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04-Module 3 Workbook

The document is a workbook created by Cattoni Creative Inc. focused on helping individuals develop their unique selling proposition (USP) and storytelling skills for marketing purposes. It includes exercises and questions designed to guide users through identifying their product's core attributes, challenges, and solutions. The content emphasizes the importance of crafting compelling narratives to engage potential customers effectively.

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ammar.ask
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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87 views37 pages

04-Module 3 Workbook

The document is a workbook created by Cattoni Creative Inc. focused on helping individuals develop their unique selling proposition (USP) and storytelling skills for marketing purposes. It includes exercises and questions designed to guide users through identifying their product's core attributes, challenges, and solutions. The content emphasizes the importance of crafting compelling narratives to engage potential customers effectively.

Uploaded by

ammar.ask
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

[Link].

com

MODULE
WORKBOOK

Copyright 2020 Cattoni Creative Inc. All Rights Reserved.

The use, copying, sale, or other distribution of this material without the express written consent of Cattoni Creative Inc. is strictly prohibited.
According to US Copyright Law, willful copyright infringement is criminal and can result in up to 5 years of imprisonment (pursuant to 18 U.S.C. § 2319)
and a $150,000 fine (pursuant to 17 U.S.C. § 504).
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EXERCISE 1: YOUR UNIQUE SELLING PROPOSITION

"Why would someone buy


this product over the competition?"

Instructions

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Question #1: WHAT


core

Question #2: HOW

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Question #3: WHY

i.e. first of its kind, highly personalized, scientifically-backed, done-


for-you, tied to a purpose, cause or value, serves a unique audience, etc.

Question #4: YOUR USP STATEMENT

The Copy Posse Launch Pad helps brand new copywriters with no portfolio/
experience/idea where to start achieve highly-paid copywriting skills and build their
portfolio from scratch through immersive live coaching and community
accountability.

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EXERCISE 2: STORY MAPPING

EIGHT

Note:

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Monomyth

The Status Quo:

The Challenge:

The Discovery:

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Instructions:

QUESTION #1: THE STATUS QUO

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QUESTION #2: THE CHALLENGE

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QUESTION #3: THE DISCOVERY

8
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Let Them Imagine…

Help Them Relate…

Make It Their Reality…

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Instructions

QUESTION #1: LET THEM IMAGINE

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QUESTION #2: HELP THEM RELATE

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QUESTION #3: MAKE IT THEIR REALITY

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trouble.

Set The Scene:

The Build Up:

The Moment of Truth:

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Instructions

QUESTION #1: SET THE SCENE

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QUESTION #2: BUILD IT UP

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QUESTION #3: THE MOMENT OF TRUTH

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What’s The Crisis?

How Did We Get Here?

What’s The Calling?

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Instructions

QUESTION #1: WHAT'S THE CRISIS?

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QUESTION #2: HOW DID WE GET HERE?

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QUESTION #3: WHAT'S THE CALLING?

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Before

After

Bridge

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Instructions

QUESTION #1: BEFORE

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QUESTION #2: AFTER

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QUESTION #3: BRIDGE

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Problem:

Agitate:

Solve:

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Instructions

QUESTION #1: PROBLEM

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QUESTION #2: AGITATE

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QUESTION #3: SOLVE

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“Legend has it…. “

“What if this were true?…”

“What does this mean for you?”

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Instructions

QUESTION #1: LEGEND HAS IT ...

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QUESTION #2: WHAT IF THIS WERE TRUE?

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QUESTION #3: WHAT DOES THIS MEAN FOR YOU?

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Instructions

#1: ONCE UPON A TIME...

#2: EVERY DAY...

#3: BUT, ONE DAY...

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#4: BECAUSE OF THAT...

#5: BECAUSE OF THAT...

#6: BECAUSE OF THAT...

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#7 UNTIL FINALLY...

#8: AND, EVER SINCE THEN...

36

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