AMAR JAVED
SEO Manager and Digital Marketing Strategist
Al Barakah House 2, Gulshan Baahu, Rahim Yar Khan
Phone: +92 300 7277898
E-Mail:
[email protected] LinkedIn: https://www.linkedin.com/in/amar-javed-76127638/
5+ Years in Digital Marketing
OBJECTIVES
Looking forward to practically utilise my digital marketing and SEO knowledge and
strategies along with my skill set gained by hands-on work experience, towards benefit
of the employer.
ORGANISATIONAL EXPERIENCE
➢ Tenure Company Name Designation
Sep 24 - Present G-Tech Solutions (Sydney) Senior Digital Media Marketing Manager
Job Profile:
o Spearheaded global digital marketing campaigns across Australia, Turkey, and Dubai, managing Google
Ads and Meta (Facebook/Instagram) Ads accounts, achieving an average ROI improvement of 35-45%
and driving 20-25% YoY growth in qualified leads for clients.
o Led end-to-end execution of 15+ SEO projects, optimizing on-page/off-page strategies to rank client
websites for 200+ competitive keywords, boosting organic traffic and securing top-3 SERP positions for
85% of targeted terms.
o Secured Google Merchant Center approval for AutoParts Station (Australian automotive e-commerce
platform), streamlining product feed integration and enabling a surge in sales through Shopping Ads
within the first quarter.
o Orchestrated social media strategy across platforms (e.g., LinkedIn, Instagram, Facebook), publishing
12+ high-impact posts monthly aligned with brand calendars, increasing engagement and follower growth
quarter-over-quarter.
o Managed a cross-functional team of 8 digital marketing professionals (SEO specialists, PPC executives),
fostering collaboration through weekly performance reviews, KPI-driven workflows, and mentorship
programs that reduced campaign turnaround time.
o Collaborated with cross-department stakeholders (development, graphics, planning) to align campaigns
with business objectives, resulting in increase in client retention and expansion of upsell opportunities.
o Developed data-driven reporting frameworks using Google Analytics, SEMrush, and ahref, delivering
actionable insights to clients that improved conversion rates.
o Arrange and Drive Meetings with foreign clients from Scope of Work to Delivery Stage of the Project.
Dec-20 till July-24 AJ Marketing SEO Manager
Job Profile:
o Developed and executed comprehensive digital marketing campaigns, focusing on increasing traffic and
conversions through Google Ads and Meta Ads.
o Managed social media platforms, creating engaging content, interacting with the community, and building
a strong online presence for the brand.
o Implemented effective SEO strategies, including keyword research, on-page optimization, and link-
building to improve search rankings and boost organic traffic.
o Analyzed market trends to optimize digital marketing campaigns, adjusting strategies based on user
behavior and market data for better performance and user engagement.
o Oversaw email marketing initiatives, including newsletters, promotional offers, and automated campaigns
to enhance customer engagement and drive repeat business.
o Collaborated on referral programs, incentivizing users to share content and increase brand visibility,
resulting in organic user acquisition.
o Managed a team of content writers, guiding them in creating SEO-optimized content and ensuring
alignment with overall marketing strategies.
o Led the on-page and off-page SEO team, coordinating tasks such as content publishing, link-building, and
optimization efforts to enhance the overall SEO strategy.
➢ Tenure Company Name Designation
Dec-18 till Dec-20 Sunglass Hut Digital Marketer (Google Ads & Meta Ads)
https://stores.sunglasshut.com/us/wi/brookfield/300-high-st
Job Profile:
o Developed and executed a Complete Facebook Ads strategy that resulted in a 30% increase in website
traffic and a 20% increase in conversion rate within six months.
o Creating, Optimizing and monitoring the ad sets in order to minimize the ad cost (40% as Compared to
client’s previous stats).
o Developed and executed a comprehensive digital marketing strategy that resulted in doubling the website
traffic (Facebook and Google Ads collectively) and an increase in conversion rate within six months.
o Corresponding with SEO Manager, suggest some SEO improvements in website resulted in organic
ranking.
o Make New Collaborations with Affiliati, Express Revenue to affiliate the company’s products and embed
CRM for live conversion tracking.
o Implemented A/B testing and conversion rate optimization techniques (Check out page optimization),
achieving an increase in landing page conversion rate.
CORE COMPETENCIES
Client Relationship Management
o Managing customer centric ad campaigns, implementing required changes in campaign settings, budgets and
filtering to achieve desired results as per customer’s expectation.
o Obtaining CRM reports, analysing and developing necessary variations of campaign targeting and optimization
to hit potential geos in order to get increased conversion rate.
Team Management
o Training, leading & motivating the performance of team members to ensure efficiency in process operations
and meeting of individual & group targets.
o Creating and sustaining a dynamic environment to foster development opportunities and motivates high
performance amongst Team Members.
EDUCATION
2022 M.Phil. – Marketing from Islamia University Bahawalpur
2020 MBA from Virtual University Pakistan.
2007 B. Com (Bachelors of Commerce) from Punjab College of Commerce, Rahim Yar Khan.
2004 FSc. from Board of Intermediate & Secondary Education, Bahawalpur.
2002 Matriculation from Board of Intermediate & Secondary Education, Bahawalpur.
IT Skills and Courses
2022 Google Analytics Course
Google Analytics Interface
Audience, Acquisition and Behaviour Reports
Setting up Accounts, properties and View
Creating and sharing dashboards
Campaign and conversion tracking.
2005 1 Year Advanced Diploma in Information Technology (ADIT)
MS-Operating System (WIN XP, Win 8, Win Vista, Win 2003 Server)
MS-Office (Ms-Word, Ms-Excel, Ms-PowerPoint, Outlook)
Adobe Photoshop
Complete Solution for Creating a Network, establishing Local Area Network (LAN)
Creating Domain & Configuring ISA
Hardware Troubleshooting & Wireless Network
Basically, I have a strong tech mind and can easily understand & use the computer applications.
Excellent typing and numeric data input speed.
PERSONAL PROFILE
Father’s Name : Muhammad Hamid Javed
Date of Birth : 04 OCT 1986
Gender : Male
Passport # : BS 8671133
CNIC # : 31304-3442113-5
Languages Known : English, Urdu
