Guidelines for Digital Media Analysis Report
Course: MBA | Marks: 50
Objective
This project aims to analyze and evaluate the digital media presence and marketing strategies
of an assigned company. Students will assess various digital platforms, marketing techniques,
and performance metrics while providing strategic recommendations for improvement.
Report Structure & Formatting
Length: 20-25 pages (excluding references and appendices)
Format: PDF submission
File Name: Name_EnrollmentNumber (e.g., JohnDoe_123456.pdf)
Font Type: Times New Roman
Font Sizes:
o Title: 16 (Bold)
o Headings: 14 (Bold)
o Body Text: 12 (Regular)
Line Spacing: 1.5
Alignment: Justified
Last Date to Submit: 01/04/25 (Upload in Google Classroom)
Report Components
1. Introduction (5 Marks)
Overview of the assigned company (history, industry, key products/services).
Purpose of the report and significance of digital media analysis.
2. Company’s Digital Media Presence (10 Marks)
Platforms analyzed: Website, Blog, YouTube, Facebook, Instagram, Twitter,
LinkedIn, etc.
Overview of company activity on each platform.
3. Digital Media Performance Analysis (15 Marks)
Engagement Metrics: No. of posts, frequency, likes, comments, shares, video views.
Performance Metrics: Top-performing posts, audience demographics, social media
budget.
Website Analytics: Page ranking, keyword analysis, bounce rate, traffic (paid &
organic), average visit duration, pages per visit.
SEO & SEM Strategies: On-page & off-page techniques, backlink analysis.
4. Digital Marketing Strategy (10 Marks)
Use of marketing techniques:
o Influencer Marketing
o Moment Marketing
o Affiliate Marketing
o Brand Collaborations & Endorsements
o Paid Advertising & Sponsored Content
5. Case Study of Successful Campaigns & Sponsorships (10 Marks)
Analysis of at least one successful marketing campaign or sponsorship event.
Campaign goals, execution, outcomes, and key takeaways.
6. Recommendations & Improvements (5 Marks)
Strategic suggestions for enhancing digital marketing effectiveness.
SEO, content, platform-specific improvements.
7. Conclusion (5 Marks)
Summary of key findings.
Final thoughts on the company’s digital media effectiveness.
Tools & Reference Websites
To support analysis, students may use the following tools:
SEO & Keyword Analysis:
o Keyword Revealer
o Ahrefs Backlink Checker
Website & Competitor Analysis:
o SimilarWeb
o Google Trends
Page Performance & Traffic Analysis:
o Google PageSpeed Insights
o AnswerThePublic
Cover Page of Report
A Digital Media Analysis Report of
(Symbol of the Company)
(Name of the Company)
Submitted By:
(Name of the Student)
(Enrollment Number-Division)
Submitted To:
Prof. Bhavyarajsinh Jhala
SEO & Keyword Analysis
1. Google Keyword Planner – Find relevant keywords and search volume.
2. Ubersuggest – Analyze keyword difficulty, traffic, and competitors.
3. SEMrush – Competitor keyword research, SEO analysis, and content marketing insights.
4. Moz Keyword Explorer – Discover keyword difficulty and SERP analysis.
5. WordStream Free Keyword Tool – Helps in PPC and organic keyword research.
Website & Competitor Analysis
6. SimilarWeb – Competitor website traffic analysis.
7. Google Trends – Understand trending topics and search behavior.
8. Alexa Site Ranking (Retired but useful for reference) – Site ranking and audience
demographics.
9. BuiltWith – Identify technologies used by competitors’ websites.
10. Wayback Machine – See historical versions of websites.
Social Media Analytics
11. Hootsuite Analytics – Track social media performance.
12. BuzzSumo – Identify top-performing social media content.
13. Social Blade – Analyze YouTube, Instagram, and Twitter engagement.
14. Facebook Audience Insights – Facebook audience segmentation.
15. Twitter Analytics – Measure Twitter performance.
16. Instagram Insights – Instagram engagement tracking (requires business account).
Digital Advertising & Marketing Tools
17. Google Ads Transparency Center – Check past Google Ads run by companies.
18. Meta Ad Library – Analyze competitor Facebook & Instagram ads.
19. SpyFu – View competitors' PPC and SEO strategies.
20. Adbeat – Track competitors’ ad spending and strategies.
21. Canva – Design marketing materials.
Website Performance & Technical SEO
22. Google PageSpeed In sights – Measure page speed and performance.
23. GTmetrix – Analyze website speed and optimization.
24. Lighthouse – Audit websites for SEO, performance, and best practices.
25. Ahrefs Backlink Checker – Evaluate website backlinks.
26. Majestic SEO – Backlink and trust flow analysis.
27. Screaming Frog SEO Spider – Website crawling for SEO issues.
