Republic of the Philippines
Department of Education
Region V
School Division of Sorsogon City
Sorsogon National High School
Media and Information Literacy
Teacher
The Evolution of Traditional to
JOBERT G. CANDELARIA
Daily Lesson New Media
Plan Date 1st semester
August 01, 2025
I. OBJECIVES
A. Content Standard Identifies traditional media and new media and their relationships.
MIL11/12EMIL-IIIb5
B. Performance Standards Editorializes the roles and functions of media in democratic society
MIL11/12EMIL-IIIb6
C. Searches latest theory on information and media
MIL11/12EMIL-IIIb7
II. SUBJECT MATTER The Evolution of Traditional to New Media
III. MATERIALS
A. Reference: Media and Information Literacy MIL11/12EMIL-IIIb5
https://depedtambayan.net/wp-content/uploads/2021/11/NCR-MLA-
MediaInfoLit-M2_L2-The-Evolution-of-Traditional-to-New-Media_v11-
Revised.pdf
1. Content/Topic The Evolution of Traditional to
New Media
2. Teaching Strategy Differentiated Instruction, Idividual and Group Collaboration, Games-Based
Instruction (Random Pick Question) and Lecture Method
3. Integration Science and Information Communication Technology.
4. Materials Projector, Loptop, Papers.
IV PROCEDURES
Teacher’s Hint Teacher’s Activity Student’s Activity
A. INTRODUCTION
Good morning everyone! Good morning sir.
Greetings How’s your day class? We are fine and great.
That’s good to hear.
Can you please lead the prayer
“ let us pray all together now”
Prayers
Okay please take have a seat. Yes sir.
(Student’s pray)
Attendance Theirs someone who’s absent today?
That’s good to hear.
No sir
Let us
Classroom Management
remember
our
netiquettes
Review
or ( Student will answer base on
guidelines
their opinions )
when we
have our
lesson
Before we start our lesson, may we
observe the following classroom rules
as we go through our discussion.
Treat others with respect at all times.
Listen to the teacher when s/he speaks.
Ask for help when you need it.
Be prepared every day with required
items.
Raise your hand before speaking or
leaving your seat.
Before we start our new Lesson, let us
have a short review first. Who can recall
about our lesson yesterday?
Very Good Class.
B. Weaving in the lesson
objective
a. Motivation Do you know what this is class?
A titanic sir.
Very good!
“If the Titanic sank somewhere in the
Atlantic Ocean, how do you think the ( Student will answer base on
news reached people in England and their opinions )
New York at that time?”
The news reached people in
England and new York at that
time through a wireless
telegraph
If the Titanic sank today, in what format If the titanic sank today people
would be lamenting all over the
would people receive or read the news?
internet, posting mournful
messages, conspiracy theories and
all the things they want to say.
Very good class!
Now l know that you have idea about
our topic today.
b. Connecting examples
to the new lesson Today we will talk about
The Evolution of Traditional to New
Media
Let's read together the goals/objective
that you need to learn.
Identifies traditional media and new
media and their relationships.
(Student listen to the instruction
of the teacher.)
Explain how the evolution of media
from traditional to new media shaped
the values and norms of people and
society.
That’s the question you need to answer
after the lesson.
C. Discussing new concepts
and demonstrating new skills I have a picture here and you will
#1 identify if you know what is in the
image.
Sir Tiktok
Sir Telegram
Sir Instagram
Sir, Facebook
Sir, Google or Chrome sir
Very good Class.
The following logo I showed class are
some example of Social media platform
that we use now days.
And I hope you used this platform
wisely.
The Evolution of Traditional to
d. Discussing new concepts New Media
and demonstrating new skills
#2 The society relies heavily on media and
information technology, not only for
communication, but also for information
dissemination, distance learning, work at
home, etc. With the attainment of
technological advancement, people
wondered how media changes
throughout time and what forms of
media exist in different ages.
Traditional media refers to the original
forms of mass communication that
existed before the rise of the internet and
digital technologies. These include print
media (such as newspapers and
magazines), broadcast media (such as
radio and television), and outdoor
media (such as billboards and posters).
Traditional media has been widely used
to deliver information, news, education,
and entertainment to a broad and often
passive audience.
The 4 types of The Evolution of
Traditional to New Media
1. Pre-Industrial Age (Before
1700s)
2. Industrial Age (1700s - 1930s)
3. Electronic Age (1930s - 1980s)
4. Information Age (1900s - 2000s)
Pre-Industrial Age (Before 1700s)
During pre-industrial age,
about 4.5 million years ago, the early
hominids discovered fire, developed paper
from plants, and built weapons (Teaching
Guide for Senior High School Media and
Information Literacy, p. 20). The prehistoric
inhabitants used stone tools and metals as
part of their daily activities like hunting and
gathering. They also used crude stone tools
to create things considered rock art.
Example:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
Industrial Age (1700s - 1930s)
The industrial age occurs
during the industrial revolution in Great
Britain. This period brought in economic
and societal changes, such as the
substitution of handy tools with machines
like the power loom and the steam engine.
The transformation of the manufacturing
industry, and commercial enterprise for
mass production of various products
occurred. Also, long-distance
communication became possible via
telegraph, a system used for transmitting
messages.
Example:
• Printing press for mass production (19th
century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800) Telephone (1876)
• Motion picture photography/projection
(1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
Electronic Age (1930s - 1980s)
The electronic age started
when people utilized the power of
electricity that made electronic devices like
transistor radio and television work. The
creation of the transistor piloted the rise of
the electronic age. The power of transistors
was used in radio, electronic circuits, and
early computers. In this period, people
made use of air access to communication.
Example:
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC
(1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM
704(1960)
• Personal computers - i.e. HewlettPackard
9100A (1968), Apple 1 (1976)
• OHP, LCD projectors
Information Age (1900s - 2000s)
The information age is a
period also known as the digital age. This
period signified the use of the worldwide
web through an internet connection.
Communication became faster and easier
with the use of social networks or social
media platforms such as Facebook,
Messenger, Instagram, Twitter, among
others. The rapid technological
advancement and innovation with the use
of microelectronics lead to the
development of laptops, netbooks mobile
phones, and wearable technology.
Example:
Information Age (1900-2000s)
• Web browsers: Mosaic (1993),
Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal
(1999), Wordpress (2003)
• Social media: Friendster (2002),
Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr
(2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google
Hangouts (2013)
• Search Engines: Google (1996), Yahoo
(1995)
• Portable computers- laptops (1980),
tablets (1993) netbooks (2008),
• Smartphones
• Wearable technology
• Cloud and Big Data
The Influence of Media on the
Values and Norms of People
Media plays a powerful role in
shaping how people think, behave, and
interact with one another. It influences
individual and societal values, norms,
and beliefs in many ways — both
positively and negatively.
Media is a double-edged sword —
it can educate and inspire, but it can
also mislead or negatively influence
people. The key is media literacy:
learning to critically evaluate media
content and make conscious choices
about the values we adopt.
Before we continue, I would like to ask
you a few questions.
GENERALIZATION
What are the four ages in media Sir, Pre-industrial age
evolution? (before 1700)
Industrial age ( 1700s to 1930s)
Electronic age
Information age
Does communication and media have
important role on our society today?
How? There is no doubt that
communication plays avital role
in human life and human
society. It not only helps to
facilitate the process of sharing
information and knowledge with
others, but also helps people to
develop relationships with
others. Therefore, the
importance of communication
cannot be underestimated.
Very good class! Now that we are
already familiar with the evolution of
media and to further assist you as well
if you truly understand our lesson today
let us have an activity.
Q and A: As a group Answer the
following questions and start your
answer with the statement base on
your own opinion.
You have only 10 minutes to do this Yes sir. (Student will do their
V APPLICATION activity. Do you Understand class?
activity.
1. Given the available media that we
have now, what are its roles and
functions to our society?
I believe_______________________,
2. How do social media affect the values
and norms of the people around me?
I believe_______________________.
3. How do media influence my values?
I believe________________________
4. What are the positive effects of
media to me?
I believe_________________________.
5. What are the challenges of media to
me and how can I cope with this?
I believe. _________________________
Multiple Choice: Determine the period
when the following types of media
emerged Throughout the four ages in
V. EVALUATION history. Choose the letter of the correct
answer inside the box. Use a separate
sheet of paper for your answer.
A. Pre-Industrial Age
B. Industrial Age
C. Electronic Age
D. Information
1. Telegraph
2. YouTube
3. Cave painting
4. News paper
5. Transistor Radio
6. Internet Explorer
7. Typewriter
8. Television
9. Facebook
10. Clay tablet
11. LCD Projector
12. Blog
13. Papyrus in Egypt
14. Telephone
15. Motion picture
VII. ASSIGNMENT
