MBA
LISTA LOS LIBROS (DE TEXTO) POR ASIGNATURA
Aquí tienes una lista de los textos académicos más comunes por asignatura en los MBA
de Stanford, Wharton y Harvard (core year). Muchos comparten clásicos de referencia.
Estadística / Data & Decisions / Business Analytics
Business Statistics: For Contemporary Decision Making – Ken Black
Regression Analysis for Managers (curso Wharton)
Managing the Productive Core: Business Analytics – basado en OIDD6120 de
Wharton
Finanzas Corporativas & Finanzas I–II
Fundamentals of Financial Management – James C. Van Horne (Stanford)
Financial Management and Policy – James C. Van Horne
Corporate Finance – Stephen A. Ross (Wharton)
Corporate Finance: The Core – Jonathan Berk (Wharton)
Contabilidad Financiera y Gerencial
Introduction to Management Accounting – Horngren, Sundem & Stratton
(Stanford)
Financial and Managerial Accounting – Weygandt, Kimmel & Mitchell (self-study
MBA list)
Economía / Microeconomía para Managers
Microeconomics for Managers – David M. Kreps
Principles of Economics – N. Gregory Mankiw (Wharton)
Liderazgo, Comportamiento Organizacional & Ética
Organizational Behaviour – Ray French, Charlotte Rayner…
Organizational Culture and Leadership – Edgar Schein
Reframing Organizations – Bolman & Deal
Varios títulos en lectura recomendada HBS (“team leadership”, “leadership in
crisis”, etc.)
Operaciones y Simulación / TOM
Operations Research – Carter, Price & Rabadi
Matching Supply with Demand – Gérard Cachon (Wharton)
Marketing
Marketing Management – Philip Kotler
Strategic Marketing Management – Alexander Chernev
Estrategia & Economía de la Información
Information Rules – Shapiro & Varian (rec. en MBA recursos de Harvard/Wharton)
Corporate Governance Matters – David Larcker (profesor Stanford/Wharton)
SELF-STUDY MBA READING LIST
MBA
A comprehensive self-study MBA reading list can include books on leadership, strategy,
finance, marketing, and personal development.
Key titles include "The 7 Habits of Highly Effective People," "The Lean Startup,"
"Thinking, Fast and Slow," and "How to Win Friends & Influence People."
Here's a more detailed breakdown of recommended books, categorized for clarity:
Leadership & Management
The 7 Habits of Highly Effective People by Stephen Covey: Focuses on
personal and interpersonal effectiveness, offering a framework for leadership
development.
Good to Great by Jim Collins: Examines what makes certain companies
achieve sustained greatness
The Effective Executive by Peter Drucker: Provides insights into time
management, decision-making, and organizational effectiveness
Leaders Eat Last by Simon Sinek: Explores leadership through the lens of
human behavior and team dynamics
The Hard Thing About Hard Things by Ben Horowitz: Offers practical
advice on navigating the challenges of entrepreneurship and leadership
Strategy & Innovation
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne:
Explores how to create uncontested market space through innovation
The Innovator's Dilemma by Clayton Christensen:
Examines how established companies can fail to adapt to disruptive innovation
Zero to One by Peter Thiel:
Challenges conventional business thinking and encourages a focus on innovation
and monopolies
Good Strategy/Bad Strategy by Richard Rumelt:
Provides a framework for developing and implementing effective business
strategies
Marketing & Sales
Influence: The Psychology of Persuasion by Robert Cialdini: Explores the
principles of persuasion and how they can be applied in business
This is Marketing by Seth Godin: Offers a modern perspective on marketing
principles
Crossing the Chasm by Geoffrey Moore: Focuses on marketing high-tech
products to mainstream customers
The Lean Startup by Eric Ries: Introduces a methodology for building
businesses based on rapid experimentation and learning
Finance & Economics
Thinking, Fast and Slow by Daniel Kahneman: Provides insights into the
psychology of decision-making, which is crucial for financial analysis and risk
management
The Intelligent Investor by Benjamin Graham: A classic text on value
investing
Financial Intelligence by Karen Berman and Joe Knight: Provides a
practical guide to understanding financial statements and key financial concepts
Economics: A User's Guide by Ha-Joon Chang: Offers a broader
perspective on economic principles
Personal Development
How to Win Friends & Influence People by Dale Carnegie: A classic guide
to building relationships and improving interpersonal skills
MBA
Getting Things Done by David Allen: A popular methodology for
productivity and time management
The 4-Hour Workweek by Tim Ferriss: Explores strategies for optimizing
productivity and achieving a more fulfilling work-life balance
