Objective:
To explore the relationship between daily social media usage and students' academic
performance over a semester.
Study Setup:
Location: A mid-sized public university
Duration: 12 weeks (one academic semester)
Participants: 120 undergraduate students across 4 faculties
Data Collection:
Method: Online self-reported survey
Tool: Google Forms
Frequency: Weekly survey submissions
Data Collected: Average daily time on social media, types of platforms used, GPA scores,
and study habits
Data Analysis:
Quantitative data processed in SPSS
Research design
Using primary data, this research employed a quantitative approach to explore the link
between social media usage and academic performance in university students throughout
a 12-week academic term.
Setting and sampling
Data was gathered through self-reported online surveys distributed to participants on a
weekly basis. The study took place at a mid-sized public university, involving a sample of
120 undergraduate students from four different faculties. Participants were recruited
through voluntary sampling and invited via university email.
Data collection methods
Data collection utilized a structured Google Forms survey that was administered weekly.
The survey aimed to capture essential variables such as the average daily time spent on
social media platforms like Instagram, TikTok, Facebook, and Twitter/X. Participants also
reported their GPA scores at the start and end of the semester. Furthermore, participants
provided details about their study habits.
Data analysis procedures
Quantitative data analysis was performed using SPSS . Descriptive statistics, including
means, standard deviations, and frequency distributions, were calculated to summarize
trends in daily social media usage and GPA.
Ethical considerations
Ethical considerations were meticulously observed, with participants offering informed
consent before participating.