vertical axis, and the demand quantities along the
horizontal axis.
TST oy
Demanded
Fig. Q.3.1 Demand curve
* Note that quantity and price are inversely related. The curve
slopes downwards from left to right showing that as prices fall
the demand quantity increases.
This important property is called the law of downward sloping
demand.
© Law .of downward-sloping demand : When the price of a
commodity is raised, buyers tend to buy less of the commodity.
Similarly, when the price’ is. lowered, quantity demanded
increases.
Elasticity of Demand :
* Demand curve usually slopes downward to the right. The
steepness of slope tells, how the demand quantity alters with
changes in price. i¢. If the curve is very steep, a.small price
change has very little effect on the demand quantity. On the
contrary if the curve is flat, a small change in price has a large
effect on the’amourit. Fig. Q.3.2 shows this effect on demand.
@ECODEY @ Less than PHOTOCOPY Price
DECODES @ Less than PHOTOCOPY PriceIntroduction to Management
Industrial and Technology Management 1-10 ‘and Economical Demand
‘econ
Fig. Q.3.2 Different responses to price change
* The price change in both graphs is same, in first graph demand
quantity changes very little, in the second graph the same price
change results great change-in quantity. The difference comes
from the slopes of the curves.
Elasticity :.Elas
ty of quantifying how responsive supply and
demand are to change
in prices.
+ Elasticity means sensitiveness or responsiveness of demand to the
change in price. Elasticity of demand is a measure of
responsiveness of demand to the changes in the price.
Types of Demand Elasticity :
* There are three types of elasticity of demand.
jasc _ | e
Fig. Q.3.3 Types of elasticity
2.4 Explain elasticity of supply and-clasticity of demand.
SSETSPPU : Dec-14, Marks 4]
‘Ans. : Supply : Refer. Q2.
Elasticity of Demand : Refer Q:3.
Tiitroduction'to Management:
Industrial and Technology Management 1-11 ‘and Economical Demand’
Q.6 What is law of supply ? State determinants of supply.
ESTTSPPU : Oct-16, Marks: 3)
Ans. : Law of Supply : Refer Q.3.
Determinants of Supply : Like demand, supply is not determined
by price. The other determinants of supply’ are as follows.
1. The costs of production : The higher the costs of production,
the less profit will be made at any price. At costs rise, firms will
cut back on production probably switching to alternative
products. whose costs have not risen so much.
‘The main reasons for a change in.costs are as follows -
a) Change in input prices : Costs of production will rise if wages,
raw: material prices, rents, interest rates or any other input
prices rise.
}) Change in technology ..: Technological’ advances can
fundamentally alter the -costs of production. Consider for
example, how the microchip revolution has changed production
methods of information handling in virtually every industry in
the world,
©) Organisational changes : Various cost savings can be made in
many firms by reorganising production.
@) Government policy : Costs will ‘be lowered by gonvernment
subsidies and raised by various taxes.
) The profitability of alternative products : If some alternative
product becomes more profitable to ‘supply than before,
producers are likely to switch from the first good to this
alternative. Supply of the first good falls. Other good are likely
to become more profitable if,
- their price rises.
- their cost of production falls.
For example : Car companies typically make ‘serveral different
car models in the same factory. If there is more demand for one
model, and its price rises, they will switch more of their
CEECODES @ Loss than PHOTOCOPY Price
DECODE) @ Less than PHOTOCOPY PriceIntroduction to Management
Industrial anid Technology Management 1-12 ‘and Economical Demand
assembly lines to making that model, and the supply of the
other models will fall.
2. The ‘profitability of goods in joint supply : Sometimes, when
one good is also produced at the same time. These are said to
be goods in joint supply. An example is the refining of crude
oil to produce petrol. Other grade fuels will be produced as
well, such as diesel and paraffin. If more petrol is produced,
due-to'a rise in demand, then the supply of these other fuels
will rise too.
3. Nature,’ ‘random shocks' and other unpredictable events : In
this category we would include the weather and diseases
affecting firm output, wars affecting the supply of imported raw
materials, the breakdown of machinery, industrial disputes,
earthquakes, floods and fire etc.
4. The aims of producers : A profit maximising firm will supply a
different quantity from a firm that has a different aim, such as
maximising sales.
5. Expectations of future price changes : If ‘price is expected to
rise, producers may temporarily reduce the amount they sell.
Instead they are likely to build up their stocks and only release
them on to the market when the price does rise. At the same
time they may plan to ptoduce moré, by installing new
machines, or taking on more labour, so that they can be ready
to supply more when the price has risen.
1.3. : Demand Forecasting
Q.6 Discuss the methods of demand forecasting.
CGFISPPU : Dec-14, Marks 6; Oct-16, Matks 3]
OR What are the methods of demand forecasting ?
ESTSPPU { Aug-17, Marks 4]
Ans. : Demand Forecasting : Forecast is a prediction about a future
event which is likely to happen in any given situation. In the world
Introduction to Management
Industrial and Technology Management 1-13 ‘anid Economoal Demand
of ‘uncertainties, forcasting has. great significance. Every firm try to
forecast likely demand’ for their. products. Predictions of future
demand for a product is known as demand forecasting. Demand
forecasting is an important management function because huge
resources are involved in production process.
Definitions of Demand forecasting
1: According to Ametican Marketing Association - "Demand
forecasting is an estimate of sales in dollars or physical units for
a specified future period under a proposed maiketing plan"
2. Demand forecasting is thé tool to scientifically predict the likely
demand of a product in the future. "Sales forecast is the focus of
integrative planning” -'William Lazer.
3. "The company sales forecast is the expected level of company
sales based on a chosen marketing plan and assumed
environmental conditions.” - Phillip Kotler
‘Methods of demand forecasting : Two important approaches for
demand forecasting methods are employed.
Survey Method
This approach depends upon market research, survey etc.
consumers ate interview for their feel and intentions. This
approach consists of following methods.
i) Buyers interviews/Surveys of Buyer's intention.
ii) Sales force polling.
iii) Consumer field surveys.
iv) Experts opinion.
v) Forecasts based on composite management opinion.
4. Expert Opinion Method -
* This method for forecasting demand is essentially based on the
opinion of experts, either internal or external to the firm.
* "Delphi technique’, originally developed by the Rand Corporation
at the beginning of the Cold War, to forecast the impact of
technology on welfare.
copes @ Loss than PHOTOCOPY Prico
@ECODET@ tess than PHOTOCOPY PriceIntrodisction to Management:
Industrial and Technology Management i-14 and Economical Demand
‘This technique is considered. to be superior to, conventional
Brainstorming, cesciGn, aa the latter: may, be: dominated: by: views
of some of the experts
© Delphi is the way of getting the opinion of experts. without their:
face to face interaction.
Merits of Opinion Method ]
1. Decisions are enriched with: the experience of competent experts.’ |
2. The firm need-not spend time and resources’ in collection of
data by’ survey:
3. Very—useful when the product is abgolutely new to all the
market, 5
Demerits of Opinion. Method
1. This technique relies more on the experience of experts than on:
_ available data, and may thus involves some amount of bias. .
2. In case external experts are invited for opinion, the firm may be
exposed to risk of loss of confidential information to rival firms.
2. Consumers Opinion Method
In consumers’ opinion survey buyers are asked about their future
buying intentions of products. A survey can be conducted in two
ways -
a) Census Method
1
|
s Involves. containing each and every buyer, but it is very time
taking, costly and is often not desirable.
b) Sample Method
* Involves survey of only representative sample of buyers.
Sampling reditces the cost of survey without affecting the validity
‘of data, However, ‘care should be taken that the sample are
representative of the universe.
Merits of Consumers Opinion Method
1: ‘Simple to administer and comprehend.
Industrial and Technology Management 1-15
PoeMRMMM ei
é Introduction to Management
‘and Economical Demand
2: The results-obtained are realistic, as they are based on direct
“opinion of buyers.
3..Suitable for short term decision regarding product and
_-spromotion.
Demerits of Cohsumers Opinion Method -
1. Surveying is often an expensive proposition both in term of
-resources and time. .
2). This method ‘is unsuitable for long term forecasting, as demand
determinants like consumer's taste, preferences and fashion are
likely to change in long run.
3.. Buyers may ‘not often’ divulge their real buying intention and
may even give incorrect responses.
A. Investigator's bias regarding choice of sample. and question
cannot be fully eliminated.
5. Accuracy of the survey results would be, to a large extend,
contingent upon the: quality of the questionnaire and the
expertise of the interviewer. .
Statistical Method
«Statistical method is ‘another tool for getting an insight into the
future. This type of demand forecasting method is most suitable
for long term forecasts.
©The methods noted under projecting past experience are as
under © -
i) Correlation analysis.
ii) Regression analysis -
‘A) Simple (bivariate) -B) Non-linear regression.
iii) Projection of trerids into future.
Role of Government in Macroeconomics
at are the roles of government in macroeconomics ?
G7, Wont ae ae ESTSPPU : Aug-24, Marks 4]
=
DECODE) @ Less than PHOTOCOPY Price
DECODED @ Less than PHOTOCOPY PriceIntroduction to Management
Introduction to Management
Industrial and Technology Management 1-16 and Economical Demand
Iridhistrial and Technology Managemerit_ 1-17 ‘and Economical Demand
Ans. : * The. objectives of macroeconomic policy are the goals. of | 4. High employment - The government wants to achieve an
government policy and the instruments are the means by which.| increase’ employment and eventually a situation where. all
these aims might be achieved. those able and available can find meaningful work.
+ For example; the government might want to achieve an objective'} 5, Rising living standards and a fall in relative “poverty -
of a low rate of price inflation. The main instrument to achieve | Cutting and reducing poverty:
this are changes in monetary policy interest rates. j 6. Sound government finances - Including control over state
* Fiscal policy could be another instniment to achieve this aim. | Boryowing and the total, national debt
This is in the hands of the government. Supply-side policies can
also be used to contiol inflation and promote growth over the 1.5 : Management
eee Q8 Define management. What are the different functions of
* The government might have another objective to make the | | management ? State the importance of management.
distribution of income more equal. It would then choose the TEETSPPU : May-15, 16, Marks 3, Dec-46, Marks 6]
Policy instruments it thinks are best suited to reaching to this | oR Define Management: What are the functions of management ?
aim, perhaps a change in the income tax system or a rise in the HFTSPPU : Dec-37, Marks 7]
national minimum wage. Ans. i Management : Management ‘is the process. of achleving
° mais icy i le ac nal goals by engaging in the four major functions of
ne main policy instruments available to meet macroeconomic ee rganzing leading’and controlling by co-ordination of
5 human, material, téchnological and financial resources.
1. Monetary policy - Changes to interest rates, the supply of
money and credit and also changes to the value of the | Functions of Management
exchange rate. 1. Planning
2, Fiscal policy - Changes to government taxation, government | Planning is the management function that involves éetting of
spending and borrowing.
goals and deciding the best method to achieve them.
3. Supply. Side policies designed to make markets work more @ Planning is most important and basic activity of management,
iciently. lanning
The function also includes considering what must be done to
encourage necessary levels of change and innovation.
Objectives of government's macroeconomic policy
* The key objectives are
1, Stable low inflation - The Government's inflation target’ is
2.0 % for the consumer price index. if
2, Sustainable growth - Growth of real gross domestic product -
2. Organizing
aes Organizing is the management function that focusses or
| allocating and arranging human and non-human resources so that
sustainable “in keeping» inflation low and reducing the plans'can be carried out successfully.
environmental impact of growth. * Different tasks must be assigned to different people and their
3. Improvements in productivity - This is designed to improve efforts must be co-ordinated.
competitiveness and global trade performance. .
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Introduction to Management
Industrial and Technology Management 1-18 ‘and Economical Demand
3. ‘Leading ft
Leading is the management function that involves influencing
others to engage in the work behaviours necessary to: reach
organizational goals. s
© Leading includes communicating with others, providing direction
and motivating people. This function also includes encouraging
the necessary levels of charge and innovation. In the ‘process of
leading, a manager strives to match the need of the people with
the objectives of the company.
4. Controlling -
© Controlling is the management function. aimed at’ regulating
organizational activities so that actual’ performance meets the
expected objectives and standards of company.
Importance of Management
1. Management meets the challange of changes. '
2. Accomplishes group goals.
3. Effective utilization of business.
4. Management performs efféctive functioning of business.
5, ‘Identifying and developing resources.
6.. Management is foundation for sound organization structure.
7. To direct and controls the functioning of organization.
8. To integrate interests of various groups:
9. Developing new ideas.”
Q.8 Differentiate between administration and management.
EBTSPPU : May-15,16, Aug.-15/17, Dec.-15,16, Marks 4]
@ Less than PHOTOCOPY Price
Introduction to Management
Industrial and Technology Management 1-19 ‘and Economical Demand.
‘Managenient’ | Administration Organization
i. Function | Directing Determination | Putting together the
human efforts | of goals different parts of an
towards and policies of | enterprise into
common‘ goals. | enterprise ‘working order
z Fosition | Management is | Controlling | Frame of
servant of management _ | management
‘administration. |-and
organization by
making policies.
fB Technical | Requires to ‘Does not Does:not requires.
ability function requires.
properly.
Id: Productive] Productive in | Non productive | Productive in
nature character. in character. character.
Bi Levels | Three levels of | Only relate to | Exists throughout
management ie.| the top level. | the enterprise.
top, middle and
lower level.
Rote Management | Administration | Effective machinery
executes the | gives proper | for achieving
work. direction. objectives.
1.6 : Business Ownership
Q.10 What is partnership form of organization? Explain any’ four
characteristics In details, TGFSPPU : Oct.-16, Marks: 5]
Ans. : » In the partnership forms of business, two or'more persons
come together and start a business with their own. funds. The
parties agree to share the profits as well as bear the losses in the
agreed. proportion.
© The formation and management of. partnership organisation. is
governed by the Indian Partnership Act, 1932:
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Introduction to Management
Industrial and Technology Management 1-20 and Economical Demand
© The partnership is defined as "The relation between persons who
have agreed to share profits of a business carried on by all any of
them acting for all”.
Advantages of partnership
1. The partnership organization has larger financial resources
comipared to sole proprietorship.
2. Greater personal. contacts of the partners gives more customer
base and benefits.
3. Persons of different skills and abilities can work for betterment
of organization.
4. Less expenditure per partner is involved in forming partnership
organization.
5. Loss will be divided amongs the partners.
Disadvantages of partnership
1. The partnership organization get dissolved in case of retirement
or death of a partner.
2. The existence of partnership is for short duration due to selfish
attitude of partners or in case of loss, each partner blames each
other. -
Q.11 Differentiate between proprietary firm and partnership firm.
SESISPPU : May-15, Marks 3, May-16, Dec-16, Marks 5]
sr. Proprietorship
ne Partnership
1. | Single owner of the firm. Minimum two or maximum,
twenty partners.
Easy to form the organization. | Some legal documents are to be
| -prepared. S
3. | Success depends on skills of
Pena Success depends on
co-operation, understanding, and
| skills of different partners.
Initustrial and Technology Management 1-21
introduction to Maniigeniegt
Gnd Eebmoiniedl Demand
“4, | Proprietor enjoys more freedom
Partner has less freedom and
and profit share of profit.
5. | Single proprietor can raise, Partners together can collect
Timited capital. large capital as compared to a
proprietor.
6. | Business risk is totally with
single proprietor.
‘Risk of business is equally
divided among partners.
7. | Individual proprietor can take
decisions fast.
Partnership decisions are critical
and takes time. ;
8. |: Individual proprietor business is.
less efficient with less expertise.
Partnership business is more
efficient and more expertise can
be available from partners.
Partners may carry.out the
business.
9. | After the death of proprietor the
business may discontinue.
10. | The business secret can be
maintained or kept confidential.
Business secrécy can not be
maintained.
Q.12 Explain the features of joint stock company.
TEFISPPU : Aug-14, Marks 3]
Ans. : # Joint stock organizations are proved to be superior than
the sole proprietorship and partnership form of organization. In
this form of organization, capital is contributed by a large number
of persons in the form of shares of different values.
« Joint stock organization can be classified into two types, these are
i. Private limited company
i) Private Limited Company
A private limited company can be established with two to fifty
members. The maximum number of membership is limited to 50.
When this type’ of organization’ expands beyond: certain limit, it
can restrict its liability by registering the firm as a limited
company.
. Public limited company
“The company is registered under Indian Company Act, 1956.
Such organizations are not required to submit the balance sheet
and audited papers to the government, The transfer of shares
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Introiluction to Management
Industrial and Technology Management 1-22 ‘anil Economical Demand
takes place between ‘members only. ‘The public :cannot subscribe
‘to the share capital.
Hl) Public Limited Company
‘vAs indicated by: its name, the membership. of public limited
company is open to general public. The minimum number of
members, required are. 7 and there is’ Ao upper limit. ‘Such
companies offer shares to general publi
* Public limited companies ‘are supervised and cortrolled by the
government ; to protect the interest of share holder public. :
+The shares’ are transferable without any prior approval. The
company is governed by. an élected body. called Board: of
Directors. Such organizations have to submit to the government
an audited account and balance sheet of their business.
Advantages of Joint stock company
1, The shareholders bear no risks as the liability is limited.
2. Large scale business can be undertaken.
3. Joint stock companies can take advantages of economies of scale
in production because management can employ specialized
labour, can use the latest machinery and thus can achieve large
scale production at low cost.
4, This form of organization is not affected by the retirement of
any share holder hence the existence’ of organization is
permanent in nature.
5. The management works on democratic principles, which results
in economy. and efficiency.
Disadvantages of joint stock company
1. .Shareholders do not have much interest and voice in the
management or organization,
2, Some of the directors may exploit investors. For instance they
may: give false information stating that the company is going
into loss. As a result, the value of the company's shares may go
all
F Introduction to Management
Industrial and Technology Management| 1-23 ‘and Economical Demand
Industrial and Technology Menegement 2-78) ere
down. The directors may ‘then purchase devalued shares for
their own benefits. :
3, It is difficult to preserve secrets in the joint stock companies.
4. Large formalities are to be observed. *
5., Sometimes, the directors undertake risky ventures and are quite
likely to incur losses to the company.
Formation of Joint stock company
‘* Two important documents for formation of Joint Stock Company
are -
[1] Memorandum of Association (MOA)
+ No company can carry business unless it is registered under the
Companies.Act, 1956 by subscribing the details in “Memorandum
of Association.”
« The memorandum of every company shall state -
1. The name of-company with last words Limited or Private
Limited as applicable.
2. Address of registered office of the company.
3. The objectives of the company.
4. List of members with address.
5. The share capital / number of shares of each member.
«The memorandum must be printed and should be divided inte
paragraphs numbered consecutively.
+ The memorandum of association must be signed by each member
in the presence of witness who shall attest the signature.
© A company shall not alter the conditions contained in its
memorandum except the provision is made:
* A certificate of incorporation given by the registrar.
Il] Artictes of Association (AOA)
@JIn case of Public Limited Company (by shares) or a Private
Limited Company (by shares) it is necessary that it should be
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Industrial and Technology Management 1-24 ‘and Economical Demand
“registered with a memorandum, articles of association signed by
the subscribers of memorandum.
* AOA should contain the rules and regulations of company with
by-laws relating to day-to-day management of cornpany.
* It should also contain the provisions of share capital and number
of subscribers.
* AOA must be printed and divided ‘into paragraphs numbered
consecutively and be signed by éach subscriber of MOA.
* A company must send the copies of memorandum and articles to
the member. within 7 days.
Q43 Explain the following types of business organizations :
(W) Partnership firm (ii) Joint stock company
(ill), Co-operative society SSFISPPU : Dec.-14, 15, Aug-15,.Marks 6]
Ans. : (i) Partnership firm : Refer Q.10.
(i) Joint stock company : Refer Q.12.
Gi) Co-operative society: * Co-operation is a form of
organization where persons irrespective.of caste, creed and religion,
voluntarily associate together as human beings.
«It is based on the democratic principles and’ functions for the
welfare of the public at large. It protects the interest of
consumers as well as that of small producers.
"Features of co-operative organization
Voluntary organization
Open membership
Common purpose / interest
Democratic management
Not profit oriented.
Types of co-operative organization
Various types of co-operative organizations are
oP oye
1. Producer's co-operative society.
Introduction to Management
Industrial and Technology Management 1-25 and Economical Demand
2, Consumer's co-operative society.
3. Housing co-operative society.
4, Credit co-operative society.
5. Co-operative farming society.
Advantages of Co-operative Enterprises ~
1. Easy to form co-opérative society.
2, Co-operative enterprise is useful to a common man.
3. Profits are equally shared.
4, Due to honorary services of members, the expenses on the
management are reduced, therefore. it reduces cost of
production.
5. Middleman's profit is eliminated since the purchase is directly
from producer. .
6. The management is democratic. Normally one member, one vote
principle is applicable.
7. It sells the ‘goods/products cheaper, as no money is spent on
advertisements and publicity etc.
8. The existence is not affected in insolvency or death of its
members.
Disadvantages of Co-operative Enterprises
1. This form. of organization is not suitable for industries where a
huge capital investment is required.
2. In view of ‘limited financial resources,
qualified persons cannot be utilized.
3. Sometimes it is found that management is inexperienced and
may incur losses.
4, Persons holding positions of power in the organizations may
take undue advantage. j
5. Many time co-operatives ‘are exploited by the-politicians for
their selfish gains.
services -of highly
@ECODEY @ Loss than PHOTOCOPY Price
@ Less than PHOTOCOPY Price‘ = Introduction to Management
Industrial and Technology Management 1-26
‘and Economical Demand
6..There. is a likelihood of conflicts among the members as they
_ have equal rights’ and equal investments.
Q.14 Explain the types of business ownership : (1) Partnership firm
(il) Joint Stock company (lil) Public Sector Undertaking
5 ESISPPU + Aug-17, Marks 6]
Ans. : @) Partnership firm : Refer Q.10.
Gi) Joint Stock company : Refer Q.12. -
ii) Public Sector Undertaking :
* Public sector enterprise is also called as state ownei and control.
State ownership works for the benefit of the society-at large state
ownership served as means to remove monopolistic tendencies
and to take those’ fields where there is lack of -willingness or
capital to start the business. =
* Forms of public sector enterprises (State ownership) ‘are as
follows.
1. Government department
3. Government cémpany
1. Government Departments
+ Such enterprises in the areas of activities having government
monopoly. For example the organisations like Railways, Ports and
Telegraphs, Defence production etc are run by the government
departments,
2. Public Corporation
‘*.A public corporation is a body cteated by a law passed in the
parliament.
2. Public corporations
* There are some of the Public Corporations in India. Those are,
1. Life insurance corpération,
2. Indian airlines corporation,
3. Damotthar valley corporation.
© EASES LS
q
Introduction to Management
| industrial and Technology Management: 1-27 ‘and Economical Demand
‘Government Company ~
‘e It'is a concer where Government departments take initiative and
establish a company under company law.
" # Examples of such companies in India are -
| 1. Hindustan Machine Tools Ltd.
2, Bharat Heavy Electricals Ltd.
3, Sindri Fertilizers and Chemicals Ltd.
Q.18 Differentiate between Partnership (Act 1934) & LLP (Limited
Liability Partnership), (Act-2008). ‘ERTSPPU : Deci-17, Marks 7]
‘Abas :
[ Partnership ‘Limited liability partnership |
A partnership is A limited lability partnership
‘Formation governed by Parthership | is governed by Limited
Act 1932. liability Partnership Act, 2008
stration | The Registration of a | The Registration of LLP is
Registration partnership is not ‘compulsory. An unregistered
compulsory. If LLP will be considered as
registered, shall be done | partnership and its liability
by Registrar of Firms. | will be unlimited if it fulfils
the requirements of
: partnership. It shall be
Registered by Registrar of
‘Companies (RoC).
‘A partnership is not a ~ | LLP is a legal entity which is
tus | AP: iP
Legal Status distinct legal entity. The | separate from its partners.
partners are collectively
Called as a partnership
firm. ( Partnership do
not have separate legal
entity then that of its
partners) .
=
DECODES @ Less than PHOTOCOPY Price
@ECODES @ Loss than PHOTOCOPY PriceIntroduction to Management
and Economical Demand
Industrial arid Technology Management 1-28
Introduction to Management
‘arid Economical Demayd
[ Sxistonce
rtnership comes into |. LLP comes into’ existence
existence'through an | though an agreement which
agreement of partners | must be in writing, LLP must
which may or may not | be registered with Registrar of
be in writing. companies (ROC),
Number of | Minimum - 2; maximum | Minimum - 2. One must be @
members| for banking business - 10] esident of India. Maximum - »
and for any other unlimited
business - 20.
Liabitity | The lability of ‘The liability in LLP is limited
Partnership is unlimited: | to the extent of capital of LLP.
and that of partneis are | However, in case of fraud by
joint and several. the LLP, its lability is
unlimited and partner guilty
of fraud is also liable to an
unlimited extent,
Object | A partnership may LLP has to state the name of
engage itself in any proposed lawful business in
lawful business which | the incorporation document.
the partners like,
Line and Staff Organization :
‘* In line and staff organization, the line executives are responsible
for ‘maintaining discipline, production and the staff division is
‘responsible for research, planning, scheduling, establishing
standards and recording of performance.
«The staff executives are in the organization because of their
* expert knowledge.
“The line managers are supplied with services of staff for the basic
functions like production, marketing, finance, accounting
personnel, R&D etc. Also the line managers are decision takers,
taking decisions with the help of staff experts. Staff experts can
suggest their recommendations to the line, managers.
‘* The implementation is the responsibility of line managers. Hence,
the staff, experts are called as ‘thinkers’ while the line managers
are called’ as ‘doers’.
* Fig. Q.16.1 shows structure of line and staff organization.
1.7 : Organization Structure
Q.16 Give the types of organization structure. Explain the line and
staff organization. SSEISPPU : Aug-15, Marks 4]
Ans.: Types of Organization : According to the structure,
organization can be categorized into different types -
i). Line organization/military organization
ii) Functional organization
iii) Line and staff organization
iv) Matrix organization
v) Committee organization.
a |
er
ie |
abe aie
coun
TIT
Le
@.16.1 Line and staff organization
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Introduction to Management
‘and Economical Demand
Industrial and Technology Management 1-30
‘Advantages of Line and Staff Organization
1. Staff department provides their expert knowledge.
2. Operational efficiency is increased.
3. Wastage of raw material, machine hours reduced
considerably.
4. Line and staff organization offer greater flexibility.
5. The work load of line’ executives is réditced much hence they
can concentrated more on the quality of the product.
6. Line -and staff functions are. clearly defined, . there is no
possibility of confusion.
all the
are
7. It possesses of Hine “and functional
organization.
advantages
8. Services of staff executives can be used to train line executives.
9. Policy decision making becomes more easier because of staff
executives.
10.Better chances of advancement for both: line and staff
employees. .
11. Discipline and stability can be achieved.
Disadvantages of Line and Staff Organization
1. Frequency conflict arises between line and staff departments.
2. Possibility of misunderstanding between line and
employees if functions are not defined clearly.
3. Because of overheads of line and staff departments separately
the product cost becomes very high.
staff
4. Line executives depend too much on staff executives, in such
conditions line executive may lose their initiative and creativity.
5. Line manager's approach to the problem is practical while the
staff management approach being experts in. their field is
theoretical.
Q.17 What ‘ore the different organization structures? Explain
functional organization. CS{SPPU : May-15, 16, 18, Marks 5, Dec-16, Marks 5}
@ Less than PHOTOCOPY Price
Industrial and Technology Management 1-31
Introduction to Management
‘and Economical Demand
‘Ans. : Types of Organization : Refer Q.16.
Functional Organization
+ Functional organization is suggested by F.W. Taylor. In functional
organization different experts (specialists) guide the subordinates
in organization. Workers or subordinates thus receive order from
several specialists or officers and are responsible for their
performance to different experts. :
* Fig. Q.17.1 shows the structure of functional, organization
suggested by F.W. Taylor for a specific enterprise
[Rear rarsoes
i Biberinnenaent
7 eae
Fig. Q.17.1 Functional organization
Advantages of Functional Organization
i) The organizational structure is-flexible and is able to respond
to external or internal changes quickly.
Since otitput/product is based on experts knowledge, better
quality is assured.
iii)
iv)
Functional efficiency is more.
Expert ‘knowledge reduces wastages and ‘possibility - of
accidents.
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Industrial and Technology Managerient. 1-32 ‘and Economical Demand
v) Reduces work load. and responsibility of specialists.
vi) Planning and actual performing” separated i.e. metal and
manual work is separated (division of labour and
specialization)
vii) ' Functional experts. are not involved in day to day activity, so
they can concentrate on their function and its application.
Disadvantages of Functional Organization
i) Principle of unity, of command is not followed since workers are
to follow instructions from various supervisors.
ii) Workers always confused about their activity.
iii) Co-ordination of various supervisors: (experts) is essential which
is difficult. -
iv) It is difficult to point out the causes of poor performance.
v) Worker's initiative, ingenuity has no chance.
Q.18 Differentiate the line and staff organization.
SSF[SPPU : Aug-14, Marks 5]
‘Ans. :
Sr. No. Line organization Line and staff organisation
1. [ Unity of cominand, | Line and staff confit. _
2.__| Prompt decision. Balanced decision.
3.__| Lack of specialization. | Benefit of specialization
4. [Lack of co-ordination. _ | Better co-ordination. :
5. | Simpié and fexiie | Complicated and non-fextle structs
structure.
-Q19 What are types of Business organizations? Expk
and staff organization in detail.
in_ line, line
SSFISPPU': Aug-17, Marks 4]
Ans..: Types of Organization : Refer Q.16.
Introduction to Management
Industrial and Technology Management 1-33 and Economical Demand
Line’ Organization : Line organization is the traditional and
simplest form of organization, structure. Liné organization is also
called as: military organization as it is adopted from military
administration. G
Chlet Execute Omtcor(CEO}
PeESINOTEU|
Wie) Rakes a tne
Fig. Q.19.1 Line organization structure
© Line organization structure is based on scaler or hierarchical
principles i.¢. relative authority and responsibility.
“The enterprise is divided into departments, usually by function
such as accounting, marketing and so on, and a controlling head
is appointed.
+ The important aspect of line organization is that there is a clear
line of responsibility and authority right through the management
structure from the governing body, to the lowest level of
supérvision and ‘below. ‘Authority is derived by any level of
supervision from the one immediately above. Authority can be
seen to flow downwards. Each level of supervision is accountable
to the one above.
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4 ‘and Economical Demand
Industrial anid Technology Management
«There'-is ‘series of superior “subordinate relationship from
top-to-bottom level of organization. The authority is distributed
vertically from top-to-bottom level of organization.
‘@ In line’ organization structure, everyone has a well-defined
manager and there is clear definition of the routes of authority
and communication. The top-level management takes the ‘major
decisions and passes it to middle-level subordinates who
implement. them. The middle-level management identifies: the job
and assigns: the responsibility to different people according to
their functions and ability.
Advantages of Line Organization
1. Easy to establish and operate.
2. No confusion as authotity and responsibilities of each employee
are clearly defined.
3. It is flexible in nature, since its expansion and contraction is
easy also can be adjusted to the changing circumstances.
4. Discipline and loyalty is ensured due to unified command.
5. It is economical and easy to understand.
6. There is a direct chain of command and thus decisions are
rapidly made and implemented.
7. Co-ordination of the activities of members of a department is
simplified because of this directness of control.
8. Because of its simple structure, line organisation promotes staff
discipline more easily than other forms.
Disadvantages of Line Organization
1. Specialized. variety of job is
“supervisor.
difficult to supervise by a
2. Line organization is not suitable for large scale enterprise where
high level of specialization is. required.
3. It is autocrative and dictorial in nature.
4, If requires consultation’ or co-ordination of the managerial level
across the organization.
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Introduction t6 anagenent
Industrial and Technology Managemérit 1=35 ‘and Economteal Demand
5. To all intents and purposes each department is, autonomous
within its own sphere of activity. This leads to limited
opportunities for its members to acquire experience of the other
functions of the enterprise.
6. The head of each department is afforded total control of his
workforce and to this extent'the effectiveness of his department
depends upon his capabilities. If he is active and enterprising
then the department may. be able to play a stimulating role in
the total organisation.’ So often, however, a departmental
manager can be cautious and conservative, leading to a
stagnating departments.
‘Line and Staff Organization : Refer Q.16.
1.8 : Formal and Informal Organizations
Q.20 What are formal and informal organizations ?
BR TSPPU : Oct-16, Marks 2]
‘Ans. : Formal organization
+A formal organization has a well defined structure that may
describe its authority, purpose, accountability and responsibility
relationships.
«The also defines the channels through which
communications take place. All organization members have
clearly specified jobs. The hierarchy of objectives are clearly
stated.
structure
© Formal organizations are durable and planned. The formal
organizations are relatively inflexible due to their hierarchy.
Characteristics of Formal Organization 4
* Well detined rules and regulations.
+ Bound by delegation.
* Axbitrary structure.
@ Less than PHOTOCOPY PriceIntroduction to Management
Industrial and Technology Management 1-36 and Economical Demand
+ Determination of objectives and policies.
* Limitation on activities of people.
* Strict observance of principles co-ordination.
Informal Organizations
* Informal organization refers to’what people ‘do of their own in
relation to their needs, emotions and attitudes. Because of
friendship, kindship or close relationships human beings associate
themselves in groups of their own choice.
‘Informal organization is loosely “organized, flexible and
spontaneous. Membership. in informal organizations may be
gained either consciously or unconsciously. The exact nature. of
relationships among the members and goals of organization are
unspecified. Peoples are not bounded by procedures and
regulations.
+ Under informal organization likes and dislikes are more
important than delegation of authority and responsibility.
Freedom. of action is the silent, féature of this’ organization.
Informal organization. may extend not only to individuals but
also to groups within and outside the organizational set up.
Characteristics Features of an Informal Organization
* Informal organization develops spontaneously.
«It is based’ on informal authority. that attaches to the person, not
to the position.
* It provides satisfaction of social needs.
* It provides a good channel of motivation and’ communication.
+ It has great impact on productivity and job satisfaction.
@.21 State the characteristics of formal organization.
CSISPPU : Oct-16, Marks 2) «
Ans. : Refer Q.20, :
END...25
Technology . -
and Industrial Management
2, Industrial Management
Q.1 Define and explain what you understand by Industrial
engineering ? What is'its importance ? GISPPU : Dec-14, Marks 8]
‘Ans. : Industrial engineering : Industrial engineering is the branch
of engineering that is concerned with the efficient production of
industrial goods as affected by elements such ‘as plant and
procedural design, the management of materials and energy, and
the integration of workers within the overall system.
* Industrial engineering as practiced today can be explained by
identifying three components :
1. Human Effort Engineering
2: System Efficiency Engineering .
3. Systems ‘Design, Installation and Improvement Management.
© All methods and techniques of industrial engineering can be
categorized under these three major components.
Definition : Industrial engineering is concerned with the design,
improvement and installation of integrated systems of people,
materials, information, equipment and energy. It draws upon
specialized knowledge and skill in the mathematical, physical, and
socialsciences together . with -the principles and: methods of
engincering analysis and design, to specify, predict, and evaluate
the results to be obtained from such systems.
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@-net le
Technolo
and industrial Management
Industrial and Technology Management 2-2
Importance of Industrial Engineering
* Industrial, engineering make processes better in the following
ways :
|. More efficient and more profitable business practices
Better customer. service and product quality
Improved efficiency ,
Increased ability to do more with less
Making work safer, faster, easier, and more rewarding
Helping companies produce more products quickly
Making the world safer through better designed products
Reducing costs associated with new technologies ~
re
2.2: Technology Management
Q.2 Explain in brief industrial and technology ‘management.
: ISPPU : Aug.-14, Marks 2 Dec.-17, Marks 3]
Ans. : Technology Management (TM)
+ Technology Management (TM) is set of management disciplines
that allow organization to handle its technological fundamentals
to create competitive advantage. Role of technology management
in organization is understand the value of certain technology and
tum ‘technologically intensive business ideas jnto commercial
success generating wealth by creating value to customers.
“Technology Management. (TM) is the management of
technological capabilities to shape and accomplish’ the strategic
and operational objectives of an organization
Q.3 Explain the’ importance of technology management {
economy. GSTSPPU ¢ Deewt4, 15, Aug,
national
7; Marks 4]
Ans. : ¢ Management of technology consists of the managément of
the acquisition and utilization of technology to achieve the strategic
goals of the enterprise in its environmerit.
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i
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|
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j
i
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i
ar ‘Technology
Industrial and Technology Management 2-3
and Industrial Management
« Management of. technology is’ significant is today's business
scenario in following aspects -_-
4. Technology strategy :
* Technology management introduces technology strategy involving
the process of linking technology to the business concept and the
value creation process and- to. understand the rélationship
between business strategy, technology and product life cycles.
2, Technology dynamics :
«The technology: dynamics involves the evolutionary forces and
patterns that lead to the dévelopment of technology over time
and in societies. :
‘elt helps to understand. the basic definitions of technology, the
dynamic nature of technology and its reflection in management
decision making, as well as the lateral thinking stimulated by the
functional perspective; to become aware of the particular context
created by observing technology in a specific situation.
3. Capability :
«The capability study helps to understand the concept of
technology as capability and to develop the language and
graphical means to record and communicate practical information
regarding capability to non-technical senior management.
«To apply: the same framework to. quantify technology gaps that
need to be addressed and the ways and means to bridge these
gaps. To develop some skill in the application of the: concepts.
4. Innovation
« The objective of the Innovation is to trace the nature and content
of technology-based innovation, to understand. the. difference
between invention and innovation and to confirm the Key’ role of
the human resource and the working environment on innovation.
5. Coporate environment :
«The objective for the topic on the corporate enviroiment is to
identify and understand the external factors that. influence the
(DECODES @ Less than PHOTOCOPY PriceTechnology
“Industrial and Technology Management 2-4 ‘and Industrial Management
enterprise, and more specifically the management of technology
“in the enterprise.
* Technology ‘could provide competitive advantage through new
products or product attributes or could serve to counter threats
posed by competitors, government policies or even changes-in
nature. The role of government and government policies to
support or hinder enterprise success should become "visible.
Q.4 Write short note on technology management at various level
ESTAug.-15,17; Marks 6]
Ans, : Technology management can be classified into two levels.
1, Macro Level 2: Micro Level
Macro Level
'* Macro level is a field of knowledge concerned with the setting
and implementation of policies to deal with technological
development and utilization of technology on society,
organization and individual.
* Macro technology management commonly refers to technology
management at the national level such as :
1. Financial organizations
2. Universities, research organizations
3. Government agencies (regulation bodies).
‘*. The functions of macro’ level technology management include :
1. Planning for the development of technological capabilities at
the national level.
2, Identification of key sectoral technology and related fields’ to
be developed. ; 7
3. Determining ‘make’ or ‘buy’ decisions, ie, whether importation
oF self-development is to be pursued.
4. Establishment of institutional mechanisms. for directing and
coordinating the development of national technological
capabilities.
5.-Design of policy measures for controls.
5 Technology
“Industrial and Technology Management 2-5
and Industrial Management
“Micro Level
'* Micro level is an interdisciplinary field concerned: with the
planning, development and implementation of technological
capabilities to shape arid accomplish the operational and strategic
objectives. of organization in the creation and sustainability of
competitive enterprises.
‘* Micro technology management concerns technology management
at the firm or project level. It includes :
1. Responding to competitors who are using technology as a
strategic weapon.
2, Technology’ Strategy / Planning : Integrating technology
strategy into the overall corporate stiategy.-
3. Forecasting / Intelligence : Identifying and | evaluating
technological options and innovations and the factors relating
to their success and failure
4, Directing research and development _ itself,
determination and definition of project feasibility.
5. Monitoring and ‘planning technological
replacement.
6. Internal acquisition (R and D-Management)
7. External acquisition (Technology Acquisitions and.
Collaborations)
8. Exploitation/Assimilation (Technology Transfer / Utilization /
‘Commercialization)
9. Protection (Knowledge Management, R'and D Management)
10. Learning (Knowledge Management)
including
obsolescence and
2.3 +: Classification of Technology
Q.5 Explain in detail the classification-of technology.
SSTSPPU : Dec-14,15,16, May-15,16, Aug-15, Marks 4]
OR Give the classification of technology and explain each in
detail. ‘STSPPU : Aug.-17, Marks 6]
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