Tab 1

Feasibility Study

Breathe & Soothe: 2-in-1 Pain Reliever Roll- on Inhaler

Submitted to:

Ms. Jacqueline Chelsea Tedoco

Submitted By:

Mary Beatrize Abquilan

Joseph Ian Baldonado

Glydel Fernandez

Michael Fernandez

Patricia Olmedo

Mylene Villa

March 26, 2025

 MANAGEMENT ASPECT

Vision and Mission Statement

Vision

To be a leading innovator in the Philippine herbal wellness industry..

Mission

To create premium herbal products that blend traditional medicine with modern methods.

The 2-in-1 Pain Reliever Roll on Inhaler can offer dual-purpose relief for both muscular and

respiratory pain and discomfort.

Manufacturing Business model

​ The researchers aim to create a new product that will be more convenient for consumers

to use. Most pain reliever ointments sold in stores are stored in a bullet round bottle with a

snap-top cap however, this type of packaging often leads to unwanted and accidental spills due

to not being closed properly or the cap being accidentally snapped off. This type of packaging

also leads to wasted product as the consumer might accidentally pour more than what they

originally intended to. Furthermore, the liniments have menthol cooling effects when used to

relieve pain but the current packaging does not utilize that effect. This is why the researchers

came up with a brand new packaging for this product that will not only utilize all of the effects but

also provide convenience. The researchers will be manufacturing a new product which is

essentially repackaging the liniment to a new container. The researchers will assemble the

product by first filling up the mini roller container with the liniment. This will allow the consumer
to use the liniment in the exact amount they need simply by gliding the mini roller on the specific

parts of their body where they want to relieve the pain. The next step is to make the inhaler part

which is done by soaking the cotton wick with. Afterwards, the mini roller and inhaler will be

assembled together by stacking them to create a new 2 in 1 pain reliever inhaler.

Legal Forms

​ The legal form of the business will be sole proprietorship. This is an advantage for the

business owner as the regulations for this type of business is considerably lower than for that of

a partnership or domestic corporations. The registration is also straightforward which is time

convenient and easy for someone who is just starting out a business. The business will be

solely owned by Mylene Villa. Thus, she will be responsible for all the debts and obligations of

the business operations. All profits will be the property of the owner however, this also means

that the owner will be solely responsible for any losses that the business may face. The owner is

solely responsible and liable for taxes. The source of capital funds for this product will be limited

to the owner’s personal funds and loans.

​ Breathe and Soothe must also acquire the following forms to conduct their business.

1.​ Business name registration sole proprietorship application form - a required form from

the Department of Trade and Industry to register a single proprietorship business to

provide it with a legal identity and gain the rights to use the business name. This form is

needed as it is required to first register with the DTI in order to secure a business permit

from the Mayor’s office.

2.​ Barangay clearance - an official document issued by the local barangay unit confirming

that the business complies with local regulations and ordinances. This document is also

needed to secure a business permit from the Mayor’s office.

3.​ Business permit - a business permit from the mayor’s office must be acquired to conduct

the business legally.

4.​ Notarized Contract of Lease-if Lessee - provides legal protection and clarity, ensuring

the agreement's validity and enforceability regarding the business' lease between the

lessor and the lessee.

5.​ Registering with the Bureau of Internal Revenue - this is to ensure that the business will

comply with tax laws, regulations, and requirements. Registering the business with the

BIR is essential for legal operation, tax compliance, and avoiding penalties.

6.​ Registering with the Social Security System - to comply with Philippine labor laws,

ensuring employees receive social security benefits like retirement, disability, and

sickness coverage.

7.​ Registering with Pag-IBIG Fund - to guarantee that the employees will have access to

certain loans and programs that support housing, property, and financial needs.

8.​ Registering with PhilHealth - to provide social health insurance coverage to the

employees.
Organizational Structure

The organizational structure chart shows the hierarchy of the roles in the business as

well as their line of authority. The owner is in charge of the supervisor and employees. The

supervisor oversees the employees and reports to the owner. . The production staff,

merchandise staff, bookkeeper, and cashier are all managed by the supervisor. They must

follow the supervisor’s authority to fulfill their jobs and avoid conflict.

Job Description and Specification

Supervisor

Qualifications:

●​ Must have a bachelor's degree in business administration, management, or a

related field

●​ Must have strong communication skills, leadership skills, and problem solving

skills
 Responsibilities:

●​ In charge of hiring and training new employees

●​ In charge of managing current employees’ workflow

●​ In charge of resolving conflicts that may arise in the workplace

Production Staff

Qualifications:

●​ Must be over the age of 18 years old

●​ Must be at least a high school graduate

●​ Must have technical skills

●​ Good communication skills

​ Responsibilities:

●​ Component assembling of the parts of the 2 in 1 inhaler

●​ Quality control

●​ Packaging and labelling of the 2 in 1 inhaler

●​ Testing the functionality

Merchandise Staff

​ Qualifications:

●​ Must be at least a high school graduate

●​ Retail experience

●​ Skilled in customer service

​ Responsibilities

●​ Managing layout plans of store and maintain inventory of products

●​ Gathering information on market trends and customers’ reactions to products

●​ Communicating customer problems to the company and addressing customer

issues
Bookkeeper

​ Qualifications:

●​ Must have a bachelor's degree in business administration, accounting, or a

related field

●​ Bookkeeping Software Proficiency (Familiarity with accounting software like

QuickBooks, Excel, or Xero is essential)

Responsibilities:

●​ Documenting financial transaction details and monitoring the transactions

●​ Processing accounts payable and accounts receivable

●​ Fact-checking accounting data

●​ Processing payroll and tracking payroll data

●​ Assisting with tax payments and returns

●​ Preparing financial reports and data analysis.

Cashier

Qualifications:

●​ Must be at least a high school graduate

●​ Retail experience

●​ Skilled in customer service

●​ Ability to work in a fast-paced and stressful environment

Responsibilities

●​ Processing sales transactions and taking payments

●​ Answering customer questions about products or services and providing

recommendations based on customer needs

●​ Working with the team to meet store sales goals

Personnel Management Policies

A.​ Work schedules

1.​ Employees must follow the designated work schedule as outlined in personnel policies.

2.​ One-hour lunch break.

3.​ Two 15-minute coffee breaks (morning and afternoon).

4.​ Sick Leave: Employees can take leave in case of illness, with serious conditions

considered.

5.​ Maternity Leave: At least 3.5 months (105 days) postpartum.

6.​ Paternity Leave: 5 days for fathers.

7.​ Bereavement Leave: 7 days for the loss of a direct family member.

8.​ Vacation Leave must be coordinated with the General Manager due to fluctuating

production demands.

B.​ Performance standards

1.​ The manager will check in with you once a week to evaluate how you're handling your

work and whether you're reaching your objectives.

2.​ Throughout your shift, please maintain your attention on your work. Refrain from acting

carefree or becoming sidetracked by non-work-related activities while at work.

3.​ Unless absolutely required for business or an emergency, use your personal phone as

little as possible during working hours.

4.​ Ensure that your uniform is clean and presentable and that you are wearing it while

working.

5.​ Always show kindness and respect to customers. Having a good attitude toward them

improves their experience.

6.​ Arrive on time for your shift and be present throughout the day. Consistent attendance is

important for the team.

7.​ Be a team player. Share ideas, help out when needed, and communicate openly with

your coworkers.

8.​ Always follow safety guidelines to keep yourself and others safe. Wear any necessary

gear and be aware of potential hazards.

9.​ Keep a positive attitude, even when things get tough. It helps keep the workplace good

for everyone.

10.​ Be proactive, look for ways to solve problems on your own and take on new challenges

without waiting for instructions.

C.​ Compensation

1.​ Regular employees may take up to 5 days per year.

2.​ Compensation is based on company policy, ensuring fair and timely wages.

3.​ Employees and management may arrange contributions during pregnancy to ensure

business continuity.

4.​ Time off is provided for approved leave types, ensuring both employee well-being and

operational efficiency.

5.​ The mandated government insurance benefits will be covered by both the employer and

employees.

​ SSS - 10 percent will be shouldered by the employers while five percent by the

employee members which will be automatically deducted from their salaries.

​ Pag-IBIG - both employees and employers contribute 2% of the employee's

monthly basic salary

 ​ PhilHealth - the PhilHealth monthly contribution is 5% of the employee's monthly

basic salary, split equally between the employer and employee

Job Basic Salary Basic Salary SSS Pag-ibig Phil Health Net Salary
Description (8 hours (monthly) (monthly (monthly (monthly (monthly)
daily) contribution) contribution) contribution)

Supervisor ₱ 941.88 ₱ 24,489 ₱ 1224.25 ₱ 489.78 ₱ 612.25 ₱ 22,162

Production ₱ 450 ₱ 11,700 ₱ 585 ₱ 234 ₱ 292.50 ₱ 10,588.50

Staff

Merchandise ₱ 450 ₱ 11,700 ₱ 585 ₱ 234 ₱ 292.50 ₱ 10,588.50

Staff

Cashier ₱ 450 ₱ 11,700 ₱ 585 ₱ 234 ₱ 292.50 ₱ 10,588.50

Bookkeeper ₱ 682.93 ₱ 17,756 ₱ 887.80 ₱ 355.12 ₱ 443.90 ₱ 16,069.18

D.​ Management control system

1.​ Regular clean up drive and maintenance will be conducted every Friday of the week.

2.​ Operating hours are 9am-12nn and 1pm-5pm, Sunday to Friday. Employees must come

to work early or on time.

3.​ Product quality control will be monitored on a daily basis.

4.​ Online orders will be forwarded to the production team in real time to ensure fast

operation movement.

5.​ The business strictly implements a first come first serve policy. Orders that are placed

first will be prioritized. Bulk orders must be ordered in advance to avoid any delay in

production.

6.​ Prices may vary due to promotions.

7.​ Only authorized personnel may handle financial transactions.
 Technical/Production

This chapter focuses on the detail of how the service will be provided to the customer,

the GANTT chart and equipment as well as supplies that would be needed for the operation of

the business and the location where the service will be available.

LOCATION AND FACILITY LAYOUTS

Breathe & Soothe will be located within the University of St. Lasalle, Bacolod City,

Negros Occidental. Located near academic and administrative buildings to ensure easy access

for students, faculty, and staff. With consistent foot traffic and convenient access to everyone,

the store is perfectly positioned to serve its target market. Moreover, the affordable cost for rent

allows for fair pricing while creating a welcoming atmosphere that promotes relaxation and

comfort. In addition to the physical store, Breathe & Soothe will also accept pre-orders through

online digital platforms such as Facebook and Instagram.

The Breathe & Soothe will give a unique experience by offering health and wellness

products like inhalers and calming remedies. The store’s layout is designed for optimal customer

flow and a peaceful ambiance, complying with university laws and regulations. Furthermore, the

implementation of sustainable practices, such as eco-friendly packaging and minimal waste, is

in line with the university’s focus on innovation and sustainability. The floor plan is provided in

Exhibit 1.
Exhibit 1. Floor Plan
B. WORKFLOWS

I.​ SALES

The 2-in-1 Roll-On Inhaler will be available through a variety of sales channels, including

in-store purchases at Breathe & Soothe, online orders via our website and social media

platforms (Facebook and Instagram), and through third-party sellers. Customers can easily

inquire about the product in-store or online, where our knowledgeable staff will provide detailed

information on its benefits and usage.

Once a customer decides to purchase, the process is streamlined for efficiency. In-store

customers will proceed directly to checkout, while online customers will have their orders

confirmed and processed, with the product prepared for either in-store pick-up or delivery. This

ensures a seamless, convenient experience for all buyers.

Orders are processed quickly and packaged carefully to ensure safe delivery. The

customer service team is available to assist with any questions or concerns, whether providing
product information or handling returns. The goal is to deliver not just a product but a seamless,

hassle-free experience, ensuring confidence and satisfaction throughout the entire process.
 II.​ OPERATIONS

The operation flow chart illustrates the processes that the business fulfills on a daily

basis in order to have an organized and smooth operation within the business hours. Day-offs

are not taken into account in this chart specifically.

 It outlines the daily processes for a smooth operation. Production involves the inventory

manager reordering raw materials. Bioactive compounds are extracted, and an inhalable

aerosol is developed with stabilizers, undergoing efficacy trials. Formulated ingredients are filled

and sealed into roll-on inhaler bottles, followed by rigorous quality checks. Finished products are

then displayed in the store and marketed online. The General Manager, Cashier, Product

Assembler, and Marketing Staff have specific daily tasks.

PRODUCTION

Developing a 2-in-1 roll-on inhaler with linimebts as a pain reliever and respiratory aid

requires precise formulation and compliance with regulatory standards. The process begins with

extracting bioactive compounds such as lapacho and beta-lapachone, known for their

anti-inflammatory and analgesic properties. A topical roll-on formulation is then created to

ensure efficient absorption and targeted relief, using safe carrier agents and stabilizers.
 Rigorous testing for safety, efficacy, and stability is essential to guarantee product

reliability. The final product is packaged in a roll-on applicator for controlled, mess-free

application, with clear dosage instructions and safety guidelines for consumer use.

III.​ SERVICE

This service flow chart illustrates the processes that the employees perform for

customers in the business, from the moment they enter and inquire to the time they leave the

establishment.

At Breathe & Soothe, customer experience is the highest priority. From the moment

customers enter the store or place an online order, they are greeted by friendly staff who offer

detailed product information and guide them through a smooth purchase process. Whether

shopping in-store or pre-ordering through social media, we ensure convenience and efficiency.

After each purchase, customers are encouraged to share feedback, and any concerns are

promptly addressed through returns, replacements, or store credits to maintain satisfaction.

A dedicated team ensures excellent service, with frontline staff handling inquiries and

transactions, support staff managing inventory and fulfillment, and managers overseeing
operations and resolving escalated concerns. By continuously refining processes based on

feedback, the goal is to build trust and loyalty, delivering not just a product but a seamless and

high-quality experience.

IV. INVENTORY

Begins with the arrival of raw materials and components which are then placed in a

storage facility before moving to production for the creation of the 2-in-1 roll-on inhaler, followed

by a quality check, and the resulting finished products are also held in the storage facility until

needed for order fulfillment. The inventory flowchart illustrates that raw materials and

components are stored in a storage facility, with some going to production and then undergoing

a quality check, while finished products are also stored and then used for order fulfillment.
C. EQUIPMENT AND MACHINERY

Item Description Quantity Unit Cost Total Cost Pictures

Mixing 1 ₱79,128 ₱79,128

Mixing containers
Containers guarantees
consistent
quality,
effectiveness,
and
consistency.

Labeling by 1 ₱1,603.00 ₱1,603.00

Label Printer printing
high-quality,
adhesive
labels on
rolls.

Accurately 12 ₱7.00 ₱84.00

Syringe fills bottles
with liquid
formulations.

D. FURNITURE AND FIXTURES

Item Description Quantity Unit Cost Total Cost Pictures

Table Features a 1 ₱3,000 ₱3,000

non-slip
surface for
safety, a
comfortable
ergonomic
height, and
plenty of
room for
efficiency,
supporting a
2-in-1
Roll-On
Inhaler
 assembly.

Racks Various 1 ₱2,065 ₱2,065

components
are
conveniently
arranged and
stored in a
sorting rack
for 2 in 1
roll-on inhaler
supplies. It
improves
workflow,
guarantees
convenient
access to
resources,
and
maximizes
available
space, all of
which
contribute to
increased
operational
productivity.

Organizer 4 ₱474 ₱1,896

E. RAW MATERIALS

Item Description Quantity Unit Cost Total Cost Pictures

Carrier oils Carrier oils 12 ₱45 ₱540

are
plant-based
oils used to
dilute
extracts,
facilitate
absorption,
and preserve
active
components.
Rich in
nutrients,
they promote
skincare,
health, and
herbal
infusions for
therapeutic
and culinary
uses.

Essential Concentrated 12 ₱150 ₱1,800

Oils plant extracts
with fragrant
and
medicinal
qualities are
called
essential oils.
They offer
natural
advantages
like immune
support, skin
nutrition, and
relaxation
when used in
aromatherap
y, skincare,
and
wellbeing.
F. SUPPLIES

Item Description Quantity Unit Cost Total Cost Pictures

Roll- on A 12 ₱30.00 ₱360.00

Inhaler multifunction
Bottle al roll-on
bottle made
of plastic that
has a built-in
vaporizer for
a variety of
aromatherap
y
applications.

Label Label sticker 1 ₱42.00 ₱42.00

Sticker Roll rolls help
suppliers by
making
packing
procedures
more
efficient,
improving
product
identification,
guaranteeing
legal
compliance,
and boosting
inventory
control. They
speed up
shipment and
distribution
and allow for
effective
branding.
 Packaging Packaging 12 ₱50.00 ₱600.00
benefits
suppliers by
improving
shelf appeal,
protecting
products,
guaranteeing
regulatory
compliance,
enabling
effective
transportation
, and offering
crucial
information.
Customer
happiness
and brand
recognition
are also
aided by it.

G. TOTAL QUALITY MANAGEMENT (TQM)

Breathe & Soothe, Total Quality Management (TQM) is more than just a concept—it is a

core principle embedded in every stage of developing and delivering the 2-in-1 roll-on inhaler.

This commitment to excellence ensures that each product meets high-quality standards, from

sourcing ingredients to the final packaging. Continuous improvement efforts focus on refining

formulations, enhancing product safety, and optimizing customer experience.

TQM involves every team member in identifying opportunities for improvement and

implementing effective solutions. Regular training, quality inspections, and performance

evaluations ensure that employees are equipped to maintain consistency and excellence.

Customer feedback plays a crucial role in the process, providing valuable insights that drive

product enhancements. By prioritizing quality, innovation, and customer satisfaction, Breathe &

Soothe aims to establish its 2-in-1 roll-on inhaler as a trusted and effective wellness solution.
H. GANTT CHART

This Gantt chart outlines the timeline for launching the Breathe & Soothe 2-in-1 Roll-On

Inhaler by mapping out tasks, setting deadlines, and ensuring responsibilities are assigned. It

helps track progress, allocate resources efficiently, and identify potential delays early.

Project Timelines

JANUARY FEBRUARY MARCH APRIL MAY

Conducting
Feasibility
Study

Site
selection

File Legal
and
Business
Requirement
s

Investment
by Partners

Hiring of
Staff

Search for a
supplier

Purchase of
tools and
materials for
the site

Purchase of
machines
and
equipments

Purchase
the of
furnitures
and fixtures

Set up
furnitures,
fixtures, and
equipments

Purchase of
raw
materials for
the
production

Formal
business
start- up
 Management Aspect

Business Description

This feasibility study proposes the development of Breathe and Soothe, an herbal wellness
product that combines traditional healing with modern convenience. The product is designed to
function both as a roll-on pain reliever and as an inhaler for respiratory relief. With the growing
interest in natural remedies, many consumers are now turning to herbal alternatives to address
common health concerns. However, most pain reliever products in the market are only available
in liniment oil or capsule form, which are not always practical for individuals who need fast and
convenient relief. Breathe and Soothe aims to fill this gap by offering a dual-purpose solution
that is both portable and easy to use.

What makes Breathe and Soothe unique is its two-in-one function, combining pain relief and
respiratory support in a single product. It takes inspiration from traditional herbal practices but is
formulated for modern lifestyles. By using natural ingredients, the product appeals to
health-conscious individuals who are looking for effective, plant-based alternatives to synthetic
medications, without sacrificing convenience.

Vision

To be recognized as a leading provider of innovative and natural health products in the

Philippines, committed to improving everyday wellness through high-quality and accessible
herbal solutions

Mission
To create and deliver safe, effective, and affordable herbal products that combine traditional
ingredients with modern-day practicality. Through Breathe and Soothe, we aim to support
people’s well-being by offering a reliable solution for both body pain and breathing discomfort,
while also promoting sustainability and supporting local communities.

Business goals:
For our business goals, our short-term objectives include finalizing the product formula,
designing the packaging, and launching small-scale production to test the market. We also aim
to build awareness through local marketing efforts such as social media promotions and
community-based campaigns. In the long term, we hope to expand distribution, develop a full
line of herbal products, and partner with local farmers for ingredient sourcing. Eventually, we
plan to grow our business into larger retail networks and online platforms.

Legal Structure and Ownership:

Breathe and Soothe will be established as a sole proprietorship under Mylene Villa’s name.

Demand Analysis

The primary target market age for the Breathe and Soothe 2-in-1 Pain Reliever and Inhaler is
adults between the ages of 18 and 65. Young Adults (18–34 years old): They have an active
lifestyle and are prone to headaches and muscular aches occasionally. They may also
experience stress or seasonal allergies. Middle-Aged Adults (35–54): More likely to experience
respiratory disorders (e.g., asthma, allergies) and chronic pain problems (e.g., back pain,
arthritis). The prevalence of chronic pain and respiratory conditions like COPD or asthma is
higher in older adults (ages 55 to 65). Gender: Although market research may show distinct
usage habits, the product should be marketed to both sexes. While women may be more
concerned with respiratory and general wellness, men may be more interested in relieving
muscle discomfort. Location: OTC healthcare items are more readily available in urban and
suburban locations. Areas that have: respiratory problems brought on by environmental factors
or increased air pollution. greater levels of physical activity (in places that are well-known for
sports or outdoor recreation). Disparities in healthcare access indicate the necessity for efficient
respiratory and pain management techniques. Level of Income: Focus mostly on middle-class
to upper-class clients (annual household income of $50,000 or more). For customers with
lesser incomes who are price conscious but still looking for practical answers, provide a basic
version. Think about focusing on people whose insurance policies cover these wellness
products as well. Health and Lifestyle Awareness: health-conscious people who favor
over-the-counter remedies over prescription drugs. Sportspeople, fitness fanatics, and frequent
gym patrons may experience muscle soreness after working out. people who actively manage
the symptoms of long-term medical illnesses.

Size of the Market: The market for pain relief and respiratory health products is seeing steady
growth, driven by the increasing prevalence of ailments such as headaches, muscle pain,
asthma, allergic rhinitis, and sinus congestion. Urban pollution, fast-paced lifestyles, and the
aging population contribute to a consistent demand for effective, accessible wellness solutions.
Breathe and Soothe, a 2-in-1 topical pain reliever and inhaler, is uniquely positioned to meet this
demand by combining two essential functions into one convenient product.

With strong marketing strategies and broad distribution across major retail chains, pharmacies,
and e-commerce platforms like Shopee, Lazada, and TikTok Shop, the product could reach
estimated sales of 5 to 10 million units within the first few years of launch. Its appeal lies in its
convenience, portability, and alignment with consumer preferences for multifunctional,
value-driven health products.

To effectively reach target markets, companies should segment audiences using local
demographic and health data from organizations such as the Department of Health (DOH),
PhilHealth, and private medical institutions. Consumer surveys and focus groups conducted in
Metro Manila, Cebu, and Davao can provide insights into scent preferences, brand perception,
and packaging appeal, allowing the product to be tailored to Filipino preferences.
The growing trend toward holistic wellness and natural remedies supports the demand for
innovative products like Breathe and Soothe. Health-conscious millennials, working
professionals, and even seniors are increasingly seeking products that provide fast relief and
support overall well-being. Additionally, the sharp rise in online health product purchases
makes a strong digital presence essential for market penetration and brand growth.

keeping track of competitors in both the pain relief and inhaler categories will be crucial.
Monitoring pricing strategies, product formats, and customer loyalty trends will help position
Breathe and Soothe as a standout offering in a crowded but growing market.

Breath and Soothe's target market is broad and important, enabling a range of marketing
strategies. Given the aging population, growing health consciousness, and increasing incidence
of chronic illnesses, the market size analysis indicates a sizable prospective client base. The
marketing plan must be in line with the demands and preferences of the target audience in order
to fully realize this potential.

Supply Analysis

Breathe and soothe comes in a variety of forms across the Philippines and There are several
partner markets that the costumers can buy the product both online and in physical store such
as pharmacies.

For the market demand of this product, the perceived safety and long-term health benefits of
this supplement is influencing a sizable portion of customers to choose them over synthetic
counterparts.

Despite the Breathe and soothe’s lack of particular market demand statistics, its place in the
growing supplement industry suggests a promising future. The increasing demand this products
is probably a result of global trends related to individualized nutrition, natural health products,
and easier access to the internet. Every suppliers has different price,quality, and availability it
depends on how they engage on the product.

For this product here some supply gaps:

Quality Assurance: Strict quality inspections are necessary because adulteration is still a major
threat.

Sustainable Practices: Harvesters' financial strains and traceability problems pose a threat to
ethical sourcing.
Market Dynamics: Fluctuating demand effects the feasibility of sustainable supply chains.

• Supply Chain Stability: Stock shortages reveal underlying weaknesses in the supply chain.

​
​
Competitor's Profile

Bacolod City has a thriving market for essential oils, with numerous competitors catering to
diverse customer needs. Many brands offer products designed to address wellness concerns.
Essential oils like Breath and Soothe are seeking natural solutions for improving well-being.
Alongside essential oils, other wellness products such as herbal teas, diffusers, and lifestyle
brands promoting overall health and relaxation contribute to the competition. Bacolod’s market
for essential oils continues to expand, meeting the needs of an increasingly health-conscious
consumer base.

Direct Competitors

CCS Chemical Products Trading

Narra Ave Narra Ave, Capitol Shopping Center, Bacolod CIty, Philippines​
Mon-Sat (9am-5pm)
​

The Necessities BCD​

Taculing, Bacolod City, Philippines​
Mon-Sat (10am-6pm)​

Indirect Competitors
Sari Essentials​
Rosario Street, Bacolod CIty, Philippines​
(9am-5pm)​

Sans Défaut
Bacolod CIty, Philippines​
(Always Open)

Target Marketing and Positioning

Target Segment

Our primary target market includes:

●​ Demographics: College students and young professionals aged 18–30, primarily within the
University of St. La Salle and nearby areas. These individuals often lead fast-paced,
demanding lifestyles.​

●​ Psychographics: They are generally health-aware, seek natural and holistic remedies, and
are open to trying wellness products that help them manage academic or work-related
stress.​

●​ Behavioral Traits: This group frequently experiences stress, fatigue, and mild discomforts
such as headaches or nasal congestion. They look for convenient, affordable solutions that
provide quick relief and fit easily into their daily routines.​

Buyer Persona

Our typical customer is someone who is regularly dealing with academic or work-related pressure
and is searching for quick, effective, and natural ways to relax and recharge. They prefer products
that are portable, easy to use, and help improve their daily well-being.
Positioning Strategy

We are adopting a differentiation strategy by offering a dual-function roll-on inhaler that combines
aromatherapy and topical relief in one product. Infused with Pao d’Arco, it stands out by promoting
both mental relaxation and physical ease, making it ideal for individuals coping with daily stress.

Unique Selling Proposition (USP)

“Instant Relief, Naturally.”​

A compact 2-in-1 roll-on inhaler with Pao d’Arco, crafted for college students and busy
individuals who need a quick, soothing escape from stress—anytime, anywhere.

4Ps of Marketing

​ The main objective of the 4Ps of marketing is to help the researchers identify the tactic
that would be the most effective in terms of engaging the target market to buy the product.

Product
​
​ The product is a 2 in 1 pain reliever roll on inhaler. Its main purpose is to alleviate
physical pain on the go without causing any stains on the customer’s clothes while they are on
the go. The researchers aim to deliver a convenient way of relieving both muscular and
respiratory discomfort through this product.

Product Picture Description

2-in-1 Pain Reliever Roller A product designed for

Inhaler relieving both muscular and
respiratory pain without
causing any messes on the
go whenever the customer
wants to use it.
Price

​ The price of the product will be based on the materials used and its competitors in the
market. The average price for 0.5ml inhalers is ₱105.00 whereas the average price for 160 ml
pain reliever liniments is ₱120.00. Keeping the competitors price in mind but also securing
profit, the product’s price will be ₱135.00. This is to create the image that the product is
affordable enough for two purposes but also, the researchers will have enough profit for the
business to continue thriving.

Place

​ The company will be distributing the product to the consumer directly cutting out both
wholesalers and retailers as the producers will also be the ones to sell the product directly to the
consumers. The product will be sold inside the University of Saint La Salle. Online orders will
also be processed in online shopping platforms such as Shopee, Lazada, and Tiktok shop. The
location of the physical shop is chosen due to the fact that students in La Salle are physically
active. They also use inhalers to provide relief and comfort when they’re studying.

Promotion

​ A marketing pop up event will take place in the University of Saint La Salle where the
product will be displayed and presented. Its effects will be compared to its competitors. The
cons of the other products will be shown in order to highlight that the 2-in-1 roller is better and
more convenient to use. There will be a few icebreakers and games wherein the winners will
receive free samples and gift certificates. Online advertisements will also be posted to attract
potential customers on the internet. The initial budget for the event and online advertisements
will be
​ The logo of the social media platforms and the product itself will be the photo below.
l
 Financial Aspect (Workshop no.6)

A.​ Project Cost

The total estimated start up cost and initial setup costs and continuing operating costs are
included in the project's total cost. The initial investment and all of the resources that are
required to start the project successfully, including equipment, initial inventory, permits, licenses,
renovations. The overall budget also accounts for ongoing costs including salaries, utilities,
office rent and other operating expenses.

In order to control expenses and maintain financial stability during the project lifecycle, a
contingency reserve is also provided. Our goal is to successfully accomplish the project's goals
while preserving financial efficiency by precisely identifying and tracking these costs.​

Cost Breakdown:

Category Item Description Remarks Estimated Cost

(PHP)

Start Up Cost

Equipment Mixing Cointainers, Durable, food-safe 80,731

Label Printers options

Initial Inventory Carrier Oils, Essential Cost varies by 2,340

Oils volume

Permits and Licences FDA, BIR, DTI and Regulatory fees and 20,100
Business Permit registrations included

Renovations Offices and Storage Office Improvements 45,000

Rack for oils and sturdy storage
included

Working Capital

Salaries(1) Supervisor (1), Supervisor (+22,162), 69,996.68

Production Staff (1), Production Staff
Merchandise Staff (+10,588.50),
(1), Cashier (1), Merchandise Staff
Bookkeeper (1) (+10,588.50),
Cashier
(+10,588.50),
Bookkeeper
(+16,069.18)

Utilities(3) Electricity, Internet, Average Monthly 33,000

Water Cost = 11,000/month
(Electricity/5,000,
 Internet/1,500,
Water/4,500)

Office Rent(3) Monthly Rent 20,000/month 60,000

Miscellaneous and Marketing and Promotional materials 20,000

Other Expenses Advertising, and branded
Packaging Materials packaging

Total Estimated ₱331,167.68

Cost
Tab 2