Physics Wallah

Assignment
By Parth Sharma Feb 12, 2025

1. Physics Wallah has recently launched live doubt-

solving sessions and personalized mentorship
programs to enhance student engagement. However,
initial data shows that only 40% of enrolled students
are actively participating in these features. The
leadership team wants to understand why engagement
is low and how to improve it.

This problem is divided into three parts Analyzing the problem ,

Reasons for low engagement and finally actionable strategies to
increase engagement.
1. Analysis of Low Engagement in Live Doubt-Solving &
Mentorship Programs

Despite launching live doubt-solving and mentorship programs,

Physics Wallah is seeing only 40% engagement among enrolled
students. To address this, we need to identify the core issues and
implement targeted strategies for improvement.

Student Engagement Breakdown

Here is the Student Engagement Breakdown pie chart. It visually

highlights the engagement gap, emphasizing that 60% of students
are not participating in the mentorship and doubt-solving sessions.

2. Reasons for Low Engagement

1. Lack of Awareness & Communication Gaps
○ Many students may not be aware of these features or their benefits.
○ Marketing efforts might not be highlighting the value proposition
effectively.
2. User Experience & Accessibility Issues
○ If the platform is not intuitive or the scheduling process is
cumbersome, students may avoid using it.
○ Technical glitches or a lack of real-time responsiveness may reduce
participation.
3. Perceived Lack of Value
○ Students might not see immediate benefits, leading to disinterest.
○ If mentors are not relatable or sessions are too generic,
engagement could drop.
4. Mismatch in Timing & Availability
○ Sessions may not align with students' study schedules, causing
conflicts.
○ Inflexibility in rescheduling could discourage participation.
3) Actionable Strategies to Boost Engagement

1. Targeted Awareness Campaigns & Gamification

1.1) What Needs to Be Done:

● Leverage AI-driven personalized notifications (emails, WhatsApp, push

notifications) to remind students about upcoming sessions.
● Introduce some gamification elements (badges, leaderboards, rewards)
for active participation.
● Run a student testimonial campaign showcasing success stories from
those who get benefited.

1.2) Who is Responsible?

● Marketing Team is required for crafting engaging content and

campaigns.
● Product Team is required to implement gamification features.

1.3) Expected Outcomes:

● At least 15-20% increase in participation within 3 months.

● Improved word-of-mouth marketing through success stories.

Supporting Fact:

● Duolingo increased engagement by 34% using gamification techniques.

2. UX & Technical Enhancements

What Needs to Be Done:

Improve UI/UX for seamless session booking and real-time doubt

resolution. Introduce an AI-powered chatbot to handle basic queries and
pre-filter doubts before live sessions. Offer session recordings for
students who miss live interactions.

Who is Responsible?
The product and tech teams will refine UI/UX and develop the chatbot.
 Expected Outcomes:
A reduction in drop-off rates by 20-25%. A more streamlined student
experience leading to higher retention.

Supporting Fact:
EdTech platforms with AI-powered tutors see 30% more engagement
(source: HolonIQ).

3. Flexible Scheduling & Incentives for Consistency

What Needs to Be Done:

Offer flexible session timings based on student availability. Implement a
streak-based reward system (discounts on premium courses, exclusive
mentor sessions) for consistent attendance. Allow students to rate
mentors, ensuring high-quality interactions.

Who is Responsible?
The operations team will optimize scheduling, while the product team will
implement the rating and reward system.

Expected Outcomes:
A 20-25% increase in session participation. Improved student satisfaction
and mentor accountability.

Supporting Fact:
Udemy & Coursera report that students are 40% more likely to complete a
course when given flexible scheduling options.

Conclusion: Driving Engagement for Long-Term Success

By implementing targeted awareness campaigns, UX improvements, and

flexible scheduling, Physics Wallah can significantly boost student
engagement. These strategies align with its vision of making quality
education accessible and interactive. With a data-driven approach,
engagement levels can increase from 40% to 70%+ within six months,
ensuring that more students benefit from these valuable mentorship
programs
2) Imagine you are tasked with designing a new "Skills
Category" at Physics Wallah, exclusively for college
students. Your goal is to offer courses or modules that
address their unique needs, such as improving
communication, mastering technical skills, preparing for
internships, and building leadership qualities.

Pitch for a New "Future-Ready Skills"

Category at Physics Wallah

🚀 Introduction: The Need for Future-Ready Skills

College students today face a brutal reality—degrees alone don’t land
jobs anymore. Recruiters want tech-savvy problem-solvers with sharp
communication, leadership, and industry-specific expertise. Yet, a
McKinsey report states that 70% of students feel unprepared for the
workforce and 85% of career success depends on soft skills, but most
colleges don’t teach them as reported by a Study in Harvard. Only 25% of
engineering graduates in India are employable due to skill gaps (Aspiring
Minds, 2023).

Physics Wallah has the power to change this.

By launching a dedicated “Future-Ready Skills” category, we bridge the

gap between academia and industry, making students job-ready,
confident, and capable of thriving in the real world.
 🎯 2. Defining the “Future-Ready Skills” Category
🔹 Key Learning Tracks & Market Demand:

Skill Category Courses Offered Market Demand

Soft Skills & Leadership Public Speaking, Emotional 93% of employers seek strong communicati
Intelligence, Teamwork skills (NACE, 2023).

Technical & Digital Skills Coding, Data Analytics, UI/UX 80% of jobs require digital literacy (WEF, 20
Design, Cybersecurity

Career & Internship Prep Resume Building, Job Interview 76% of freshers struggle with resume creati
Mastery, LinkedIn Growth (LinkedIn, 2022).

Personal Growth & Time Management, Stress Gen Z is 4x more stressed than previous
Productivity Handling, Financial Literacy generations (Forbes, 2023).

3. Market Need & Competitive Edge

Why College Students Need This NOW

● 94% of graduates regret not learning real-world skills in

college (ZipRecruiter, 2023).
● Only 26% of companies believe colleges prepare students
for work (McKinsey).
● Industry hiring trends are shifting: Companies now look for
job-ready graduates with hands-on projects and practical
skills instead of just degrees.

How Physics Wallah Stands Out

✅ Affordable & Accessible – Unlike Coursera or Udemy,

which charge ₹5000–₹15,000 per course, PW can offer high-
quality learning at a fraction of the cost.

✅ Hands-On Learning – Live projects, hackathons,

mentorship programs, and AI-driven assessments to make
learning practical.

✅ Community-Driven Approach – A dedicated student

learning hub with peer discussions, networking sessions, and
expert Q&As.
📈 4. Implementation Plan: Launching the
Category
📌 Step 1: Content Development & Course Structure

● Industry Experts & Hiring Managers from Google,

Amazon, and Microsoft to co-create course content.
● Course Formats:
○ Short video lessons (10-15 mins) for bite-sized
learning.
○ Live interactive workshops for Q&A and
networking.
○ AI-powered assessments for personalized
feedback.
○ Project-based learning to build resume-ready
portfolios.

📌 Step 2: Ensuring Industry Relevance & Quality

● Guest Lectures from Industry Leaders (e.g., "How to

Crack an FAANG Interview").
● Live Mock Interviews & Internship Bootcamps.
● Feedback Loops – Real-time student and employer
feedback for continuous course updates.

📌 Step 3: Partnerships & Resources

● Internship Platforms (Internshala, LinkedIn, Naukri) –

Helping students land real-world opportunities.
● University Tie-Ups – PW courses as official electives
in colleges.
● Tech Tools – AI-driven assessments, community
forums, and networking events.
🎯 5. Growth & Marketing Strategy
📌 Marketing Plan: The College Domination Strategy

1. Social Media Campaigns – Viral reels, success stories,

and free career tips on Instagram, YouTube, and
LinkedIn.
2. Influencer Partnerships – Top college influencers to
promote courses via real-life testimonials.
3. Referral & Gamification – Free first course + referral
rewards to drive engagement.
4. University Ambassador Program – Student leaders
promoting courses in colleges.
5. Placement-Linked Challenges – "Complete a course →
Get an interview opportunity."

📌 Measuring Success:

● 500K+ enrollments in 6 months.

● Student Engagement Metrics – 80% completion rate,
high satisfaction scores.
● Placement Impact – % of students securing jobs after
completing courses.
 The Big Picture: Revolutionizing College Education

The "Future-Ready Skills" category isn't just another course

offering—it’s a career game-changer.

At Physics Wallah, we’re building the #1 EdTech platform for

college students by focusing on what truly matters:
✅ Industry-aligned career skills that hiring managers actually look
for.
✅ Affordable, hands-on learning that levels the playing field for
every student.
✅ High placement success rates, ensuring students land real jobs,
not just certificates.

🔥 Why This Matters NOW

● 94% of graduates regret not learning real-world skills in college.

● Companies care more about job-ready graduates than just
degrees.
● Online career learning is booming, and we’re leading the charge.

Through real-world projects, live mentorship, AI-powered assessments,

and placement-linked challenges, Physics Wallah will empower millions
of students to bridge the employability gap and secure high-paying
careers.
This isn’t just about education—it’s about transforming
futures. Are you ready to lead the revolution?

My Vision as a Final-Year B.Tech Student

As a final-year B.Tech student, I know the struggles of

preparing for the workforce. This initiative isn’t just an idea—it’s
a student-driven solution to bridge the employability gap and
help students gain real-world skills, land top jobs, and secure
their future.

The future of education is practical, impactful, and career-

focused. Let’s build it together!