Communication and
Technology
Lesson 4
01 Understand communication and its effect and purpose in
times of Digital Age.
02 Learn to appreciate the impact of communication
on the current society we are living in.
03 Understand the role of social media in today’s
generation and utilize it in purposively.
04
Understand and learn communication and
technology registers based on audience and
context.
Table of Contents
01 02
Impact of Communication
on Society and On the Using Social Media
World Platforms
03 Technology And Communication
Registers Based On Audience And
Context
01
Impact of Communication on
Society and On the World
We all know that in this generation, we can have
access to anything by just one click on your keyboard
or by just swiping on your screen.
Our lifestyle had become so dependent on technology, every day and
every hour, there are technologies around us doing some stuff to aid us.
When you wake up every To cook your favorite To communicate with
morning and you want to sunny side-up egg your friends and
have a bread but not just easily? You have your classmates to ask
an ordinary bread, then stove (sometimes something, you have a
there is a toaster. electric stove). social media on your
smartphone.
The communication that built by this
generation became the spotlight of others
to find what is wrong about it.
So, the today‘s manner of
communication is characterized by
constancy of connectivity,
convergence, and interactivity.
(Suzarez, 2018)
CONNECTIVITY. This occurred by digital tools that we use such as
cellular phones, smartphones, tablets, computers without giving
much effort to do it.
CONVERGENCE. If you were able to see instantly the physical
appearance of other person you are conversing through
smartphones, or what they currently doing.
INTERACTIVITY. This will happen if the person on the other face-
to-face system can instantly interact to you with the demand you
are asking.
02
Using Social Media Platform
The most popular social
media platforms in the
Philippines according to
Spiralytics are:
Facebook (94.6%); Facebook
Messenger (92.1%);
TikTok (80%);
YouTube (61.4%); and
Instagram (72.5%).
Using Social Media platforms…
we are able to perform
different way to improve our everything becomes
lifestyle and culture easily plugged-in
01 02 03 04
individuals in communities we are able to communicate
express their feelings and ideas despite being geographically
differently. apart
This generation of digital age, has
undeniably altered our emotions and
thinking that caused our reaction and
responses reshape our interpretation
of things.
Virality has been used to discuss a
text that spreads widely in a matter
of seconds, minutes or hours in the
An Internet meme, more realm of social networks
commonly known simply as a Cancel Culture is the practice or
meme is an idea, behavior, image, tendency of engaging in mass
or style that is spread via the canceling as a way of expressing
Internet, often through social disapproval and exerting social
media platforms. pressure.
INTERNET MEME
INTERNET MEME
INTERNET MEME
VIRALITY
VIRALITY
VIRALITY
CANCEL CULTURE
CANCEL CULTURE
CANCEL CULTURE
03
Technology And
Communication Registers
Based On Audience And
Context
The older and newer generation have a
tremendous evolution in technology
and communication, and that explains
why all professions and lifestyle had
also need to evolve and adjust the way
society needs it.
FUNCTIONS OF TECHNOLOGY FOR BUSINESS PRESENTATION PURPOSES
EASY PRODUCT SEMINARS AND BLOG MOVIE
LAUNCH. ANNOUNCEMENTS REVIEWS VIDEO LECTURE
Instead of doing door- Through posting an Reviews and other blogs These are all accessible
to-door marketing for online advertisement, about films can be to intervene, in just one
your product, through people on social media helpful tools to market a click you may seek the
E-mail subscriptions will know about your certain movie. Those video lecture you are
and use of social media issues or events in just are what we called looking for free.
can be enough to inform one click. teasers and synopsis.
the public about the
business you have.
Thank you so much.
