Manish Kumar
Contact Details
Mobile Number : - +91-8376804880
Email id :- [email protected]
Synopsis
An accomplished, marketing professional with over 11 years of experience in handling performance
based digital marketing, App download & in-App Transaction, brand building and harnessing
potential new age media channels for driving revenue objectives. I have a track record of building
sales and traffic drivers for leading brands and internet start-ups in India. Data skills along with deep
understanding of consumer behaviour have always worked in favour of my work profile.
Area of Expertise
Performance Marketing – Google AdWords, Facebook, Affiliate, Programmatic, DBM.
Digital Branding - Social Media – YouTube, Facebook, Instagram, Twitter, LinkedIn, GDN.
CRM - Online Reputation Management, Customer complaint on Social Media.
Retention - SMS, Email, App
Agency Management | Audience insights | Competitive intelligence | Media planning & buying | Web
Analytics Marketing and Brand Building | Strong consumer behaviour understanding | Data Analytics &
Planning | Market & Category Research |
Career Summary
March 2016 – Till Date Essilor International (Coolwinks.com , Eyemyeye.com)
Director - Digital Marketing
Responsibilities:
• Designed and implemented successful digital performance roadmaps and measurement
framework.
• Managing digital media planning across all online marketing channel – Facebook, Google Ads,
Youtube, Instagram, Affilate, SMS, Emailer ,SEO,
• Grow the number of active users for our Apps across IOS and Android. Monitor our users on an
active basis and provide regular reporting on results
• Drive business through online marketplaces such as Amazon, Flipkart, Myntra, Ajio, etc.
Formulate Marketplace Strategies align the Joint Business Plans (JBP) and deliver monthly plans for
revenue growth on all the marketplaces and ensure profit targets are met.
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• Ensure implementation of best in class UA (Universal App) campaign strategies
• Work with iOS and Android marketplace reps to maximize discoverability
• Develop partnerships for growth of APP downloads.
• Analysis and reporting of data to improve performance on all digital marketing campaigns.
• Managing P&L and coordinating with cross-functional teams for product innovations for best
consumer experience on the platform.
• Social media calendars and coordinate with stakeholders across the Company to ensure relevant
products promotion
• Responsible for driving strategy for digital marketing automation to balance new and repeat purchase
through paid and free online marketing channels.
• Uncoded the metrics for online marketing optimization.
• Followed best practices for multichannel report and last cookie attribution.
• Training: Digital Marketing Sessions | Performance Planning for Marketing teams | Search Engine
Marketing for professionals
Oct 2015 – March 2016 Koovs.Com
Sr.Manager - Digital Marketing
Responsibilities:
• Online Marketing Budgeting and Strategy building.
• Search Engine Marketing/Pay Per Click Techniques and Strategies
• Social Media Marketing/Web Analytics
• Online Video Marketing.
• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics
including cost to acquire, quality of the traffic by source, and return on investment for App Download
and in-App conversion.
• App Marketing
• YouTube Campaigns
Oct 2013 – Oct 2015 Times Group (Magicbricks)
Manager -Online Marketing
Responsibilities:
• Planning & Managing Online Campaigns & Budget.
• Managing Paid Campaigns – Google Adwords , Facebook & Yahoo.
• Managing YouTube Campaigns.
• Managing App Download Campaigns & App user engagement.
• Managing mobile marketing campaigns.
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April 2012 – Oct 2013 Goibibo.com
Manager – Digital Marketing
Responsibilities:
• Create, Monitor and Optimize PPC campaigns across Google, Yahoo and Microsoft Ad Centre
• Set Up, Managed and Optimized You Tube Adds .
• Creating & managing Facebook Sponsored ads.
• Managing Mobile Marketing Campaigns
• Managing Mobile App Marketing Campaigns (Re-engagement, Youtube In-App)
• Creating and Managing Mobile Apps Downloading Campaigns (For Android and iPhone application)
• Increase Brand Awareness
• Planning campaigns and managing budgets, Making sure that all parts of a campaign run smoothly
and reporting on the campaign’s progress to managers
• Monitoring and reporting on the effectiveness of strategies and campaigns
• Training and assisting the new hires, and ensuring the work quality meets the required standards.
Jan 2012 – April 2012 Fareportal
Team Leader – Online Marketing
Responsibilities:
• Set Up, Managed and Optimized number of Pay Per Click campaigns across most sectors (Google
Adword, Bing Advertising )with low & high budgets (Spend & CPA)
• Managing Mobile Marketing Campaigns
• Creating and Managing AdMob Account (For Android and iPhone application)
• Optimizing PPC campaigns for increased conversions and profits
• Monitoring and reporting on the effectiveness of strategies and campaigns
• Responsible for increasing the revenue from all the existing clients by proposing them the new
opportunities in SEM
June. 2011- Dec 2011 iProspect
Sr. Search Executive
Responsibilities:
• Analyzing accounts & reports from the search engines (Google,MSN,Yahoo) , Omniture (Site
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Catalyst and Search Center) & from Double Click (DART).
• Trafficking ads according to the given information and specifications by the client (DART, DFA).
Sending out information regarding the campaigns/ads performance trafficked on request by client.
• Communicating with clients on performance reports and also helping them to understand reports and
helping them to understand the growth, plans for future and discussing marketing strategies.
CERTIFICATION
• Google Adwords Certified
• Google Analytics Individual Qualification
• Microsoft Advertising Accredited Professional
• Facebook Blueprint Certified
• DoubleClick for Search Certified
Education and Qualifications
BBA BBA in e-Commerce With 77 % from IMS, DAVV Indore -
MBA MBA with specialisation in Internet Marketing With 83 % from IMS, DAVV Indore
Personal Details
Fathers Name: Bodh Narayan Prasad
Date of Birth: 7th Nov 1988
Sex: Male
Marital Status: Married
Nationality: Indian
I hereby declare that all the information given by me is true to best of my knowledge
MANISH KUMAR
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