Profile:
Krams Group of
Companies
Brand:
Alaikha
EXPLORING OUR HISTORY AND
FUTURE IN THE INDUSTRY
CHENNAI, INDIA
Agenda Items
• Introduction to the Company
• Manufacturing Facilities
• Product Range
• Sustainability Practices
• Retail Operations
• Global Presence
• Future Plans and Growth Strategies
Introduction to the
Company
Companies under East West Garments
The company was formed for retail operations and online trading of
the Group:
garments and other allied items.
Empress Garments
The company was formed for manufacturing of Ladies Apparel &
accessories.
Superfine Agencies
Wholesale trading of fabrics, garments & other accessories.
Kings Digital
Used for new ventures & innovative ideas on technology and new
materials..
Company History Company Growth
Over the past decades, our company has transformed from a small
and Mission workshop into a key player in the garments industry.
Innovative Practices
Our mission emphasizes innovation in design and production processes
to meet the evolving needs of our customers.
Sustainability Focus
We are committed to sustainable practices in our manufacturing
processes, aiming to reduce environmental impact.
Customer Satisfaction
Customer satisfaction is at the core of our mission, driving us to deliver
quality products and exceptional service.
Manufacturing
Facilities
Overview of Modern Machinery
Our production plant is equipped with cutting-edge machinery that
Production Plant enhances our production capabilities and ensures high-quality output.
Other than sourcing of the fabrics, we do rest of the process in-house.
We have 50 single needle machines, 10 Overlock machines, 3 – Smocking
machine, 4 – Multi stitch machine, quality check stations, ironing and
packing stations.
We also have our own embroidery machine with the advantage of
sequence to take care of our embroidery needs.
Streamlined Processes
We have implemented streamlined processes that optimize production
efficiency while maintaining rigorous quality standards in our operations.
Operational Efficiency
We focus on operational efficiency to maximize output and minimize
waste, driving our productivity forward.
Product Range
Different Categories Men’s Clothing
Our men’s clothing line features a range of stylish and comfortable
of Garments apparel suitable for various occasions.
Women’s Clothing
Our women’s clothing line offers a diverse selection of fashionable outfits
that cater to modern tastes and styles.
Children’s Clothing
Our children’s clothing line includes playful and vibrant outfits designed
for comfort and durability.
Accessories
We offer a range of accessories that complement our clothing lines,
adding the perfect finishing touches to any outfit.
Sustainability
Practices
Eco-Friendly Materials and
Processes
Sourcing Organic Materials
We prioritize sourcing organic materials that are environmentally friendly and
contribute to sustainable practices. The organic materials used are banana pith
fabrics, hemp fabrics and Jute.
Recycled Materials Usage
Utilizing recycled materials helps reduce waste and promotes a circular economy
within our production processes. We have teamed up with many recycled
material manufactures to source these materials.
Sustainable Manufacturing Processes
Our manufacturing processes are designed to minimize energy usage and waste,
reinforcing our commitment to sustainability.
Retail Operations
Retail Store Locations
Strategic Location Selection
Our retail store is strategically located in the bustling area of Shanthi Colony –
Annanagar, carefully selected to enhance market visibility and accessibility for
consumers.
Diverse Customer Base
Our locations cater to a diverse customer base, including urban dwellers and
suburban residents, ensuring broad market appeal.
Location
https://maps.app.goo.gl/XZ6NhXWbBGbKBdnc6.
Global Presence
International Market Reach
Global Product Export
We export our products to multiple countries like Srilanka, Indonesia and
Malayasia, enhancing our market presence and visibility internationally.
International Retail Partnerships
By developing partnerships with international retailers, we ensure our products
reach diverse markets effectively.
US Company
We already have a US company Indo-Western Trading LLC in Wyoming to start
our trade in US
UAE Company
We are in the process of opening a license agreement in Dubai for our operations
in UAE.
Future Plans and
Growth Strategies
Upcoming Projects and
Innovations
Enhanced Production Capabilities
We are looking at starting our production process from Yarn instead of starting
from fabrics. We are already in talks with yarn to fabric manufactures in Tirupur,
Bangalore and Surat. Once this is achieved, we would be yarn to pack
manufacturing unit. The next frontier would be for us is to start the manufacturing
the Yarn from cotton.
Innovative Retail Experiences
We aim to revolutionize retail experiences through innovative designs and
technology that engage customers effectively.
Role of Technology and Design
Innovations in technology and design are crucial for our future success, driving
both production and customer engagement.
Conclusion
Commitment to Quality Sustainability Practices Customer Satisfaction Future Innovations
Our focus on quality ensures We prioritize sustainability in Customer satisfaction is at We are excited about the
that every garment meets our operations, reducing the heart of our operations, future as we embrace
high standards and customer environmental impact and driving us to continually innovation to meet the
expectations, fostering trust promoting eco-friendly improve and innovate in our changing needs of the
and loyalty. practices in garment offerings. garment industry.
manufacturing.
Contact Us
Alaikha Showroom
13, AG-Block, 4th Ave,
AnnaNagar East,
Chennai – 600040, India
Ph: +91 44 4500 0999
Mob: +91 89397 39706
www.alaikha.com
