Chapter 1
Chapter 1
Tourism
TPP 230
CHAPTER 1
recreational tourism. to onboard entertainment and travel agency adapting its marketing based
on customer feedback.
shore excursions.
4 5
E.g., A bustling hotel directly creates E.g., Cruise ship emissions polluting
jobs for staff and indirectly supports E.g., Visitors participating in a marine ecosystems vs. ecotourism
local businesses through tourist traditional cooking class, or exploring funding wildlife conservation in national
spending. ancient ruins and learning about their parks.
history.
Understanding tourism requires an interdisciplinary approach that considers these diverse facets and their complex interactions.
WHAT IS TOURISM
Temporary Movement
Travel away from home to another location
Example: A weekend trip to a nearby city for sightseeing.
Time Dimension
Less than one consecutive year
Example: A two-week vacation to an island, not relocating there permanently.
Purpose
Leisure, business, visiting friends/relatives, health, education, religion
Example: Attending a business conference, visiting family for the holidays, or enjoying a beach vacation.
Early 20th Century Focus on distance and overnight stays A person traveling by train to a neighboring city for a
one-night stay.
1937 League of Nations: "tourist" as temporary visitor Someone visiting a foreign country for a weekend trip,
staying at least 24 hours staying two nights.
1963 UN Conference: Distinguished "tourists" from A tourist spends a week in a resort; an excursionist visits
"excursionists" a historical site for a few hours and returns home the
same day.
1994 UNWTO: Comprehensive definition accounting for A student on an overseas exchange program or a
diverse purposes patient seeking medical treatment abroad.
21st Century Expanded to include sustainability and digital Booking an eco-friendly safari online, or using a mobile
dimensions app to find local, sustainable restaurants during a trip.
Tourist Typologies
Scholars have developed various tourist typologies to better understand motivations, behaviours, and impacts. These classifications
help tourism managers tailor their offerings.
Explorers
Mass Tourists
Venture off beaten path while maintaining
Seek familiarity, organised experiences,
some comforts
minimal cultural immersion
Example: A traveler backpacking through
Example: A family on a pre-booked, all-
Southeast Asia, using local transport but
inclusive resort vacation in Cancun.
staying in well-reviewed hostels.
Integrated/Collaborative
Operating sector of planning and
the Tourism development
Industry
Career in Tourism
Spirit of Hospitality
The Tourist
• The main focus of tourism is the tourists and their travel
experiences.
• Destinations must provide high-quality and enjoyable
experiences.
• To do this, policy makers and managers need to understand:
• Why tourists travel (their motivations).
• How they choose destinations.
• What kind of travel and activities they prefer.
• By understanding tourists well, destinations can create
unique facilities, events, and programs that attract visitors.
Natural Resources and Environment
• A key part of tourism is the natural resources and
environment.
• Every destination is defined by:
• Physiography – its landscape and scenery.
• Climate – long-term weather conditions (hot/cold, wet/dry,
windy).
• The people factor is also important:
⚬ Residents – the local community living there.
⚬ Visitors – tourists who come or may come in the future.
The Built Environment
• Built environment is another important part of tourism, created by humans.
• It includes:
⚬ Culture – the traditions and way of life of residents; permanent and should not
be changed just for tourism.
⚬ Infrastructure – basic systems like roads, sewage, communications, shops
(mainly for residents, but also useful to tourists).
⚬ Superstructure – facilities built mainly for tourists (hotels, restaurants,
attractions, car rentals, etc.), shaped by visitors’ needs.
• Technology – a powerful influence on tourism since World War II.
⚬ Examples: jet aircraft, telecommunications, computers.
⚬ Affects both infrastructure and superstructure.
• Information – now a key factor in tourism success.
⚬ Includes market research, visitor satisfaction, competitor analysis, destination
performance, and residents’ support for tourism.
• Governance (laws and regulations) – strongly affects tourism competitiveness.
⚬ Includes legal, political, and financial systems.
⚬ Can change quickly (e.g., deregulation, trade blocs like EU, ASEAN, NAFTA,
APEC, and post-9/11 travel regulations).
Operating Sectors of the Tourism Industry
• Operating sectors of tourism = what most people recognize as "tourism."
• Transportation sector – Airlines, buses, etc. (moving people).
• Accommodation sector – Hotels and resorts (Hilton, Marriott, Best Western).
• Food services sector – Fast food (McDonald’s, KFC, Pizza Hut) and fine dining
(Maxim’s, Alfredo’s).
• Attractions sector – Famous sites like Disneyland, Louvre, Pyramids,
Stonehenge, Acropolis, Niagara Falls.
• Events sector – Festivals and sports (Oktoberfest, Mardi Gras, Olympics,
World Cup, Super Bowl).
• Adventure & Outdoor Recreation sector – Activities like skiing, rafting,
parasailing, mountaineering, ecotourism.
• Entertainment sector – Las Vegas shows, Broadway (New York), Hollywood,
Nashville (music).
• Travel trade sector – Travel agents and tour operators (link tourists with
experiences).
• Tourism services sector – Support services (IT, finance, consulting, retail,
tourism education).
• 👉 All these sectors work together to create complete tourism experiences.
• 👉 If any one sector fails, the tourism system suffers.
Spirit of Hospitality
Example: Analyzing how hotel room prices increase during peak season due to Example: Observing how local residents' daily routines change due to increased
higher demand. traffic from tourists.
Example: Mapping the most popular routes tourists take from the airport to Example: Studying how a local craft market adapts its traditional products to
downtown attractions. appeal to foreign tourists.
Additional Study Approaches
Historical Approach Political Approach
Examines the evolution of tourism practices, infrastructure, and cultural Analyses tourism in relation to governance, power dynamics, policy
significance across different time periods. This approach provides context development, and political impacts at local, national, and international
for understanding current tourism patterns and anticipating future levels.
developments.
Example: How visa regulations or security advisories issued by a
Example: Tracing the shift from early grand tours for the elite to mass government can drastically affect tourist numbers to a country.
package holidays for wider demographics.
Environmental Approach
Psychological Approach Examines tourism's relationship with natural ecosystems, resource use,
Focuses on tourist motivations, decision-making processes, satisfaction, biodiversity impacts, and sustainable management practices.
and the psychological impacts of tourism experiences on both visitors and
hosts.
Example: The impact of large cruise ships on coral reefs, or the efforts to
Example: Understanding why some tourists seek adventure (e.g., promote responsible waste management at popular hiking trails.
skydiving) while others prefer relaxing beach vacations.
Each approach offers valuable but partial insights, highlighting the need for integrated, interdisciplinary tourism studies.
Additional Study Approaches
Institutional Approach Product Approach
• Institutional Approach: Focuses on intermediaries and • Product Approach: Focuses on studying specific tourism products and
institutions that provide tourism services, such as travel services, such as airline seats, hotel rooms, or rental cars—looking at
agencies, tour operators, and booking platforms. It studies how how they are created, marketed, sold, and consumed.
they operate, their costs, problems, and role in the economy. • Example: An airline seat—examining how it is priced, sold through
• Example: A travel agency arranging a package tour by booking travel agents or online platforms, financed by the airline, and promoted
flights with Malaysia Airlines, hotel stays in Kuala Lumpur, and through advertising.
Interdisciplinary Approach
• Anthropological Approach – Studies culture, heritage, and traditions.
• Example: Understanding how indigenous dances in Sabah attract cultural
tourists.
• Psychological Approach – Looks at tourist behavior and motivations.
• Example: Researching why young travelers prefer adventure tourism while older
travelers choose relaxation.
• Political Science Approach – Focuses on government roles, visas, passports, and
tourism policies.
• Example: Malaysia’s visa-free entry policy for China and India to boost arrivals.
• Legal Approach – Examines laws and regulations that affect tourism.
• Example: Rules for safety standards in theme parks or hotel licensing laws.
• Transportation Approach – Studies how tourists travel and the role of transport in
tourism.
• Example: The growth of AirAsia making regional travel cheaper and easier.
Additional Study Approaches
System Approach
• A system means many connected parts working together as a whole.
• In tourism, the systems approach combines all other approaches (product,
managerial, institutional, etc.) into one complete view.
• It looks at both micro level (tourist businesses like hotels, airlines, tour operators)
and macro level (the whole tourism system of a country or region).
• It studies how tourism connects with other systems like law, politics, economy, and
society.
Example:
Malaysia’s Tourism System
Micro view: A hotel in Sabah must understand its market, competitors, and customer behavior.
Macro view: Malaysia’s tourism system connects with immigration (political/legal), economic policies (exchange rates,
investment), cultural aspects (heritage tourism), and transportation (airlines, highways).
All parts work together—if one part fails (e.g., visa restrictions or poor transport), the whole system is affected.
The Economic Importance of
Tourism
"Tourism has become one of the major players in international
commerce, and represents at the same time one of the main
income sources for many developing countries."
— United Nations World Tourism Organisation
For example, imagine a small coastal town. When tourists visit, they spend money at local restaurants, buy souvenirs from local shops, and hire local tour guides.
This direct spending supports small businesses, creates jobs for residents, and brings tax revenue that can be invested back into the community's infrastructure
and services.
Global Tourism Growth
Tourism has experienced remarkable growth over the past
seven decades:
Example: A tourist from the US buys souvenirs in Thailand, bringing USD Example: A local hotel hires a new receptionist, a chef, and a tour guide,
into Thailand's economy. creating jobs for the community.
Example: Taxes collected from hotel bookings, flight tickets, and tourist Example: A remote village builds guesthouses and offers guided hikes,
attractions fund public services. boosting its local economy.
The Tourism Multiplier Effect
Tourism expenditure creates economic ripple effects as it circulates through
the economy:
Direct Effects
Initial tourist spending at hotels, restaurants, attractions, and shops.
Example: A tourist pays for a hotel room or buys a meal at a local
restaurant.
Indirect Effects
Tourism businesses purchasing supplies and services from other
sectors.
Example: The hotel buys fresh produce from local farmers for its
restaurant, or the souvenir shop restocks items from local artisans.
Induced Effects
Tourism employees spending their wages in the local economy.
Example: Hotel staff and local artisans use their earnings to buy
groceries, pay rent, or shop at other local businesses.
Economic Measurement of Tourism
Accurately measuring tourism's economic contribution requires specialised tools due to tourism's cross-sectoral nature.
Economic Costs
Economic leakage, inflation, seasonal employment, external dependency
For example, a major resort importing most of its supplies from outside the region, meaning less money
stays in the local economy.
Sociocultural Costs
Commodification of culture, disruption of social structures, authenticity issues,
overtourism
Consider a traditional village where locals start performing their rituals purely for
tourist entertainment, losing their original meaning.
Environmental Costs
Resource consumption, pollution, habitat disruption, climate
change contributions
An example is the excessive plastic waste generated by
tourists in a coastal town, harming marine life and polluting
beaches.
Sustainable tourism development aims to maximise benefits while minimising these costs through careful planning and management.
Key Takeaways: Tourism in Perspective
Understanding Impacts and Implications
Tourism
• Tourism is a complex, multifaceted phenomenon requiring interdisciplinary • Tourism represents a major economic force globally, contributing
study. For example, a single vacation involves geography, economics, significantly to GDP, employment, and development. For example, a new
sociology, and environmental science. beachfront resort can create hundreds of jobs and boost local businesses
• The tourism system comprises interrelated components including tourists, like restaurants and souvenir shops.
attractions, accommodation, transportation, and infrastructure. For • Benefits extend beyond economics to include sociocultural and
instance, a theme park visit requires visitors (tourists), the park itself environmental dimensions. Consider ecotourism which protects natural
(attraction), nearby hotels (accommodation), rideshare services habitats and supports local communities through cultural exchange
(transportation), and roads (infrastructure). programs.
• Sustainable management requires balancing benefits with costs across all
• Effective tourism management integrates strategic planning, destination dimensions. An example is a national park implementing strict visitor limits
management, marketing, operations, and human resources. Think of a city to preserve nature while still allowing public access.
developing a tourism strategy: they plan new attractions, manage their
image, promote events, ensure smooth visitor flow, and hire local staff. • Tourism's future depends on adapting to changing conditions while
enhancing positive impacts. For instance, destinations embracing virtual
tours or promoting off-season travel to reduce peak-season strain.
Thank You
For Your Attention
TUTORIAL
1. Define the systems approach in tourism and explain why it is useful for studying the tourism
industry.
[Link] the main components of a tourism system and describe how they are connected.
[Link] the difference between a tourism product and a tourism system.
[Link] does the tourism system respond when there is a sudden increase in international
visitors? Discuss at least two changes that may occur.
[Link] the systems approach, explain how a small island destination can be affected by limited
transportation links.