Module Title: Strategic Management
Duration: 10 Weeks
Assessment Breakdown:
Lecture Attendance and Participation: 10%
In-class Assignments: 20%
Project and Presentation: 30%
Final Exam: 40%
Module Aims:
Develop a comprehensive understanding of strategic management theories and
frameworks.
Apply strategic analysis tools to real-world business situations.
Evaluate and design competitive strategies at business, corporate, and global levels.
Foster critical thinking and decision-making in complex, uncertain environments.
Week 1: Introduction to Strategic Management
Overview of strategy and strategic management
Vision, mission, objectives, and strategic levels
Week 2: External Environment Analysis
PESTEL analysis
Industry analysis (Porter’s Five Forces)
Competitive dynamics
In-class Assignment: Environmental Scan for a selected industry
Week 3: Internal Analysis and Resource-Based View
VRIO Framework
Core competencies & value chain analysis
Strategic capabilities and firm performance
In-class Assignment: Internal Audit Case Analysis
Week 4: Business-Level Strategy
Cost leadership, differentiation, and focus strategies
Competitive advantage and sustainability
Case Study: Business-Level Strategy Evaluation
Week 5: Corporate-Level Strategy
Diversification strategies
Vertical integration
Portfolio analysis (e.g., BCG Matrix)
In-class Assignment: Evaluating Corporate Strategy for a selected company.
Week 6: Innovation and Strategic Renewal
Disruptive innovation
Blue Ocean Strategy
Strategic renewal and ambidexterity
Week 7: Strategy Implementation
Organizational structure and culture
Leadership and strategic change
Balanced scorecard and KPIs
Week 8: Strategy Evaluation and Control
Week 9: Group Project Presentations
Week 10: Final Exam
Assessment Details
1. Lecture Attendance and Participation (10%)
o Regular attendance.
o Engagement in class discussions and activities.
2. In-class Assignments (20%)
o Short case analyses and reflective exercises during lectures.
3. Group Project and Presentation (30%)
o Strategic analysis of a real company or sector.
o Presentation (20 mins + Q&A) during Week 9.
o Written report (approx. 3000–4000 words).
4. Final Exam (40%)
Readings:
o David, F., & David, F. (2023). Strategic management and competitive advantage:
Concepts and cases (18th ed.). Pearson.
https://www.pearson.com/en-us/subject-catalog/p/strategic-management-a-competitive-
advantage-concept-and-cases/P200000009871/9780138168315
o Charles E. Bamford, Alan N. Hoffman, Thomas L. Wheelen, J David Hunger (2023).
Strategic Management and Business Policy: Globalization, Innovation and Sustainability
(16th ed.). Pearson.
https://www.pearson.com/en-us/pearsonplus/p/9780137964109
o Rothaermel, F. T. (2023). Strategic management (6th ed.). McGraw-Hill Education.
https://www.mheducation.com/highered/product/Strategic-Management-Rothaermel.html
o Dess, G. G., McNamara, G., Eisner, A. B., & Lee, S. H. (2023). Strategic management:
Text and cases (10th ed.). McGraw-Hill Education.
https://www.mheducation.com/highered/product/Strategic-Management-Text-and-Cases-
Dess.html
