PICTORIAL COMMUNICATION
Communication
Verbal
Non-Verbal
Pictorial Representation
Pictorial representation
Use of pictures
Visual aids in communication Adds value to the communication.
Brief history of pictorial representation in communication The earliest graphics known to anthropologists studying prehistoric periods are cave paintings and markings on boulders, bone, ivory.
Began in the ideas of Plato and Aristotle.
Evolved into a significant component of
language. Aristotle discusses representation in three ways: 1. The object: The symbol being represented. 2. Manner: The way the symbol is represented. 3. Means: The material that is used to represent it.
Pictorial representation in written communication
A picture is worth thousand words Effective in written communication Widely used to communicate with the general public
Examples of pictorial representations in written communication
Drawings Graphs and charts Diagrams Symbols
Maps
Tables
SYMBOLS
What are symbols ?
Symbols are representations of an
Event
Action Object Person or Place
Types Of Symbols
Concrete symbols
Spoon, represents mealtime.
Abstract symbols
A Small line drawing of a person eating or action of eating.
Symbols
Flag for patriotism and national pride
A cross for Christians Even the Nike swoosh McDonalds arches
Symbols Representation
an object used as part of the activity it represents, an object similar but not identical to the object used as
part of an activity, a part of an object, a full-sized coloured drawing of the object, a full-sized black and white drawing of the object or a reduced-size coloured drawing of an object, a reduced-size black and white drawing of an object, a printed word.
Symbols Representation
There is a similar hierarchy for movement with an object
to sign: movement with an object used as part of the activity it represents, movement with an object identical to one used as part of an activity, movement with an object similar to but not identical to the one used as part of an activity it represents, movement without an object,
Disadvantages of symbols
For example, a symbol based on visual similarities may
not be as concrete for a person with a visual impairment as it would be for an individual who is fully sighted. A symbol based on an action may be abstract for an individual with physical impairment such that he/she had never performed that action.
Diagrams
A diagram is a symbolic representation of information.
The word graph is sometimes used as a synonym for
diagram. diagrams are pictorial, yet abstract, representations of information, and maps, line graphs, bar charts, engineering blueprints, and architects' sketches are all examples of diagrams
The essences of a diagram can be seen as: a form of visual formatting devices a display that do not show quantitative data, but rather relationships and abstract information with building blocks such as geometrical shapes connected by lines, arrows, or other visual links.
Charts
Helps understand data quickly Used to make a comparison Show a relationship Highlight a trend
Features of charts
Complex facts and figures can be easily
conveyed Better involvement of audiences (than in explanation of words) Dimensions in the data are often displayed on axes. A horizontal and a vertical axis are used.
Types of Charts
Histogram
Line Charts
Bar Charts
Pie Charts
.
Histogram
Bar Chart
Pie Charts
Line Chart
Other Types of Charts
Organizational chart
Gantt chart
Radar chart
Maps
Effective visual aid
Pictures / representations of the Earth's surface
Places in relation to each other distance/
direction/size. A compass rose shows direction. A person who makes maps is called a cartographer
Eg :Map with keys and compass rose
Types of Maps
Physical maps
Political maps Road maps Economic or Resource maps
Flowchart
Used to represent a process. Step-by-step solution to a problem. Different shapes signifies different operations.
Used in analyzing, designing, documenting or
managing a process or program in various fields.
Pictograms
Information through pictorial
resemblance. Started 5000 years ago. Breaks language barrier. Part of daily life.
Application in day to day life
Medical field.
MRI,X-Ray and Endoscopy Autism-Children Engineering design Graphic Design Art Photography Multi-media
Advantages
Communication of thoughts-easy
Paintings(terrorism) Presentations-attractive, Involvement(better comprehension) - graphs,business tycoons Passive students Effective demonstration of concepts.-arts,science(3d)
Disadvantages
Optimal usage of pictures.-lose audience(diversion)
Excellent Aid to verbal communication.
Misinterpretation. No Feedback
Logistics(time and effort) Pictures should be simple
Ambiguity and disinterest.
Conclusion
Pictorial representation is effective in communication.
Communication can be made
Interesting Easily understandable
PICTURES TALK BY THEMSELVES
THANK YOU
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