RAO'S DEGREE COLLEGE :: NELLORE

SEMESTER LESSON PLAN

Group Name of the Paper

Name of the Staff Member Semester
No'of Hours

NOTE: 1) Every Week One Slip Test is Mandatory.

2) Every 2 Weeks one Assginment is Mandatory.
3) Lab hours to be mentioned in the schdule.

Date Topic Assignments Signature Tests

16/6/2025

17/6/2025

18/6/2025

19/6/2025

20/6/2025

21/6/2025

22/6/2025 Sunday

23/6/2025 Slip Test - 1

24/6/2025 Slip Test - 1

25/6/2025 Slip Test - 1

26/6/2025

27/6/2025

28/6/2025

29/6/2025 Sunday

30/6/2025

Total Working Days (June) 13

1/7/2025 Slip Test - 2

2/7/2025 Slip Test - 2

3/7/2025 Slip Test - 2

4/7/2025

5/7/2025

6/7/2025 Sunday

7/7/2025 Slip Test - 3

8/7/2025 Slip Test - 3

9/7/2025 Slip Test - 3

10/7/2025

11/7/2025

12/7/2025

13/7/2025 Sunday

14/7/2025 Slip Test -4

15/7/2025 Slip Test -4

16/7/2025 Slip Test -4

17/7/2025

18/7/2025

19/7/2025

20/7/2025 Sunday

21/7/2025

22/7/2025

23/7/2025

24/7/2025

25/7/2025

26/7/2025

27/7/2025 Sunday

28/7/2025

29/7/2025

30/7/2025

31/7/2025

Total Working Days (July) 27

1/8/2025

2/8/2025

3/8/2025 Sunday

4/8/2025

5/8/2025

6/8/2025

7/8/2025

8/8/2025

9/8/2025

10/8/2025 Sunday

11/8/2025
12/8/2025

13/8/2025

14/8/2025

15/8/2025 Independence day

16/8/2025

17/8/2025 Sunday

18/8/2025 Unit Test -1

19/8/2025 Unit Test -1

20/8/2025 Unit Test -1

21/8/2025 Unit Test -1

22/8/2025 Unit Test -1

23/8/2025 Unit Test -1

24/8/2025 Sunday

25/8/2025

26/8/2025

27/8/2025 Vinayaka Chavithi

28/8/2025

29/8/2025

30/8/2025

31/8/2025 Sunday

Total Working Days (Auguest) 24

1/9/2025

2/9/2025

3/9/2025

4/9/2025

5/9/2025 Teachers day

6/9/2025

7/9/2025 Sunday

8/9/2025 Unit Test -2

9/9/2025 Unit Test -2

10/9/2025 Unit Test -2

11/9/2025 Unit Test -2

12/9/2025 Unit Test -2

13/9/2025 Unit Test -2

14/9/2025 Sunday

15/9/2025

16/9/2025

17/9/2025

18/9/2025

19/9/2025

20/9/2025

21/9/2025 Sunday

22/9/2025 Pre-final

23/9/2025 Pre-final

24/9/2025 Pre-final

25/9/2025 Pre-final

26/9/2025 Pre-final

27/9/2025 Pre-final

28/9/2025 Sunday

29/9/2025 Pre-final

30/9/2025

Total Working Days (Septermber) 25

Total Semester Working Days 89

Slip Test 1 23/6/2025 to 25/6/2025

Slip Test 2 01/7/2025 to 03/7/2025
Slip Test 3 07/07/2025 to 09/7/2025
Slip Test 4 14/7/2025 to 15/7/2025
Unit Test 1 17/8/2025 to 23/5/2025
Unit Test 2 08/9/2025 to 13/9/2025
Pre-Final Examination 22/9/2025 to 29/9/2025
ds
 RAO'S DEGREE COLLEGE :: NELLORE
SEMESTER LESSON PLAN

Group: BCOM
Name of the Staff Member: G KALYANI
No'of Hours:

NOTE: 1) Every Week One Slip Test is Mandatory.

2) Every 2 Weeks one Assignment is Mandatory.
3) Lab hours to be mentioned as schdule.

Date Topic

16/6/2025 UT:1-INTRODUCTION TO DIGITAL MARKETING

17/6/2025 TRADITION VS DIGITAL MARKETING

18/6/2025 DIGITAL MARKETING

19/6/2025 CHARECTERSTICS OF DM

20/6/2025 TECHNOLOGIES BEHIND DM

21/6/2025 INTRODUCING CONSUMER 2.0

22/6/2025 Sunday

23/6/2025 DIGITAL MARKETING STATERGIES

24/6/2025 DEFINING DIGITAL MARKETING STATERGIES

25/6/2025 UNDERSTANDING DIGITAL CONSUMER

26/6/2025 SLIP TEST

27/6/2025 INTRODUCTION TO ONLINE ADVERTISING

28/6/2025 DEFINITION OF ONLINE AD

29/6/2025 Sunday

30/6/2025 OBJECTIVES OF ADVERTISING

Total Working Days (June)

1/7/2025 WHERE TO ADVERTISE

2/7/2025 LIST YOUR BUSINESS DIRECTORIES

3/7/2025 SLIP TEST

4/7/2025 OTHER RELEVANT DIRECTORIES

5/7/2025 AFFILIATE MARKETING

6/7/2025 Sunday

7/7/2025 MEET YOUR AFFILIATES

8/7/2025 ONLINE AD FORMATS

9/7/2025 SLIP TEST

10/7/2025 ONLINE AD FORMATS

11/7/2025 APP PROMOTION ADS

12/7/2025 SEARCH ENGINE ADS

13/7/2025 Sunday

14/7/2025 OBJECTIVES OF SE

15/7/2025 NETWORK ADVERTISING

16/7/2025 SLIP TEST

17/7/2025 PRICING STRUCTURE

18/7/2025 GOOGLE DISPLAY NETWORK

19/7/2025 LANDING PAGES

20/7/2025 Sunday

21/7/2025 TYPES OF LANDING PAGES

22/7/2025 IMPORTANCE OF LANDING PAGES

23/7/2025 SLIP TEST

24/7/2025 UNIT-III : INTRODUCTION TO EMAIL MARKETING

25/7/2025 SUCCESS OF E-MAIL MARKETING

26/7/2025 TYPES OF E-MAIL

27/7/2025 Sunday

28/7/2025 TIPS FOR CREATING WELCOME MAIL

29/7/2025 SLIP TEST

30/7/2025 TIPS FOR CREATING TESTIMONIAL

31/7/2025 E-MAIL MARKETING CAMPAIGN PROGRAM

Total Working Days (July)

1/8/2025 ADVANTAGES OF E-MAIL MARKETING

2/8/2025 DISADVANTAGES

3/8/2025 Sunday

4/8/2025 OPT IN EMAIL AD

5/8/2025 SPAM VS OPT IN EMAIL

6/8/2025 SLIP TEST

7/8/2025 EMAIL MARKETING TOOLS

8/8/2025 TOOLS

9/8/2025 EMAIL TRACKING

10/8/2025 Sunday
11/8/2025 EMAIL TRACKING OFFLINE

12/8/2025 EMAIL TRACKING TOOLS

13/8/2025 INTRODUCTION TO SOCIAL MEDIA MARKETING

14/8/2025 MYTHS ABOUT SMM

15/8/2025 Independence day

16/8/2025 CHARECTERSTICS OF DM

17/8/2025 Sunday

18/8/2025 UNIT TEST

19/8/2025 SUCCESSFUL OF SSM

20/8/2025 SMM PLANS

21/8/2025 SMM SUGGESTIONS

22/8/2025 IDENTIFYING CUSTOMER DEMO

23/8/2025 VIDEO CONTENT OR BUST

24/8/2025 Sunday

25/8/2025 SMM TOOLS

26/8/2025 TOOLS

27/8/2025 Vinayaka Chavithi

28/8/2025 PUBLISHING BLOGS

29/8/2025 PUBLISHING PODCAST

30/8/2025 SETTING A BLOG USING BLOGGER

31/8/2025 Sunday

Total Working Days (Auguest)

1/9/2025 PODCASTE

2/9/2025 WEBINAR

3/9/2025 SOCIAL MEDIA MONITORING

4/9/2025 SMM CATEGORY

5/9/2025 Teachers day

6/9/2025 FACEBOOK

7/9/2025 Sunday

8/9/2025 UNIT TEST-II

9/9/2025 DO'S & DONT'S

10/9/2025 TWITTER

11/9/2025 TOOLS TO INTEGRATE TWITTER

12/9/2025 UT-V : UNDERSTANDING SEO

13/9/2025 SEO PROCESS AND GOALS

14/9/2025 Sunday

15/9/2025 GOALS

16/9/2025 ON - PAGE OPTIMISATION

17/9/2025 QUALITY OVER QUANTITY

18/9/2025 OFF-PAGE OPTIMISATION

19/9/2025 ANALYSE

20/9/2025 SLIPTEST

21/9/2025 Sunday

22/9/2025 SEARCH ENGINE PROCESS

23/9/2025 PREFINAL

24/9/2025 SEARCH ENGINE RESULT PROCESS PAGE

25/9/2025 SEO TOOL

26/9/2025 SEO OPEN SOURCE

27/9/2025 SEO SCHEMA CREATOR

28/9/2025 Sunday

29/9/2025 REVISION

30/9/2025 REVISION

Total Working Days (Septermber)

Total Semester Working Days

Slip Test 1
Slip Test 2
Slip Test 3
Slip Test 4
Slip Test 5
Slip Test 6
Slip Test 7
Unit Test 1
Unit Test 2
Pre-Final Examination
 E :: NELLORE
N PLAN

Name of the Paper: DIGITAL MARKETING

Semester: III

Assignments Signature Tests

Assignment(1)Name : DIGITAL MARKETING AND IT'S BENEFITS

Slip Test-1

Slip Test-1

Slip Test-1

13
S IMPACT ON REVENUE GENERAION

Slip Test-2

Slip Test-2

Slip Test-2

Slip Test-3

Slip Test-3
t(4)Name : CREATE A GOOGLE ADD FOR YOUR COLLEGE Assignment(3)Name :EXPLAIN Assignment(2)Name
AND ANALYSE THE RANK
: DIGITAL
OF KEYWORD
MARKETING AND IT'S

27
Slip Test-4
Slip Test-4
Slip Test-4
Slip Test-3
 EXPLAIN
OF SEARCH ENGINE
Assignment(5)Name: LIFE
TO DAYSEO
IN DAYABOUT

Unit Test-1

Unit Test-1

Unit Test-1

Unit Test-1
Assignment(6)Name :EXPLAIN AWARENESS

Unit Test-1

Unit Test-1

24

Unit Test-2
ARKETING IN INDIA

Unit Test-2

Unit Test-2

Unit Test-2

Unit Test-2
Assignment(7)Name : SCOPE OF Unit Test-2

Per-final

Per-final

Per-final

Per-final

Per-final

Per-final

Per-final

25
89

23/6/2025 to 25/6/2025
01/7/2025 to 03/7/2025
07/07/2025 to 09/7/2025
14/7/2025 to 15/7/2025
21/7/2025 to 23/7/2025
27/7/2025 to 29/7/2025
04/8/2025 to 06/8/2025
17/8/2025 to 23/5/2025
08/9/2025 to 13/9/2025
22/9/2025 to 29/9/2025